This episode is called Moving Pictures and it’s all about using video to market yourself and your business. We look at…

why some people would rather poo in their hands and clap than record themselves

reasons you might want to consider choosing videos over doing the above

how to get over yourself and get started

I’m currently editing the video version of this episode, which will go on YouTube by the end of the week. Make sure you subscribe to the channel to get your bell poked when it goes live.

Voicenoted

Today’s voicenote is Ben’s stiff competition for “loveliest voice on this episode” it’s Jonny Rose. Jonny runs The Story Club where he helps B2B founders get confident on camera and turn video into consistent content that actually builds their business.

You can find him on LinkedIn where he shares tips and (kind) nags to get people to use video in their marketing.

Disclaimer… we say on the episode that LinkedIn changes the rules so quickly everything could have changed by the time this airs. And maybe it has?! Big thanks to Jonny for recently sharing this PDF LinkedIn report on video, which seems to put B2B video front and centre again.

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/wp/2025/the-art-and-science-of-video.pdf

Your Friend And Mine

This episode’s YFAM is Craig Williams, a graphic designer providing box fresh designs that deliver excellence for events. When I went to Craig’s LinkedIn profile to get the link to put in these show notes I was THRILLED to see how he’s laid out his bio with song title references as subheadings. So go have a look and connect with him while you’re there.

YouTube

And if you’re catching up on your to-do list, break up the boredom by watching our last episode. Phill from Nudge podcast tells us all about behavioural psychology and how you can use certain principles to your advantage when marketing your business. Watch it here 👇

Cheers,

Mel & Ben

Find our producer, theme composer and bearded beauty Ant Henderson on LinkedIn. 🎙️ Spotify / Apple podcasts / Amazon Music and Audible

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com