I Love Coaching Podcast

There are more channels available to coaches today than ever before. Instagram, Facebook, TikTok, LinkedIn, YouTube, podcasts, email, stages, books, events. The list keeps going. And that's exactly the problem.This is Step 4 in our 7-part series on moving your coaching business from one-to-one to one-to-many. If you haven't listened to Steps 1 through 3 covering payoff, math, and audience, go back and start there. The channel decision only makes sense once those pieces are in place.In this episode, Adam and Jess break down what a channel actually is, why picking too many kills your momentum, and how to identify the one or two channels that actually align with who you are and where your avatar already lives.What You'll LearnWhat a channel is and why your coaching business needs one before it needs contentWhy coaches who try to show up everywhere end up getting results nowhereThe "where does the bear live?" framework for identifying which channel your avatar actually usesWhy the engagement you're getting on personal posts is not the same as the engagement you need for your businessThe difference between social media as a social tool vs. a business growth toolWhy one or two channels done consistently beats five channels done sporadically every single timeHow Adam and Jess each built six and seven figure businesses using completely different channelsWhat commitment actually means when the mood to post has completely left the buildingWhy the coaches you're comparing yourself to have full media teams behind them and you don't need one yetWhat comes next in Step 5: connecting with the audience you're buildingTimestamps00:00 What channels are and why this conversation matters00:47 How to define a channel in the context of your coaching business01:40 Where we are in the 7-part series02:02 Every channel that exists and why listing them all is already overwhelming02:47 Why you don't have to do them all and why the coaches you admire have teams doing it for them04:46 The bear hunting framework: who is your bear and where does it live?06:33 Why loving a channel and your avatar living there are two different things08:57 One channel to start, maybe two, never more right now10:59 Be intentional and systematic before adding anything new12:05 What actually happens when you post educational content and get five likes14:13 Consistency is time on task over time, not a one-week experiment15:57 What commitment really means when results are slow17:27 Why posting three to five times a day is not the message19:22 Smaller and simpler is the strategy right now, not a limitation22:01 Rory Vaden's content diamond is great but not where you start24:06 Everything ILC does is duplicatable and that's the whole point24:38 Preview of Step 5: connecting through your channelQuotes From This Episode"A channel is any mechanism you're pulling to connect with other people. You're going to pick the way that works best with who you are, where you like to show up, and most strategically where your avatar lives." - Jess"Where does the bear live? You have to understand where this avatar is already engaging. Because if you love Instagram but your bear lives on Facebook, you've got a problem." - Adam"The message is not do it all. Don't suddenly become a content machine because that will burn you out and you won't be able to deliver to the group at a high level." - Jess"Commitment is doing the thing you said you were going to do long after the original mood you set it in had left you." - Adam"You just have to figure out what you're coaching, who you're coaching, how they like to consume information, and then build a mechanism that helps you meet them where they are." - Jess"This is not a content podcast. This is a channel podcast. Choosing the channel so you can connect with the avatars you intend to connect with. Very simple." - AdamResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge: ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1, 2, or 3? Go back and listen to the payoff, math, and audience episodes first before this one

Most coaches hit this step and immediately think they need a website, a podcast, a blog, paid ads, and 10,000 Instagram followers. They don't. And chasing all of that before understanding who they actually need in the room is exactly why their group never fills.This is Step 3 in our 7-part series on scaling from one-to-one to one-to-many. If you haven't listened to Steps 1 and 2 on payoff and math, go back and start there first. This one won't land without that foundation.In this episode, Adam and Jess break down what "audience" actually means in the context of group coaching, why your follower count is probably lying to you, and how to use Pareto's Principle to get a real number you can actually work toward.What You'll LearnWhy the world doesn't care that you're a coach yet, and what to do about itHow Pareto's Principle (the 80-20 rule) translates to a concrete audience size you need to reach your group goalThe simple formula: multiply your desired group size by 5 to find how many real conversations you needWhy your Instagram followers, email list, and phone contacts are almost certainly not full of your ideal avatarThe difference between unknown, known, like, and trust audiences, and which ones actually matter hereWhy building a massive media empire won't get you to 500 warm avatars faster than showing up in the right roomsHow to audit what you already have and identify the gap between where you are and where you need to beWhy reconnecting with someone you haven't talked to in years is simpler than you thinkA preview of the next step: playing the contact sport in a way that actually fits who you areTimestamps00:01 Welcome to Step 3: Audience01:22 Why math and audience go hand in hand02:10 Pareto's Principle explained simply04:07 The group size formula: desired number x 505:15 Why you don't need a media empire to reach your number06:53 What "warm audience" actually means08:00 Why your follower count isn't your avatar count10:47 The four audience tiers: unknown, known, like, trust11:18 Being in proximity vs. cold outreach15:06 How to audit your existing warm audience16:15 The warm names list in the blueprint18:28 You have more avatars under your nose than you think21:21 Audience building is a contact sport22:12 Why how you play the contact sport matters as much as playing it24:15 Episode recap and call to actionQuotes From This Episode"The world does not care right now that you are a coach. So before we dive into the solution behind that, let's talk about how math and audience go hand in hand." - Adam"If you want 100 people in your group, multiply that by five. That tells you how many whole conversations you have to have." - Jess"It's not about every person. It's about enough of the right people." - Jess"You don't realize how many of your avatars are right under your nose because you've actually never stepped into this in an intentional way." - Adam"If you are not acting as if you have to be in a contact sport to build your audience, it will be a hard uphill battle." - Adam"There is a way to do this authentically that aligns with who you are and how you already show up in the world." - JessResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge at ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1 or 2? Go back and listen to the payoff and math episodes first

Episode SummaryMost coaches want to build a group offer. Very few sit down and do the math first. That's exactly why this episode exists.This is Step 2 in our 7-part series on scaling your coaching business from one-to-one into a one-to-many model. If you haven't listened to Step 1 on defining your payoff, start there first. The math in this episode won't land without it.Adam and Jess break down the actual numbers behind transitioning from one-to-one into group coaching, and why skipping this step is the reason so many coaches burn out instead of scaling up.What You'll LearnWhy $15K/month in one-to-one revenue is the benchmark before group makes strategic senseThe replacement math rule: your group must equal or exceed the one-to-one slot it replacesWhy pricing your group at $97 to "make it accessible" creates a harder lift, not an easier oneHow to use group to buy back your time without sacrificing incomeWhat the ascension model actually looks like when you build it in the right order (hint: it's backwards from what most people teach)The difference between independent coaching and being a delivery vehicle for someone else's payoffWhy imposter syndrome around pricing almost always points back to a payoff problem, not a confidence problemPareto's Principle applied: why you may only need 25 real conversations to fill a group of fiveTimestamps00:00 Why we're talking about math (and why it's not as scary as it sounds)01:12 Where you should be before building a group: the one-to-one foundation03:06 The $15K/month benchmark and what it actually requires in time05:49 The replacement math rule explained07:05 Why low-ticket group pricing creates a bigger problem than it solves08:02 Playing with the math: replacing all your one-to-ones vs. some of them09:40 What "ascension" actually means and why ILC builds it backwards13:21 Why group creates pricing power in your one-to-one14:41 Dollar-per-hour productivity and how group changes the equation16:36 The dependent coaching model and why it's costing you more than money18:29 How to know if your pricing fear is actually a payoff problem27:40 Pareto's Principle: the 25 conversations framework for filling your group30:19 Why time is the only non-renewable asset in this businessQuotes From This Episode"The numbers inform the decision. Most people will get so excited by the opportunity and they'll have big vision and they'll want to build something, and yet they won't know the numbers behind it." - Jess"Your group coaching has to be equal to or greater than one one-on-one coaching client. Equal or greater than." - Adam"If you're in a dependent model, you are not actually coaching. You are the vehicle to deliver the payoff defined by the company you're coaching for." - Jess"I truly believe that if you're gagging on the idea of charging somebody $5,000, you don't know your payoff. That's why you have imposter syndrome around these numbers." - Jess"Time is the only non-renewable asset. You can spend money, you can lose money, you can make it back. But if you spend time, you can't get it back." - Jess"You don't have to know everybody. You don't have to get everybody in your group. You only need a percentage, a fraction of the people you think you need to fill that group." - JessResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.com (start here if you haven't already)Join the $10K+ Coaching Offer ChallengeBecome a member of the REAL Coach Method communityMissed Step 1? Go back and listen to the payoff episode before this one

You don't need a better funnel to launch your group coaching program. You need one sentence. And if you can't say it clearly to a stranger at a dinner table, your offer isn't ready — no matter how good your coaching actually is. This is Part 1 of a 7-part series on scaling from one-on-one to one-to-many, and Adam and Jess are starting with the thing almost every coach skips.What You'll LearnWhat "payoff language" means and why vague, aspirational promises like "build a legacy" are costing you clientsThe one-sentence formula for a coaching offer that attracts buyers and filters out everyone elseWhy leading with your credentials is the fastest way to lose someone who actually needs you right nowThe difference between an attainable payoff and an aspirational one — and why only one of them convertsHow getting crystal clear on your offer transformation is the fastest cure for imposter syndromeEpisode SummaryThis is Part 1 of ILC's 7-step framework for transitioning your coaching business from one-on-one to a group or one-to-many model. And Adam and Jess are starting at the foundation most coaches never build: your payoff.Your payoff is the specific, one-sentence answer to: who do you help, what is their problem, and what is your solution? Think headache relief — not "become the best version of yourself." If someone is in pain and shopping for a solution, they need to hear plain, explicit language that tells them you have what they need. Flowery, idealized language doesn't land when someone's head hurts.Adam and Jess walk through a simple three-part payoff formula: start with your avatar (almost always a past version of yourself), name the exact problem they have, and articulate the solution you have already delivered — not one you aspire to deliver someday. That last distinction matters. A payoff rooted in your own lived experience is what gives you the competence and confidence to show up without constantly second-guessing yourself.They also bring in Donald Miller's StoryBrand framework here — the shift from being the hero of your own story to becoming the guide. When your payoff is grounded in empathy and proven experience, imposter syndrome loses its grip. You stop trying to prove yourself and start pointing people toward the outcome you already know how to deliver.Everything in a one-to-many offer is built from the payoff. This is where it starts.Key Quote"Everything is built from the payoff. It's not everything is built from the person." — JessResources + LinksBuilding a StoryBrand by Donald Miller (hero vs. guide framework, cognitive dissonance) amzn.to/3N9coPTREAL Coach Method Blueprint — ILC's Phase 2 Checklist: "My payoff is specific, realistic, and easy to explain in one sentence."Get Paid to Coach PDF ilovecoachingco.com/get-paid-to-coachILC Call to ActionIf your payoff isn't clear yet, start here. Grab the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coach — it walks you through this exact process whether you're still in one-on-one or ready to build something bigger. Clear payoff, clear business. That's where everything starts.

In this episode, Adam Roach and Jess Webber discuss the significance of size in coaching, emphasizing that thinking too big can hinder progress. They advocate for focusing on smaller, manageable steps in the problem-solution cycle to build momentum and establish authority. They discuss the importance of meeting clients where they are, creating small wins, and removing ego to foster effective coaching relationships. Ultimately, they conclude that getting small is essential for achieving big results in coaching.TakeawaysSize does matter in coaching.Thinking too big can overwhelm clients.Micro problem-solution cycles are crucial for success.Building momentum requires focusing on small steps.Creating small wins leads to greater client engagement.Establishing authority involves spending time with clients.Meeting clients where they are is essential for progress.Removing ego enhances coaching effectiveness.Time and proximity build trust and authority.Getting small is the key to achieving big results.Chapters00:00 The Importance of Size in Coaching02:48 Micro Problem-Solution Cycles05:47 Gaining Momentum and Authority11:34 Building Authority Through Small Steps17:23 Removing Ego for True Significance

In this episode, Adam Roach and Jess Webber explore the transition from success to authentic significance. They discuss the importance of authenticity in leadership, the journey of self-discovery, and the impact of personal development on collective growth. They emphasize the need for individuals to find their North Star and moonshot moments, encouraging listeners to focus on making a meaningful impact rather than merely achieving personal success.TakeawaysThe conversation shifts from success to authentic significance.Authenticity is crucial in leadership and personal branding.Transformation begins with humility and sharing one's mess.Finding your North Star is essential for personal growth.You can take baby steps towards your moonshot goals.Personal development should focus on how you impact others.It's okay to grow yourself while helping others.The more you help others, the more success will come back to you.The journey from self-development to collective significance is vital.Chapters00:00 Reuniting and Reflecting on Success02:54 From Success to Authentic Significance05:44 The Importance of Authenticity in Leadership08:32 Finding Your North Star and Moonshot Moments11:24 The Journey from Self-Development to Impact14:16 The Shift from Personal Success to Collective Significance

In this episode, Jess Webber reflects on a conversation between Tony Robbins and Alex Hormozi, emphasizing the importance of chasing significance over mere success. She discusses the emotional struggles faced by successful individuals and introduces the Real Coach Method, which outlines four phases of growth for coaches. Jess encourages listeners to identify their identity traps and design experiments to connect with their ideal clients, ultimately aiming for authentic impact in their coaching practices.TakeawaysA lot of people chase success. Very few chase significance.Success without significance feels empty.Tony Robbins emphasizes growth and contribution over economic return.Push motivation leads to burnout; pull motivation inspires.The Real Coach Method consists of four phases: identity, connection, framework, and thought leadership.Identifying your identity trap is crucial for personal growth.Recognizing the emotional pull helps define your calling.Designing an experiment can help connect with ideal clients.Authentic impact is more important than financial gain.The goal is to change and serve 100 million lives through coaching.Chapters00:00 Introduction to Significance Over Success02:44 The Apathy of Success05:53 The Real Coach Method: Phases of Growth08:29 Identifying Your Identity Trap11:11 Designing Your Experiment for Significance13:54 Building Authentic Impact

In this episode, Adam Roach and Jess Webber delve into the importance of frameworks in coaching, emphasizing how structured approaches can significantly enhance the value coaches provide to their clients. They reflect on their own experiences, discussing how frameworks have transformed their coaching practices and allowed them to deliver consistent results. Jess shares her journey of developing her personal framework, highlighting the iterative process of refining it over time, while Adam stresses the necessity of having a clear framework to avoid the pitfalls of a disorganized coaching style.TakeawaysFrameworks are essential for delivering value in coaching.Many coaches struggle with perfectionism and analysis paralysis.It's okay for your framework to be messy in the beginning.Borrowing frameworks can help you get started as a coach.Iterative development of frameworks leads to better results.Chapters00:00 Introduction and Framework Importance02:33 The Role of Frameworks in Coaching05:33 Overcoming Challenges in Coaching09:52 Taking Action and Building Your Framework18:51 Iterative Development and Learning

In this solo episode, Jess Webber shares a heartfelt message about the importance of managing time and defaults in coaching. Drawing from personal experiences, she emphasizes that the real issue lies not in the calendar itself but in the default settings that dictate how coaches allocate their time. Jess introduces the Beat Method, a four-step reset sequence designed to help coaches break free from unproductive patterns and focus on what truly matters. She encourages listeners to examine their defaults, implement new ones, and take actionable steps to create a more fulfilling coaching practice.TakeawaysYour calendar isn't the problem, your defaults are.Urgency is not leadership; effectiveness is key.You don't have to make space in your calendar for later.Defaults are decisions made without realizing it.Patterns can be changed; you can redefine your defaults.Client creation should be a priority in your calendar.Your email is a to-do list created for you by others.Coaching can take everything you give it if you let it.Your time isn't a productivity contest; it's your life.Install one default to start changing your habits.Chapters00:00 Introduction and Personal Context02:41 Understanding Defaults in Coaching05:33 The Beat Method: A Reset Sequence08:35 Identifying and Changing Defaults11:26 Implementing New Defaults for Success14:19 Conclusion and Call to Action

In this episode, Adam Roach and Jess Webber discuss the pitfalls of New Year's resolutions, emphasizing that true change requires more than just a date on the calendar. They explore the importance of habit change, the impact of identity on personal growth, and the necessity of authenticity in achieving goals. They also highlight the challenges of trying to change too much at once and the significance of aligning one's environment with their true self. They also invite listeners to join their challenge aimed at helping individuals embrace their authentic selves and overcome imposter syndrome.TakeawaysYou will fail in 2026 if you rely on resolutions.New Year’s resolutions often lead to too many changes at once.Habit change requires strategic focus, not a complete overhaul.Your identity is not defined by your roles or titles.Imposter syndrome arises from misalignment between identity and reality.Authenticity is key to attracting the right people and opportunities.You can only effectively change one habit at a time.Your environment plays a crucial role in habit formation.Embrace your 'weird' to create an authentic universe around you.Join challenges that align with your authentic self for growth.Chapters00:00 New Year, Same You02:42 The Myth of New Year's Resolutions05:45 Strategic Habit Formation08:25 Identity and Imposter Syndrome11:31 Changing Your Reality23:02 Invitation to Coaching Challenge

In this episode, Adam Roach and Jess Webber reflect on their experiences as coaches in 2025, sharing three key lessons learned throughout the year. They emphasize the importance of focusing on fewer, more impactful strategies, understanding the target audience, and maintaining a sense of fun in coaching. The conversation highlights the growth and empowerment within the coaching community, encouraging listeners to find clarity and joy in their coaching journeys.TakeawaysLess is more; focus on one core offering.Understanding your audience is crucial for success.Having fun is essential in coaching.Clarity on your target audience simplifies decision-making.Authentic gratitude enhances the coaching experience.Stripping away excess leads to better results.Coaches should not feel burdened by unnecessary complexity.Empowerment in coaching leads to greater impact.Finding alignment with your 'who' brings joy to work.Continuous learning and reflection are vital for growth.Chapters00:00 Reflecting on 2025: Lessons Learned05:44 The Power of Simplicity: Less is More11:14 Understanding Your Audience: The Importance of 'Who'14:22 Having Fun: The Key to Sustainable Coaching

In this episode, Adam Roach and Jess Webber discuss the concept of a six week cycle for achieving goals and improving business performance. They emphasize the importance of breaking down larger goals into manageable cycles, focusing on learning before implementing, and reflecting on progress. The discussion includes practical strategies for identifying areas of improvement, creating solutions, and maintaining focus on high-impact actions. TakeawaysThe six week cycle helps break down yearly goals into manageable segments.Most people overestimate what they can achieve in a year.Learning before implementing is crucial for success.The cool down phase allows for reflection and celebration of wins.Identifying red and yellow areas in business helps focus improvement efforts.Creativity is key in finding solutions to business challenges.Focusing on high impact actions leads to better results.The goal is to do less but do it better.Intentional work on your business is essential for growth.Participating in coaching challenges can accelerate learning and implementation.Chapters00:00 The Six Week Cycle Framework11:35 Identifying Learning Opportunities16:03 Creating Solutions for Growth21:06 Implementing the Big Easy

In this episode, Dan DeMott shares his journey from being a highly successful Keller Williams team leader—helping agents generate massive revenue while feeling financially capped, overworked, and disconnected from his family—to building a thriving, values-aligned coaching business through Adam Roach and the I Love Coaching community. Dan walks through the mindset shift that helped him recognize his skills were transferable, the clarity he gained from the Real Coach Blueprint, and how decisive action allowed him to quickly replace and then surpass his income while reclaiming his time. Beyond financial growth, the conversation centers on redefining success: prioritizing health, family, meaningful work, and freedom over hustle culture, and building a business that supports life rather than consumes it

In this episode, Adam Roach and Jess Webber explore the theme of overcoming unspoken fears that hinder personal and professional growth. They discuss the importance of recognizing and naming these fears, understanding the costs associated with living in fear, and the power of community support in the journey of overcoming these challenges. Through personal anecdotes and practical strategies, they provide listeners with actionable steps to confront their fears and move forward with confidence.TakeawaysAddressing fears is crucial for personal growth.Fears often stem from past conditioning.Naming fears is the first step to overcoming them.The cost of living in fear can be significant.Community support can help alleviate the burden of fear.Recognizing the difference between fear and reality is important.Journaling can be an effective tool for processing fears.Understanding opportunity costs can motivate action.Sharing fears with others can reduce their power.Taking action is essential to moving beyond fear.Chapters00:00 Facing the Unspoken Fears02:44 Understanding the Nature of Fear05:35 Strategies to Overcome Fear08:35 Identifying and Naming Fears11:34 Calculating the Cost of Living in Fear14:07 The Power of Community in Overcoming Fear16:55 Personal Stories of Fear and Growth19:40 Releasing Fear and Moving Forward

This week, Adam Roach and Jess Webber explore the challenges faced by coaches who feel lost despite their past successes. They discuss the impact of uncertainty and conditioning on personal growth and the importance of building one's own foundation in the coaching space. They emphasize the need for emotional connection and authenticity in coaching, as well as the journey to overcoming past conditioning to find one's calling. They also introduce their coaching challenge as a roadmap for those looking to navigate these challenges and achieve success.TakeawaysMany talented individuals feel lost when starting their own coaching business.Simplicity in solutions is often overlooked due to overcomplication.Uncertainty is a significant barrier to success in coaching.Conditioning from previous roles can create limitations in new ventures.Building a personal brand requires understanding one's own foundation.Emotional connection is crucial for attracting clients.Removing past conditioning can lead to greater clarity and success.Commitment to authenticity is essential for long-term success.The journey to finding one's calling takes time and effort.Joining a supportive challenge can provide guidance and community.Chapters00:00 Navigating Uncertainty in Coaching02:53 The Impact of Conditioning on Success05:44 Building Your Own Foundation08:32 The Role of Emotional Connection11:20 Overcoming Past Conditioning14:28 The Journey to Authenticity17:07 Finding Your Calling in Coaching20:09 The Roadmap to Success

In this lighthearted, personal episode, Adam Roach and Jess Webber step away from strategies and problem-solving to let listeners get to know them on a deeper level. Through five unscripted questions, they explore their roots, childhood dreams, favorite books, biggest coaching lessons, and what they’re most grateful for as the year winds down. Their candid stories—ranging from crypts under cathedrals to fantasy novels and marine biology dreams—highlight how their backgrounds shaped the way they teach, coach, and lead.

This week, Adam Roach and Jess Webber discuss the critical role of trust in business success and the various mechanisms to build it. They outline seven tools for building trust, emphasizing the importance of time and proximity in the trust-building process. The discussion covers the effectiveness of different platforms, including ads, blogs, social media, podcasts, long-form videos, and live interactions, highlighting how each contributes to establishing trust with potential clients.TakeawaysYou're not converting enough to say that you have a business.People will buy with you because they trust you.It takes 48 minimum minutes for someone to start to trust you.Ads are the lowest form of trust building.Blogs are still fantastic for building authority.Social media is a curated version of you.Podcasts allow you to be in someone's ears for a longer time.Long-form video adds authenticity in the voice.Live interactions build trust much faster.Live in person is the highest version of trust building.Chapters00:00 Building Trust: The Foundation of Business Success02:56 Understanding Trust Mechanisms: The Seven Tools05:46 The Role of Ads in Trust Building08:46 Blogs and Newsletters: A Step Up in Trust11:40 Social Media: The Edited Version of You14:20 Podcasts: Authentic Connection Through Audio17:14 Long Form Video: Adding Visual Trust20:13 Live Interactions: The Ultimate Trust Builder

This week, Adam Roach and Jess Webber unpack leadership expert John Maxwell’s principles of “trade-offs”—the conscious choices we make to grow, change, and pursue our calling. Drawing from Maxwell’s teachings, they explore how every new level of success requires leaving something behind, distinguishing between forced change and chosen trade-offs. Through personal stories and examples from their coaching community, they illustrate how discomfort, courage, and faith in one’s calling create the environment for growth. From letting go of outdated habits (“killing your darlings”) to making trade-offs within—not away from—your true purpose, this conversation challenges listeners to embrace the tension between comfort and progress and to honor their higher calling with conviction and clarity.

This week, Adam Roach and Jess Webber discuss the critical role of influence in business growth, emphasizing that many entrepreneurs fail to grow because they are not leveraging their influence effectively. They define influence and influencers, explore the importance of having people in your network, and discuss the significance of understanding the payoff for clients. They also highlight the need for a clear path to influence and the importance of choosing a specific path to establish authority and trust. TakeawaysYour business isn't growing because you're using the wrong currency.Everyone has influence, even if they don't realize it.To grow your business, you need to have people.Influence is about inspiring others to take action.The payoff for clients is what truly matters.Coaches often list their credentials instead of focusing on client outcomes.A clear path to influence is essential for success.Consistency in your chosen path leads to greater influence.Avoid spreading yourself too thin across multiple paths.Participating in challenges can help you establish your coaching offers.Chapters00:00 The Currency of Influence02:11 Defining Influence and Its Importance05:23 Building Influence Through Connection10:20 Understanding Payoff in Coaching14:59 Establishing a Clear Path for Influence19:33 Choosing Your Path to Influence

In this episode, Adam Roach interviews real estate veteran–turned–coach Steve Rupp, who shares his journey from running a top 1% real estate team to building a thriving coaching business. Burned out from the grind of sales, Steve sought a structured, proven system for transitioning into coaching—something he found in the I Love Coaching (ILC) community. Through ILC’s models, blueprints, and ongoing mentorship, Steve quickly grew from zero clients to 15, launched his Premier Connect group coaching program, and began speaking nationally. He discusses the difference between teaching and coaching, the value of community and systems, and the mental shift required to “sell yourself” as the product. His story highlights the power of structure, accountability, and support in transforming both mindset and business.