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Why are people so negative when a brand rebrands?

Update: 2024-10-01

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Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

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Why are people so negative when a brand rebrands?

Doctor Branding