Claim OwnershipThe Forward Moves Podcast
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© Forward Moves
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Unfiltered convos for fitness and health coaches building bold, profitable businesses.
Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.
If you're ready to make smart moves and stop playing small, you’re in the right place!
Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.
If you're ready to make smart moves and stop playing small, you’re in the right place!
56 Episodes
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Welcome back to another episode of the podcast.In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.🎧 Inside this episode:✨ Why scary investments are often the right ones✨ The truth about revenue vs. profit✨ What business “freedom” actually looks like✨ How social media warps our idea of success✨ Why failure, sacrifice, and letting go are essential for growthLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the Forward Moves Podcast.This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right now in coaching and content.🎧 Inside this episode:✨ How Cade built Zone into the most in-demand creator gym on the Gold Coast✨ Why his coaching business exploded from 8k to 50k+ months in just a few months✨ The sales scripts that close in under six messages✨ How automations and AI can improve - not replace - your coaching✨ The business lessons learned from failed ventures and partnershipsWhere to find Cade:Cade's InstagramZone Gym Instagram Zone websiteLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to use ambassadors without losing money✨ Why Instagram stories are still your biggest opportunity✨ The power of consistency and repetition✨ Why waiting for clients to come to you will keep you stuckLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back from our hiatus! We are so excited to be back to finish off season 2 with you all. Today we have a chatty episode where we bring in some new podcast segments. 🎧 Inside this ep:✨ What our team is up to ✨ What is making Ash rage ✨ Things that you find embarrassing that actually aren't Looking to build your fitness business? Jump on a call with us Follow us on social Forward Moves Instagram Ash's Instagram Keira's Instagram
She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching.She talks about building connections with app developers, setting clear client expectations, and how emotional attachment can impact coaching decisions.Plus, she reflects on her personal growth and even shares some fun insights about her TikTok content!🎧 Inside this ep:✨ Keira’s transition from assistant to fitness business specialist✨ The crucial role of systems in coaching and business operations✨ Overcoming self-doubt and embracing continuous growth✨ The power of building connections within the industry✨ Managing emotional attachments and setting clear client expectations✨ Keira’s unique approach to communication and people skillsLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves.In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coaches get better results (without the burnout).We’re covering:💬 The real reason we hit pause on some things🚨 Our brand new offer - and why it’s gonna change the game for coaches👀 What we’re seeing in the coaching industry (and where it’s going)If you’ve been craving more clarity, more direction, and more depth in your coaching business, this episode is your nudge.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level.We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and even your genes play a role in long-term health outcomes.Whether you’re in the health space or simply want to take a more proactive approach to your own wellbeing, this conversation will shift the way you think about prevention, optimisation, and what's possible when we stop settling for surface-level answers.🧬 Inside this ep:What functional medicine actually is (and how it’s different)The power of blood markers and personal dataHow stress impacts the body over timeWhy many chronic conditions are preventableThe importance of having a health team that works for youIf you want to feel better, lead better, and make more empowered choices, this one’s for you ✨Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramDaniel's Instagram
Introducing our very first Mini Moves Snippets Episode! 🎉We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane, Jade Spooner, and Finlay Joyce-Noorlander.Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually want to hear.In this episode, you'll listen to:Ash Lane chatting through:Burning the boats and going all-in on her businessOutgrowing her own systemsThe mindset shift that led her to build her own appJade Spooner on:Scaling your coaching business (and the hard questions that come with it)Passion vs. profit: where do you sit?Why following the crowd can crush your uniqueness and cut-throughFinlay Joyce-Noorlander talking about:The real pressure of growing on social mediaNavigating brand deals (even if you’re new)Staying aligned when the industry pulls you in every directionThis is your permission slip to do business your way and maybe, burn a few boats along the way.👉 Tag us when you listen and let us know your favourite snippet and if you want more episodes like this!Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business.In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business.We’re covering:🎨 How branding influences trust, pricing, and perception📹 Why content feels hard sometimes - and what to do about it📲 Our favourite tools that keep us organised PLUS new training app updatesWhether you’re refining your look, rebuilding your brand, or just trying to figure out where the heck to start - this one’s for you.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramKeira's InstagramRae's InstagramMaddi's Instagram
Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes.In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world.We dive into:✨ Why mindset is your secret weapon in coaching, competition & life✨ The myth of “just getting lucky” (and what’s actually behind success)✨ Navigating career pivots, limiting beliefs & building confidence✨ The power of authenticity, branding, and building real community✨ Why prep doesn’t have to mean punishment - and what the new wave of bodybuilding looks likeWhether you're a coach, competitor, or building a business that feels true to you - this one’s packed with powerful reminders that success isn’t one-size-fits-all.Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramMorgan's Instagram
From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching (with the help of our Business Moves Program) - a business grounded in proactive health, emotional resilience, and real results.We talk:Jayden’s shift from partying to bodybuildingSheoni's pivot from nursing to coachingWhy the healthcare system needs a prevention overhaulLearning to charge your worth (after doing everything for free)The realities of running a business as a coupleBoundaries, stress, and the power of nervous system regulationIf you’re a coach, trainer, or wellness pro trying to do things differently - this one’s for you.🎧 Tune in for wisdom, laughter, and a real reminder that success lies in the process.Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSheoni's InstagramJayden's InstagramNew Paradigm Coaching
Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or vice versa), and how living with lupus has shaped her approach to life, leadership and self-care.This is a fun, open, and honest chat about resilience and the messy middle (including a "hey girlie" text) that comes with growth 💖Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJess's Instagram
What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy?You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨In this episode, we unpack the myth of overnight success, the trap of victim mentality, how (and when) to fire red-flag clients, and why mentorship is the shortcut most coaches need, but often avoid.This is your reminder: taking real action isn’t always glamorous, but it’s always worth it. You are your biggest limitation. Whether you're in your first year or your fifth, this one will shift how you show up 💪Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will).We dive into the messy middle of business growth: hiring the right team, building loyalty, navigating loneliness, and what it really takes to step into a leadership role 💪Rhys also shares his insights on mentorship, marketing, and what mistakes you're probably making when it comes to scaling your business.🎧 You’ll learn:Why some coaches stall when they start to scaleWhat no one tells you about managing a teamHow to use mentorship, mindset & AI to grow your businessWhat Rhys would prioritise if he were starting againThis one’s a must-listen for coaches who are serious about building beyond just themselves.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramRhys' Instagram
In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts.From navigating the online space with experience-backed strategy to using controversial content and freebies to spark real connection, Jess doesn’t hold back on the lessons she’s learned and the red flags she’s seen in the business coaching world.We unpack lead gen without the fluff, setting boundaries with clients, money mindset breakthroughs, and how to own your messaging in a way that magnetises the right people.If you're a coach ready to grow with passion (and a little edge), this one’s for you 👏Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJess's Instagram
In this episode, we sit down with Emily Mazz—online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up.Em shares her journey from teenage health obsession to full-time online coach, and what it’s really taken to grow her online business while staying true to herself.We unpack the shift from in-person training to online coaching, building trust with an audience, navigating imposter syndrome as a young entrepreneur, and why follower count doesn’t equal business success 🙌She also gives us a behind-the-scenes look at content creation, brand collaborations, and how she balances being a coach, creator, and business owner all at once.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramEmily's Instagram
Lachlan Trowell didn’t plan on becoming a diabetes fitness coach, but life had other ideas 💪In this episode, we sit down with the personal trainer who turned his Type 1 diagnosis into a mission.From breaking down the real difference between Type 1 and Type 2, to unpacking how hormones, alcohol, and lifestyle affect blood sugar, Lachlan gets real about what it takes to coach clients with chronic conditions.We cover:⚡ Decision fatigue and how structure creates freedom⚡ Why understanding insulin is key for performance⚡ The stigma around diabetes⚡ Building a coaching niche from lived experience⚡ What every coach should know before taking on a diabetic clientWhether you’re already working with chronic conditions, or want to specialise, this one’s a powerful insight into what it means to coach with depth, empathy, and strategy.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramLachlan's Instagram
In this episode, we sit down with Sequoia Stewart - FMG Bikini Pro Athlete and co-owner of Club 94 - to unpack what it really takes to build a women-first fitness business with impact 💪From rebranding after a business breakup to creating a safe space that prioritises community, confidence and strength, Sequoia shares the behind-the-scenes of what it means to lead with purpose in a super competitive industry.We dive into her journey from PT to gym owner, the pressures of competing, the mental health impact of body image expectations, and how Club 94 is challenging the status quo through resistance training and charity-driven events.Whether you're a coach, gym owner or just love stories of women doing things differently - this one is a must-listen 🙌Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSequoia's Instagram
In this episode, we sit down with Jade Spooner, co-founder of Equalution (now Equ), as she shares her incredible journey to becoming the accomplished fitness tech entrepreneur she is today 📈Jade reveals how she took her passion for nutrition to build a cutting-edge app that transformed the industry. From scaling a successful business to being named on the Forbes 30 Under 30, Jade’s insights are a must for anyone in the fitness or online coaching space.We dive into the challenges of app development, the power of customer experience, and how she’s positioning her new venture (hint hint) to thrive in a rapidly changing industry.If you're looking to level up your coaching game, this episode is packed with invaluable takeaways 💪Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJade's Instagram
If intrusive thoughts were a person, it would be Rory Stephen (from Roar PT) in this episode - no filter, bold opinions, and tons of laughs.Rory is truly one of the hardest-working coaches in the industry and has so many valuable insights into what works in today's market, and what doesn't.We dive into the reality of 14-hour coaching days, balancing family life, and building a successful business while maintaining your sanity.In this episode, we cover:⚡️ Why social media isn’t just a “nice-to-have” if you’re a coach⚡️ The biggest mistakes new PTs make (and why they’re holding themselves back)⚡️ How COVID-19 forced trainers to adapt or fail (Rory adapted)⚡️ The truth about PEDs in bodybuilding and the industry in general⚡️ We put Rory in the hot seat with a rapid-fire Q&AIf you’re a coach looking for some business wisdom and a good laugh, you don’t want to miss this one!Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramRory's Instagram
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