DiscoverThe Forward Moves PodcastAccountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business
Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business

Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business

Update: 2025-11-13
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Welcome back to another episode of the Forward Moves podcast.


This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.


🎧 Inside this episode:

✨ Why accountability is one of the most underrated leadership traits

✨ The difference between how e-commerce and service-based businesses use Black Friday

✨ How discounting damages your brand perception

✨ Smarter ways to build momentum before January

✨ Why quality clients don’t come from sales




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Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business

Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business

Forward Moves