How to Use Your Worst Moment to Build Client Trust with Matt Shoup
Update: 2025-12-09
Description
Are you hiding your business failures, fearing they'll scare away clients? Matt Shoup proves that the story you’re most embarrassed to share can be your ultimate trust-building asset.
Episode Highlights 🎤💡:
(03:10 ) - How Getting Fired Led to Entrepreneurship
(07:33 ) - The Client Who Asked, “Tell Me About a Time You Screwed Up”
(17:38 ) - Turning an Embarrassing Story into a Sales Strategy
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