Never Mind The Adverts

Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way.What to expect:00:00 - Start00:41 - Starting with some festive cheer02:04 - The big news stories from 202502:20 - The multiplier effect03:51 - The creative dividend05:05 - The Cost of Dull Media07:17 - Les Binet Go Big or Go Home09:22 - The Wild West of Influencer Measurement13:00 - How the pause screen has become an advertising channel14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis16:15 - Mergers and WPP17:26 - Drinks Trolley Break19:00 - Jon’s highlight - awards20:12 - Orlando Wood’s highlight of 202521:46 - Rory Sutherland vs Scott Galloway22:35 - Jon and Alix Earle in Cannes23:52 - Jon cycles up a mountain with Zwift25:12 - Becoming trustee for the History of Advertising Trust26:42 - The History of Christmas Advertising with a special guest33:10 - Who won Christmas in 2025?34:27 - Aldi and Kevin the Carrot35:18 - Waitrose’s strong Christmas showing36:28 - The most viewed Christmas Ads on YouTube37:25 - Amazon re-airing their Christmas ad this year38:20 - The growth of Christmas Ads in 202539:47 - The right brained nature of the successful Christmas ads40:51 - The Coca Cola AI Christmas Ad43:23 - The Never Mind the Adverts Awards44:02 - System1 Star of the Year44:51 - System1 Turkey of the Year45:32 - Name that ad

This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine.Timestamps00:00 - Intro00:49 - The news - the multiplier effect07:39 - Ad of the week12:41 - Drinks trolley16:06 - Break for the ads23:05 - Name that ad

Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad".Timestamps:00:00 Intro00:49 The news - Liquid Death exits UK market05:25 The news - Nike comeback11:14 Super Bowl ads11:46 Liquid Death ad14:42 Hellman's15:49 WeatherTech18:21 Stella Artois20:32 NFL22:52 Lays25:05 Budweiser26:18 Pfizer30:26 Drinks Trolley33:10 Break from the ads39:16 Name that ad43:00 Outro

The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode concludes with a discussion about New Year's resolutions and the importance of energy and consistency in creative work. Timestamps:00:00 - Intro00:47 - The news06:05 - Ad of the week: Yorkshire Tea09:26 - Drinks trolley16:18 - Break from the ads23:12 - Name that Ad

Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps Jon with a rather challenging "name that ad" segment. Be warned: festive alcoholic drinks were consumed in this episode.Timestamps00:00 - Intro00:45 - The news03:28 - Orlando’s Christmas Stocking Fillers08:41 - Drinks trolley12:13 - Review of the 2024 Christmas Ads16:20 - A break from the ads20:38 - Name that ad

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?Timestamps00:00 Intro00:50 News10:59 Ad of the week13:54 Break from the commercials18:18 Name that brand24:41 Outro

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.Timestamps00:00 Intro00:24 Madfest roundup10:49 Break from the commercials - 17th Century Career Advice17:05 Ad of the week - Adidas20:06 Drinks Trolley24:39 Name that brand

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.Timestamps00:00 Intro00:29 Cannes Lions winners vs the data16:25 Break from the commercials20:27 Name that brand

Timestamps00:00 - Start09:44 - Ad of the week12:20 - Name that brand16:55 - Break from the commercials20:34 - Merch

In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.

Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...Timestamps00:00 - Start00:28 - Grand fromage clarification02:05 - The news07:20 - Ad of the week - Irn Bru and Paddy Power11:25 - Drinks trolley12:27 - Break from the commercials14:48 - Phone a friend - Nicola Wardell

The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.Timestamps00:00 - Intro00:46 - Reviews02:42 - The news08:32 - Break from the commercials10:56 - Orlando’s drinks trolley14:58 - Birthday Segment16:22 - System1 Ad of the Week21:30 - Phone a friend

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.Timestamps00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29 - A break from the ads18:57 - System1 Ad of the Week21:12 - Phone a friend (Sir John Hegarty)24:54 - Launch of APE

Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.