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Welcome to Sustainable Growth, the podcast about building a higher-performing advertising industry that is better for advertisers, publishers, consumers, and the planet. In each episode, we talk to advertising visionaries about the innovations powering that future.
18 Episodes
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This episode is a recording of Scope3's fireside chat at Cannes 2025 with the team leading the development of the GARM sustainability framework.
Listen as Scope3's Gabi Kay moderates a discussion between GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco on the intentional flexibility of the framework, leading advertiser who are already leading through action and the plans for how they’ve ensure this framework will be able to ladder up to corporate emissions reporting standards as the world strives to achieve net zero.
In this episode of Sustainable Growth, Ruben Schreurs, Group CEO of Ebiquity, joins Scope3’s Anne Coghlan for a candid conversation about the evolving role of effectiveness and responsibility in advertising — and how the rise of AI has made both more urgent. Together, they explore the need for better oversight, smarter guardrails, and new metrics that move past vanity clicks and toward true brand-building outcomes. Ruben shares how Ebiquity is helping brands build governance into the foundation of innovation — not bolt it on after the fact.
In this episode, Yahoo’s Chandra Cirulnick (VP of Global Supply partnerships) speaks about her personal connection to the sustainability movement and why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization.
In this episode, Snap’s Aarti Bhaskaran (Global Head of Research) shares insight into the why behind Gen Z’s views on sustainability, the surprising truth about the emissions of Snap Lenses and how growing up in India shaped the way she takes climate action today.
In this episode, KPM’s Christine Foster talks about Kroger’s drive to reduce waste from their corporate program to eliminate food waste on the retailer side to their recent work with Scope3 to reduce waste in their retail media arm. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment.
In this episode, GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco share the key details of the new sustainability framework. They discuss the flexibility of this first iteration and their hope for how standards will increase trust in the ecosystem around the sustainability and emissions figures to drive the systemic change needed to decarbonize advertising.
What does it take to embed sustainability into the core of media investment? In this episode of Sustainable Growth, Beiersdorf’s Agata Frank and Omnicom Media Group’s Stephanie Scheller join Scope3’s Anne Coghlan to share how they’re building a more sustainable media supply chain together.
In this episode of Scope3's Sustainable Growth Series (SEA Edition), HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA.
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media.
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising.
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region.
Lori Goode, CMO of Index Exchange, sits down with Scope3’s Anne Coghlan to discuss how Index is embedding sustainability in every layer of its operations, from data centers to decisioning. Together they explore the power of sell-side optimization, the potential of agentic media to reduce waste, and why Index is betting big on AI as both a business driver and training priority.
AXA’s Marine Gissy (Global Media Lead) and Martin Powell (Group Sustainability Director) join Scope3’s Anne Coghlan to explore how sustainability has become a strategic pillar for one of the world’s largest insurers. Touching on how advertisers can reduce waste and pioneer responsible media practices, our conversation charts how AXA is connecting climate leadership to real-world marketing performance.
In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.
In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.
Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.
BuzzFeed’s Chief Business Officer Ken Blom joins Scope3’s Anne Coghlan to talk about the future of publishing. From improving efficiency with AI to redefining what brand safety looks like in a rapidly evolving landscape, the conversation explores how BuzzFeed is using technology and transparency to better connect with consumers and advertisers alike.
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