#ActuallyICan: Real Talk for Women Entrepreneurs

This episode is exactly what the title promises: a bit more personal. After the whirlwind of the last few months, I wanted to sit down and share openly about the transition in life I have been walking through and how deeply grief and loss can rearrange every corner of your world. When you are in the middle of a transition in life, the smallest things can feel impossible and the biggest things can feel strangely far away. I am feeling all of it and learning from all of it.Losing my mom the day after moving into our dream home cracked something open in me. If you have ever experienced grief and loss, you know it changes your rhythm, your capacity, and your clarity. It forces you to trust your intuition in ways you never expected. It asks you to sit with what is real. It asks you to slow down. And in this season, I am learning to trust your intuition even when the path feels foggy. I am also learning that you are always free to change your mind, especially in the middle of grief and loss and every unexpected transition in life that follows.In this episode, I share:What this transition in life has taught me about capacity and energyHow grief and loss can sharpen your priorities in surprising waysWhy choosing to trust your intuition is often the only next stepHow being free to change your mind is a form of self-respectThe quiet reminders that come when you honor your own timingThis season has asked me to be gentle with myself. To trust your intuition when everything feels uncertain. To remember that I am always free to change your mind when something no longer fits. And to let this transition in life be what it is, instead of trying to force it into clarity. If you are walking through your own version of grief and loss, or navigating your own transition in life, I hope this conversation reminds you that you are allowed to pause. You are allowed to pivot. You are allowed to be free to change your mind as many times as you need.Thank you for being here and for allowing me to share honestly. If this resonates, share it with someone who is learning to trust your intuition through their own transition in life and their own season of grief and loss.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Paradigm PodcastingCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

This week, I am re-releasing one of my favorite conversations from the #ActuallyICan archives. I sat down with Alanna from Good Mourning to talk about what it really means to create a meaningful and personal end-of-life celebration that truly reflects who we are and how we lived.For so many of us, talking about death feels uncomfortable or even taboo. But what I learned in this conversation is that talking about death can be grounding, healing, and surprisingly full of love. Alanna and I explored how death positivity helps us move from fear to peace, how legacy planning becomes an act of care, and why a living wake can be one of the most beautiful ways to celebrate a life while it is still being lived.Here is what we dive into:How talking about death opens space for connection and truthWhy legacy planning gives your loved ones clarity and confidenceWhat a living wake actually looks like and how to plan oneThe role of death positivity in letting go of old traditionsHow an end-of-life celebration can become an expression of joyThis re-released episode reminded me that talking about death is really about living honestly and fully. It is about legacy planning that feels intentional, embracing death positivity with curiosity, and creating end-of-life celebrations that honor who we truly are.If you have ever wondered what a living wake could look like or how to start talking about death in a way that feels safe, this episode will open your heart and mind. Join me as I explore how legacy planning, death positivity, and reimagined end-of-life celebrations can help us live with more purpose and peace.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Midlife on Purpose: WorkbookAgrace: Hospice & Supportive CareNational Cremation SocietyFarley CenterCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.CONNECT WITH GOOD MOURNING:Instagram: @good.mournFacebook: Good MourningWebsite: www.goodmourn.com

We’ve all been taught to keep it all together and smile through the chaos, power through the pain, and keep performing even when life feels impossible. But what if holding it all together is the very thing keeping you from healing, growing, and building a business that feels true to you?In this honest and grounded episode of #ActuallyICan, I open up about losing my mom, navigating grief, and finding the courage to let go of control. I share how giving myself permission to rest became not just survival but a pathway to authentic business growth. This is what overcoming burnout really looks like for midlife women entrepreneurs who are ready to trust in the process and stop pretending everything is fine.You’ll hear:How permission to rest becomes an act of strengthThe truth about overcoming burnout while running a businessWhy choosing to let go of control is not failure but freedomHow to keep it all together without losing yourselfWhat it really means to trust in the process when life unravelsBy the end, you’ll see that letting go of control and giving yourself permission to rest are not signs of weakness but essential steps in overcoming burnout. When you finally trust in the process, you stop trying to keep it all together and start creating authentic business growth on your own terms.If this message speaks to you, share it with another woman who’s learning to let go and give herself permission to rest.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

We were taught that strong leaders never cry, never rest, and never let anyone see the cracks. But what if the real power in vulnerability is what makes us stronger, not weaker?In this episode, I’m breaking the old rule that says leadership means keeping it all together. I’ll share how one conversation with my therapist changed everything and showed me that vulnerability is a strength worth leaning into. You’ll see how to lead with vulnerability, how vulnerability and leadership are deeply connected, and how honesty builds more trust than perfection ever could.Inside this episode:The hidden cost of holding everything togetherWhat happens when you finally let people see your humanityHow vulnerability and leadership create real team trust and connectionWhy the power in vulnerability changes the way you show up and leadA weekly challenge to practice what true strength looks like in your businessWhen you lead with vulnerability, you stop performing and start connecting. The truth is that vulnerability is a strength that transforms your business, your team, and your life.If this conversation resonated, visit katyripp.com/lovemonday to join my newsletter, where I flip the script on hustle culture every Monday with values-driven business insights.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Read the blog post: The Never Show Weakness RuleCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

I used to believe that if I just followed the business playbook, I would finally get it right. Someone always had the perfect plan, the proven steps, the secret formula. But the truth is, the business playbook was never written for women like us. It left me exhausted, second-guessing myself, and completely out of alignment.In this episode of #ActuallyICan, I am sharing how chasing someone else’s version of success led me from burnout to balance and how I found the clarity to build a values-driven business that actually fits my life. You will hear me share:Why following someone else’s rules never leads to freedomHow I learned to create my own sustainable growth formulaThe small mindset shifts that brought me from burnout to balanceHow I use strategy ideas that actually fit who I amWhat it means to make every choice a values-driven oneI also talk about the strategy ideas that helped me move from burnout to balance while building a sustainable growth formula rooted in my own values. These strategy ideas are about doing less, trusting yourself more, and creating space for what actually matters.If you are tired of trying to fit into someone else’s mold, this conversation will help you start building your own sustainable growth formula with confidence and clarity. Because the truth is, your business only works when it works for you.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Blog Post: Rule 6: The Follow the Blueprint RuleCONNECT WITH KATY RIPP: WebsiteInstagramPinterestFacebookJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

If you’ve ever asked yourself, “How do I manifest?” or wondered whether the Law of Attraction is just a little too woo-woo to work in the real world, this episode is for you. Whether you’re manifesting parking spots, more clients, or your next big career move, I’m breaking down the real, practical steps you need to know. These are the manifestation examples and stories that have helped me build businesses, hit big goals, and create the life I truly want. If you’re ready to learn how to manifest what you want, hit play.Note: This is a special rerelease of one of my all-time favorite episodes. I’m revisiting it because the response was so strong, and I know you’ll find something new in it even if you’ve heard it before.In this episode, I’m covering:How to manifest what you want and why defining your desires clearly can be the difference between daydreaming and actual results.Manifestation examples and the surprising way I used the Law of Attraction to score front-row parking spots (and how this small habit set the stage for bigger wins).How to manifest success and what it really takes to stay in the right energy, even when doubt creeps in.How do I manifest if I have self-doubt? The mindset shifts that helped me move from skepticism to manifesting big outcomes.How to trust the process and why letting go of control and practicing gratitude is non-negotiable if you want your dreams to actually show up.Your turn: What’s one thing you’re ready to manifest in your business this month? DM me on Instagram: @katyripp and let me know. I’d love to cheer you on!RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups – Join us for FREE!Midlife on Purpose: WorkbookThe SecretCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

We’ve all been taught that business is a battlefield, that someone else’s win means our loss. But that rule was never written for us. In this episode, I’m tearing down the competition rule and replacing it with something far stronger: collaboration, connection, and community.I’ll share how choosing collaboration vs competition has shaped every part of my work, from running a wine bar and coffee shop to building a coaching practice rooted in generosity. You’ll hear how an abundant mindset creates more growth, more opportunity, and more real relationships. Because when women shift from competition to collaboration, we create space for being abundant and building something that lasts.When women collaborate instead of competing, we grow stronger together. That’s how we build businesses that are both value-driven and sustainable. These are the kinds of business sustainability strategies that don’t just make money once; they build long-term trust, impact, and freedom.Inside this episode: • The mindset shift from scarcity to being abundant in life and business • How to create partnerships rooted in trust and business confidence • Why collaboration vs competition changes everything about your growth strategy • Real-world business sustainability strategies that balance profit and purpose • The power of building value-driven relationships that expand your reachIf you’re ready to stop competing for crumbs and start creating real success together, this episode will remind you that true business confidence comes from community, not comparison.RESOURCES MENTIONED IN THIS EPISODE:Blog Post: Rule 5: The Competition Rule — And How to Build a Better SisterhoodThe GroveFemale Founders Collective Meetups - Join us for FREE!CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

For decades, women have been told to stay polished, professional, and detached in order to be taken seriously. But the truth is, that old keep it impersonal rule never really served us. The new rules for women in business are about authentic leadership, connection, and humanity.In this episode, I share lessons from building multiple brick-and-mortar businesses and how I discovered that workplace culture is one of the biggest game-changers in business. I’ll show you why building a positive workplace culture starts with leading as your real self, not a polished version of you. Because when you lean into your quirks, humor, and lived experiences, you not only strengthen your team but also prove exactly why culture is important in business.Inside this episode:Why the keep it impersonal rule is outdated and ineffectiveHow my approach to authentic leadership transformed my wine bar and coffee shop teams into true communitiesThe surprising ways employees want to feel valued beyond moneyWhy personal stories like burnout, motherhood, or failure are assets when building a positive workplace cultureHow to apply the new rules for women in business as a midlife woman entrepreneur leading with authenticityWhy embracing imperfection proves that workplace culture and humanity go hand in handIf you’re a midlife woman entrepreneur ready to stop sanding down your edges and start leaning into authentic leadership, this episode will give you the encouragement and strategies you need. Forget perfection – focus on building a positive workplace culture that lasts, because it’s the clearest example of why culture is important in business.👉 If this episode hit home, you’ll love The Grove – my monthly membership where midlife woman entrepreneurs gather to rewrite the old rules of business together. From money to mindset to workplace culture, we normalize the conversations most people keep impersonal. Or, if you’re looking for a weekly dose of strategy and real talk, hop on my newsletter for no-fluff insights to help you build the business you actually want.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

We’ve all heard it: polite people don’t talk about money. But for women - and especially for the female business owner - that rule has fueled decades of money shame and silence. In this episode, I’m breaking the “don’t talk about money” rule wide open.I share my own story of debt, secrecy, and money shaming, and why facing the truth out loud changed everything. Then, I’ll walk you through how female business owners can flip the script - moving from money shame and silence into power, freedom, and choice.Inside this episode:Why women are taught to don’t talk about money and how that leads to money shameHow I learned to stop hiding debt and start answering “what do you charge” without apologySneaky ways money shaming shows up in your business as a female business ownerWhy saying your rates confidently (and not discounting) shifts your relationship with moneyPractical steps to turn money shame into self-care and growthIf you’ve ever wondered how to answer “what do you charge” or felt the sting of money shaming, this is your reminder: you’re allowed to want more, and you don’t have to stay silent.👉 Come join me inside The Grove where we host monthly money meetings to normalize these conversations. Or hop on my newsletter for weekly no-fluff strategies to build the business you actually want.RESOURCES MENTIONED IN THIS EPISODE:Blog Post: The Don’t Talk About Money Rule – and How to Claim Your Worth Out LoudThe GroveFemale Founders Collective Meetups - Join us for FREE!CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.

Are you tired of playing small in your business?In this episode, I open up about how the “play small rule” has kept women like us stuck for decades - and how we can finally stop playing small, start overcoming self doubt, and stop apologizing for taking up space in our lives and businesses.For years, I thought being agreeable and shrinking myself made me safe and likable. But the truth? It only kept me invisible, underpaid, and playing small. If you’ve ever caught yourself apologizing before you even speak, calling your business “just a side hustle,” or playing small because you don’t want to seem “too much,” this one is for you.In this episode, we’ll explore:Why playing small feels safe - but secretly keeps you stuck in fear and invisibility.The turning point when I realized I had to stop playing small, even if it meant losing people along the way.The subtle ways women apologize, shrink, and self-sabotage without realizing it - and how to finally stop apologizing.What it actually looks like when we start overcoming self doubt and step into the space your gifts were meant to take up.How rewriting this rule doesn’t mean steamrolling every room - it means showing up fully and unapologetically as yourself.This week’s challenge for you: Find one area where you’ve been playing small. Maybe it’s the way you talk about money. Maybe it’s how you describe what you do. Maybe it’s holding back from sharing a win. Wherever you notice yourself shrinking - do the opposite. Say the thing. Claim the win. Send the pitch. Raise the price.Then DM me on Instagram: @katyripp and tell me how it goes. I’d love to hear where you’re stepping out of the box.RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Blog post: Rule 2: The Play Small Rule – and How We’re Breaking Out of the BoxJoin my newsletter - where I flip the script on Mondays - transforming dread into momentum by setting clear, values-driven intentions for the week.CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

What if I told you that hustle culture is actually keeping you from the very success you’re chasing? We’ve been told that burning the midnight oil, sacrificing rest, and saying yes to everything is what it takes to “make it” in business. But in reality, that’s just toxic hustle culture talking - and it’s stealing your joy, your health, and your freedom.In this episode, I’m sharing my personal story of how the “grind or die” rule shaped my identity as a business owner, why it doesn’t work (especially for women), and how I finally started working with my personal energy instead of against it. This isn’t about doing more, it’s about honoring your cycles, protecting your energy in business, and building something that feels like true sustainable work - not survival.Here’s what you’ll hear inside this episode:Why hustle culture taught us to wear overwork like a badge - and the moment I realized I had just bought myself another job instead of building freedom.The hidden ways toxic hustle culture shows up in women-run businesses, and why it was never designed for us in the first place.How ignoring your personal energy leads to burnout, resentment, and exhaustion - and why tuning into your natural rhythms can change everything.A new rule for how to manage your energy in business daily, weekly, and even seasonally - so you stop forcing productivity and start creating flow.Practical shifts that turn constant grind into truly sustainable work, giving you back time, joy, and permission to actually rest.This episode is your reminder that you don’t have to prove yourself by running on empty. You can succeed by respecting your humanity, honoring your cycles, and letting your personal energy be the guide for how you show up in business.This week’s reflection: What’s one new way you can work or rest to honor your personal energy in business this week? DM me on Instagram @katyripp and tell me. RESOURCES MENTIONED IN THIS EPISODE:Blog Post: Rule 1: The Grind or Die Rule – and Why We’re Quitting the GameThe GroveFemale Founders Collective Meetups - Join us for FREE!CONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

You know it as well as I do: hustle culture is toxic. We’ve been told that if we just work harder, say yes to everything, and keep it “professional,” that’s how to build a business that lasts. But here’s the truth - I followed all those rules, and it left me exhausted, disconnected, and wondering if the problem was me. Spoiler: it wasn’t. The problem was the old playbook that was never designed for women run businesses.In this week’s kickoff to Season 2 of #ActuallyICan, I’m breaking down exactly why the old rules don’t fit anymore and what it looks like to finally throw them out. If you’re ready to redefining success, stop playing small, and learn how to build a business on your own terms, this episode is going to feel like a breath of fresh air.What you’ll hear in this episode:The surprising origin of the “rules” we’ve been taught to follow in business - and why hustle culture is toxic when applied to women balancing creativity, caregiving, and leadershipThe moment I realized checking every box of the old playbook wasn’t how to build a business that felt fulfilling - and what I did insteadWhy trying to please everyone actually dulls your spark and keeps you from creating the women run business you’ve been dreaming ofThe sneaky rules you might still be carrying (like don’t talk about money, grind harder, or keep it shiny) and how they hold you back from truly redefining successWhat this new season is all about: supporting you to build your business in a way that finally feels like it was written for youNow I want to hear from you: What outdated rule are YOU done following? Send me a DM on Instagram @katyripp and tell me, “Katy, the rule I’m ditching is…”RESOURCES MENTIONED IN THIS EPISODE:The GroveFemale Founders Collective Meetups - Join us for FREE!Blog Post: Why the Old Playbook Doesn’t Work for UsCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

Are you running your business like you still have a boss? If you’re still clinging to a rigid 9-to-5 mindset, it’s time to break free. In this episode, I’m sharing flexible work schedule examples that can help you avoid entrepreneurial burnout and create real time freedom. We’ll dig into why traditional time management for entrepreneurs can feel so exhausting, and how redefining your work rhythm can transform not just your business, but your entire life.If you’ve been feeling the pull for more boundaries in business, less guilt, and a business that actually fits your lifestyle, this one’s for you.In this episode, we’ll cover:The surprising history behind the 9-to-5 workday (and why it’s failing entrepreneurs who are craving time freedom)How to find your “prime brain time” and build a custom schedule that maximizes your creativity and focus (flexible work schedule examples you can try this week)Why time freedom isn’t just about working less, but working smarter – and why that’s key to avoiding entrepreneurial burnoutThe truth about boundaries in business – how to set them, enforce them, and stop apologizing for themWhy time management for entrepreneurs is more about energy than hours, and how to track your natural work rhythms for better resultsWhat is one “guilt-inducing” habit you secretly enjoy as an entrepreneur? (Naps in the middle of the day? Cutting out early for a long walk? Turning off your phone for hours at a time?) DM me on Instagram @katyripp and let me know. I’d love to hear it!RESOURCES MENTIONED IN THIS EPISODE:Do Not Disturb SignActually, We Can CommunityFemale Founders CollectiveCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

If you’ve ever asked yourself, “How do I manifest?” or wondered whether the Law of Attraction is just a little too woo-woo to work in the real world, this episode is for you. Whether you’re manifesting parking spots, more clients, or your next big career move, I’m breaking down the real, practical steps you need to know. These are the manifestation examples and stories that have helped me build businesses, hit big goals, and create the life I truly want. If you’re ready to learn how to manifest what you want, hit play.Note: This is a special rerelease of one of my all-time favorite episodes. I’m revisiting it because the response was so strong, and I know you’ll find something new in it even if you’ve heard it before.In this episode, I’m covering:How to manifest what you want – why defining your desires clearly can be the difference between daydreaming and actual results.Manifestation examples – the surprising way I used the Law of Attraction to score front-row parking spots (and how this small habit set the stage for bigger wins).How to manifest success – what it really takes to stay in the right energy, even when doubt creeps in.How do I manifest if I have self-doubt? – the mindset shifts that helped me move from skepticism to manifesting big outcomes.How to trust the process – why letting go of control and practicing gratitude is non-negotiable if you want your dreams to actually show up.Your turn: What’s one thing you’re ready to manifest in your business this month? DM me on Instagram: @katyripp and let me know. I’d love to cheer you on!RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CommunityFemale Founders CollectiveMidlife on Purpose: WorkbookThe SecretCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

Ever feel like your relationship with money is more emotional than logical? You’re not alone—and it’s not your fault. In this episode, I’m joined by financial therapist Lindsey Konchar to unpack the real reasons behind your money guilt and how to finally align your money and values in a way that feels good, not heavy.We dig into the question: why are financial values important? (especially for women building purpose-driven businesses). As a financial therapist, Lindsey shares how our earliest money memories shape our lifelong relationship with money, and why ignoring your money and values only leads to more burnout, shame, and undercharging. Inside this episode, we dive into:How your first money memory shaped your entire relationship with money (and how to rewrite it)Why so many women feel overwhelmed by money guilt, even when they’re earning more than everWhat happens when you avoid looking at your numbers—and why facing your finances helps realign your money and valuesHow a certified financial therapist approaches money shame, spending habits, and personal goals differently than a typical money coachWhy are financial values important? Hint: it’s because they’re real reason behind every major decision you make as an entrepreneurIf your gut’s been telling you it’s time to look at your numbers, heal your relationship with money, and release the money guilt you’ve been carrying—this episode is your sign.Listen now, then DM me on Instagram @katyripp: What’s one money story you’re ready to let go of?RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CommunityFemale Founders CollectiveCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippCONNECT WITH LINDSEY KONCHAR:Website: financialselfcareblog.comInstagram: @financialtherapistlindseyFinancial Self Care podcastIntentional Spending Planner 

Thinking about quitting a job to start a business but paralyzed by fear and “what ifs”? You're not alone.In this episode, I sit down with my friend and former nurse-turned-entrepreneur Kelly Endres to talk about what it really looks like to go from employee to entrepreneur—especially when you're walking away from a job that felt like a calling.Kelly’s story of leaving nursing to work side-by-side with her husband in their insurance agency is deeply honest, relatable, and full of the kind of real-talk we need more of in midlife entrepreneurship. If you're craving more freedom in business, more purpose in your work, and less hustle-for-the-sake-of-hustle, this episode is for you.We’re pulling back the curtain on the messy middle—the doubt, the money fears, the identity shifts—and how Kelly built a business rooted in service, heart, and unapologetic alignment.In this episode, we dive into:What no one tells you about quitting a job to start a business—and why Kelly almost didn’tThe emotional rollercoaster of going from employee to entrepreneur (especially when the job you’re leaving is one you love)Why women often stay in “safe” careers too long—and how leaving nursing finally gave Kelly the freedom in business she was cravingHow to work with your spouse without losing your mind—or your boundariesWhat it really takes to find purpose again after walking away from a helping professionLet’s chat: Are you thinking about quitting a job to start a business but feeling stuck in fear or guilt? DM me on Instagram @katyripp and tell me: What’s your biggest fear about going from employee to entrepreneur?I’d love to hear your story.RESOURCES MENTIONED IN THIS EPISODE:The Art of HelloActually, We Can CommunityFemale Founders CollectiveCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippCONNECT WITH KELLY ENDRES:Endres Insurance Agency WebsiteEndres Insurance Agency Facebook

Not sure what’s next when it comes to building your business? Here’s how to get re-aligned at any stage of your journey. In this episode, I’m inviting you to slow down, breathe, and meet your business where she’s at—because whether you’re in year one or year ten, it’s never too late for some business goal alignment. And here’s the truth: you don’t need to burn it all down—you just need to realign with what matters most.Inside this episode, I’ll guide you through:The unsexy (but essential) business basics that most people skip—but actually set you up for long-term successThe ultimate checklist for starting a business (and building one) that actually fits your life, your energy, and your valuesHow to clarify your offers, ditch the confusion, and start building your business around what lights you upWhy business basics like your domain name, business structure, and financial systems still matter—even if you’ve been at this for a whileA fresh take on business goal alignment—and how to define success your way without following outdated rulesIf you’ve ever felt like building your business was done on someone else’s terms, this episode will help you reconnect with the version that feels most true to you. Whether you’re staring at the checklist for starting a business for the very first time or refining your offers for the third time this year, this is your guide to come back to center.By the end of this episode, you’ll feel grounded, clear, and ready to take your next aligned step—wherever you are in your journey of building your business.DM me on Instagram @katyripp and tell me: What stage of building your business are you in—and what’s one piece of the business basics you’re ready to revisit?RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CollectiveFemale Founders CollectiveWisconsin.gov - Business portalCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

Ever find yourself wondering, is email marketing still effective?—or are we just supposed to dance on reels forever? If you’re overwhelmed by the noise online and craving a marketing strategy that actually works (and feels good to do), this episode is for you.I’m sitting down with Dawn Richardson from Flodesk to dig into email marketing for small business. Whether you’re brand new to list building or you’ve had a dusty ol' opt-in hanging out on your website for months, you’ll walk away from this episode knowing exactly how to do email marketing in a way that feels aligned with your values—and works while you sleep.In this episode, we’re chatting about:Why the question “is email marketing still effective?” is missing the bigger picture—and the surprising ROI stats that might just blow your mindDawn’s story of going from a wedding photographer to a six-figure business owner—thanks in large part to her list of just 200 subscribers (yep, really)Why email marketing vs social media isn’t even close when it comes to reach, engagement, and sustainabilityWhat most women entrepreneurs get wrong about how to grow an email list, and how to fix it with a few simple mindset shiftsThe step-by-step on how to do email marketing in a way that builds connection, and what to do if you’re terrified of sounding too salesy in your emails.Bonus: Dawn also shares how to grow an email list using her favorite underrated ways to collect email addresses (hint: it’s not just another boring PDF checklist)Whether you're building your first form or sending your 100th newsletter, this conversation will help you rethink your strategy, reconnect with your audience, and actually enjoy showing up online again. Because email marketing for small business shouldn’t feel like a chore—it should feel like a breath of fresh air.DM me on Instagram @katyripp and tell me this: What’s your biggest block when it comes to email marketing? RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CommunityFemale Founders CollectiveThe Art of HelloGet 50% off of Flodesk HERE!CanvaInteractWhich Mac Is Right For You QuizCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippCONNECT WITH DAWN RICHARDSON:Website: www.techsavvycreative.com

Feeling overwhelmed in your business? It might be time to let go of what’s not working and finally create space for an aligned, optimized business that supports your life—not runs it.In this episode, I’m walking you through what I like to call a good old-fashioned spring cleaning for your business. I’m sharing how to figure out my favorite approach to organizing a small business and optimizing business operations: what to keep, what to tweak, and what to finally let go of so your business can have an optimized business that doesn’t burn you out.Here’s what you’ll learn in this episode:How a simple mindset shift helped me stop spinning my wheels and start building a more optimized businessThe exact process I use to evaluate what’s working and what needs to go—plus how this helps with organizing a small businessWhy more isn’t always better—and how to use one of my favorite small business tips to simplify your offers and operationsWhat finally convinced me to start outsourcing in business (and how it completely changed the game)The small-but-mighty tweaks I’ve made for optimizing business operations—and how you can, tooWhat’s one thing you know you need to let go of in your business—but you’re still holding on to it?DM me your answer on Instagram @katyripp—I’d love to hear what you’re processing, pruning, and making space for this season. And if this episode resonated with you, come join us inside the Actually, We Can Collective—my private community for midlife women entrepreneurs who are done with hustle and ready to build a purpose-driven, optimized business with clarity and confidence.RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CollectiveFemale Founders CollectiveThe Art of HelloCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp

Have you ever felt like you were meant for more—but didn’t know how to get there without losing yourself in the process?In this episode, I sit down with Claire French, a virtual assistant and entrepreneur who left her corporate job, moved across the world to Australia, and built a thriving heart-centered business rooted in her personal core values. Claire gets real about her story of moving to a new country, starting a business as a virtual assistant and creating a sustainable business that honors who she is—not who the world told her to be.Claire shares how her journey unfolded (spoiler alert: it wasn’t all smooth sailing), how she stayed aligned with her personal core values, and why running a business as a woman is just... different.Here’s what we dive into:The unexpected events that pushed Claire to leave corporate, move abroad, and fully commit to starting a business as a virtual assistant—and how she made it all workWhy personal core values became her compass in business (and how you can use yours, too)What it really means to run a heart-centered business—and why it’s the antidote to burnout and overwhelmThe unseen emotional labor and identity shifts that come with entrepreneurship—and the specific challenges faced by female entrepreneursRewriting the outdated business advice for women: How Claire rebuilt her business from scratch after burnout, and the mindset that helped her start again (this will change how you think about failure)Claire’s story is raw, empowering, and packed with truth bombs that every woman entrepreneur needs to hear.What would it look like if you built a heart-centered business around your personal core values—not someone else’s rules? DM me your answer over on Instagram @katyripp—I genuinely want to hear from you.RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CommunityFemale Founders CollectiveEverything Is Figureoutable by Marie ForleoWho Not How by Dan SullivanCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.rippCONNECT WITH CLAIRE FRENCH:Instagram: @claire.e.frenchWebsite: https://claireelizabeth.co/