Welcome to Beyond the Clinic, Episode 58 🎙️

Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience.

Episode Summary 🌟

In this episode, I am sharing my step-by-step approach for growing an engaged audience from scratch, even if you are still working NHS shifts, juggling family life, or feeling a bit lost on social media. Building an audience is not about fame or becoming an influencer. It is about trust, connection, and showing up as your authentic self, long before you ever try to sell.

You will hear how I started out, from posting late-night tips in my pyjamas to building a thriving community. I am sharing practical strategies, real-life examples, and the mindset shifts that make audience building feel doable, not daunting. By the end of this episode, you will have a clear, actionable plan to start connecting with the right people, one step at a time.

Key Takeaways ✨

Start Before You Are Ready
You do not need a polished offer or a perfect niche to begin. Simply show up, share what you know, and listen to what your audience needs.

Focus on Connection, Not Perfection
Your audience wants to feel seen and understood. Share pain points, micro-education, and behind-the-scenes glimpses to foster real relationships.

Consistency Over Constant Posting
You do not need to post every day, just consistently. Mark it in your diary, keep it manageable, and trust that small actions add up.

Engage Authentically
Meaningful comments on other people’s content and genuine interactions in your niche help you build relationships and attract new followers.

Imperfect Action Builds Mom

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Website: https://www.sarahalmondbushell.com/
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YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

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