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Get Keen
Get Keen
Author: Daniel Lee
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© Copyright 2026 Daniel Lee
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Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!
136 Episodes
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this new episode, Dan breaks down what's really happening in the real estate market and why tough conditions aren't the disaster many agents are making them out to be.◼️ Why some agents struggle in a slower market while others continue to thrive◼️ How inflation, commissions and income compare to the average Australian worker◼️ The habits and skills that separate top-performing agents from the rest◼️ Why market downturns create opportunities for agents willing to do the work◼️ How to stay positive, motivated and profitable when sales volumes are lowerTimestamps:00:00:00 - Introduction00:01:56 - Leadership and Delegation00:04:22 - Why a Great Executive Assistant Matters00:08:00 - Building an Elite Support Team00:11:38 - Hiring a Sales Associate vs an EA00:15:44 - Why Build a Large Real Estate Team00:17:19 - Managing Team Growth and Culture00:21:18 - Supporting Team Members Effectively00:22:02 - Hiring for Cultural Fit00:23:19 - What Makes a Great Candidate00:24:34 - Hiring Advice and Team Scaling00:25:36 - Red Flags in Sales Associates00:27:13 - Handling Performance Issues00:30:10 - Lessons Learned Growing a TeamFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/https://www.facebook.com/danleepropertyhttps://www.tiktok.com/@dan_lee_plumhttps://x.com/Dan_lee_plum
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this new episode, Dan sits down with Lewis Jones, the founder of one of Brisbane's highest-performing real estate teams, to unpack what it really takes to build, lead, and scale a successful team in today's market.You’ll hear:◼️ When it's time to make your first hire◼️ Whether an EA or sales associate should come first◼️ The biggest mistakes agents make when building a team◼️ How to find, develop, and retain great people◼️ The leadership skills required to grow beyond being a solo agentTimestamps:00:00:00 - Introduction00:01:56 - Leadership and Delegation00:04:22 - Why a Great Executive Assistant Matters00:08:00 - Building an Elite Support Team00:11:38 - Hiring a Sales Associate vs an EA00:15:44 - Why Build a Large Real Estate Team00:17:19 - Managing Team Growth and Culture00:21:18 - Supporting Team Members Effectively00:22:02 - Hiring for Cultural Fit00:23:19 - What Makes a Great Candidate00:24:34 - Hiring Advice and Team Scaling00:25:36 - Red Flags in Sales Associates00:27:13 - Handling Performance Issues00:30:10 - Lessons Learned Growing a Team00:33:33 - Final Thoughts and Closing Remarks00:34:02 - OutroFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/https://www.facebook.com/danleepropertyhttps://www.tiktok.com/@dan_lee_plumhttps://x.com/Dan_lee_plumFollow Lewis Jones:https://www.instagram.com/lewisjones.rea/https://www.facebook.com/LewisJonesPlum/Get in touch: https://www.plum-property.com.au/lewis-jones/
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this new episode, Dan breaks down what agents need to do to succeed in a changing market and why the skills that got you through the boom won't be enough anymore.◼️ Why today's market is creating opportunities for skilled agents◼️ The conversations many agents are avoiding right now◼️ How buyer and seller behaviour has changed◼️ The mindset required to win market share in tougher conditions◼️ What agents should focus on over the next few yearsTimestamps:00:00:00 - Introduction00:03:00 - Importance of Buyer Feedback00:05:08 - Effective Seller Communication00:07:07 - Pricing Strategies00:09:00 - Market Duration Predictions00:11:00 - Adapting to Market Cycles00:13:07 - Negotiation Skills00:16:07 - Handling Low Offers00:18:04 - Price Reduction Framework00:20:00 - Strategy Sessions00:22:08 - Timing Price Adjustments00:24:46 - Setting the Scene for Price Changes00:26:10 - Presenting a Plan of Action00:28:08 - Price Brackets and Buyer Pools00:30:03 - Face-to-Face Meetings00:32:10 - Market Share and Sales Volume00:34:45 - Overcoming Seller Excuses00:37:06 - Effective Price Reduction Scripts00:39:33 - Weekly Reporting and Updates00:41:09 - Final Thoughts and EncouragementFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/https://www.facebook.com/danleepropertyhttps://www.tiktok.com/@dan_lee_plumhttps://x.com/Dan_lee_plum
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode of the Get Keen Podcast, Dan sits down with Dan D'Silva, co-founder of SOL Property and one of the industry's top-performing agents. Just one year after launching their own agency, Dan and his business partner achieved over $4 million in GCI, and in this conversation, he shares the mindset, sacrifices, and lessons behind that success.◼️ Why today's market demands more honesty, adaptability, and stronger vendor conversations◼️ The sacrifices required to build a successful real estate career in the early years◼️ How Dan's priorities shifted after becoming a father and business owner◼️ The dangers of comparison and how it can quietly affect your confidence and happiness◼️ What separates agents who survive tough markets from those who thrive in themTimestamps:00:00:00 - Introduction00:00:44 - Guest Introduction: Dan D’silva00:01:57 - Adapting to a Challenging Market00:03:00 - Pricing Strategies and Seller Expectations00:05:15 - Mental Toughness in Real Estate00:07:27 - Competitiveness and Success00:08:25 - Balance vs. Extreme Focus00:10:00 - Sacrifices and Priorities00:13:52 - Personal Challenges and Growth00:16:08 - Comparison and Envy00:19:33 - Self-Pressure and Kindness00:21:00 - Market Challenges and Crafty Calls00:23:13 - Personal Growth and Authenticity00:25:36 - Seasons of Life and Work Balance00:27:17 - Advice for Young Agents00:30:13 - Dislikes in Real Estate00:31:52 - Handling Rude Clients00:34:01 - Conclusion and Call to ActionFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/https://www.facebook.com/danleepropertyhttps://www.tiktok.com/@dan_lee_plumhttps://x.com/Dan_lee_plumFollow Dan D’silva:https://www.facebook.com/DanDSilvaSOLGet in touch: https://sol-property.com.au/
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode of the Get Keen Podcast, Dan sits down with Haydn Denovan, a third-generation real estate agent from Denovan's Real Estate, one of Brisbane's longest-standing independent agencies. Having sold more than 60 properties in the last 12 months at an average price of around $1.2 million, Hayden shares the lessons passed down through three generations of real estate and the practical habits that continue to drive his success today.◼️ The powerful lessons Haydn learned working alongside his father and grandfather◼️ Why building relationships, not chasing commissions, is the key to long-term success◼️ The mindset every new agent needs to survive their first few years in real estate◼️ How top agents build authority through deep local market knowledge◼️ The biggest mistakes agents make that stop them from reaching their potentialTimestamps:00:00:00 - Introduction00:02:12 - Working in a third-generation family business00:05:22 - Lessons learned from family and mentors00:08:06 - Learning communication and rapport skills00:09:04 - Why there are no excuses for learning today00:12:19 - Training associates and mastering the basics00:13:51 - The reality behind prospecting and appraisals00:15:56 - Building long-term relationships over commissions00:16:57 - Surviving the first years in real estate00:18:36 - Are clients less loyal than they used to be?00:22:09 - Nurturing relationships and becoming the authority00:24:22 - Why local market expertise matters00:26:29 - Starting again in a new area from scratch00:28:27 - Prospecting strategies and building awareness00:29:43 - The value of appraisals and face-to-face meetings00:31:18 - Appraisal targets for growing agents00:32:03 - Common mistakes that hold agents back00:33:03 - Reinvesting in marketing and brand building00:33:35 - Final thoughts and closing remarksFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/https://www.facebook.com/danleepropertyhttps://www.tiktok.com/@dan_lee_plumhttps://x.com/Dan_lee_plumFollow Haydn Denovan:https://www.facebook.com/HaydnDenovanRealEstate/https://www.instagram.com/haydndenovan/Get in touch: https://denovans.com.au/haydn-denovan/




