Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

Update: 2024-07-25

Description

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?

Timestamps

00:00 Intro
00:50 News
10:59 Ad of the week
13:54 Break from the commercials
18:18 Name that brand
24:41 Outro

Comments

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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

#box-pro-ellipsis-172727408117145{-webkit-line-clamp:2;}Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

Jon Evans, Orlando Wood

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising