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Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age.
Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape.
But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.
Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode.
74 Episodes
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Not every opportunity is worth saying yes to - especially when it comes to your professional credibility. In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too. Here’s what we cover: The 5 key filters I use to assess brand opportunitiesWhy I turned down a five-figure offer (and what h...
The visibility strategy most dietitians skip (but can’t afford to) You’ve picked your niche, refined your messaging, and started showing up online... So why does it still feel like your content is falling flat? Why are you working harder, but still not attracting the right clients? Why are other professionals engaging, but your ideal clients nowhere to be seen? If you're nodding along, this episode is for you. In today’s episode of Beyond The Clinic, I’m breaking down what really happens af...
Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I’m opening the doors to what’s actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I’m walking my talk and taking you inside the exact refinements, automations, and mindset resets I’ve made this season. From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and Ma...
As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you’re still in summer mode or already feeling the autumn buzz, I’m walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it. Inside this episode, we’ll map out what to stop, start, and systematise so you can...
This episode is part 4 of the Summer Reset Series — and it’s one I wish I’d had when I was just starting out. Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one’s for you. Sarah walks through the 3 powerful shifts she’d make if she had to start her health business again from scratch. These aren’t trendy tactics — they’re calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout. 🎧 Listen in for client exa...
Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out. You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you’v...
Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight? This 2nd episode of the Summer Reset Series is here to help you breathe again. In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down. It’s for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for cl...
In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it’s a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You’ll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make...
Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping. I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the twea...
In this episode, I walk you through how I’ve created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us. I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That’s why I believe digital assistants aren’t just a “nice-to-have”- they’re a game-changer. You’ll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if ...
📝 Episode Summary: In this heartfelt conversation, I’m joined by Holly Monday-Jones—a critical care dietitian turned wellbeing advocate—who shares her journey into entrepreneurship and why she’s made it her mission to support healthcare professionals battling burnout. We dive into what burnout really looks like (spoiler: it’s not always obvious), why freelance healthcare professionals are often most at risk, and how COVID fundamentally changed the wellbeing landscape in our industry. Holly o...
In this episode, I’m sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn’t sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely ...
Let’s talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You’re not being replaced by AI—you’re being held back if you’re not using it. I walked through five of the smartest AI tools I use and recommend, not because they’re trendy, but because they genuinely help lighten the load. From creating slic...
In this episode, I’m sharing the behind-the-scenes story of how AI went from something I resisted... to something I now can’t imagine running my business without. I talk candidly about the initial fear, confusion, and frustration I felt when AI tools started flooding the online space — and how it hit me hard (including a big drop in my SEO traffic and income). But I also share how things shifted. How I stopped seeing AI as a threat… and started using it as a genuine teammate in my busin...
In this episode, I opened up about something I’ve been leaning into more and more in my own business: how AI can be a supportive tool — not a replacement — for those of us in health and helping professions. I shared my thoughts on the ethical concerns that come up (because let’s be honest, they’re valid) — but also how AI, when used well, can help us work smarter without losing the heart and integrity of what we do. I introduced my own AI tool — Sarah AI — and walked through how it can suppor...
Welcome to Beyond the Clinic, Episode 58 🎙️ Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience. Episode Summary 🌟 In t...
Welcome along to episode 57. This episode is a deeply personal one that I’ve titled The Season That My Business Nearly Broke and What I Did Next. It’s a vulnerable share, and if I’m honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges. Episode Summary 🌟 In today’s episode, I take you through the highs and lows of my journey over the past two years. My business, The Chil...
Welcome! 🎙️ Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you. Episode Summary In this episode, I share my personal jour...
Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who’s done it before. In today’s episode, I’m lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it’s not as hard as you think! So, grab a cuppa, get comfy, and let’s dive in. This episode is packed with actionable steps, mindset shif...
Hi, I’m Sarah Almond Bushell, and if you’ve ever wondered why people are watching your stories, liking your posts, but still not buying, then you’re in the right place. Today, we’re diving into the real reason your audience isn’t converting. Spoiler alert: it’s not your offer or content. It’s because you’ve skipped the most overlooked step in marketing strategy. In this episode, I’m sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with yo...
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