IAMCP Profiles in Partnership

In this engaging episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez reconnect with Patricia Maia, Director at Arquiconsult and EMEA finalist for the P2P Solution Partner Awards. Patricia shares her expert perspective on forging successful international partnerships, particularly within the Microsoft Dynamics ecosystem. She highlights the critical role of trust and honesty, the impact of cultural differences on collaboration, and the transformative power of AI in business processes. Patricia’s stories illustrate real-world challenges and solutions for working across borders, building resilient partnerships, and balancing technical expertise with people skills. Her commitment to community involvement rounds out an episode packed with practical advice and inspiring lessons for business professionals and Microsoft partners.Guest:Personal LinkedIn: Patricia Maia | LinkedInCompany Website: Arquiconsult | WebsiteCompany LinkedIn: Arquiconsult | LinkedInHost:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingPodcast Website: IAMCP PodcastKey Discussion Points:• Strategies for building and sustaining international partnerships in the Microsoft ecosystem• How trust, patience, and honesty drive successful collaborations• Leveraging AI to enhance business efficiency and decision-making• Adaptability and resilience in the face of cultural differences and challenges• Client success stories across France, Lithuania, Germany, and beyond• Balancing technical capabilities with interpersonal skills in partner relationships• Frameworks for evaluating potential partners and defining partnership goals• Community engagement and the importance of social responsibilityNotable Quotes:• "We are in the business of people." – Patricia Maia• "Trust is built based on honesty." – Patricia Maia• "Partnership is a win-win situation." – Patricia Maia• "Sometimes it starts with small things and in a year or two, we become… or a challenge comes or a new customer comes that we suddenly have that big opportunity." – Patricia Maia• "AI is here already. It accelerates our work and brings new opportunities, but you still have to think for yourself." – Patricia Maia• "One of the things we learn is that sometimes the countries that are smaller, like Portugal, really have to adapt to others to grow." – Patricia Maia• "Do not point fingers, do not start blaming each other. See how you can help each other to best serve the customer." – Patricia MaiaChapters00:00 Introduction to Patricia Maia and the episode’s focus on partnership strategies02:10 Partnerships and client success stories – centralizing international support07:24 Navigating challenges in partnerships: trust, transparency, and resilience10:29 The impact of AI on business processes and partner collaboration13:15 Cultural insights from working across France, Lithuania, Denmark, and Spain22:01 Balancing technical expertise and people skills in partnerships29:15 Principles for successful partnerships: honesty, patience, and long-term vision30:23 Patricia’s involvement in community initiatives and social responsibility

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Suresh Ramani, CEO of TechGyan and multiple-time Microsoft Partner of the Year award winner. Suresh shares his journey from system integrator to a driving force in the Microsoft partner ecosystem, emphasizing the power of proactive and strategic partnerships, the evolving role of AI and Copilot, and the importance of community engagement. Listeners will hear actionable insights on building trust, navigating challenges, and fostering innovation through collaboration.Key Discussion Points:• Suresh’s Career Evolution: From starting as a system integrator in 2001 to focusing exclusively on Microsoft solutions.• Strategic Partnerships: The transition from reactive, transactional collaborations to dynamic, long-term relationships using the IAMCP P2P Maturity Model.• TechGyan & Graftronics Success Story: How bundling Teams Room hardware, licenses, and managed services led to impactful deployments and customer satisfaction.• Customer Value: Real-world results, including a 15–20% improvement in meeting efficiency and productivity for clients like Motul India and Arihant Capital.• Lessons Learned: The necessity of role clarity, structured enablement, and joint go-to-market strategies in scaling solutions and improving partnerships.• AI and Copilot Adoption: Viewing AI as an adoption initiative, not just a deployment, and integrating AI agents into essential business applications.• Community Engagement: Building and sustaining IAMCP chapters and fostering partner engagement through solution circles and ISV Clubs.• Practical Advice for Partners: Importance of complementary skill sets, clear communication, joint promotions, and investing in scalable, repeatable solutions.• Workshops and Education: Conducting Copilot workshops to drive user adoption, including industry-tailored training and sharing use cases via Viva Engage.• Reflective Insights: Suresh’s advice to his younger self on the need for early, strategic partnering and his commitment to sharing lessons with the next generation of partners.Notable Quotes:• "Shifting from reactive to proactive was key." — Suresh Ramani• "We should not be transactional in partnerships." — Suresh Ramani• "Life is not only roses; there have to be thorns." — Suresh Ramani• "Partnering should be strategic and proactive." — Suresh Ramani• "You have to gauge the mind of the customer." — Suresh Ramani• "Opportunities are there in integrating AI." — Suresh Ramani• "AI is not a deployment solution. AI is adoption solution." — Suresh Ramani• "Clear responsibilities are super important in partnering. If you don't have those responsibilities well defined, problems multiply." — Suresh Ramani• "Complementary skill sets, clear division of responsibilities, and willingness to invest in joint go-to-market activities are key to successful partnerships." — Suresh RamaniChapters00:00 Suresh Ramani's Journey in the Tech Industry08:10 Transitioning to AI and New Solutions14:49 Innovative Partnerships and Teamwork Solutions20:48 Proactive Approaches to Partnerships and Collaboration25:49 Building Thriving Partnerships28:13 Learning from Partnership Challenges32:18 Navigating AI and Automation Opportunities37:32 Balancing Technical Execution and Team Dynamics42:16 Criteria for Successful Partnerships45:24 Advice for Future Partnership Strategies47:50 Conducting Effective Co-Pilot WorkshopsGuest:Suresh RamaniPersonal LinkedIn: LinkedInCompany Website: WebsiteCompany LinkedIn: LinkedInAdditional Links1) Security Workshop on Appsource: Microsoft | Security Worskhop2) Copilot and AI Workshop on Appsource: Microsoft | Copilot & AI WorkshopHosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInMarketing: Dunamis Marketing | WebsiteRudy Rodriguez LinkedIn: LinkedIn, Managing Partner at Dunamis Marketing: Dunamis Marketing | WebsitePodcast Website: IAMCP Podcast

How AvePoint and IAMCP Are Shaping the Future of Services, Scaling, and Recurring RevenueAvePoint and IAMCP reveal how strategic partnerships and AI-powered solutions fuel scalable growth and recurring revenue for partners.Welcome to Profiles in Partnership. In this episode, AvePoint’s Dux Raymond Sy joins Dunamis Marketing’s Anthony Carrano and Rudy Rodriguez to break down how Microsoft partners can leverage AI, operational efficiency, and exclusive incentives for scalable, recurring growth. If you’re a growth-focused Microsoft partner, discover how this partnership strategies unlock new revenue streams and simplify talent scaling—all without jargon or complexity.Key Discussion Points:1. Strategic Partnership Power: The AvePoint-IAMCP alliance offers investors a proven model for scaling through collaboration and shared resources.2. AI-Driven Service Expansion: Partners can unlock new revenue streams by deploying AI solutions, enhancing data security, and optimizing operations.3. Recurring Revenue Opportunities: AvePoint’s platform enables partners to shift from one-off projects to recurring service models, driving predictable cash flow.4. Talent Solutions for Scaling: AvePoint’s global talent services let partners expand without costly hiring, addressing labor shortages and boosting efficiency.5. Exclusive Member Benefits: IAMCP members receive free migration licenses and waived placement fees, accelerating adoption and ROI.6. Operational Efficiency: Automated tools and templates reduce setup time, minimize errors, and maximize margins—crucial for investors seeking scalable growth.7. Partner-Ready Growth Strategies: By diversifying offerings and capitalizing on AI adoption, partners can position themselves as leaders in the ecosystem.Chapters & Timestamps• [00:00] Episode Introduction: Welcome, overview of the Microsoft partner ecosystem, and episode focus.• [00:22] Guest Background: Dux Sy’s journey from coder to Chief Brand Officer; personal growth lessons.• [03:24] Lessons in Partnership: Insights from team sports and marathons—how collaboration fuels growth.• [06:58] AvePoint & IAMCP Collaboration: Unique partnership advantages and investor relevance.• [09:10] AI and Data Readiness: Opportunities for partners in AI, data security, and governance.• [10:35] Scaling Operations: AvePoint’s talent solutions for efficient partner expansion.• [27:34] Exclusive Member Benefits: Special offers for IAMCP partners, including free licenses and waived fees.• [29:29] Partner-Focused Takeaways: How benefits accelerate partner growth.• [39:02] Brand Leadership & Growth : Mindset shifts for scaling, marketing, and business evolution.• [44:40] Closing Thoughts: How to connect, next steps, and episode wrap-up.Notable Quotes from Dux Raymond Sy:• Partners as Strategic Advisors: "We’re in a very unique time where we’re sitting with our customers as a guide, a thought leader, so to speak, to help them in their AI journey."• Humility and Adaptability: "You may have an idea of what you think you’re good at, the other person’s good at, but once you start working together, you realize somebody else is better than me on this part of the initiative, and I’m better at something else. And we should be open to that."• Results-driven Adaptable Partnerships"It’s not just about the nice press release that’s posted on social media... If you want partnership to work, we have to really work on it and talk about what are goals. What are the revenues we’re trying to hit? Are we there yet? We gotta track. If it’s working great, if not, how do we pivot?"• Data Quality Drives AI"No matter how great the AI is, but if your data estate is no good, AI is no good... Sometimes we blame AI for hallucination, showing things they’re not supposed to. Well, guess what? Because the data is bad."• Openness drives growth"Be open to learn new things. Because oftentimes, in my initial transition, when I had to do sales, when I had to do marketing, I’m technical... But the blocker is just in my mindset."Guest:Dux Raymond Sy: LinkedInChief Brand Officer of AvePointFor more information about this partnership: AvePoint | IAMCP Hosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInRudy Rodriguez, Principal at Dunamis Marketing: LinkedInDunamis Marketing Corporate Website: Dunamis MarketingPodcast Website: IAMCP Podcast

In this dynamic episode of the IAMCP Profiles and Partnership Podcast, host Anthony Carrano is joined by Eddie Bader and Rudy Rodriguez for part two of their landmark anniversary special. The trio explores seismic shifts in the Microsoft partner ecosystem, focusing on the impact of AI, evolving business models, and the power of community collaboration. With stories, actionable insights, and forward-looking predictions, listeners gain a roadmap for navigating change, harnessing innovation, and building trust in an ever-transforming industry. Listener Links / ResourceInternational Association of Microsoft Channel Partners: Website Guest:Eddie Bader: LinkedInInternational President of IAMCPCo-founder of RYZE Partners: RYZE Partners Hosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInRudy Rodriguez, Principal at Dunamis Marketing: LinkedInDunamis Marketing Corporate Website: Dunamis MarketingPodcast Website: IAMCP Podcast

High-trust networking that drives real Microsoft partner growth.Discover how Microsoft partners and tech leaders can unlock exponential growth through intentional partnerships. In this episode, IAMCP Spain leaders share how Illuminate 2025 in Valencia delivers a unique “mini-MBA” experience for navigating Microsoft’s ecosystem, building cross-border collaborations, and creating high-value P2P opportunities. Gain practical insights to align your strategies, expand globally, and walk away with actionable partnerships that transform your business. Key Discussion Points:1. Illuminate’s Impact: 39% of attendees generate new P2P pipeline opportunities, proving the event’s focus on real outcomes, not just conversations.2. Pre-Event Networking: A custom platform lets attendees connect and schedule meetings before arrival, maximizing ROI.3. Succession & Sponsorship Model: IAMCP Spain built a self-sustaining chapter by securing sponsors and treating the group like a business.4. U.S. → EMEA Expansion Tips: Language, culture, and local partnership strategies are critical for breaking into Europe’s complex markets.5. AI Opportunities & Risks: Partners must find the balance between adopting Microsoft’s latest AI priorities and maintaining profitability.6. Why Valencia: Beyond beaches and beauty, the location embodies resilience and collaboration, symbolic of the community’s mission.7. Real Success Stories: P2P partnerships and even M&A deals have been sparked directly through Illuminate’s high-trust networking. Chapters & Timestamps• 00:00 – OpeningWhat makes Illuminate unique for Microsoft partners.• 01:00 – Meet the GuestsPaco and Michiel share their IAMCP journeys and leadership roles.• 06:00 – Building a Strong ChapterLessons on succession, sponsorships, and sustainable growth.• 10:30 – What is Illuminate?How the event delivers clarity, connection, and opportunity.• 15:00 – Intentional Networking DesignPre-event platform, curated 1:1s, and unforgettable experiences.• 20:15 – Expanding into EMEAU.S. companies learn the importance of language and culture.• 29:00 – Partnerships to M&AFrom collaboration to mergers sparked at IAMCP events.• 33:30 – AI and Microsoft PrioritiesNavigating AI adoption and Microsoft’s evolving ecosystem.• 37:00 – Why Valencia MattersA story of resilience and why the city represents Illuminate’s spirit.• 57:30 – Real Success StoriesP2P wins and transformative partnerships born at the event.• 01:03:00 – Closing & Next StepsHow to register and connect with Paco, Michiel, and IAMCP. Notable Quotes:• “Illuminate isn’t about talking collaboration—it’s where collaboration actually happens. The right handshake at Illuminate can change your fiscal year.” ” – Anthony Carrano• “We focus on trust, transparency, and friendships that turn into business.” – Michiel van Vliet• “Generosity is key to building partnerships." – Francisco Racionero• “Culture and language shape how you sell—local partners are essential for navigating EMEA.” – Francisco Racionero• “AI is the next frontier, but success depends on timing your jump.” – Michiel van Vliet• "We roll in the same direction because of family." – Francisco RacioneroProfiles In Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP | WebsiteIAMCP Illuminate 2025 (10/29-31 in Valencia, Spain): Illuminate ValenciaGuests:Francisco Racionero: LinkedInCEO at Aleson ITC: Aleson ITC | WebsiteIAMCP Spain President: IAMCP | SpainMichiel van Vliet: LinkedInPresident at AdopTic: AdopTICShow hosts:Anthony Carrano LinkedInEddie Bader: LinkedIn  

The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape. Key Discussion Points:1. Explosive Growth Areas – Business Central leads adoption, with Power Platform driving cross-product innovation.2. Ecosystem Scale – MSDynamicsWorld has 100,000+ registered members, evenly split between partners and end customers.3. ISV Transformation – Established GP ISVs are migrating to cloud-first Business Central, signaling a multi-year growth opportunity.4. Early AI Potential – Promising AI use cases are emerging, though enterprise adoption lags due to security and data concerns.5. Demand Gen Engine – MSDW offers built-in, targeted lead capture and partner demand generation campaigns.6. Global Reach – U.S. and Canada lead, with strong representation across Europe, India, and emerging markets.7. Collaborative Edge – IAMCP + MSDW enable partner-to-partner collaboration, accelerating deal velocity and ROI. Chapters & Timestamps[00:00] – Opening & Welcome – Introducing Jason Gumpert and the MSDW story[01:15] – Origins of MSDynamicsWorld – Identifying gaps in the Microsoft partner marketplace[05:20] – The Dynamics 365 Ecosystem Today – Growth signals and trends[08:10] – MSDW’s Role in Partner Success – Content, education, and demand generation[11:30] – IAMCP Partnership Insights – Opportunities for collaboration and education[16:40] – Business Central & Power Platform Surge – Key areas of market expansion[23:00] – AI’s Role & Early ISV Innovation – Future potential and current limitations[28:45] – Demand Gen Strategies for Partners – How to reach target audiences[34:10] – Global Audience Breakdown – Where the growth is happening geographically[41:30] – Practical Steps for Investors & Partners – Getting started with MSDW and IAMCP[43:00] – Closing Thoughts & Next StepsNotable Quotes:• “From just an idea in 2007 to over 100,000 registered members today, our focus has always been on helping this ecosystem thrive.” • “This partnership with IAMCP will help connect BizApps partners with new opportunities, education, and collaboration like never before.” • “Our independent editorial coverage gives partners and customers insights they can’t get anywhere else.” • “Business Central is our fastest-growing audience right now, with Power Platform rising as a key area of innovation.” • “We’re not telling enough of the great partnership success stories out there — and that’s about to change with IAMCP.” • “For IAMCP members, MSDW offers both education and demand generation — a unique way to grow their businesses and partnerships.” • “Register on the site and open the newsletter — it’s the simplest way to stay ahead of trends shaping the Dynamics 365 ecosystem.” Listener Links / ResourcesInternational Association of Microsoft Channel Partners: WebsiteGuest:Jason Gumper: LinkedInCo-founder and Editor of MSDynamicsWorldFor digital marketing solutions for Microsoft partners: MSDW MarketingHosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInRudy Rodriguez, Principal at Dunamis Marketing: LinkedInDunamis Marketing Corporate Website: Dunamis MarketingPodcast Website: IAMCP Podcast

This special edition episode gathers Anthony Carrano, Rudy Rodriguez, and Eddie Bader to reflect on a year of conversations with leaders in the Microsoft Partner ecosystem. The discussion highlights transformative themes such as trust, specialization, innovation, community building, and the evolving landscape of mergers & acquisitions (M&A).Key Discussion Points:• The central role of trust and culture in successful partnerships• Specialization vs. adaptability: how to balance expertise with client needs• Best practices for collaborating within the Microsoft partner network• Growth strategies, including the rise of M&A for smaller partners• The impact of community, volunteerism, and IMCP’s global network• Stories of resilience, innovation, and business transformationNotable Quotes:“Trust is the currency; culture is the compound interest.”“A sale-ready business is a better business, even if you never sell.”“Your brand is built in the community long before it’s built in the boardroom.”Listener Links / ResourceInternational Association of Microsoft Channel Partners: Website Guest:Eddie Bader (https://www.linkedin.com/in/eddie-bader-670b53119/)International President of IAMCPCo-founder of RYZE Partners (https://www.ryze-partners.com/) Hosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInRudy Rodriguez, Principal at Dunamis Marketing: LinkedInDunamis Marketing Corporate Website: Dunamis MarketingPodcast Website: IAMCP Podcast

Insights from the Frontlines of Digital TransformationIn this engaging episode of IAMCP Profiles in Partnership, host Anthony Carrano sits down with Matt Einig, CEO of Rencore, to explore the evolving challenges and opportunities in the modern digital workplace. With a career spanning over two decades in Microsoft technologies, Matt shares his journey from consulting to founding Rencore, a leading SaaS provider specializing in governance for Microsoft platforms.Throughout the conversation, Matt discusses how organizations, especially large enterprises, grapple with collaboration chaos, data sprawl, and the rapid adoption of AI tools. He emphasizes the vital role of strategic governance in ensuring security, efficiency, and adaptability. Drawing on real-world examples—including a major food and beverage company—Matt explains how tailored governance policies and automated solutions help companies tame their Microsoft 365 environments, cut unnecessary costs, and streamline processes. Key takeaways from the episode include: • Modern Governance is Essential: Manual solutions and point tools can’t keep up with the scale and complexity of today’s digital workplaces. Automated governance is the key to managing collaboration, AI, and workflow platforms like Microsoft 365 and Power Platform. • Early Wins Build Momentum: Focusing on immediate, visible results—such as cost savings and process automation—creates excitement and buy-in, laying the groundwork for long-term success and strong partner relationships.• Adaptability Drives Value: Every organization is unique, and governance solutions must flex to address specific needs, evolving as new challenges arise. Matt also shares candid lessons learned from partnering with consultancies and service providers worldwide, stressing the importance of finding initial traction and aligning on shared goals. The episode serves as an insightful guide for companies looking to scale their governance practices, boost operational efficiency, and foster meaningful partnerships in a rapidly changing digital landscape.Tune in for actionable insights, real-world stories, and expert advice for harnessing the power of governance and collaboration—whether you’re an emerging Microsoft partner or a global enterprise seeking to future-proof your organization.Listener Links / ResourcesIAMCP: https://www.iamcp.org/Guest:Matt Einig, CEO at RencorePersonal LinkedIn: https://www.linkedin.com/in/matthiaseinig/Corporate LinkedIn: https://www.linkedin.com/company/rencore/Corporate Website: https://rencore.com/Hosts:Anthony Carrano, Principal at Dunamis Marketing: LinkedInRudy Rodriguez, Principal at Dunamis Marketing: LinkedInCorporate Website: Dunamis MarketingPodcast Website: IAMCP Podcast

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez have an in-depth conversation with Paymon Jelvani and Dominick Zappia, managing partners at Admiral Consulting Group—a Microsoft Tier 1 Cloud Solution Provider with deep roots in ERP, CRM, and customer-focused delivery. They discuss their backgrounds, the philosophy behind founding Admiral, and the company’s customer-centric approach. They explore the unique dynamics of international partnerships, especially those bridging European and US markets, and emphasize the importance of agility, open communication, and mutual respect.The discussion delves into the practicalities of selecting partners, overcoming cultural and language barriers, and the value of customer advocacy. The Admiral team shares real-life examples of successful collaborations and their strategies for building long-term, trust-based relationships. The conversation concludes with actionable advice for companies aspiring to excel in international collaborations and partnership-driven growth.Partnerships That Feel Like Teamwork: At Admiral, partnerships aren’t transactional—they’re fully integrated into how the company delivers value. By embedding partners into internal processes, they ensure seamless collaboration and a unified front for the client. This mindset removes friction, improves outcomes, and scales trust across teams.Built for Global Business: With many clients operating across Europe and the U.S., Admiral has refined its ability to manage cross-border dynamics. From timezone alignment to cultural sensitivity, they stay flexible and communicative—offering global clients a consistent, high-touch experience no matter where they are.Advocacy Drives Retention: Customer advocacy is central to Admiral’s business. Their team is trained to be proactive, honest, and responsive—even when that means admitting they don’t have all the answers. This transparency builds trust with both clients and partners, leading to longer, stronger relationships.Focused Growth Through Collaboration: Admiral doesn’t try to do everything. Instead, they strategically partner with specialists to expand their capabilities while staying focused on what they do best. Clients get deeper expertise, and partners gain a reliable, collaborative ally.Whether you’re navigating global expansion, strengthening your Microsoft partner network, or building a collaboration-first strategy, this episode offers real-world insights, proven approaches, and practical inspiration from leaders who’ve scaled through partnership.Listener Links / ResourcesAdmiral Consulting GroupCompany website: Admiral USA | WebsiteCompany LinkedIn: Admiral Consulting | LinkedIn| Dominick Zappia: Dominick Zappia | LinkedInIAMCP: IAMCP | WebsiteDunamis Marketing: Dunamis Marketing | WebsiteDunamias Marketing LinkedIn: Dunamis Marketing | LinkedInAnthony Carrano: Anthony Carrano | LinkedInRudy Rodriquez: Rudy Rodriguez | LinkedIn

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Joseph Khalaf, President of ampiO Solutions, for a candid and insightful conversation about what it really takes to build lasting success in the Microsoft Partner ecosystem. Joe shares his journey from a quiet engineer at Microsoft to leading a high-impact solutions company that thrives on human connection, adaptability, and a deep commitment to its partners. Equal parts storyteller and strategist, he unpacks the real-world experiences that taught him how to scale not just a business—but a trusted brand.From Passive to Proactive: The Wake-Up Call That Changed EverythingJoe doesn’t sugarcoat it: early success with a major partner nearly blinded his company to a critical truth—relationships can’t be taken for granted. When that pipeline suddenly vanished, he realized the need to stop waiting for opportunities and start actively creating them through education, enablement, and real engagement. Now, with battle cards, co-branded materials, and consistent partner training, ampiO is never out of sight—or mind.Specialization Isn’t Optional—It’s the ModelAs technologies evolve and customers demand deeper expertise, Joe sees a clear trend: generalists can’t compete alone. Instead, successful companies are embracing partnerships as a way to fill capability gaps and win together. That means knowing when not to build in-house, and when to lean on a best-fit partner. “Nobody can do it all,” Joe says, “unless you’re Accenture.High EQ > High EgoWhat sets top partners apart isn’t just technical strength—it’s emotional intelligence. Joe emphasizes honesty, humility, and likability as core pillars of partner success. Being easy to work with, he says, is a superpower in an ecosystem where partners have options. Flexibility, not rigidity, is what wins trust and repeat business.The Business Case for Being HumanFor Joe, it all comes down to relationships. The most rewarding part of his journey hasn’t been the deals—it’s been the people. From local meetups to global partner forums, he’s built a reputation on being accessible, collaborative, and authentic. That culture flows through ampiO’s entire business model and is a big reason why their partners rarely walk away.Whether you’re just beginning to build a partner program or leading a mature ecosystem strategy, this episode offers practical wisdom, powerful reminders, and a few good laughs from someone who’s walked the path—and still loves every step of it.Listener Links / ResourcesInternational Association of Microsoft Channel Partners: https://www.iamcp.orgGuest:Joseph KhalafPresident, ampiO SolutionsPersonal LinkedIn: LinkedInCompany website: ampiO Solutions | WebsiteCompany LinkedIn: LinkedInShow hosts:Profiles in Partnership, brought to you by Dunamis MarketingAnthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis Marketing

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez welcome back Tim Mueller, M&A Managing Partner and Co-Founder of IT ExchangeNet, for a dynamic continuation of their discussion on navigating the M&A landscape within the Microsoft Partner ecosystem.With decades of experience advising IT services firms, Tim dives deep into how sellers can best position themselves for acquisition—balancing technical strategy, financial discipline, and the human relationships that make deals thrive. From AI’s transformative role to the nuances of Microsoft partner alignment, this conversation is both timely and tactical.The Future is Now: AI as the New Catalyst for Business TransformationTim and Anthony draw powerful parallels between today’s AI revolution and the early days of the Internet. AI isn’t just a trend—it’s a structural shift that’s already redefining how Microsoft partners operate and scale. Whether it’s automating workflows or informing smarter business decisions, being fluent in AI tools is becoming a baseline for valuation and future readiness.The Microsoft Balancing ActStrong Microsoft ties can boost your valuation—but there's a catch. Tim shares a revealing story that shows why too much reliance on referrals can backfire when it matters most.Cost Discipline Is Strategic Power From 1800s entrepreneurs to modern SaaS founders, one thing hasn’t changed: cost efficiency is a lasting competitive advantage. Tim outlines how codifying lean operational practices today can lead to stronger margins tomorrow—and better deal terms when it’s time to sell.The Human Element Behind Every Great Deal More than numbers, M&A is about trust. Tim explains why the quality of your team, your client relationships, and your reputation with Microsoft matter just as much as revenue and recurring contracts. Buyers are looking for operational maturity and relational credibility.Whether you’re planning an exit, scouting acquisitions, or optimizing your business for the future, this episode delivers a rare blend of strategic insight and real-world wisdom from one of the industry’s most experienced voices.Guests:Tim Mueller, M&A Managing Partner at IT ExchangeNetPersonal LinkedIn: Tim Mueller | LinkedInCompany LinkedIn: IT ExchangeNet | LinkedInWebsite: IT ExchangeNet | WebsiteShow hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis Marketing

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Tim Mueller, M&A Managing Partner and Co-Founder of IT ExchangeNet, to unpack the fast-evolving world of mergers and acquisitions within the Microsoft Partner ecosystem.With deep expertise and real-world examples, Tim explores how cloud services, AI advancements like Microsoft Copilot, and niche specializations such as cybersecurity are not just influencing—but accelerating—the valuation and attractiveness of IT service providers.Throughout the conversation, Anthony, Rudy, and Tim break down:How AI and Cloud Services Are Reshaping M&A Strategy:Learn how the enterprise push toward intelligent cloud solutions and AI-driven productivity is redefining value creation—and what that means for Microsoft partners eyeing growth or acquisition.Why Recurring Revenue Is the New Gold Standard:Explore the strategic pivot from project-based models to annual recurring revenue (ARR), and why buyers are rewarding cloud-forward firms with higher multiples and stronger deal terms.The Human Factor in Tech M&A:Tim shares how talent, certifications, and partner relationships (including Microsoft P2P health) significantly impact deal success, and why cultural alignment and employee expertise are just as important as the numbers.Cybersecurity as a Must-Have, Not a Nice-to-Have:Discover why managed security services are no longer optional—and how firms with MSSP capabilities are commanding premium valuations in today’s market.Lessons from the Trenches:Hear how real-world Microsoft partners—especially those under $10M in revenue—have gone from overwhelmed to acquisition-ready by embracing due diligence, modernizing operations, and strengthening customer and partner relationships.Whether you’re a Microsoft partner preparing for your next growth phase, a private equity investor watching this space, or a leader focused on long-term strategy, this episode delivers actionable insights into what makes a business both resilient and acquisition-ready.Don’t miss this in-depth episode on tech-focused M&A—and what it means for the future of the Microsoft Partner ecosystem.Listener Links / ResourcesInternational Association of Microsoft Channel Partners: https://www.iamcp.orgGuests:Tim Mueller, M&A Managing Partner at IT ExchangeNetPersonal LinkedIn: Tim Mueller | LinkedInCompany LinkedIn: IT ExchangeNet | LinkedInWebsite: IT ExchangeNet | WebsiteShow hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis Marketing

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Aaron Udler, CEO of OfficePro, to explore how integrity, trust, and innovation fuel long-term success in the Microsoft Partner ecosystem.Aaron shares his journey of transforming OfficePro from a small family-run business into a nationally recognized training and staffing powerhouse. Along the way, he underscores the importance of building strong channel relationships, staying true to your partners, and the power of clear communication.Throughout this episode, Anthony, Rudy, and Aaron discuss:Trust Over Transactions: Learn how Aaron’s commitment to honoring partner relationships—even when faced with direct client offers—has helped build OfficePro’s reputation for integrity and dependability in the channel.The Evolution of AI in Training: Discover how OfficePro is leveraging AI to reshape learning experiences across enterprise and government clients, from creative Copilot use cases to responsible implementation strategies.Building for the Future: Hear how Aaron’s forward-thinking investments in AI content, Microsoft certification programs, and workforce development initiatives position OfficePro at the forefront of industry transformation.Innovative Offerings Like AIHeadshotMasters.com: Explore how OfficePro’s unique AI-powered headshot service is bridging technology and personal branding, especially in support of job seekers and workforce agencies.Whether you’re a partner looking to strengthen your channel relationships or a leader navigating the fast-paced evolution of AI, Aaron’s insights will inspire you to double down on communication, community, and doing business the right way.Listener Links / ResourcesGuest:Aaron Udler, CEM, CTSCEO at OFFICEPROAaron Udler | LinkedInOfficePro | WebsiteOfficePro | LinkedInShow hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Denny Ghim of Sandler Partners and Promod Antony, CEO of Logic Intelligence, for a compelling conversation about how trust-driven relationships, community involvement, and a shared mission can spark transformative business outcomes.What starts as a story about two professionals connecting through IAMCP quickly unfolds into a larger narrative—one of purpose, opportunity, and the power of partnership. Together, Denny and Promod share the behind-the-scenes journey of how a simple introduction turned into a major data transformation project for the Oregon Food Bank, and how their partnership continues to evolve with even greater ambitions on the horizon.Throughout this episode, Anthony, Rudy, Denny, and Promod explore:Showing Up with Value: The Art of the Warm Introduction Denny reflects on his unique approach to networking—bringing value first. Whether it’s offering an opportunity, sharing a contact, or just showing up with a metaphorical (or literal) casserole, his goal is to establish trust from the start. That mindset proved pivotal in his collaboration with Promod, laying the groundwork for a partnership built on respect and mutual support.Solving for Good: Empowering Nonprofits Through Tech Promod and his team at Logic Intelligence helped the Oregon Food Bank move from a patchwork of siloed, on-prem systems to a unified cloud-based analytics platform. Using Azure, Power BI, and other tools, they created a streamlined, on-demand data environment that helps the nonprofit manage donor insights, food distribution, and compliance reporting with ease—ultimately allowing them to better serve their community.The IAMCP Advantage The conversation also explores how the IAMCP network catalyzed their collaboration. Denny and Promod emphasize the value of in-person connection, especially in a post-pandemic, screen-saturated world. It was through face-to-face IAMCP events that trust was built—and it’s that trust that turned introductions into opportunities.From Projects to Purpose This episode goes beyond the tech. Promod opens up about Logic Intelligence’s origins and how, despite having no sales team, the company has grown through thoughtful partnerships and reputation. Denny, too, shares his vision of helping partners like Promod scale to new heights—potentially bringing them into Sandler’s nationwide provider portfolio. For both, it’s about creating win-win scenarios that ripple beyond individual deals.Advice for the Next Generation of Partners Their closing message is simple but powerful: show up, build real relationships, and don’t be afraid to lead with generosity. If you’re looking to grow your business through the IAMCP, it starts with being present—and being helpful.This episode is more than a story about successful business collaboration—it's a masterclass in how trust, community, and purpose-driven partnerships can lead to real impact. Whether you're a Microsoft partner, a nonprofit leader, or simply someone who values authentic connection in business, Denny and Promod's journey will inspire you to rethink how you network, how you show up, and how much more we can accomplish when we work together.Listener Links / ResourcesGuests:Promod Antony, CEO at Logic IntelligenceLinkedIn Profiles:- Promod Antony | LinkedIn- Logic Intelligence | LinkedInURL: Logic IntelligenceCurry.TVCurry TV - YouTubeDenny Ghim, Director of Channel Sales at Sandler PartnersLinkedIn Profiles:- Denny Ghim | LinkedIn- Sandler Partners | LinkedInURL: Sandler PartnersShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

Harnessing the Power of Partnership and Data Innovation to Drive Community Impact In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez welcome Denny Ghim of Sandler Partners and Promod Antony, CEO of Logic Intelligence, for a dynamic conversation about collaboration, data-driven innovation, and how to make a lasting social impact through strategic partnerships.Denny and Promod share how their professional paths intersected through the IAMCP community and led to a successful project that helped the Oregon Food Bank transform its data infrastructure. Along the way, they open up about their unique personal journeys, their commitment to community, and the value of strong, cross-functional partnerships.Throughout this episode, Anthony, Rudy, Denny, and Promod explore:Bringing Technology and Purpose TogetherPromod and Denny recount their collaborative project with the Oregon Food Bank, where Logic Intelligence built a cloud-based data analytics platform to replace legacy manual systems. Using tools like Azure, Power BI, and Azure Data Factory, their joint solution increased efficiency, automation, and data accessibility—ultimately helping the nonprofit serve its mission more effectively.The Role of IAMCP in Sparking CollaborationBoth guests share how the IAMCP community served as the bridge for their partnership. They reflect on the value of in-person chapter meetings, building trust through networking, and how those connections can lead to high-impact business opportunities that go beyond the bottom line.From Software to Services: A 360° Technology OfferingDenny explains how Sandler Partners operates as a one-stop technology distribution hub, offering everything from internet services to cybersecurity. By partnering with experts like Promod, he’s able to bring complementary capabilities to the table—demonstrating how collaboration across specialties amplifies value for clients.Entrepreneurship, Family, and Creative ExpressionThe conversation also shines a light on the people behind the work. Promod shares how his company began as a passion project after immigrating from India and evolved into a family business, even involving his children. He and his wife also launched Curry TV, a fun and flavorful YouTube channel focused on healthy cooking and community engagement. Meanwhile, Denny reveals a fun chapter from his past as a martial artist and stunt actor in Teenage Mutant Ninja Turtles III—a reminder of how diverse and vibrant the lives behind business can be.Advice for Future PartnersThe episode closes with advice for partners looking to build meaningful collaborations: show up, be reliable, communicate clearly, and think bigger. By focusing on shared success and long-term value, partnerships like Denny and Promod’s can drive real transformation—for businesses and the communities they serve.This episode is a must-listen for anyone passionate about data-driven innovation, nonprofit impact, and the real-world power of Microsoft partner collaboration. Whether you're a technology leader, business developer, or entrepreneur, you'll come away inspired by what’s possible when the right people—and the right ideas—come together.Listener Links / ResourcesGUESTSPromod Antony, CEO at Logic IntelligenceLinkedIn:- Promod Antony | LinkedIn- Logic Intelligence | LinkedInURL: Logic IntelligenceDenny Ghim, Director of Channel Sales at Sandler PartnersLinkedIn:- Denny Ghim | LinkedIn- Sandler Partners | LinkedInURL: Sandler PartnersShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

Unlocking the Power of Learning and Ethical Partnerships in ITIn this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Javier Lozano, the visionary founder of Nanfor, to explore how his company is transforming the IT training landscape. Javier shares his passion for continuous learning and its critical role in business growth,  as well as, emphasizing the value of ethical partnerships and long-term relationships in today’s fast-evolving tech world.Throughout this episode, Anthony, Rudy, and Javier discuss the following:Revolutionizing IT Training with Learning as a Service: Javier explains how Nanfor's innovative Learning as a Service model has empowered organizations by providing cutting-edge training solutions. This approach is reshaping how companies view training costs, shifting from CapEx to OpEx, and maximizing ROI while fostering a culture of perpetual learning.The Value of Ethical Partnerships: Javier highlights the importance of creating win-win relationships that benefit both partners. He shares how Nanfor has built long-lasting, ethical partnerships that contribute to mutual success, underlining the significance of commitment and trust in the IT ecosystem.Driving Business Growth Through Customer Satisfaction: At the heart of Nanfor’s success is a deep commitment to understanding and meeting customer needs. Javier discusses how his company works with partners to ensure customers receive the best possible service, leading to stronger relationships and business growth for all parties involved.The Power of Community and Networking: As a passionate member of the IAMCP community, Javier underscores the importance of collaboration among Microsoft partners. He talks about the value of shared experiences and the role of community-driven opportunities in helping businesses succeed in the competitive IT space.Fostering Long-Term Relationships in IT: Javier believes that the most profitable partnerships are those built over time. He emphasizes that trust, loyalty, and commitment are essential for sustaining meaningful, long-term business relationships, and he offers advice on how to cultivate these values.This episode is a must-listen for anyone interested in the future of IT training, ethical business partnerships, and the importance of continuous learning in the tech industry. Javier’s insights will inspire you to rethink how you approach partnerships, customer relationships, and business growth.Listener Links / ResourcesGuest:Javier Lozano: LinkedIn ProfileNanfor Iberica: WebsiteShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

What does it take to build a security-first, employee-driven tech company that thrives through innovation and collaboration?In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez are joined by Carl Mazzanti, co-founder and CEO of eMazzanti Technologies. Carl shares his journey of growing eMazzanti into a leading IT services provider and highlights the importance of creating a security-first culture in today’s rapidly evolving tech landscape. He also offers valuable insights drawn from his hiking adventures across six continents, connecting the lessons learned in nature to leadership and business growth.Throughout this episode, Anthony, Rudy, and Carl discuss:The Power of a Security-First Mindset: Carl emphasizes the critical role security plays in the tech industry. He explains how eMazzanti's commitment to safeguarding client data has shaped their solutions and helped them stay ahead in a competitive market. For Carl, it’s not just about the technology – it’s about creating trust and reliability in every partnership.Employee Loyalty and Continuous Learning: With a focus on employee retention, Carl shares how fostering a culture of loyalty and providing opportunities for professional development has been key to eMazzanti’s success. He reflects on how continuous learning – both personal and professional – has shaped his leadership and the company's growth.Building Meaningful Partnerships: Carl highlights the value of strong partnerships in the IT space, sharing how collaboration with like-minded organizations has enabled eMazzanti to deliver innovative solutions to their clients. He discusses how partnerships that align on values, vision, and customer commitment are essential for long-term success.Innovative Learning Solutions for Customers: Carl talks about eMazzanti’s MasterClasses and how they empower customers through education. By providing hands-on training in simulated environments, eMazzanti is not only enhancing client relationships but also fostering a sense of community within the tech space.The Importance of Military Experience in Tech: Carl reflects on his military background and how it has influenced his approach to business. The discipline, strategy, and problem-solving skills he gained have proven invaluable in navigating the challenges of running a tech company.Frameworks for Business Success: Carl shares insights on using frameworks like EOS (Entrepreneurial Operating System) to guide business growth. He explains how these tools help ensure alignment, improve decision-making, and drive progress toward long-term goals.This episode is a must-listen for anyone interested in building a successful tech company that prioritizes security, fosters a loyal workforce, and thrives through strong partnerships and innovative solutions. Carl’s experiences and advice will inspire you to rethink your approach to leadership, customer satisfaction, and collaboration in the ever-changing tech industry.Listener Links / ResourcesGuest:Carl Mazzanti, President, eMazzanti TechnologiesURL: eMazzanti - WebsiteCompany LI: eMazzanti Technologies: Overview | LinkedInPersonal LI: Carl Mazzanti | LinkedInShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

What does it take to build successful partnerships and harness the power of technology to drive business growth?In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez are joined by Gerry Powers, Managing Director of YesDynamic. With over two decades of experience in the business applications space, Gerry shares valuable insights into how his company has leveraged Microsoft Dynamics 365 to help businesses across industries thrive. From working with a startup in the heat pump servicing industry to empowering the largest grocery chain in Ireland with innovative technology solutions, Gerry’s experiences shed light on the essential role of collaboration, trust, and evolving technologies in driving success.Throughout this episode, Anthony, Rudy, and Gerry discuss:Leveraging Technology for Business Growth: Gerry takes us through a fascinating case study of a successful project with a startup in the heat pump servicing industry. He highlights how YesDynamic used Microsoft Dynamics 365 to design a business solution that optimized operations and helped the company grow rapidly, ultimately leading to their acquisition. Gerry shares the challenges they faced, including the technical hurdles of integrating different Microsoft applications and how they overcame them to deliver a seamless experience for their client.The Power of Communication and Partnership Selection: Gerry emphasizes the importance of clear communication and carefully selecting the right partners. He shares how YesDynamic’s partnership with the largest grocery chain in Ireland was key to delivering a solution that met the retailer’s needs for gift card sales. Through a thoughtful approach to design, branding, and integration, YesDynamic helped the retailer improve their processes and achieve impressive results, including a 10% increase in gift card sales and a 65% surge in e-card sales during peak seasons.Trust and Collaboration in Partnerships: Trust is a central theme throughout Gerry’s journey. He shares that trust between partners is critical for success and explains how mutual respect and aligned goals form the foundation for long-term, fruitful relationships. He also highlights how educating partners to keep pace with technology advancements and supporting them through the learning process is essential for maintaining strong collaborations.The Promise of AI in Transforming Business Operations: As AI continues to shape the future of business, Gerry offers a glimpse into how artificial intelligence is already being used to automate processes and improve efficiency. He discusses Microsoft’s sales order agent and its potential to revolutionize the sales process by handling customer inquiries and pricing automatically, reducing the workload for human sales teams. He also shares his vision for how AI will continue to evolve within Microsoft’s ecosystem and its role in enhancing the customer experience.Building a Diverse Skillset Across the Stack: Gerry discusses the challenges and rewards of delivering solutions across Microsoft’s entire technology stack, including Business Central, Power Apps, Power Automate, and more. He reflects on the importance of continuously upskilling and ensuring that every team member has the expertise to handle diverse client needs, particularly in an environment where technology is constantly evolving.This episode is a must-listen for anyone in the Microsoft partner ecosystem, business applications space, or those looking to understand the role of technology in driving business growth. Gerry’s insights on partnership, trust, and innovation will inspire you to think strategically about how you can leverage technology and build strong, lasting relationships with your partners.Listener Links / ResourcesGuestGerry Power, Managing Director, Yes DynamicPersonal LinkedIn: LinkedInCompany LinkedIn: YesDynamics - LinkedInCompany URL: YesDynamic WebsiteShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

What does it take to succeed in the Microsoft ecosystem through collaboration and strategic partnerships?In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez are joined by Imran Mahmood, founder and CEO of KAISPE. Imran shares his insights on building strong partnerships and how they’ve played a pivotal role in his company’s success, particularly in the world of Microsoft technologies. From addressing challenges in document management to collaborating with the right partners, Imran’s story offers valuable lessons for any organization looking to thrive in today’s competitive tech landscape.Throughout this episode, Anthony, Rudy, and Imran discuss:The Importance of Partner Collaboration: Imran dives into the value of collaborating within the Microsoft ecosystem, sharing how strategic partnerships help fill skill gaps and drive mutual growth. He emphasizes how essential it is to trust your partners and align on goals to create win-win scenarios for all involved.Customer Success and Revenue Growth: Imran shares how KAISPE’s partnership with an expert in SharePoint led to the delivery of a high-quality solution, exceeding customer expectations and boosting revenue. The success story highlights the critical role of strong communication and the right partnership in achieving client satisfaction and business growth.Building Community Through IAMCP: Imran discusses how being part of IAMCP has enabled KAISPE to connect with like-minded partners and expand its business. He underscores the importance of a collaborative network in the Microsoft ecosystem and encourages others to leverage IAMCP’s resources for partner success.KAISPE Academy’s Mission: Imran introduces KAISPE Academy, a community service initiative dedicated to providing underserved individuals with tech education in Microsoft technologies. He invites partners to get involved and help scale this important mission, which empowers the next generation of tech talent.Inspiring Future Tech Leaders: The episode concludes with a conversation about KAISPE Academy’s commitment to training youth in Microsoft Power Platform, Azure, Open AI, and more. Imran highlights how education is key to shaping the future of tech and encourages listeners to support this noble effort.This episode is a must-listen for anyone seeking to understand the power of partnerships in the Microsoft ecosystem, and how they can drive both business success and positive social impact. Imran’s experience and advice will inspire you to rethink your approach to collaboration, customer relationships, and community-building in the tech space.Listener Links / ResourcesImran Mahmood LinkedIn: LinkedInCompany URL: KAISPE WebsiteCompany LinkedIn: KAISPE LinkedInVendor Portal (SaaS)WebsiteField Service App (PaaS)WebsitePurchase Requisition App (PaaS)WebsiteShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website

Building a Strong Partner Ecosystem: A Conversation with Ashish KamotraIn this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez are joined by Ashish Kamotra, founder and CEO of Titan Workspace. Ashish takes us through his journey from founding a SharePoint consulting company in India to leading the development of Titan Workspace, a SaaS product aimed at improving business collaboration. He shares valuable insights into his evolution as a founder, his focus on building a sustainable product, and the lessons learned in navigating the challenges of transitioning from a service-based to a product-based model.Throughout this candid conversation, Anthony, Rudy, and Ashish dive into:Navigating the SaaS Journey: Ashish discusses his experience transitioning from a services-based company to a product company with Titan Workspace. He highlights the difficulties in achieving product-market fit and stresses the importance of patience and strategic planning. Learn about the steps Ashish took to ensure his product was ready for partners and customers before scaling, and why the first few years are crucial for building a solid foundation.The Power of Partnerships: A key theme of this episode is the importance of building and nurturing strong partner relationships. Ashish shares how Titan Workspace’s partner ecosystem has evolved, and why he focused on educating partners rather than expecting immediate sales. He emphasizes how trust and credibility are built over time, and how partners are more likely to jump on a “moving train” rather than help you start one.Achieving Product-Market Fit and Building Trust: Ashish thoroughly explains how Titan Workspace achieved product-market fit. He explains how focusing on early customer feedback, refining the product, and making sure it’s scalable before expanding to a broader market is essential. Partners are more likely to trust and invest in a product that shows consistent growth and solves real problems.Measuring Success Through Partner ROI: The conversation touches on the importance of evaluating the return on investment (ROI) for partners. Ashish provides valuable advice on why it's crucial to prioritize long-term value creation over immediate financial gains. He stresses that partners should see clear value in the relationship, and how that can result in mutual growth and success over time.Practical Advice for Aspiring ISVs: Ashish offers actionable tips for fellow ISVs and SaaS founders. He encourages others to focus on getting the product right, building a repeatable business model, and refining the value proposition. From leveraging initial customer insights to developing a clear, concise pitch, Ashish’s advice is invaluable for any founder navigating the challenging yet rewarding path of scaling a SaaS business.This episode is packed with key takeaways for any Microsoft partner or SaaS founder looking to refine their approach, whether it’s developing the right product, expanding through strategic partnerships, or scaling with a measured approach. Ashish’s story of perseverance and smart decision-making is sure to inspire founders in the partner ecosystem to take the long view in achieving success.Listener Links / ResourcesPersonal LinkedIn: Ashish KamotraCompany LinkedIn: Titan WorkspaceCompany URL: Titan Workspace WebsiteShow Hosts:Anthony Carrano LinkedIn, Managing Partner at Dunamis MarketingRudy Rodriguez LinkedIn, Managing Partner at Dunamis MarketingProfiles in Partnership, brought to you by Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP Website