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What makes a good brand identity?

Update: 2024-10-08

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With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy

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What makes a good brand identity?

Doctor Branding