DiscoverSustainable GrowthKroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy
Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Update: 2025-07-21
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Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.

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Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Scope3