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Agency Forward

Author: Chris DuBois

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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.

New episodes delivered every Tuesday.

105 Episodes
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Most agency pricing tiers are built wrong.They're based on scope. More deliverables. More hours. More stuff.But here's what your clients actually want: results, faster.In this solocast, I break down velocity pricing, a model where every tier delivers the same outcome but at different speeds and intensity levels. Instead of selling labor by the pound, you sell time-to-value.In this episode, I cover:Why scope-based tiers train clients to negotiate you downThe velocity pricing model: same destination, different speeds, different pricesWhy the urgency premium is justified (and an easy yes for the right client)And more...-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Alex James — and this is a return visit.Alex is a positioning strategist who works with B2B agencies and founders to help them develop a clear, differentiated perspective that goes beyond just niching down. His core belief: your perspective is your product.I brought Alex back because the conversation we had last time sparked a ton of response, and I wanted to go deeper on something that's becoming urgent in 2026: AI is making "good enough" output the default, which means a niche alone won't protect you anymore. Alex has a strong take on what does.In this episode, we discuss:Why a niche is now the floor, not the differentiatorHow to enroll your market in a new way of thinking about your categoryWhat it looks like when perspective is baked into the DNA of an agencyAnd more...You can learn more about Alex James on LinkedIn or at MinimalistMarketing.co.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Adam Weil, a partner at White Rabbit Group.White Rabbit Group partners with creative and branding agencies to handle the web development and technical work that those agencies can't — or shouldn't — do themselves. They've built a model around white-label dev partnerships that help agencies deliver more value without stretching beyond their strengths.I wanted to have Adam on because too many agencies are still trying to own everything — and it's costing them quality, client trust, and revenue. Adam has seen this pattern play out hundreds of times and has a clear-eyed perspective on when to partner, when to refer, and how to make your clients stickier in the process.In this episode, we discuss:What breaks first when agencies try to do everything in-houseWhy saying "we don't do that" can actually be a competitive advantageHow to use partnerships to make your existing clients more stickyAnd more...You can learn more about Adam Weil on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, welcome to Episode 100. To celebrate, I wanted to hit 10 lead gen tips from working with dozens of agencies over the years. These are the things that all my best clients are doing that I try to replicate across all clients so they can get the same results. Enjoy. Hope to see you for the next 100. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Tim Kilroy — and this is a return visit.Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled, and sold multiple agencies across 25+ years in digital marketing, and now coaches agency owners full-time. In his first appearance we dug into agency offers, discounts vs. value, and the sales process.This time, we're going deeper into something Tim calls VVV — Vibes, Vision, and Values. In a world where every agency website says the same thing, the agencies that win are the ones willing to show who they actually are. Not a polished, sanitized version, but the real thing, rough edges included.In this episode, we discuss:Why decision timelines have doubled for agency buyers — and what that signalsWhy sanitizing your personality costs you pipeline you can't even seeThe difference between values on a website and values that actually activate buyersAnd more.You can learn more about Tim Kilroy on LinkedIn or grab his WTF Sales Guide.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Kris Rudeegraap.Kris is the CEO and Co-Founder of Sendoso, the leading gifting and direct mail platform for B2B sales and marketing teams.He spent a decade in sales before building Sendoso, pioneering the shift from email-only outreach to omnichannel strategies. And Sendoso now powers campaigns for thousands of companies with AI-driven gift recommendations and global fulfillment.I wanted to have Kris on because a lot of agency owners rely heavily on email outreach, but inboxes are more saturated than ever and I think physical mailboxes are an untapped channel that can dramatically improve conversion rates.In this episode, we discuss:Why gifting outperforms email in crowded inboxesBuilding a gifting strategy that drives real pipelineHow AI personalizes gifts using conversation dataAnd more...You can learn more about Kris on LinkedIn or email him at Kris@Sendoso.com.And check out Sendoso.com-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey, everyone. Solocast for you. The agency world spent a decade telling you to stop doing execution and move up the value chain. Good advice — at the time. But the industry overcorrected, and now agencies are selling strategy to clients who have zero capacity to implement it.The result? A lot of agencies wondering why retention is so hard.In this episode:Why execution doesn't make you a vendor and what actually doesHow to scope and price strategy-plus-execution without killing your marginThe one question that reveals whether your clients are getting outcomes or just getting adviceand more...-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today is another solocast for you.Every agency owner I talk to says the same thing: "We get clients from referrals, mostly. But we know we need to do more." The problem is that "do more" isn't a strategy — and nobody ever laid out the actual options.In this episode, I cover:Why referrals are great but terrible as a primary pipelineThe seven GTM motionsWhat each motion costs in time and money, and where each one breaksAnd more...Also, here's the article on how to differentiate your agency I mentioned in the show. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today is another solocast for you.Most agencies pick a vertical and call it positioning. "We serve dentists." "We work with SaaS companies." But that's a filter, not a position — it tells people who you work with, not why they should hire you.In this episode, I break down the three layers of niching that most agencies collapse into one — and show you why leading with the problem changes everything about how clients find and choose you.In this episode, I cover:The difference between vertical niching (industry), horizontal niching (job function), and problem-based nichingWhy vertical-only positioning turns you into a generalist inside an industry — competing on price instead of expertiseHow the three layers work together: vertical and horizontal are for targeting, the problem is for positioningThe cross-industry bonus — why problem-based positioning attracts clients outside your verticalHow to find your problem: look at what your best clients had in common — not in industry, but in situationThe positioning formula: "We help [horizontal] at [vertical] companies solve [problem]"If your current positioning statement only describes who you serve, this episode will show you what's missing.Also, here's the article on how to differentiate your agency I mentioned in the show. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey, everyone. Today, I've got a solocast coming your way. Most agency owners trying to grow are doing one of two things: cold outreach or waiting for referrals. Both have the same problem. You're starting from zero every time.There's a third option that almost nobody talks about: finding the people who already have your future clients' attention, and getting in front of them.In this episode, I walk through a framework I call the "builder ecosystem." These are the people, communities, publications, and companies adjacent to your niche that share your target audience. They've already built the trust. They've already gathered the crowd. Your job is to show up where they are.In this episode, I cover:Why cold outreach and referral dependency both leave you starting from zeroThe four categories of builders: People, Communities, Publications, and CompaniesHow to research and map your builder ecosystem (with specific search strategies)Tiering your findings by accessibility so you know where to startYour first 5 moves you can execute this weekIf you do the exercise from this episode, send me a message. I'd love to hear what you found.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Sean Lang.Sean is an agency operations expert who helps founders remove themselves as the bottleneck in their business.Before entering the agency world, Sean managed an airport refueling operation—a role that gave him a healthy respect for process, compliance, and what happens when things go wrong. He's since applied those lessons to help agency owners stop hoarding problems and start building teams that actually think.I wanted to have Sean on because the founder-as-hero mindset is killing agency growth, and most owners don't even realize they're doing it. He's got some great frameworks and strategies to address it. Also, his podcast, Agency Uplift, is a must-listen show.In this episode, we discuss:The first signs you're the bottleneckBreaking the hero addictionMaking time to slow down and speed upAnd more...You can learn more about Sean on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by David Hoos.David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there. In this episode, we discuss:Why dev founders distrust marketingPositioning beyond programming languagesMarketing that elevates rather than erodes reputationAnd more...You can learn more about David on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Hey everyone, today I'm joined by Jody Grunden.Jody is a virtual CFO and financial strategist for growing agencies.He’s the co-founder of Summit CPA Group (now part of Anders CPAs), where he’s helped scale hundreds of agencies with data-driven financial forecasting and CFO insights. I wanted to have Jody on because too many agency owners fly blind with their finances and miss out on stable, scalable growth. Also, we were tablemates at a conference last year, and he's a delightful human being. And when good people are also experts in their craft, I feel this urge to share them with our audience.  In this episode, we discuss:Building a 10% cash reserve for long-term stabilityWhen to hire a controller or CFO as you scaleHow to set pricing to maintain profit marginsAnd more...You can learn more about Jody on LinkedIn or shoot him an email at jgrunden@anderscpa.com. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Hey everyone, today I'm joined by Leah Leaves.She’s the Founder and CEO of Alderaan Operations Solutions, where she partners with remote digital agencies to embed expert operations leadership that clarifies team roles, reduces burnout, and enables owners to focus on growth instead of daily firefighting.I wanted to have Leah on because too many agency owners are stuck in operations, stalling growth and burning out. And as we've all seen at some point, your goals are much harder to achieve when you can't escape the day-to-day.In this episode, we discuss:Getting your team to make confident decisionsBuilding a "CEO GPT" to scale founder judgmentMetrics that show if your ops are truly workingAnd more...You can learn more about Leah on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Hey everyone, today I'm joined by Thomas Stirling.Thomas is the founder of Stirling Brandworks, a creative agency specializing in bold, experiential campaigns.His “Agency Breakup Kit” campaign earned industry awards and opened doors to billion-dollar brands using a mix of humor, direct mail, and high-production video content.I wanted to have Thomas on because agency owners constantly battle cold outreach fatigue—and he’s built a campaign that actually cuts through.In this episode, we discuss:Creating ABM campaigns that get rememberedUsing humor without losing credibilityScaling creative outreach beyond word of mouthAnd more...You can learn more about Thomas on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
088: Wrapping up 2025

088: Wrapping up 2025

2025-12-3002:45

Just a short one this week. Thank you for all the support in 2025. We're very excited for 2026!-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Here's a solo cast for you around the types of offers you should have/consider for your agency. Check out SnapOfferSystem.com for a worksheet to help with the first offer. Connect with me on LinkedIn if you want to chat. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Hey everyone, today I'm joined by Chris Marr.Chris is the founder of The Authoritative Coach and a trusted trainer for agency account management teams.He helps client-facing teams move from order takers to trusted advisors, with a focus on strategic communication, peer-level leadership, and account growth. His book, The Authoritative Coach, offers a blueprint for turning account managers into confident client leaders.I wanted to have Chris on because so many agency owners lose clients due to soft-skill gaps on their teams—and he knows exactly how to fix it.In this episode, we discuss:Moving from people pleaser to peer-level partnerThe most critical (and most missing) account management skillHow agency owners sabotage account managers without realizing itAnd more...You can learn more about Chris on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Hey everyone, today I'm joined by Carl Smith.Carl is the founder of The Bureau, a community for digital agency leaders focused on connection, support, and operational excellence.He previously ran a successful agency with a radically autonomous model and now helps shops modernize how they lead, hire, and scale. Carl’s insights come from hundreds of deep conversations with owners navigating the post-AI, post-pandemic world.I wanted to have Carl on because most agency owners are clinging to outdated models while the industry is reshaping beneath them—and he’s seen what’s working now.In this episode, we discuss:Why agency complacency is the real threat in 2026What the “jellyfish model” teaches about scalable freedomHow AI is making clients savvier than everAnd more...You can learn more about Carl on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
Hey everyone, today I'm joined by Kurt Schmidt.Kurt is an agency consultant and the creator of the YouTube channel "Agency Unfiltered," where he shares practical insights for running better creative and digital service firms.He’s a former agency owner who now coaches teams on process, communication, and leadership, and his advice is battle-tested from years of managing clients, projects, and profit margins in the trenches.I wanted to have Kurt on because most agency chaos isn’t from bad work, it’s from bad expectation management, and he knows how to fix that. Also, he's one of those genuine people that I enjoy surrounding myself with. In this episode, we discuss:How to avoid client drama with better expectation settingWhat “good” looks like and how to align on it earlyTraining teams to hold the line without pissing off clientsAnd more...You can learn more about Kurt on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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