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Professional Photographer

Author: Professional Photographers of America

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Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today's dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

Join us as we chat with successful photographers and business leaders who share their invaluable insights. You'll discover exciting new ways to achieve your financial goals and sleep better at night!

About Professional Photographers of America (PPA)
PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
PPA's mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

About Imaging USA
Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.
147 Episodes
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Are you stuck shooting the same safe client portraits and wondering what it takes to create truly award-winning, merit-level work? In this episode, Andrew Hiorth exposes the real secrets behind standout photography—and it's not fancy gear or guessing what judges want to see. It’s deliberate creative risk, shooting with deep personal intention, and building a business that gives you the freedom to create on your own terms.Episode Highlights 🎤💡:(06:01) - Client Photography vs. Competition Photography(14:25) - What Photography Judges Look For(18:45) - Creating Photographs with IntentionConnect with Pat Miller ⬇LinkedIn | WebsiteConnect with Andrew Hiorth ⬇Instagram | Fable Studio Instagram
What if the key to stunning photography isn’t just technical skill but the power of human connection? Discover how blending psychology with authenticity not only sets artists apart, but creates an unforgettable client experience. Too many photographers chase “perfect” methods or hide from imposter syndrome, but this approach locks away their true creative voice and potential earnings. Episode Highlights 🎤💡:(04:14) - Helping Clients Feel Comfortable in Front of the Camera(17:00) - Why Emotion Matters More Than Perfect Posing(22:33) - Finding Your Signature Photography StyleConnect with Pat Miller ⬇LinkedIn | WebsiteConnect with Cate Scaglione ⬇LinkedIn | Website | Facebook | TikTok | Instagram
Are you navigating the shifting tides of the photo industry and wondering what it takes to build a career that truly lasts? In this episode, legendary photographer Joe McNally exposes the real secrets behind longevity and creative survival—and it's not clinging to comfort or buying the newest gear. It’s making uncertainty your friend, investing relentlessly in your eye, and understanding the vital balance between food for the table and food for the soul.Episode Highlights 🎤💡:(13:09) - The Risks Behind a National Geographic Career(14:46) - Invest in Your Eye, Not Just Your Gear(23:07) - The Story Behind Joe's Historic 9/11 PortraitsConnect with Pat Miller ⬇LinkedIn | WebsiteConnect with Joe McNally ⬇Website | Instagram | Facebook | LinkedIn
Roberto explains how he improved his posing and lighting skills through focused repetition and why photographers should practice outside of paid client sessions. He also shares how stronger technical skills can create more confidence and more creative freedom behind the camera.Episode Highlights 🎤💡:(05:19) - Turn Weakness Into Skill Through Practice(19:27) - Use Lighting to Communicate(30:40) - Practice for 20–30 Minutes a WeekConnect with Pat Miller ⬇LinkedIn | WebsiteConnect with Roberto Valenzuela ⬇Facebook | Instagram
Are you chasing luxury clients, but stuck spinning your wheels with low ticket sessions and endless hustle? This episode of the Professional Photographer podcast shatters the myth that luxury branding is all about your location, client list, or even the technical perfection of your images. Episode Highlights 🎤💡:(09:31) - Price for the Photography Business You Want(15:59) - Create a Premium Client Experience(38:36) - Stop Capping Your Photography SalesConnect with Pat Miller ⬇LinkedIn | WebsiteConnect with Lindsay Walden ⬇LinkedIn | Website | Instagram | Facebook
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