Make Space For More

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink welcomes Karen Widas, a payment solutions expert. They discuss Karen's journey into the credit card processing industry, the complexities of payment solutions for businesses, and the importance of evaluating different payment systems to save costs. Tune in to learn various tools and technologies that can enhance business efficiency, including QuickBooks and ChatGPT, plus signs that it’s time to reassess our payment processing methods!Key Highlights:Discover why your current payment processing system might be quietly eating away at your profits, and what to do about it.Learn the crucial difference between flat-rate and interchange-plus pricing models, and why choosing the wrong one could cost you thousands.Understand how integrating the right payment solution with your existing tools can transform your business efficiency and cash flow.Find out how Karen builds trust with her clients through transparency and customized solutions.Get the inside scoop on how combining payment solutions with tools like QuickBooks and ChatGPT can streamline your entire operation.Learn why a "one-size-fits-all" approach to payment processing could be holding your business back from optimal growth.About Our Guest: Karen Widas is a payment solutions expert who helps manufacturers, distributors and service-based businesses reduce credit card processing fees and streamline operations. Through her company, she delivers secure, transparent, and customized systems that improve cash flow and simplify PCI compliance.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink discusses the intersection of health, productivity, and business growth with guest Kymberly Klimek, PharmD, B.S, a functional medicine pharmacist. They explore how optimizing health can enhance leadership and productivity, the importance of understanding one's body, and the role of functional medicine in addressing chronic health issues. Kymberly shares her personal health journey, the significance of testing, and how to create personalized health plans for optimal wellness. The conversation highlights the importance of a holistic approach to health and the potential for healing through lifestyle modifications.Key Highlights:Discover why your unexplained fatigue or brain fog might be holding your business back from its full potential.Learn how understanding your body's unique needs can transform your health and your leadership effectiveness.Uncover the surprising connection between hormone balance and your ability to show up powerfully in your business.Find out why popping supplements without proper testing is like throwing darts blindfolded, and what to do instead.Understand how investing in your health is more than self-care – it's a strategic business decision that impacts your bottom line.Learn why traditional medicine might be missing the root cause of your health challenges, and how functional medicine takes a different approach.Discover practical ways to optimize your energy and focus without sacrificing your busy schedule.Get the inside scoop on why "powering through" health issues can actually sabotage your long-term success.About Our Guest: Kymberly Klimek, PharmD, B.S. is a Functional Medicine Pharmacist with advanced training in endocrinology, hormone balance, and root-cause healing. After personally overcoming years of chronic health struggles through functional and lifestyle medicine, she now helps others restore their health by addressing the whole person—physically, emotionally, and spiritually. As an enrolled member of the Keweenaw Bay Indian Community, she integrates both science and indigenous healing perspectives to guide clients toward true, lasting wellness. Visit her website at www.innatehealingandperformance.comAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on...

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink interviews Jen Fietz, founder of Stoke RGA, who shares her journey from finance to marketing and the unique approach her company takes in helping manufacturers grow. They discuss the importance of strategic alignment, the challenges of rebranding, and the process of conducting a growth gap analysis. Tune in to discover the importance of specialized expertise in your area of business and the benefits of seeking an outside perspective when navigating business challenges.Key Highlights:Authentic business growth stems from strategic alignment between marketing efforts and core business objectives.Manufacturers need more than traditional marketing tactics; they need a comprehensive growth strategy (including a “growth gap analysis”) that considers the entire business ecosystem.Gaining an outside perspective can transform your rebranding journey from daunting to strategic.Measuring outcomes, not just implementing ideas, is crucial for sustainable business growth.About Our Guest: Jennifer leads Stoke RGA as a founder, growth architect, and fierce advocate for execution that actually delivers outcomes. A proud woman-owned business leader, she brings strategic clarity, financial rigor, and a deep respect for the manufacturing mindset to everything she does. With a background in corporate finance and years of experience advising mid-market manufacturing companies, she’s known for helping leadership teams cut through complexity, align around what matters, and build momentum that lasts. Raised in a family of manufacturers, Jen understands the pressure to perform—and leads with a sharp focus on outcomes, not ideas. At Stoke RGA, she ensures every initiative is built for impact, grounded in execution, and designed to move the needle.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink interviews Shelby Ashley, a fractional CFO who specializes in helping business owners understand their financials and make informed decisions. They discuss the challenges of entrepreneurship, the importance of cash flow management, and the distinct roles of CFOs, accountants, and bookkeepers. Tune in to hear Shelby’s insights on when to engage a fractional CFO, the risks of ignoring financial planning, and the significance of building a strong team. The conversation also touches on Shelby's personal journey in starting her business and the resources available for early-stage entrepreneurs. You don’t want to miss these takeaways!Key Highlights:Discover the crucial difference between a CFO, accountant, and bookkeeper – and why you might need all three for your business.Learn why understanding your cash flow is about more than just tracking expenses; it’s also about planning for sustainable growth.Get the inside scoop on when it's time to bring in a fractional CFO to level up your business strategy.Uncover how proper financial planning helps you escape the 24/7 work trap and build a business you actually love.Understand the power of financial forecasting in making confident business decisions (goodbye, analysis paralysis!)Find out why many business owners hit a growth ceiling, and how the right financial expertise can break through it.Learn the strategic approach to building your dream team without breaking the bank.About Our Guest: Shelby Ashley is a Fractional CFO who helps business owners get clear on their numbers so they can make smarter decisions and actually enjoy running their business. She’s all about keeping things simple, paying yourself well, and building a business that doesn’t run you into the ground. Shelby lives in Huntsville, AL but serves clients all over the United States. When she's not buried in spreadsheets, she loves hanging out with her husband and four year old son. Visit her website to get a free consultation and financial assessment at www.optimizedfinancialsolutions.com. Check out Shelby’s podcast here!About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink is joined by her 10-year-old daughter, Ava, for a lighthearted conversation about business! They discuss the inspiration behind Melissa's virtual assistant company, the services offered, and the evolution of her role over the years. Tune in to hear their conversation, which also touches on hiring practices, experiences with team members and clients, and advice for aspiring entrepreneurs. Melissa emphasizes the importance of impact in work and shares valuable lessons learned throughout her journey. You’ll gain a unique perspective of business through the eyes of a fifth grader!Key Highlights:Experience an insightful mother-daughter conversation about entrepreneurship that brings business insights down to earth. Ava brought the questions to this interview!Discover how Melissa's business evolved from solo consulting to leading a thriving virtual team (and why that matters!)Learn what really makes the perfect client relationship tick (hint: it's not just about the work).Enjoy some sweet (and sometimes funny!) mother-daughter moments as they discuss what it's like to run a growing company.Find out why making an impact - both for clients and team members - is at the heart of everything Melissa does.Hear straight-talk advice about what makes team members succeed or struggle in the virtual assistant world.Gain an understanding of how structured workdays and clear boundaries help create a thriving business. Even a 10-year-old gets it!About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink shares some exciting news - she's been accepted into the prestigious Goldman Sachs 10,000 Small Businesses program! She pulls back the curtain on why this opportunity feels like the perfect next step for her business, and how she's preparing both herself and her team for this intensive journey.Tune in to hear Melissa's candid thoughts on why she’s investing this time in her personal growth while still running her growing business. You'll learn how she's strategically preparing for 15-20 hours of weekly coursework (yes, you read that right!) while ensuring her clients continue receiving the exceptional support they've come to expect. Plus, she shares her vision for how this program will shape the future of Melissa Swink & Co. and benefit her entire community of clients and followers.Key Highlights:Growth requires stepping out of your comfort zone. Discover why Melissa said "yes" to this transformative opportunity.Sometimes the best way to serve your clients better is to invest in yourself first. Learn how this program aligns with Melissa's commitment to continuous improvement.Want to know the secret to scaling while studying? It's all about empowering your team and creating rock-solid systems.Building relationships with other growth-minded entrepreneurs isn't just about networking; it's about creating a community of future possibilities.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink tackles a challenge many growing businesses face: Effective delegation. Because when delegation isn't working, it's usually not a people problem; it's a process problem. You’ll learn about the foundational systems that transform delegation from a simple task handoff into a strategic business advantage. Melissa explains how proper systems bridge the crucial gap between expectation and execution. Discover practical insights on implementing tools, documenting standard operating procedures (SOPs), and leveraging templates that create clarity and consistency. Whether you're struggling with delegation right now or looking to scale your business more effectively in the future, this episode provides actionable strategies to build support systems that enable sustainable growth. Learn how to create an environment where your team feels empowered, tasks are completed independently, and your business can truly scale, all through the power of systematic delegation.Key Highlights:Process gaps, not people problems, are often the hidden barrier to successful delegation - addressing these systematically transforms team performance.Effective delegation requires a strategic foundation of tools, templates, and SOPs that bridge the gap between expectation and execution.When you build robust systems around delegation, you create a self-sustaining cycle of team empowerment and reduced management overhead.Strategic documentation transforms tribal knowledge into scalable processes, enabling faster onboarding and consistent results.Implementing the right project management tools creates clarity, accountability, and measurable outcomes for both leaders and team members.Creating systematic handoff processes ensures your team understands not just the “what” but the crucial “how” and “why” behind tasks and responsibilities. Well-designed templates and SOPs serve as silent team members, working 24/7 to maintain consistency and reduce decision fatigue.Building delegation support systems isn't just about task management. It’s about creating a framework for sustainable business growth and scalability. About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, host Melissa Swink interviews Jay Morth, a professional ballroom dancer and dance studio owner. Jay shares his unique journey into the world of dance, starting from his childhood experiences with his father to his professional career and eventual transition into business ownership. Tune into their conversation to hear about mentorship, entrepreneurship challenges, the importance of community, and learning how to balance personal life and business. Melissa and Jay talked about the importance of continuous learning and the value of finding the right support system, too!Key Highlights:Transforming personal challenges into professional passion can lead to unexpected entrepreneurial opportunities.Strategic mentorship and industry connections prove valuable in bridging the gap between artistic talent and business acumen.Creating a supportive community environment is essential for sustainable business growth and personal fulfillment.Implementing effective delegation strategies, including outsourcing key tasks, enables focused business leadership.Maintaining a harmonious work-life integration is crucial for long-term entrepreneurial success.Investing in continuous professional development keeps both business innovation and personal passion alive.About Our Guest: Jay owns and instructs at Ballroom by Jay, which is a Ballroom Dance Studio in Green Bay WI. He has competed professionally in American Smooth in the Midwest where he and his partner were finalists. Jay offers a complimentary 1st dance lesson. Visit his website at www.ballroombyjay.comAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryYou’re in for a treat with this week’s podcast episode! Host Melissa Swink interviewed Shanne Soulier, founder of Big Spirit Inc. They discussed how to grow a business intentionally, the challenges of starting and managing a company, and the importance of building a supportive team. Shanne shared his journey from freelancing to establishing a successful marketing firm, emphasizing the value of relationships, coaching, and effective systems. Listen to learn about the significance that promotional products have on client engagement and the need for a balanced work structure.Key Highlights:Building intentional business growth requires a strategic balance of relationship nurturing and operational excellence.Transitioning from solo entrepreneur to team leader becomes seamless when leveraging freelance and part-time talent strategically.Investing in targeted coaching and mentorship accelerates business growth by providing structured guidance and accountability.Creating effective systems and workflows allows business owners to shift from working in their business to working on their business.Implementing a structured weekly schedule optimizes productivity while maintaining quality client relationships.About Our Guest: Driven to help promote the prosperity of his community, Shanne Soulier foundedBig Spirit Inc in 2012, a marketing firm that Brings Visions to Life Through Culturally Conscious Marketing Solutions. At Big Spirit, we help organizations Clarify their vision, Align their goals, and Transform their brand through expert graphic design, promotional products, and multi-media print marketing.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this conversation, Tracy Johnson, CEO of InitiativeOne, shares her journey from a nursing career to leading a successful consulting firm. She discusses the evolution of her role, the growth of her team, and the importance of client engagement and community involvement. Tracy emphasizes the significance of finding the right people for the right roles, the value of outsourcing, and the impact of philanthropy on their organization. Tune in for insights into the importance of leadership transformation and the need for continuous learning in your leadership role. Key Highlights:Discover how strategic role alignment and thoughtful delegation can transform your leadership journey from overwhelmed to empowered.Learn why investing in the right partnerships and outsourced solutions becomes a catalyst for sustainable business growth.Understand how cultivating meaningful client relationships through active listening creates a powerful ripple effect of word-of-mouth referrals.Master the balance between business growth and community impact, and how this dual focus drives sustainable success.Explore how creating dedicated spaces for innovation and continuous learning elevates both your team's potential and your organization's impact.About Our Guest: Tracy Johnson conveys complex principles to leaders in practical terms. As a result, leaders are able to implement ideas that effectively diminish drama and distraction and deliver increased results. Working with the InitiativeOne Proprietary Process for nearly 20 years, Tracy understands the leverage points that will push leaders beyond their comfort zone. For anyone who is interested in attending an upcoming ThinkTank, either in-person or virtually, here is the link: https://www.initiativeone.com/eventsAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryCommunication is what keeps your team moving, but too much of it (in the wrong places) can lead to missed messages, burnout, and bottlenecks!In this week’s episode of Make Space for More, you’ll learn strategies for effective team communication without unnecessary chaos. Melissa Swink will teach you how to keep your team aligned and empowered while avoiding burnout and confusion. Tune in to learn about common communication problems and how to avoid them, the principles of effective communication, Melissa’s favorite tools for collaboration, and how to get your team on board with new, more effective communication strategies. You don’t want to miss this one! Key Highlights:Discover how implementing a structured communication cadence transforms chaotic team interactions into purposeful conversations that drive results.Learn why “over-communication” in multiple channels can actually harm productivity, and how to streamline your approach for maximum impact.Master the art of asynchronous communication to support your team's focus time while ensuring nothing falls through the cracks.Explore our tested toolkit of six essential collaboration platforms that have revolutionized how our virtual teams stay connected and aligned.Understand the three core principles of effective team communication that will empower your team to take ownership of their roles while staying connected.Get actionable strategies for auditing your current communication tools and processes to eliminate redundancy and enhance efficiency.Learn how to introduce new communication protocols in a way that generates enthusiasm and buy-in from your entire team.Discover the power of strategic check-ins that keep your team aligned without contributing to meeting fatigue or information overload.Master the balance between maintaining open lines of communication and protecting your team's focused work time.Walk away with a practical framework for creating a communication system that scales as your team grows, without losing the personal touch.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink discusses the importance of stepping into “CEO energy”  by eliminating low-value tasks (otherwise known as “$20 tasks”) that drain your energy and hinder your productivity. You’ll get a reality check on what those tasks look like and why you need to focus on high-leverage actions, strategic decision-making, and relationship building. Tune in to learn the significance of reassessing responsibilities, automating tasks, and establishing routines to maintain true “CEO energy.” You’ll walk away with a better understanding of where your priorities should be, as well as a list of actionable steps towards delegating and automating tasks to enhance your leadership effectiveness!Key Highlights:Every time you say “yes” to a $20 task, you're saying “no” to a $2,000 idea.Master the art of strategic time allocation and learn to protect your energy for high-impact activities that drive business evolution.Transform your calendar into a CEO-level powerhouse by prioritizing deep work, strategy sessions, and relationship building.Discover the triple-threat approach to task management: Eliminate, automate, and delegate to unlock your leadership potential.Create sustainable CEO systems through intentional routines and empowered team dynamics that scale your impact.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink discusses the challenges of perfectionism as a business owner and how it can hinder your growth. She shares insights on recognizing perfectionism, its hidden costs, and practical strategies to overcome it. Tune in to learn how collaborating with a virtual assisting team can help you let go of control and focus on progress over perfection!Key Highlights:Discover how perfectionism creates hidden bottlenecks that slow your business growth and impact your bottom line.Learn to embrace “strategic delegation” - a powerful approach to maintaining high standards while empowering your team to drive results.Uncover practical strategies for transforming perfectionist tendencies into productive leadership habits.Explore how implementing strategic checkpoints can replace micromanagement, leading to enhanced team performance and innovation.Master the art of leveraging a VA team to create scalable systems that prioritize progress over perfection.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink will show you how virtual assistants (VAs) can help business owners work less while earning more. You’ll learn how to view hiring a VA as an investment (not an expense) through many examples of the types of tasks that VAs can handle for businesses,  including busy work and strategic tasks. You’ll also learn about the distinction between productivity and profitability for business owners, and why you should focus on revenue-generating activities and delegate low-value tasks. Melissa will also teach you about the four key ways that a VA team can directly help you grow your business’s revenue. Key Highlights:Transform your business growth by viewing VA support as a strategic investment rather than an expenseMaximize revenue potential by delegating administrative tasks and focusing on high-value activitiesScale your client capacity through strategic task delegation and streamlined operationsAccelerate business growth with professional support for consistent marketing and streamlined project executionAmplify your business impact by focusing on what you do best while your VA team handles the restAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryWhile clearing your email inbox may feel productive, it may not be actively moving the needle in your business. Today’s episode of Make Space of More covers the limitations of striving for “inbox zero” as a CEO. Melissa Swink will help you shift your mindset away from mere productivity to actual profitability, advocating for strategic thinking and more effective time management. You’ll learn practical strategies for managing your emails, including the use of automation and delegation, as well as the importance of identifying communication traps and busy work, plus ideas for time blocking and auditing your schedule. Tune in for insights into prioritizing high-level tasks that actually drive business growth!Key Highlights:Break free from the "Inbox Zero" mindset: True business growth comes from strategic leadership, not administrative perfectionTransform your productivity into profitability: Learn to distinguish between busy work and revenue-generating activitiesMaster the art of strategic delegation: Empower your team to handle routine communications while you focus on high-level business developmentImplement smart systems: Leverage automation and time-blocking techniques to create sustainable email management practicesEmbrace CEO-level priorities: Discover how boundary-setting and regular schedule audits can maximize your impact as a business leaderAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryTune into this week’s episode of the Make Space for More podcast to learn what to do if you’re constantly putting out fires in your business! You’ll discover how Melissa Swink made the transition from being a reactive business owner to a proactive business owner.Learn the importance of establishing leadership rituals and building simple habits that support your growth, as well as effective communication and systems to prevent chaos in your business operations. By focusing on forecasting and planning, you will enhance productivity and growth while reducing stress and missed opportunities. Melissa provides actionable strategies for creating a more organized and efficient work environment, ultimately leading to greater success and satisfaction in your work. Key Highlights:Replace firefighting with strategy: Create a clear operating framework that puts you back in controlSchedule non-negotiable CEO time: Weekly planning sessions to review metrics and forecast prioritiesReclaim your inbox: Use productivity tools to transform email from a distraction to an assetStructure team communication: Set defined check-ins and office hours to eliminate constant interruptionsPrevent fires, don't fight them: Document and automate key workflows before crisis hitsTrack what matters: Build a focused metrics dashboard using tools you'll actually usePlan with purpose: Implement a weekly Priority Planner to keep strategic work front and centerGuard your boundaries: Set clear parameters around availability and response timesSystemize the routine: Automate repetitive tasks to free up strategic thinking timeLead with clarity: Transform team confusion into confident action through clear processesAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryBoundaries are an essential part of any client relationship, as a business owner. But many of us struggle to put these into practice! If you’ve ever bent over backwards for a client and still felt like it wasn’t enough, you know how this can play out. In this episode of the Make Space for More podcast, Melissa Swink discusses the importance of establishing client boundaries to maintain sanity in your business. She goes behind the scenes and shares personal experiences about when boundaries were too loose with clients in her business. Melissa also discusses the essential types of boundaries every business needs and how to enforce these boundaries without damaging client relationships. You’ll walk away with a clear understanding of the significance of clear communication, defined scopes of work, and mutual respect in fostering healthy client interactions!Key Highlights:Client boundaries are essential for business sanity as well as a balance between your work and personal life.It’s important to recognize when client demands exceed your capacity.Loose boundaries can lead to stress and burnout.Clear communication methods are one example of boundaries. Scope creep can indicate the need for tighter boundaries.Exceptions to the rules can create more work and confusion.Setting expectations early in client relationships is important.Feedback and revision processes should be clearly defined.Reinforcing boundaries can be done without damaging relationships.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryDo you ever feel like you’re just spinning your wheels in your business? Perhaps you’re constantly “maxed out,” but you’re just not growing like you feel like you should.  In today’s episode of the Make Space for More podcast, Melissa Swink discusses the concept of the invisible workload that many business owners face. She explores how the mental load you’re carrying, including all the little details that are constantly running through your head, can hinder your daily productivity and long-term growth, and offers practical strategies to alleviate it. By understanding the signs of an invisible workload and implementing effective delegation, automation, and communication boundaries, you CAN create a more balanced and fulfilling work life!Key Highlights:Your invisible workload can impact your energy and clarity.Keeping track of details in your head adds to your mental load.Being the primary problem solver on your team can limit your growth potential.As the CEO, you need to step into your strategic leadership role.Project management tools can help you empty your brain and delegate.Establishing processes and workflows can also help lighten your load.Use automations intentionally to relieve manual work from your plate.Delegate tasks effectively so you can establish true ownership over them, to others.Set communication boundaries to avoid distractions when you’re working.About Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIn this episode of the Make Space for More podcast, Melissa Swink shares her personal journey with AI and how it is transforming her business practices. Tune in to learn about her perspective on the uncertainty surrounding AI, her experimentation with various tools, and the ways she is integrating AI into her personal life and business operations. Melissa emphasizes the importance of using AI intentionally to streamline processes, enhance client support, and ultimately drive business growth. She also shares insights on developing tools to help clients leverage AI for their own success.Key Highlights:It’s important to embrace AI with a positive mindset AI can be a powerful tool for streamlining operations and communication Strategic implementation of AI can enhance both personal productivity and client service AI is most effective when used as a starting point, followed by human refinementIntentional AI integration creates more time for strategic business growthAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Episode SummaryIf your business isn’t growing, and it feels harder than it should, the problem might  not be your strategy, your target market, or your team. The problem might be you!In this episode of the Make Space for More podcast, Melissa Swink discusses five self-imposed growth roadblocks that entrepreneurs often face. These include doing everything yourself, perfectionism, resisting systems and structure, not re-evaluating pricing strategies, and lacking clarity and vision. In addition to pointing out these roadblocks and describing them in detail, Melissa will help you reflect on your sticking points and consider how you can break free from them. Key Highlights:Self-imposed limitations often block business growth more than external factorsPerfectionism and reluctance to delegate are major barriers to scaling Implementing systems creates freedom, not restriction Strategic pricing and regular price evaluation are crucial for growth Clear vision and purpose drive sustainable business expansionAbout Melissa: Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more! Thanks for listening!If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.