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RGB or CMYK brand colours first?

Update: 2024-11-06

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Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

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RGB or CMYK brand colours first?

Doctor Branding