This week, Adam Roach and Jess Webber discuss the critical role of influence in business growth, emphasizing that many entrepreneurs fail to grow because they are not leveraging their influence effectively. They define influence and influencers, explore the importance of having people in your network, and discuss the significance of understanding the payoff for clients. They also highlight the need for a clear path to influence and the importance of choosing a specific path to establish authority and trust.

Takeaways

Your business isn't growing because you're using the wrong currency.

Everyone has influence, even if they don't realize it.

To grow your business, you need to have people.

Influence is about inspiring others to take action.

The payoff for clients is what truly matters.

Coaches often list their credentials instead of focusing on client outcomes.

A clear path to influence is essential for success.

Consistency in your chosen path leads to greater influence.

Avoid spreading yourself too thin across multiple paths.

Participating in challenges can help you establish your coaching offers.

Chapters

00:00 The Currency of Influence

02:11 Defining Influence and Its Importance

05:23 Building Influence Through Connection

10:20 Understanding Payoff in Coaching

14:59 Establishing a Clear Path for Influence

19:33 Choosing Your Path to Influence