indie business club

We’re doing a double-header today to celebrate the Agnew Era of indie business club, with an episode on taking time off. So if you’re thinking “Mel, you JUST emailed me”, it’s on purpose. This episode is named after the absolute belter by Weezer because hopefully some of the time off you take as boss of your life involves an island in the sun. It’s become apparent that our episode themes will be loosely observed, because we have a tendency to take detours and get distracted. Here’s some of what we covered…the time(s) Phill lied to everyonewhen Phill made friends with Matt Hancockmy obsession with work jollies - I’m on one as I type, actuallythe benefits of holicisework life balance (lolz)And there’s some useful stuff in there about how to manage your workload too. Oh, and Phill wants to know if you like him. He’s a middle child, like me. So expect us to be needy, squared.I’m herePhill’s hereAnt’s hereDo you like Phill? Do you?ByeeeeeeeeeMel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com

Listener, what do you reckon? Should I let Phill stay?This episode is named after the Razorlight song Back To The Start - we’re talking origin stories.In this first episode of a new era, my new co-host Phill Agnew joins me for storytime about how we each go to the point in our careers where we decided “Nah. Employment’s not for me.”We cover…how Phill started out in marketing (he’s a PROPER marketer)why I’m unemployable at this pointa trauma dump-slash-rant about crummy leadershiphow Phill built up his podcast Nudge to be the UK’s #1 Marketing podcast (depending which day you look at the charts and whether his competitors are cheating with bot engagement)Phill has frankly unrealisticly high expectations on how much feedback he’s going to get from you. Please prove me wrong and tell us what you like (or don’t) about the new ibc duo. And whether Phill should pass his probationary period.You can email [email protected] or even better do a LinkedIn post about it so we get some sweet, sweet reach 👌I’m herePhill’s hereAnt’s hereByeeeeeeeeeMelAnd listen to indie business club wherever you cast your pods…🎙️ Spotify / Apple podcasts / Amazon Music / TrueFans and Audible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com

Make sure we’re friends on LinkedIn - I’m revealing my new co-host tomorrow This is a crossover episode of Search With Candour podcast (hosted by Jack Chambers-Ward) and indie business club podcast (hosted by me, Mel Barfield), discussing how you can use your hobbies to help build your “personal brand”. I first met Jack at BrightonSEO a few years back - he was the first listener in the wild that I ever met and I was FLOORED 🥰 We’ve been talking about a crossover episode ever since and we finally did it. At Candour’s studio in Norwich we talked about how Jack balances his personal brand with employed work, and how we both use our hobbies (ranging from board games and films to music and, of course, cheese) to connect with people on a human level. We also talk about how who you work with affects your brand reputation and why nerding out about the things you care about is so important.It’s a long and winding conversation, partly because we enjoyed nerding out so much, partly because we recorded on a Friday afternoon, and partly because that’s just what happens when you put two podcasters in a room together with microphones.Expect detailed descriptions of our favourite cheeses, best Batmans and I try and defend Superman III as the superbest Superman film (more on that in my episode on Phillip Oakley’s new podcast btw).Listen wherever you cast your pods. Or watch us on YouTube 👇Byeeeeeee,MelFind my producer, theme composer and scissormonkey (except not this time) Ant Henderson on LinkedIn.Listen to indie business club wherever you cast your pods…🎙️ Spotify / Apple podcasts / Amazon Music / TrueFans and AudibleCatch up on other recent episodes 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com

We get quite personal in this episode, so skip through from about 11minutes to about 13minutes in if you’d prefer not to hear the part where we talk about mental health, marital breakdown and suicidal ideation. This episode of the podcast is all about one of my favourite topics - LUCK. Specifically, in careers. I chose John Lyons as my guest because a) he’s a legend and b) I knew he had a great squiggly story about how he got into marketing. We talked about…how a chance situation made John want to be an architectthe chance situations that meant he dodged being onewhen “fails” lead to something bettertraits and behaviours of lucky peoplehow Hat and Bins became John’s distinctive brand assets (or… diSTINKtive chortle chortle)the, at times, lifesaving beauty of internet friends…and we lament the loss of #MarketingTwitter (I miss you, pals).I need your helpSomeone’s given the podcast ONE MEASLY STAR on apple and spotify and it must be personal 💅 because the jingle is worth two stars alone. If you’ve ever enjoyed a smidge of an episode please give the pod a 5-star review to drown out my solitary hater 🙏Here it is on SpotifyHere it is on Apple PodcastsAbout my co-hostHere, have John’s bio from his website because I’m lazy - John Lyons is a London & Essex based Fractional CMO with over 20 years of experience in B2B technology and professional services marketing. He has worked with brands including LEGO, Deutsche Bank and Manchester United, and specialises in revenue-focused marketing strategy for scale-ups and funded startups.And like my last guest, John is no stranger to indie business club. He was our voicenoter two whole years ago on the second ever episode 02 It’s Oh So Quiet: Finding Clients. You can find him on LinkedIn too. He’s got some freebie publications on his website including the B2B Growth Companion mentioned in the episode. TracklistThis episode is named after the song Lucky Man by The Verve. It includes these lyrics which are definitely, definitely about personal branding and sharing your personality more online. Probably. Maybe.I’m stood here naked, smiling, I feel no disgraceWith who I amByeeeeeee, Mel Find my producer, theme composer and scissormonkey Ant Henderson on LinkedIn. And listen to indie business club wherever you cast your pods…🎙️ Spotify / Apple podcasts / Amazon Music / TrueFans and Audible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com

LinkedIn has reintroduced its video feed tab. Unfortunately, it all seems to be Stephen Bartlett, “shark tank”, Joe Rogan and Elon Musk. Bleugh. And more recently, lots of film clips with slowed-down atmospheric music over the top 🙄So, it’s up to us to populate the feed with better videos. A moral duty, really…This episode of the podcast is all about using video to promote your business, so I asked my pal Jonny Rose along for a chat.We talked about…how to get over yourself and get serious about using videowhy you’ve got everything you need in the palm of your handhow getting organised is half the battlethe place for scrappy vids versus polished editshow we’re no longer in the knowledge era, we’re in the experience era…and of course, Jonny’s top tips for planning and recording your videos.We’ve also got Will’s Book Shelf, where Will Slater gives us some sage wisdom.Jonny Rose runs Storyclub where he gets b2b founders confident on camera and turns that into consistent content that actually builds their businesses. Jonny gets people as comfortable as possible before they start recording. But we know lots of people are doing this solo and it’s all too easy to be overly perfectionist and talk yourself out of it. So he’s here as your personal coach/nagger.The benefit/payoff from posting videos can be a slow burn - often it takes time to gain traction so you need to post consistently for a while. Don’t just give up after a couple of vids. You’ll only get better and better at it.I have no problem filming myself, or capturing footage from a day out. My stumbling block is I can’t be arsed to edit it. Jonny suggests getting an editor from Upwork or Fiverr to remove that friction point, to avoid ending up with a huge content graveyard of outdated footage (sob). Maybe I’ll try it some time. But I do find it hard to pay people for stuff I could do an okay job of myself. It’s a character flaw, truly.Jonny’s a fan of scripts for longer videos to remove a stumbling block, keep you on track, and stop you waffling. It also stops you getting frustrated at yourself and prevents you quitting before you’ve got the job done.But immediacy still has a place. Whipping out your phone to have a quick unscripted rant or deliver something with urgency is authentic and relatable so don’t always over-script yourself.About my co-hostJonny Rose is an expert in all things video. He runs The Story Club where he helps B2B founders get confident on camera and turn that into consistent content that actually builds their business.You can find him on LinkedIn. If you’re thinking “hmm this all sounds familiar” this is Jonny’s second time on the podcast, kind of. Because he provided a very helpful voicenote in episode 31, Moving Pictures.TracklistThis episode is named after the Lana Del Rey song Video Games because it should be fun to create video content to market your business. It can be, I PROMISE.Have a nose at my calendar (and come along)11th September - I’m at the East Anglian Marketing Awards in Norwich. I judged the freelancer category and I can’t wait to celebrate with all the finalists.17th September - I’m at Nudgestock to cheer on speaker (and friend of the show) Phill Agnew and try to edge my way closer to Rory Sutherland (who defo perceived me at Atomicon last year when I was sat in the front row - a start).1st October - Off to Manchester for the inaugural You Are The Media lunch club. A right trek from my house in Northamptonshire but worth it to support Mark and our glam host Judith (and our slightly less glam Dave, who’s on the panel).15th October - I’m speaking at Cowork Crew Northampton about how to be lucky. It’s £30 for a day of coworking and cake with some of the loveliest humans you’ll ever meet.5th-6th November - I’m hosting CopyCon, a two-day online conference for professional writers. The ticket price goes up on Monday so get a wriggle on!11th November - Dave and I are speaking at Social Day B2B Forum. We’re running a mini workshop on how to write uncrappy captions.13th November - I’m hosting a panel at the Alt Marketing School Business of Marketing event at Canva HQ in London. My panel is all about careers (I used to be a careers advisor dontcha know) and there’s tonnes of other tickets start at £85 for digital, £135 in-person.Future plansYou might have noticed (or worse, not noticed) I haven’t posted a new episode in a while. It’s been difficult to keep up momentum, find time to record new episodes and generally be organised with the podcast, alongside running Copy Or Die with Dave. So I had a chat with a pal yesterday about them becoming a regular co-host and we’re going to see how it goes. Guess who it is?And ICYMI Bill Gates has a lot to say about AI. Would’ve been nice if he’d had his epiphany before forcing Copilot on everyone.Byeeeeeee,MelFind my producer, theme composer and scissormonkey Ant Henderson on LinkedIn.And listen to indie business club wherever you cast your pods.🎙️ Spotify / Apple podcasts / Amazon Music and Audible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com