Marketing Quacks Podcast

In this episode of the Marketing Quacks podcast, I interview Rob Burley who founded GP Traveler. Rob talks about how he turned his love for Formula 1 into a successful niche travel business. Rob shares how starting with a graphic design background helped shape his branding and marketing skills.He explains why Google Ads and email marketing have been game-changers for reaching and retaining customers. They also discuss how personal branding and AI tools are helping him scale smarter. Whether you're in travel, marketing, or just love Formula 1, this episode has something real for you.References:- GP Traveler Website- Formula 1 YouTube ChannelTimestamps00:00 Introduction to GP Traveler and Rob Burley's Journey02:57 The Rise of Formula One Popularity05:49 Marketing Strategies: Google Ads and Beyond11:55 Building a Sustainable Business with Emails15:48 Personal Branding in the Travel Industry17:53 Leveraging AI for Business Efficiency23:51 Future Goals and Authority in Formula One Travel

In this episode of the Marketing Quacks podcast, I interview Mike Heroux (The Dividend Guy), a seasoned financial blogger and community builder. Mike shares his journey from blogging about personal finance to creating a successful membership community focused on dividend investing. He discusses the importance of owning your audience, the challenges of community growth, and the strategies he employs to differentiate himself in a crowded market. Mike emphasizes the significance of transparency, avoiding burnout, and the value of starting small while building a community.References:- The Dividend Guy on YouTube- Dividend Stocks Rock Community- The Dividend Guy BlogTimestamps:00:00 Introduction to Marketing Quacks Podcast01:14 Mike's Journey into Community Building04:13 Differentiating in the Finance Niche07:06 Community Growth Strategies09:43 Membership Model vs. Other Revenue Streams11:16 Community Pricing Strategies13:14 Content Strategy for Community Growth15:10 Email Marketing Tactics16:51 Traffic Sources and Attribution18:07 Effective Email Subject Lines22:01 Leveraging AI in Community Management25:30 Avoiding Burnout as a Creator27:22 Advice for Aspiring Community Builders

Is AI-generated content putting your SEO at risk? In this episode, Ryan Doser talks with Jon Gillham, founder of Originality.ai, about how AI content is detected and what it means for digital marketers. They break down how tools like Originality.ai work, how Google may be handling AI-generated content, and why relying only on AI can backfire.Jon shares real examples from clients and offers smart advice for using AI and human input together. If you're serious about protecting your rankings and content credibility, this is a must-listen.References:- Originality AI Content Detector- Originality AI on YouTube- Jon Gillham on LinkedInTimestamps:00:00 Introduction to AI Content Detection01:37 The Evolution of AI Writing Models04:55 Challenges in Detecting AI Content06:40 Google's Dilemma with AI Content10:14 Balancing AI and Human Input in SEO12:00 Common Mistakes in AI Content Strategy13:46 Client Experiences with Originality.ai16:00 Understanding Detection Scores19:15 The Future of AI in Content Creation25:32 Defining Marketing Quacks in AI

In this episode of Marketing Quacks, Ryan Doser sits down with Roberto Blake to talk about what it really takes to grow on YouTube. Roberto shares why creators over 30 should think differently, how to build real value for an audience, and why ad revenue isn’t enough. He breaks down practical strategies for monetization, packaging your content, and using AI to work smarter. They also explore why low-effort content can still win — but only if you understand the game. If you're serious about YouTube, this is the truth you need to hear.References:- Roberto Blake on YouTube- Awesome Creator Academy- Roberto's 'Create Something Awesome' BookTimestamps:00:00 Introduction to Roberto Blake and His Journey01:16 The Evolution of Content Creation03:40 Tactical YouTube Growth Strategies07:28 Understanding YouTube's High Failure Rate08:58 Mindset Shifts for Working Class Creators10:17 Defining High-Quality Content12:49 The Importance of Value Over Quality15:09 Packaging vs. Delivery in Content Creation17:17 Short Form vs. Long Form Content19:20 Maximizing Revenue Through Live Streams23:12 Diverse Monetization Strategies for Creators27:32 Leveraging YouTube for Business Growth30:41 The Role of AI in Content Creation35:23 Debunking the Myth of Easy Content Creation

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews McGill Davis, co-founder of Rize, a smart time tracking app that utilizes AI to enhance productivity.They discuss the app's features, including automation and data privacy, as well as marketing strategies for growth in the competitive AI SaaS landscape. McGill shares insights on the future of AI in productivity tools and highlights common marketing gimmicks in the industry.References:- Rize Website- Macgill on LinkedInTimestamps:00:00 Introduction to Rize and Productivity05:47 Data Privacy and User Control11:40 Marketing Strategies for Rise15:12 Future of AI in Productivity17:22 Marketing Gimmicks in AI SaaS

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Samantha North, an AI and automation expert, about the evolving landscape of marketing, particularly in the realms of SEO and content creation. They discuss the transition from traditional SEO practices to the integration of AI and automation, the importance of maintaining a human touch in high-stakes sales, and the role of no-code tools in streamlining processes. Samantha shares insights on content repurposing strategies and the significance of quality inputs in achieving successful outcomes with AI. References:- Samantha North Website- Samantha North on LinkedIn- Samantha's NewsletterChapters:00:00 Introduction01:59 Transitioning from SEO to AI and Automation04:58 The Future of SEO in the Age of AI09:02 Content Repurposing Strategies12:01 Starting with Automations in B2B Services14:53 The Role of Human Touch in Automation18:11 Navigating No-Code Automation Tools20:55 Marketing Quacks and Gimmicks in the Industry

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City. They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing. The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.References:- Corey Morris Website- Digital Marketing Success Book- Voltage DigitalChapters:00:00 Introduction to Voltage and Corey Morris02:59 The Unique Approach of Voltage05:59 Understanding Digital Marketing Success08:51 SEO Strategies in an AI-Driven World11:50 The Evolution of SEO and Brand Equity14:51 Harnessing AI in Marketing18:00 Practical Applications of AI in Marketing20:59 Identifying Marketing Quacks24:08 Concluding Thoughts and Future Directions

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews automation and AI consultant Ryan Ray. They discuss the importance of automation in business, common mistakes people make when starting with automation, and the balance between automation and the human touch in various tasks. The conversation also touches on content creation strategies, the future of AI agents, and the significance of quality in marketing efforts. Ryan Ray shares insights on how to effectively use tools for newsletters and the challenges of navigating the ever-evolving landscape of AI and automation in marketing.References:- Ryan Ray's Website- Ryan Ray on X- Ryan Ray's Email NewsletterChapters:00:00 Introduction to Automation and AI in Marketing02:34 Getting Started with Automation05:02 Common Mistakes in Automation07:12 The Human Touch in Automation08:46 Quality vs. Quantity in Content Creation12:44 The Future of AI Agents14:40 Content Creation Strategies on X22:56 Choosing the Right Tools for Newsletters24:11 Defining Marketing Quacks

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X. Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.References:- FounderBrands- Twitter (X) Growth Playbook- Collin Rutherford on Twitter (X)- Greenbox StorageChapters:00:00 Introduction to Colin Rutherford and His Ventures01:31 Insights from Greenbox Storage02:44 The Birth of Founder Brands04:00 Building a Personal Brand Online05:59 Strategies for Growth on X08:19 Leveraging AI in Content Creation10:48 Turning Leads into Customers on X12:58 Why X is the Platform of Choice13:56 Identifying Marketing Quacks15:11 Final Thoughts on Personal Branding

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Jeff Greenfield, founder and CEO of Provalytics, about the complexities of marketing attribution, the limitations of GA4, the impact of the cookie collapse, and the role of AI in marketing. They discuss common mistakes marketers make, the importance of creative messaging, and the need for marketers to adapt to the rapidly changing landscape. Jeff also shares insights on how Provalytics offers a unique approach to attribution without relying on user-level data, and he emphasizes the importance of understanding the past to navigate the future of marketing.References:- Provalytics- Jeff Greenfield on LinkedInChapters:00:00 Introduction to Marketing Quacks and Guest Background04:12 Understanding Provalytics and Its Unique Approach07:06 Common Mistakes in Data Attribution11:43 The Limitations of GA4 and Its Impact18:45 The Cookie Collapse and Its Significance23:06 The Role of AI in Marketing and Attribution27:06 Final Thoughts and Resources for Marketers

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Kevin Bell, a full-time police officer and entrepreneur.Kevin shares his journey of balancing multiple businesses while maintaining a family life. He discusses the importance of having a clear 'why' behind entrepreneurial pursuits, the pros and cons of buying versus starting businesses, and the significance of personal branding in today's digital landscape.Kevin also delves into his content creation strategy, the inspiration behind his newsletter 'Sunday Donuts', and the value of networking authentically. He emphasizes the need for consistency in achieving success and exposes some of the gimmicks prevalent in the marketing world.References:-Kevin Bell on YouTube-Kevin Bell on X-Sunday Doughnuts Newsletter

In this episode of the Marketing Quacks podcast, Ryan Doser interviews Sydney Tarver, a former NFL player turned entrepreneur. They discuss Sydney's journey from professional sports to business, the lessons learned from the NFL, and the importance of personal branding and content creation. Sydney shares insights on leveraging AI in content strategies, common mistakes in monetization, and the significance of building an email list. The conversation also touches on the future of content creation with AI and tips for standing out in a crowded market. References: - The People First Content - Sidney Tarver on YouTube - Sidney Tarver on X (Twitter)

In this episode of the Marketing Quacks podcast, I interview Matthew Walz (PhD) who is the founder and CEO of The Jenny Project and former Head of Predictive Intelligence at General Mills. We discuss Matt's transition from a corporate career at General Mills to entrepreneurship, the challenges and rewards of building a startup, and the innovative solutions offered by the Jenny Project. References: - The Jenny Project - Follow Matt on LinkedIn - Follow The Jenny Project on LinkedIn

In this episode of the Marketing Quacks podcast, I interview Julia McCoy, the CEO & Chief Content Officer at First Movers AI, YouTuber, and an AI expert. Julia shares her journey from owning a writing agency to an AI entrepreneur, emphasizing the importance of harnessing AI tools effectively. The conversation explores the evolution of AI, the solutions offered by First Movers AI, and the strategies behind Julia's successful YouTube channel. References: - Subscribe to Julia on YouTube - First Movers AI - Follow Julia on X - Follow Julia on LinkedIn

In this episode of the Marketing Quacks podcast, I interview Alan Casanelli, the marketing lead at Blaze AI. We discuss the unique value proposition of Blaze AI as a marketing tool tailored for small business owners and entrepreneurs. Alan shares insights into the branding strategies, gamification elements, and future developments of Blaze AI, as well as his personal experiences with various AI tools. The conversation also touches on marketing gimmicks in the SaaS industry and offers advice for marketers navigating the evolving landscape of AI. References: - Try Blaze AI - My Blaze AI Review - Blaze AI on YouTube - Follow Alan on LinkedIn

In this episode, Darian Jones (DJ), a four-time founder and corporate professional, shares his journey navigating personal branding, corporate America, and the balance between entrepreneurship and traditional roles. Alongside Ryan Doser, he discusses the power of storytelling in branding, leveraging corporate resources, and addressing misconceptions about the risks of entrepreneurship. The conversation also explores the impact of AI on the workforce, challenges faced by AI startups in a competitive landscape, and the importance of adapting to new technologies while mastering specific skills to thrive in a rapidly changing world. References: Follow DJ on Instagram Follow DJ on LinkedIn Map Dot Media

In this episode, Ryan Doser interviews Aaron Makelky, a high school teacher and AI consultant. They discuss Aaron's strategies for content creation on social media, and the use of AI tools for repurposing content. The conversation also covers comparisons between popular AI tools like Gemini, Claude, and ChatGPT, as well as innovative applications of AI in education and video creation. Aaron and Ryan also explore the transformative impact of AI on business and education. They discuss the potential of custom AI models for small businesses, and the importance of teaching students how to effectively use AI. References: Aaron Makelky on YouTube Aaron Makelky on TikTok Aaron Makekly Website

In this podcast episode, I interview Vasco Monteiro who is the founder of Journalist AI and an expert in all things AI SaaS. Vasco discusses his journey in building SaaS businesses, particularly focusing on AI-driven SEO tools. He shares insights on the evolution of AI in the SEO landscape, the importance of personal branding in a saturated market, and effective marketing strategies for SaaS products. Vasco emphasizes the need for automation and customer feedback in product development, while also addressing the challenges and future of content creation in the age of AI. He concludes with thoughts on marketing gimmicks and the necessity of leveraging AI tools for success. References: Try Journalist AI Journalist AI on YouTube - Vasco Monteiro on YouTube Follow Vasco on X (Twitter)

In this episode, I interview Ray Luan who is the CEO & founder of NewOaks AI and an expert in Artificial Intelligence. Ray explains how NewOaks AI utilizes advanced AI models to automate processes, improve lead conversion, and enhance customer interactions. The discussion also covers the implications of voice cloning technology, the competitive landscape of AI startups, and the future of work with AI agents. Ray emphasizes the importance of product-market fit and solving real customer problems over chasing marketing gimmicks. References: - NewOaks AI Website - NewOaks AI on YouTube - Ray Luan on Linkedin

Starting a marketing agency in 2024 comes with its own set of challenges and opportunities. In this episode, we discuss the pros, cons, and what it actually takes to build a successful agency. Whether you're considering launching your own agency or wondering if the market is too saturated, this episode offers practical tips to help you decide. Tune in to learn if it's the right time to take the leap and what you need to succeed in today's marketing landscape. References: Empathy First Media Ryan Doser on YouTube