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Unfiltered convos for fitness and health coaches building bold, profitable businesses.
Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.
If you're ready to make smart moves and stop playing small, you’re in the right place!
Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.
If you're ready to make smart moves and stop playing small, you’re in the right place!
76 Episodes
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Welcome back to another episode of the podcast.This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks.From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side of coaching in a way that actually makes sense.This is a conversation about tax, GST, profit, and the mistakes most coaches are making without even realising it.🎧 Inside this episode:✨ How much you should actually be putting aside for tax✨ The difference between income, profit and deductions✨ GST explained in a way that finally makes sense✨ Why ignoring your finances will catch up with you✨ When to stay a sole trader vs move to a company✨ The biggest money mistakes coaches make early onIf you’ve ever felt confused, overwhelmed, or avoided looking at your numbers altogether, this episode will give you clarity and direction.Listen now 🎧Looking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramWhere to find Jordan?Jordan's Instagram
Welcome back to another episode of the podcast.Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin.From gym changes and routines, to relationships, business, and the random things currently taking over our lives, this one is real, unfiltered, and a bit chaotic in the best way. 🎧 Inside this episode:✨ What we’re currently loving (and slightly obsessed with)✨ What’s going straight in the bin this month✨ Life updates, routines, and what’s been happening lately✨ Navigating change, habits, and slowing things down✨ The little things that are making a big difference right nowListen now 🎧
Welcome back to another episode of the podcast.This week, we sit down with Harry Drew, coach, mentor, and passionate advocate for mental health. From chasing AFL dreams to facing the identity crisis that came with an injury, Harry opens up about the highs and lows of his journey. From battling mental health struggles to being diagnosed with ADHD later in life, Harry shares the personal battles that have shaped him into the coach he is today.This is a conversation about resilience, personal growth, and how sports and mental health intersect in ways we often don’t talk about.🎧 Inside this episode:✨ How an AFL injury led to a life-changing identity shift✨ Struggling with mental health and the role fitness played in recovery✨ The power of self-awareness and ADHD diagnosis✨ Breaking through personal limitations and embracing vulnerability✨ Why business owners need to stop neglecting their mental health✨ Harry’s plan to raise awareness through a marathon walk for mental healthThis one is raw, inspiring, and deeply personal. If you’ve ever faced challenges in reconciling who you thought you were with who you’ve become, this episode will resonate with you.Listen now 🎧Disclaimer:This episode discusses sensitive topics, including mental health struggles and suicidal thoughts. If you or someone you know is struggling, it’s important to reach out for support. In Australia, Lifeline is available 24/7 for confidential support at 13 11 14 or visit lifeline.org.au. You’re not alone, and help is available.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Harry?Harry's InstagramEnquire with Harry
Welcome back to another episode of the podcast.This week we sit down with Bec Cameron, coach, martial artist, and founder of Long Game.From child protection burnout at 23, to surviving SA, to discovering she’s autistic later in life, Bec shares the layers behind the woman she is today and how those experiences shaped the way she coaches women now.This is a conversation about identity, nervous system capacity, feminism, and why the fitness industry gets it so wrong for so many women.🎧 Inside this episode:✨ From burnout and dissociation to rebuilding her life✨ Late autism diagnosis and how it changed everything✨ Why women’s strength is political✨ The truth about hustle and discipline culture✨ The Disgustingly Easy method and why 300 metres can change your life✨ Building a business that fits your nervous systemThis one is honest, powerful, and deeply important.If you’ve ever felt like you “should be able to handle more” or that something was wrong with you for not keeping up, this episode will resonate.Disclaimer:This video discusses sensitive topics, including experiences of sexual assault and abuse. Viewer discretion is advised. If you are in Australia and would like support, you can contact 1800RESPECT on 1800 737 732 or visit 1800respect.org.au for confidential information and counselling.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Bec?Bec's InstagramDisgustingly Easy - The Podcast for the Long GameBec's Link Tree
In this episode, we sit down with Camellia Curreen, the posing coach behind 15 overall wins and six pro cards across her team, who turned what most competitors treat as an afterthought into a full time business.Camellia shares how she transitioned from a sales and product management career into building a niche coaching brand in the bodybuilding space. We unpack the reality of going from side hustle to full time, the systems she put in place, and the boundaries she had to learn the hard way.This conversation goes beyond stage glam. It is about confidence, positioning, client experience, and why relationships matter more than hard selling when building a service based business.We also dive into:✨Why posing is a skill that wins shows ✨The difference between a posing lesson and true coaching✨ Managing multiple clients on show day✨ Setting boundaries as a business owner✨ Process over placings in a subjective sport✨ Building a brand in a niche industryIf you are a coach, competitor, or building a business in fitness, this episode will challenge how you think about positioning, confidence, and long term growth.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Camellia?Camellia's InstagramPosed By Camellia's InstagramSecrets of Bikini Athlete's Podcast
In today’s episode, we sit down with Kayla Russell, a coach and corporate professional who’s navigated the highs and lows of the fitness industry, corporate life, and the in-between. Kayla shares her journey of leaving behind her online coaching business to work in corporate, only to realise that her true passion was still in coaching.She opens up about the challenges of balancing a career in corporate with fitness goals, the pressures of owning a business, and how a shift in perspective led her back to coaching, but this time, in a more balanced, fulfilling way. This conversation is all about realising there’s no one-size-fits-all path to success in the fitness industry — and why it's okay to take a step back, reassess, and find what truly works for you.🎧 Inside this episode:✨ Kayla’s journey from fitness coach to corporate worker✨ The reality of owning a business and the toll it can take✨ Why prioritising mental health and stability matters✨ How a corporate career helped Kayla grow as a coach✨ The importance of working for someone else to find clarity✨ Coaching with empathy: finding balance between goals and lifeThis episode is for anyone who's ever questioned whether coaching or entrepreneurship is the right fit for them, and for those who are navigating career shifts in the pursuit of happiness and balance.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Kayla?Kayla's InstagramHera Collective's Instagram
In this episode, we sit down with Alana Coomer, founder of Abs By Alana, to talk about what happens when injury forces you to slow down and re-evaluate everything you thought defined you.Alana shares her journey through injury, identity shifts, and letting go of an all or nothing approach to training, coaching, and life. We unpack how her relationship with fitness changed, how that shaped her coaching style, and why balance and sustainability matter more than perfection.This conversation is honest, grounded, and deeply relatable for anyone who has tied their identity to performance, physique, or results.🎧 Inside this episode:• Navigating identity after injury• The impact of all or nothing thinking• Rebuilding confidence without extremes• Coaching with empathy and longevity in mind• Why progress looks different in every seasonIf you’ve ever felt lost when your routine changed or struggled to find balance after pushing too hard, this episode is for you.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Alana?Alana Fay's InstagramAbs By Alana InstagramPeek Apparel Co
This episode includes discussion of eating disorders, disordered eating, and mental health. Please take care while listening and skip this episode if these topics feel triggering for you.Welcome back to another episode of the podcast.In this episode, Ash sits down with Sally Warren, founder of Let’s Evolve, for one of the most honest and vulnerable conversations we’ve had on the show. Sally shares her journey into coaching, shaped by grief, anorexia recovery, identity shifts, and learning how to rebuild her relationship with food, movement, and herself.Sally opens up about losing her sister at a young age, using running as a way to process grief, and later navigating years of disordered eating and hospitalisation. She speaks candidly about recovery, the mindset work that never really ends, and how lived experience has shaped the way she coaches women today.The conversation also explores business growth, confidence, rebranding, online coaching, and what it actually takes to evolve as both a coach and a human. This episode is a powerful reminder that coaching is never just about macros, training plans, or weight loss. It’s about identity, safety, and learning to trust yourself again.🎧 Inside this episode:✨ Sally’s journey through grief, recovery, and rebuilding her identity✨ How running and movement became a form of healing✨ Navigating anorexia recovery and changing her relationship with food✨ Why lived experience makes better coaches✨ Building Let’s Evolve and stepping away from a personal brand✨ Confidence, weight loss, and personal growth alongside business growth✨ Learning to feel fear and do the thing anywayThis episode is raw, grounding, and deeply human. If you coach women or are on your own journey of growth, this one will stay with you.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find SallySally's InstagramLet's Evolve Website
Welcome to Episode 2 of our Kickstarter Series, where we’re diving into the marketing strategies that are going to make or break your business in 2026. If you’re tired of the marketing “hacks” and quick fixes, this episode is for you. We’re talking mindset shifts, how to execute marketing that actually works, and why consistency matters more than ever.In this episode, Ash and Keira discuss the importance of treating marketing as a priority, not an afterthought. They cover the biggest mistakes coaches make in their marketing and why having a clear plan is crucial to success. Whether you're feeling overwhelmed or unmotivated by marketing, this episode will help you break through the noise and start putting effort into actions that drive real results.🎧 Inside this episode:✨ Why marketing is a non-negotiable part of your business✨ How to shift your mindset to make marketing part of your strategy✨ The importance of planning and executing consistently✨ Why most coaches are overthinking their content and how to fix it✨ Real strategies for standing out in the 2026 marketing landscapeIf you’re ready to stop stressing and start executing, listen to this episode and kickstart your marketing in the new year.If you’re ready to put in the effort and see real progress in your business, don’t miss our Content to Clients Challenge starting February 1st.Content to Clients ChallengeJoin our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome to Season 03 and the return of our most popular podcast series, the Kickstarter Series.We’re kicking things off with the backbone of every successful coaching business: operations. In this episode, we break down the systems, processes, and backend structure that allow your business to grow without chaos, burnout, or constant firefighting.From onboarding and check ins to payments, communication, and automation, this episode is about building an operation that supports your clients and your lifestyle, not one that traps you in your business.If your coaching business feels messy behind the scenes, or you’re constantly reacting instead of leading, this episode will help you tighten your systems and create clarity fast.🎧 Inside this episode:✨ The core operational systems every coach needs✨ Why “winging it” stops businesses from scaling✨ How to create consistency without overcomplicating things✨ Common operational mistakes that cost coaches time and money✨ Where to focus first if your backend feels overwhelmingWhether you’re new to coaching or rebuilding your foundations, this episode sets the tone for Season 03 and gives you the structure to grow with confidence.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the coaching business model, this conversation breaks down what’s actually going to matter next year.They cover the trends that will grow, the ones that will fade, and the patterns they’re already seeing across gyms, online coaching, and lifestyle clients. If you’re a coach, this episode will help you make smarter decisions for 2025 and get ahead before the market shifts again.🎧 Inside this episode:✨ The continued rise of running, Hyrox, and performance based training✨ Why content will matter more than ever (and what type will win)✨ How AI will reshape coaching workflows✨ Why clients will crave more structure and less “soft” messaging✨ The future of check ins, pricing, and personalised coaching✨ Why boutique gym communities will outperform commercial spaces✨ What consumers will value and spend money on in 2025If you want to start the new year ahead of the industry curve, this one’s for you.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in Queensland. Zane opens up about the identity shift that came with leaving the military, how injury rehab shaped his coaching philosophy, and the realities of working with natural athletes in an industry dominated by enhancement.They dive into the ethics of coaching, the gaps in education across the fitness space, and why building a supportive community matters just as much as macro plans and training blocks. From mental health in prep to industry regulation, this episode is a grounded, thoughtful look at what coaching should actually be.🎧 Inside this episode:✨ How Zane transitioned from the Air Force into nutrition and coaching✨ The role injuries played in shaping Unbroken Performance✨ Why coaching natural athletes requires higher standards✨ The importance of collaboration between coaches, physiotherapists, and dietitians✨ Mental health, identity, and what bodybuilding teaches you✨ The future of regulation and education in the fitness industryWhere to find Zane:Unbroken Perform InstagramUnbroken Performacne WebsiteLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing goals to having real conversations that build trust, this episode is all about bringing empathy and flexibility back into coaching.🎧 Inside this episode:✨ How to recognise when your client is feeling overwhelmed✨ Why personal conversations can shift a client’s mindset instantly✨ How to reframe goals without losing progress✨ The importance of flexibility and emotional support in coaching✨ Simple ways to help clients feel seen, supported, and motivated againLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss the best ways to use technology to streamline your business and save time. They also touch on why some all-in-one solutions don't work and share insights into the platforms that are improving — or causing headaches — in the fitness industry.🎧 Inside this episode:✨ The latest updates on popular platforms like OneFit and EverFit✨ Why an "all-in-one" system might not be the best solution✨ Tips for managing your tech stack effectively✨ The importance of integrating tools that work for your coaching style✨ Why app choices impact client experience and business efficiencyLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the Forward Moves podcast.This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.🎧 Inside this episode:✨ Why accountability is one of the most underrated leadership traits✨ The difference between how e-commerce and service-based businesses use Black Friday✨ How discounting damages your brand perception✨ Smarter ways to build momentum before January✨ Why quality clients don’t come from salesLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.🎧 Inside this episode:✨ The reality of running a business that aligns with your values✨ Why “lazy coaching” is holding the industry back✨ The truth about qualifications and credibility in fitness✨ How to stop comparing your business to others✨ The importance of staying true to your ethos as you growLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.🎧 Inside this episode:✨ Why your content is getting lost in the scroll✨ How to make people stop and actually listen✨ The difference between content that’s “savable” and content that sells✨ Why speaking to the camera matters more than ever✨ The content strategies that are working right nowLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.🎧 Inside this episode:✨ What to consider before launching your own podcast✨ The budget-friendly gear that actually works✨ Why one good episode can create a month of content✨ How to make your podcast engaging and authentic✨ The long-term mindset behind podcast growthLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.🎧 Inside this episode:✨ Why perfection in business doesn’t exist✨ The power of collaboration and mentorship✨ How to handle financial struggles and customer challenges✨ Why balance matters more than burnout✨ How patience and perspective create long-term successLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
Welcome back to another episode of the podcast.In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.🎧 Inside this episode:✨ Why scary investments are often the right ones✨ The truth about revenue vs. profit✨ What business “freedom” actually looks like✨ How social media warps our idea of success✨ Why failure, sacrifice, and letting go are essential for growthLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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