Get Keen

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemLeaving your agency feels huge, emotional and risky, but almost every top performer makes this move at some point. This episode breaks down what really happens when you leave and how to navigate the transition without damaging your reputation or momentum.In this episode, you’ll learn: ◼️ Why moving agencies is a normal part of a real estate career◼️ The emotional weight of leaving and how to separate it from the decision◼️ The danger of staying out of guilt or loyalty to your boss◼️ Why the resignation conversation is never as bad as you imagine◼️ How to leave ethically and avoid giving your old agency ammunitionTimestamps:00:00:00 - Introduction00:00:53 - The Reality of Moving On00:01:16 - The Fear and Anxiety of Leaving00:02:08 - Dan's Personal Experience00:03:33 - The Norm of Changing Agencies00:04:28 - The Natural Evolution of a Real Estate Career00:05:01 - The Importance of Growth and Ambition00:06:16 - It's Just Business: The Professional Journey00:07:09 - Emotional Attachment to Your Agency00:08:24 - Separating Emotion from Business Decisions00:11:42 - Evaluating Your Current Agency00:12:34 - The Conversation: Handing in Your Resignation00:14:09 - The Anticipation vs. Reality00:15:01 - Keeping the Conversation Professional00:18:00 - Handling Current Obligations00:20:06 - The Reality of Legal Threats00:22:03 - The Cost of Staying vs. Leaving00:24:01 - Handling Listings and PipelineFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemMost agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through.In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands.In this episode, you’ll hear: ◼️ The databasing strategy that takes agents from zero to $500K◼️ Why permission‑based data outperforms cold calling every time◼️ How giveaways fill your database with real future sellers◼️ The segmentation method that makes your texts actually relevant◼️ How buyer management becomes your strongest listing pipeline◼️ The questions that win listing presentations before you arrive◼️ Why genuine care is the real differentiator at the top endTimestamps:00:00:00 - Introduction00:02:10 - Josh's Journey in Real Estate00:03:07 - Keys to Success in Real Estate Sales00:04:17 - Fast-Tracking New Agents to Success00:05:54 - Modern Approaches to Client Engagement00:07:42 - Effective Competition Strategies00:09:16 - The Importance of Data Management00:10:07 - Segmenting Your Database00:12:15 - Personalizing Communication00:14:24 - Legitimizing Contact Through Competitions00:15:03 - The Blueprint for Achieving High Sales00:16:07 - The Importance of Genuine Care00:17:48 - Understanding Seller Motivations00:19:02 - The Value of Buyer Management00:20:05 - Closing Techniques for Agency Agreements00:24:38 - Utilizing Surveys for PresentationsFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/Follow Freedom Property:https://www.facebook.com/freedomproperty.com.au https://www.instagram.com/freedomproperty.com.au/ Explore Freedom Property at freedomproperty.com.au

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemMost agents don’t fail because of the market. They fail because of the daily choices that quietly cap their potential.In this new episode, we break down the uncomfortable truths that keep most agents stuck and show why only a small percentage ever reach their real potential.In this episode, you’ll hear: ◼️ Why “I’m too busy” is the biggest lie holding agents back ◼️ How fake work becomes the cave agents hide in ◼️ Why rejection isn’t a hurdle but the actual job ◼️ How comfort quietly becomes your career ceiling ◼️ Why your mindset and personal brand determine your long‑term potentialTimestamps:00:00:00 - Introduction00:01:04 - The Biggest Lie: "I'm Too Busy"00:05:01 - Embracing Rejection: It's Part of the Job00:08:44 - Comfort Zone: Your Career Ceiling00:10:38 - Talent is Overrated: The Power of Hard Work00:14:30 - Mindset: Your Success Thermostat00:16:39 - Building Your Personal Brand00:19:08 - Commitment: The Key to Sustained SuccessFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemAfter interviewing more than a hundred top agents, coaches and business owners, one thing is clear: success leaves clues. The real challenge is knowing how to connect them.In this episode, I break down the 15 most powerful quotes from leaders and translate their insights into practical actions you can use to accelerate your career.In this episode, you’ll hear:◼️ Why the top agents fail just as much as they win◼️ How to push through the brutal early years of cold prospecting◼️ The daily standards elite performers refuse to compromise◼️ The mindset shifts that separate long‑term winners from everyone else◼️ Why consistency is the real silver bullet in real estateTimestamps:00:00:00 - Introduction00:01:13 - Embracing Failure for Success00:02:17 - The Importance of Warm vs. Cold Prospecting00:04:02 - Maximizing Productivity in the Office00:05:29 - The Hardships of the First Two Years00:06:44 - Daily Standards for Long-Term Success00:07:36 - Regrets and Life Balance in Real Estate00:09:24 - The Value of Relationships and Service00:10:27 - Selflessness in Business Ownership00:11:52 - The Importance of Dollar Productive Activities00:13:29 - Resilience from Tough Backgrounds00:14:33 - The Reality of Loyalty in Real Estate00:15:26 - Effective Marketing Strategies00:16:31 - Navigating Early Career Competition00:17:46 - Nurturing Relationships Post-Sale00:19:12 - The Power of ConsistencyFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan answers the most‑asked questions agents are struggling with in 2026 and breaks down the practical skills, prospecting habits and decision‑making frameworks that actually move a real estate career forward.You’ll hear:◼️ How to secure a home in a first‑and‑final offer situation◼️ The fastest way to create momentum when business is dead still◼️ The questions that verify a genuine buyer in one call◼️ Door knocking vs cold calling and when each one works◼️ The two daily habits Dan would use if starting againTimestamps:00:00:00 - Introduction00:00:43 - Securing a Home in a First and Final Process00:02:07 - Creating Momentum in a Stagnant Business00:03:51 - Verifying Genuine Buyers00:05:48 - Plum Partner Independent Brands Overview00:06:42 - Hiring Criteria: Looking for Legends00:08:26 - Important Questions During Open for Inspections00:12:18 - Owning Your Own Real Estate Business00:12:49 - Door Knocking vs. Cold Calling00:15:08 - Developing Listing Skills vs. Selling Skills00:16:55 - Keeping in Touch with Clients00:18:19 - Daily Success Habits for Real Estate Agents00:19:01 - Targeting a Suburb Effectively00:20:35 - Focus Areas for New AgentsFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers.In this episode, you’ll hear:◼️ The dollar‑productive habits new principals must protect◼️ Why structured, slow growth outperforms fast hiring◼️ The systems and people that prevent chaos as you scale◼️ The blind spots agents face when shifting from salesperson to ownerTimestamps:00:00:00 - Introduction00:03:37 - Jess Wagner's Early Career and Experience00:05:01 - Three Common Themes in Successful Agencies00:06:14 - Importance of Dollar Productive Activities00:07:14 - Investing in the Right People and Systems00:08:08 - Challenges for Agents Starting Their Own Business00:09:42 - Common Blind Spots for New Agency Owners00:11:10 - Financial Planning and Growth Timelines00:13:33 - Importance of Having a Front Runner in Rentals00:14:33 - Non-Negotiable Legal and Financial Foundations00:15:15 - Branding and Digital Presence00:20:52 - Effective Marketing Strategies for New Agencies00:24:09 - Proving Competence and Trustworthiness00:27:49 - Identifying Team Strengths and Weaknesses00:28:32 - Building and Maintaining Positive Culture00:30:15 - Leadership and Attitude in BusinessFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/Follow Jess Wagner:https://www.linkedin.com/in/jess-wagner-allthingsrealestate/https://www.instagram.com/jessieawagner/https://www.facebook.com/jess.wagner.10

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemMost agents want freedom, but few know how to build a business that can run without them. In this episode, Dan shares the blueprint he used to grow from a solo agent in a small apartment to a multi‑million‑dollar agency with a team, a rent roll, and real scale.In this episode, Dan reveals:◼️ The day‑one plan that stops new agencies failing early◼️ How four hours of prospecting a day builds unstoppable momentum◼️ Why your first hire should be a sales associate not an admin◼️ When to bring in a team manager to unlock 60–100 sales a year◼️ How to launch a property management division without blowing up your business◼️ The recruitment strategy that works even when you’re small◼️ Why $10M revenue is the point where you can finally step backTimestamps:00:00:00 - Introduction00:01:24 - The Importance of Prospecting00:03:01 - Mapping Out Your First Day00:04:27 - Categorizing Tasks: Gold, Silver, and Lead00:05:52 - Creating the Perfect Week00:09:12 - Setting Monthly Goals00:12:22 - Hiring Your First Sales Associate00:15:11 - Expanding Your Team00:16:45 - Starting a Property Management Division00:20:04 - Marketing Basics00:21:27 - Recruiting Salespeople00:24:37 - Outworking Your Competition00:26:32 - Expertise in Delegation00:27:46 - Aiming for $10 Million Revenue00:29:11 - Prioritizing Your HealthFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemBreaking into real estate is one thing. Hitting $100M in 12 months with no experience, no database and English as a second language is something else entirely. In this episode, you’ll hear how Mayank Patel went from 90 rejections to becoming one of Australia’s top 100 agents in just four years.In this episode, Mayank reveals:◼️ The real reason most new agents never get momentum (and how rejection became his advantage).◼️ How he built elite market knowledge that outperformed agents with a decade head start.◼️ The door knocking system that helped him dominate a suburb from scratch.◼️ How he handled massive volume without letting service or standards slip.◼️ The consistency and discipline that turned a brand new agent into a $100M performer.Timestamps:[00:00:00] - Introduction[00:02:42] – Early struggles breaking into real estate [00:06:30] – Building success in a new market [00:08:00] – Leaving stability to start from scratch [00:10:37] – Grit, rejection and daily determination [00:14:29] – Productivity, routines and compounding consistency [00:17:55] – Door knocking strategy and community trust[00:20:40] – Consistency in prospecting and long‑term payoff [00:23:18] – Scaling with a small team [00:25:44] – Listing presentations and win–loss lessons [00:28:30] – Cultural connection and speaking multiple languages[00:31:12] – Managing volume and service standards [00:33:40] – Sacrifices made to reach 100 salesFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/Follow Mayank Patel:https://www.facebook.com/MayankPatel2021https://www.instagram.com/mayank_patel_properties/

Want to know how a top 1% agent built a multi-million dollar real estate business from scratch? Johnny Lin shares the exact blueprint he used to go from commission-only rookie to managing director of one of Australia's most successful independent agencies.In this episode, Johnny Lin reveals:◼️ How he went from zero to top performer in his first year (without natural talent).◼️ The brutal work ethic that separates successful agents from everyone else.◼️ Why paying minimum wage to new agents is killing the real estate industry.◼️ The partnership principles that built a business with zero arguments in 20 years.◼️ How to scale to 400+ sales per year while taking 100 days of holidays.Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemTimestamps:[00:00:00] - Introduction[00:02:42] Early success in real estate.[00:06:30] Success in real estate industry.[00:08:00] Leaving a stable career.[00:10:37] Grit and daily determination.[00:14:29] Productivity in daily routines.[00:19:51] Business is not about money.[00:21:48] Business relationships as family.[00:24:43] Building a positive workplace culture.[00:27:18] Business ownership and recruitment challenges.[00:31:17] Work-life balance and purpose.[00:36:05] Working remotely while on holiday.[00:38:25] Health is essential for success.[00:40:17] Inspirational friendship and life choices.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://www.plumpartners.com.au/book-a-callStruggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else.In this episode, Daniel Lee reveals:◼️ The #1 reason most agents fail (and it's not what you think ).◼️ How to develop the laser focus of a seven-figure earner.◼️ The simple work ethic hack to outwork your competition effortlessly.◼️ How to build the mental toughness to never quit, even when deals fall through.◼️ The secret to staying radically consistent when motivation fades.Timestamps:00:00:00 - Introduction00:00:21 - Personal Background: My Journey in Business00:00:32 - Early Career: Real Estate Agent Experience00:00:42 - Life-Changing Advice: A Conversation with My Mom00:01:24 - The Reality Check: No Free Rides00:02:06 - Shifting Perspective: The Hard Truth00:03:09 - The Pressure of Business: Constant Challenges00:04:02 - Embracing Challenges: The Reality of Business00:04:23 - The Myth of Easy Success: Hard Work Required00:05:06 - The Reward: Gains Through Pressure00:05:27 - Final Thoughts: Pain and Sacrifice00:05:38 - Conclusion: Let's Get What We WantFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else.In this episode, Daniel reveals:◼️ The #1 reason most agents fail (and it's not what you think ).◼️ How to develop the laser focus of a seven-figure earner.◼️ The simple work ethic hack to outwork your competition effortlessly.◼️ How to build the mental toughness to never quit, even when deals fall through.◼️ The secret to staying radically consistent when motivation fades.Timestamps:[00:00:00] You Don't Need Motivation, You Need Discipline[00:01:14] Mindset of a warrior.[00:06:55] Focus and Distraction Management.[00:10:10] Hard work leads to success.[00:15:44] Consistency is the key.[00:17:21] Warrior mindset for success.Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://www.plumpartners.com.au/book-a-callFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong.◼️ The 10 reasons agents start their own agency (and which ones actually hold up)◼️ Why fixed costs and commission splits crush most new owners◼️ How agency ownership adds 20–30 hours to your week◼️ The $300K trap every new agency faces in year one◼️ The Plum Partners model that helps agents earn more, stress less, and grow fasterTimestamps:00:00:00 Introduction00:01:36 - Reasons Agents Choose to Start Their Own Agency00:03:25 - Essential Requirements for Starting Your Own Business00:10:01 - Challenges of Going Solo in Real Estate00:12:52 - Administrative Tasks and Responsibilities00:15:01 - The Importance of Mentorship and Community00:16:25 - The Financial Reality of Starting Your Own Agency00:17:10 - Plum Partners00:21:07 - The Benefits of Partnering with Plum PartnersFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwDISCLAIMERThis content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A.◼️ Why transparency in sales changed the game for Brett◼️ How the “time sale” method creates fairness for buyers and sellers◼️ The power of community marketing and building trust locally◼️ Why working solo can be more profitable than running a big team◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850KTimestamps:00:00:00 Introduction00:01:24 - Adopting the Time Sale Process00:02:53 - Understanding the Time Sale Method00:04:42 - Transparency in Real Estate Offers00:06:48 - Presenting the Time Sale to Sellers00:08:48 - The Benefits of Time Sale for Buyers and Sellers00:10:00 - Marketing Strategies for Community Engagement00:16:00 - Building Community Connections00:20:05 - Working Solo vs. Team Structure00:22:04 - Efficiency in a Solo Business Model00:24:01 - Setting Boundaries and Work-Life Balance00:27:54 - Understanding Market Dynamics00:29:39 - Utilizing E-Marketing for Seller LeadsFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwDISCLAIMERThis content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem87% of agents quit in 5 years. Here's why.◼️ The 10 silent business killers sabotaging agents from the inside out◼️ Inconsistency, short-term thinking, and blaming the market◼️ Skipping the gym, drowning in admin, avoiding social media◼️ The blueprint to build a million-dollar business that lastsTimestamps:00:00:00 Introduction00:01:00 - Why 87% of Agents Quit in 5 Years00:01:17 - The 10 Silent Business Killers00:02:10 - Career Killer #1: Playing the Short Game00:04:47 - Career Killer #2: Inconsistency00:06:26 - Career Killer #3: Blaming Everything Else00:08:00 - Career Killer #4: Taking Calls for Granted00:09:38 - Career Killer #5: Looking for the Easy Way Out00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym00:14:28 - Career Killer #7: Worrying About Things You Can't Control00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting00:27:36 - Career Killer #10: Thinking Too SmallFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwDISCLAIMERThis content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwFollow Jason Song:https://www.facebook.com/jason.song.902604https://www.linkedin.com/in/jason-song-22a913133/Timestamps00:00:00 - Introduction00:01:15 - Jason's Impressive Sales Achievements00:03:27 - Sacrifices for Success: Family and Work00:06:39 - Learning from Real Estate to Improve Relationships00:08:07 - Tony Robbins' Relationship Advice00:14:01 - Including Family in the Business00:16:07 - The Role of Counseling in Real Estate00:18:01 - Using Physical Actions to Change Mental State00:22:08 - Choosing Your Hard: Success vs. Failure00:26:43 - Turning Challenges into Opportunities00:27:17 - Talent vs. Hard Work00:30:24 - Rewarding Dedication and Hard Work00:32:22 - Red Flags in Team Members00:34:02 - Evaluating Team Members' Fit00:35:07 - The Importance of Self-Motivation

In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one.This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps00:00:00 - Introduction00:01:44 - Conversation 1: Commission Split Negotiation00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers00:12:42 - Conversation 3: Firing a Difficult Client00:16:02 - Conversation 4: The Decision to Leave Your Agency00:20:46 - Conversation 5: Delivering Bad News to Buyers00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations00:29:30 - Conclusion: Mastering the Six Conversations

In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwFollow Jordan Strudwick:https://www.instagram.com/jordanstrudwick/https://strudproperty.com.auhttps://www.youtube.com/@jordanstrudwickkTimestamps00:00:00 - Introduction00:01:08 – Guest Intro: Jordan Strudwick’s Journey00:02:12 – Building Strud Property in 4 Years00:03:51 – The Blueprint: Foundation, Growth, Domination00:06:40 – Agent vs Business Owner: Key Differences00:08:08 – Becoming a Master Agent Before Leading Others00:09:01 – Recruiting Agents Without Cold Calls00:10:18 – Environment & Standards: $500K GCI Rule00:12:14 – Young Agents Cracking $1M Early00:13:33 – Setting Standards for Associates & Teams00:14:50 – Leadership, Mentorship, and Team Culture00:15:37 – Motivation Beyond Money: Winning & Clout00:17:09 – Jordan’s “Why”: Changing the World00:18:12 – Building an Orphanage in the Philippines00:20:28 – Mistakes & Lessons: Structure and Leadership00:22:07 – Leading by Example: Health, Family, Integrity

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps00:00:00 - Introduction00:02:10 - Ethics in Real Estate00:03:31 - Ivan Bresic's Perspective00:05:00 - High-Profile Allegations in the Industry00:08:53 - The Importance of Integrity00:09:14 - Following the Rules of Fair Trading00:11:00 - Managing License Expiry00:12:57 - Handling Multiple Offers00:15:39 - Avoiding Underquoting00:20:00 - Ethical Competition Among Agents00:23:58 - Avoiding Negative Talk About Competitors00:25:15 - Maintaining Commission Agreements00:26:08 - Honesty in Pricing00:28:38 - Respecting Client Communication Preferences00:29:21 - Over-Promising vs. Under-Delivering00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Ethan: https://www.instagram.com/ethan.petrie.raywhite/Follow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps[00:00:00] Introduction[00:02:55] Awards at Ray White.[00:05:28] Sticking to your niche.[00:10:34] Focus on core market strategy.[00:11:21] Building trust through human connection.[00:15:45] Attraction through consistent prospecting.[00:19:10] Winning and losing in sales.[00:22:18] Energy in Listing Presentations.[00:26:01] The unit market resurgence.[00:30:03] Auction benefits in real estate.[00:33:49] Auction benefits for selling.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps[00:00:00] Introduction[00:01:14] Pricing properties correctly.[00:04:36] Sellers overvalue their homes.[00:09:44] Educating sellers on home pricing.[00:12:54] Importance of excitement in sales.[00:15:34] Open home strategy communication.[00:20:56] Open home results and strategy.[00:24:50] Pricing strategy for real estate.[00:27:08] Pricing strategy for real estate.[00:30:38] Compliment before harsh news.[00:34:28] Starting a real estate business.