In this episode of Marketing Quacks, Ryan Doser sits down with Roberto Blake to talk about what it really takes to grow on YouTube. Roberto shares why creators over 30 should think differently, how to build real value for an audience, and why ad revenue isn’t enough.

He breaks down practical strategies for monetization, packaging your content, and using AI to work smarter. They also explore why low-effort content can still win — but only if you understand the game. If you're serious about YouTube, this is the truth you need to hear.

References:

- Roberto Blake on YouTube

- Awesome Creator Academy

- Roberto's 'Create Something Awesome' Book

Timestamps:

00:00 Introduction to Roberto Blake and His Journey

01:16 The Evolution of Content Creation

03:40 Tactical YouTube Growth Strategies

07:28 Understanding YouTube's High Failure Rate

08:58 Mindset Shifts for Working Class Creators

10:17 Defining High-Quality Content

12:49 The Importance of Value Over Quality

15:09 Packaging vs. Delivery in Content Creation

17:17 Short Form vs. Long Form Content

19:20 Maximizing Revenue Through Live Streams

23:12 Diverse Monetization Strategies for Creators

27:32 Leveraging YouTube for Business Growth

30:41 The Role of AI in Content Creation

35:23 Debunking the Myth of Easy Content Creation