The WarPlan Podcast

In this episode, Josh dives deep into FRAP in the wild — real-world examples of how companies like Texas Roadhouse and Chick-fil-A dominate their industries through intentional choreography, customer experience, and the immutable laws of FRAP: Frequency, Referrals, Average Ticket, and Pricing...Episode Summary:-From dinner with his son Tucker to million-dollar transformations in small businesses, Josh shows how profit isn’t just math — it’s mindset and mechanics combined. He unpacks why FRAP isn’t a gimmick, but a universal truth that governs how every business makes money (whether they realize it or not)...-How big Companies “choreography” creates perceived value, higher prices, and repeat customers...-“Every dollar you’ve ever made in your life is already the result of FRAP.” Josh teaches you why in this episode...-How Phil from Australia grew his company from $1.8M to $2.9M — and increased profit by $500K — without ads...🌐 frapchapters.com – Learn more and applySubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success...Episode Summary:-Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype.-Josh breaks down the four immutable pillars of FRAP — Frequency, Referrals, Average Ticket, and Pricing — and explains why every business on earth already operates on FRAP (just not effectively yet). He argues that success in business isn’t just about tactics; it’s about proximity, belief, and community — and why the era of rented Lambos and fake “10X” promises is over.-You’ll learn how FRAP helps business owners create real impact and profit, how “small, local masterminds” are the future of business growth, and how you can be part of this decentralized revolution.-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com👉 https://bit.ly/4qIHn2WSubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

If you want to dive DEEP into business philosophy... Or Learn how to make you're customers more valuable ... Josh and Daniel explains how in this episode... Episode Summary:-Today we have a casual chat with the CEO of "SendJim" and long time friend Daniel Dixon...-Josh and Daniel teach advanced tactics on Marketing, Cost per lead, Economy, Ai and Technology...-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com-"If your not growing your dying" In this economy a new way of thinking has to be adopted...-Daniel Explains how to use tech to create more profit per customer...What if you could grow your business and help other owners win at the same time? I explain everything in this short video.👉 https://bit.ly/4qIHn2WSubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

If you want to Turn Simple Ideas Into Helicopters... Or Learn how to Turn Your Current Customers Into A Gold Mine... Josh And Rick explain how in this episode... Episode Summary:EXCLAIMER THERE IS EXPLICIT LANGUAGE IN THIS EPISODE!!!-This emotional episode tells the real story of a Business owner who turned FRAP into Freedom for his family...-Josh Interviews long time friend and consulting client Rick Wallace, showing how FRAP took his business from $4.8 Million to over $9 Million ...-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com-Josh gives a "behind the scenes" and candid example of WarPlans business model and why it works so well...-Tune in to understand what a "F.I.D. Offer" is and how to exploit it for maximum profit...Take The "Hidden Revenue Assessment" for FREE Here: CLICK HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:Josh is back and he didn’t come empty-handed.After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded.Joined by entrepreneur and Warplan coach DJ Newman, Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for money, speed, and domination.This episode is a wake-up call for entrepreneurs who are moving too slow, overthinking every decision, sabotaging their own momentum, or buying into myths that keep them broke. You’ll learn why perfection kills progress, why your heroes aren’t who you think they are, why your brain is lying to you, and why your relationship with money determines your income more than your marketing ever will.If you’ve ever felt stuck, overwhelmed, or like you’re capable of more, this is your episode.👉 Join Book Club: https://warplan.com/book-club-checkout👉 Not sure if it’s right for you? Book a quick good-fit call with my team:https://link.warplan.com/widget/bookings/book-club-teamJoin My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people?In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn. From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learned that real growth comes not from perfection but from taking imperfect action and building systems that scale.Together, Josh and Brandon pull back the curtain on HireBus, Brandon’s revolutionary AI-powered hiring platform that is flipping recruiting on its head. You’ll learn why most small business owners are stuck in the “DIY Death Trap,” why overthinking is just fear in disguise, and how to finally build a team that wins without you being the bottleneck.This one is raw, hilarious, and loaded with million-dollar mindset and money truths.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:What if the only thing standing between you and a million-dollar business was how fast you could take action?In this episode, Josh sits down with Ryan Johnson, a young family man who went from cleaning windows part-time in a small hometown to building two multi-million-dollar businesses in just a few years. No trust fund. No silver spoon. Just relentless action, bold decisions, and a refusal to overcomplicate the basics.Ryan shares the exact moves, mindsets, and marketing methods he used to grow a seven-figure home service company (even after uprooting his family with almost no money)… and then a second seven-figure coaching business in record time.If you’ve ever felt stuck in “cash flow purgatory” or like you’re two feet from gold, this is your wake-up call.Resources & Links MentionedFollow Ryan on Instagram: @ryanthewindowcleanerWarPlan Coaching: warplan.comMy free Frequency, Referrals, Average Ticket, Price (F.R.A.P.) training — link here📩 Subscribe to the War Plan newsletter for weekly money-making strategies — warplan.comSubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.This is NOT just a story about landscape lighting. It’s a masterclass on:Building a business that runs without youRecovering your marriage while scaling your companyThe true cost of underchargingMaking $13K/day installs possible with 3-man crewsWhy pricing like the company you want to be is everythingAnd why faith, not fear, is the ultimate business strategyWhether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.Want to go deeper with Ryan Lee?Listen to the Lighting for Profits Podcast → lightingforprofits.comInterested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:What if the only thing standing between you and your 8-figure dream… is the belief that no one can do it better than you?**In this episode, host Josh Latimer is joined by powerhouse entrepreneur Sam Gembel, founder of Atlas Outdoor. From mowing lawns in Flint, Michigan to leading a 125-person team and managing over $10 million in revenue, Sam shares the unfiltered, no-BS story of how faith, grit, leadership, and obedience turned a side hustle into a thriving company.This isn’t just a business growth story—this is a testimony to mindset transformation, godly wisdom, and overcoming the orphan spirit of scarcity. We talk legacy, financial stewardship, leadership missteps, and how saying no to a bad loan kept Sam’s future intact.If you’re a good-hearted business owner battling mental barriers and craving breakthrough…This episode is your firestarter.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:Your competition is asleep. Are you?In this no-holds-barred episode of The War Plan Podcast, we go deep into what it really takes to rise from nothing and build an empire. Host Josh is joined by two powerhouse entrepreneurs—Mike Burke of Sunstoppers and Pat Clark, founder of Bright Brothers and a blue-collar millionaire from the trailer park.You’re about to hear real war stories—no fluff, just raw, unfiltered truth about scaling service businesses, building wealth, dealing with rejection, earning respect, and reframing the entire game of business.We don’t just talk about strategy.We go straight to the soul of success—identity shifts, money mindset, emotional resilience, and why profit is not a dirty word.👉 Ready to increase your Frequency, Referrals, Average Ticket, and Price?Join our 4-day live challenge at frappchallenge.com—where we help business owners scale smarter, not harder.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Episode Summary:Success in business isn’t just about making money—it’s about creating leverage and building a life of true freedom. In this episode of The War Plan Podcast, Josh breaks down how he’s built a business that allows him to travel the world with his family while still scaling his income.From Alaska to Japan, Josh shares the “rite of passage” trips he takes with each of his sons—a powerful family tradition that wouldn’t be possible without leveraged income, flexibility, and smart business moves. He also unpacks the hidden limiters in most businesses (like location dependence, low margins, and seasonality) and how to escape them.If you’re stuck in a business model that owns you instead of the other way around, this episode will challenge you to think bigger, move faster, and build smarter.What You’ll Learn in This Episode:Why leverage is the ultimate secret to business freedom.The problem with local businesses and how to escape common financial traps.How Josh built a flexible, high-margin business that funds his family’s adventures.The four types of leverage you must understand to scale your success.Why community is your biggest asset—and how to surround yourself with winners.How small accountability groups change the world (and why you need one).The true cost of waiting—and why compressing time is the fastest path to wealth.Links & Resources:Join the War Plan Training – Learn how to create leveraged income & coaching-based revenue: warplan.com/trainingSign Up for Free War Plan Coaching – Get access to exclusive training, community, and live Q&A: warplan.comWant to Be a Guest on the Podcast? Apply here: warplan.comFinal Challenge:Josh is hosting a live training from Japan this week! If you’ve ever thought about monetizing your expertise, escaping the cycle of trading time for dollars, or building a business that serves your life (instead of running it), you need to be there. Sign up at warplan.com/training and take the next step toward real freedom.Subscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

If you want to stop overthinking, eliminate procrastination, and finally take massive action in your business… Josh explains how in this episode.Episode Summary:This episode is next-level, because Josh knows you’re ready for it…Josh breaks down FOPO—Fear, Overwhelm, Procrastination, and Overthinking—and why it’s the biggest killer of business growth.Hear a hilarious analogy about why a hair growth product should sell the "dream"—not just the bottle.Want to unlock a MASSIVE vault of FREE value? Visit WarPlan.com.Josh pulls back the curtain on WarPlan’s business model and why it works so well.Learn what a "F.I.D. Offer" is and how you can exploit it for massive profit.If FOPO has been holding you back, this episode will be the breakthrough you’ve been waiting for. Hit play now! 🎧🔥Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Your business is a mental war. Your success is a mental war. Making money? It’s a game—and you either learn the rules or get left behind.In this powerhouse episode of The War Plan Podcast, Josh Latimer sits down with Robert Eisenstadt (Bad Beats Podcast) for a deep-dive conversation about entrepreneurship, marriage, family systems, and making REAL money. If you’ve ever struggled with balancing success in business and life, this one’s for you.Inside This Episode:The Money Game – Why income comes from assets, not effort—and how to start building real wealth.From Trailer Park to Millions – Josh’s journey from broke and bankrupt to building and selling multiple businesses.The Family Systems Advantage – How to create a thriving home life while scaling your business.The Truth About Work-Life Balance – Why “balance” is a myth and how to use intentional imbalance to win in business and at home.Mindset Shifts for High-Level Entrepreneurs – The simple mental frameworks that separate those who succeed from those who struggle.Decentralized Coaching & The Future of Business – Why coaching is shifting from gurus to real experts helping others at a micro level.Want to weaponize your brain and turn it into a money-making machine?Join War Plan Coaching for free access to high-level business strategy, exclusive training, and a private community of like-minded entrepreneurs.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

Want to make more money? 💰 It all starts with understanding where income actually comes from—and no, it’s not from just working harder.In this episode of The War Plan Podcast, we break down the real reason some people build wealth while others stay stuck. The answer? Assets. Whether you’re a business owner, an aspiring entrepreneur, or just someone who wants to stop trading time for dollars, this episode will open your eyes to how money really works.Episode Highlights:Income Comes from Assets – Why working harder isn’t the answer (and what is).The Business Owner’s Trap – How most entrepreneurs unknowingly create a high-paying job instead of an actual business.The Power of Intellectual Property – How a simple ebook and a few videos turned into a $40,000 payday.Turning Your Knowledge into Cash – The step-by-step method for creating business systems, courses, and coaching programs that generate income.Scaling Beyond Yourself – Why getting systems out of your head is the key to making money without burning out.Want to weaponize your brain and turn it into a money-making machine? Join War Plan Coaching for access to exclusive training, a private community, and live Q&As—all for free.🎧 Hit play to learn how to build income-producing assets that work for you!Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

If you want to weaponize your brain and turn it into a money-making machine…Or learn how to scale your business with the exact systems that create multimillion-dollar empires…Josh and Brian reveal it all in this episode of The War Plan Podcast. Episode Summary:Brian shares how a $500k business transformed into multimillion-dollar months—without burnout.Josh reveals the #1 mindset shift that will change how you see money and success.Discover the power of demand pricing and why it’s a secret weapon for bigger profits.The surprising way Brian recruits high-performance team members—and keeps them for years.Why your biggest competition isn’t another company—it’s your own self-limiting beliefs.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

If you want to unlock the secret strategies driving 8-figure businesses…Or learn how to use mindset and technology to stay ahead of your competition…Josh and Jonathan reveal it all in this episode.Episode Summary:Josh shares concepts that could transform how you see business—and life.Jonathan drops a truth bomb about why most businesses stay small.Discover how mindset and delayed gratification are your secret weapons for success.Why the future of home services will create massive opportunities for those who act now.You’ll never think about “scarcity” and “abundance” the same way again.Unlock a MASSIVE vault of FREE value by visiting WarPlan.com.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

This episode is packed with some of the most profound conversations on success, mindset, and growth, featuring three powerhouse guests: Michael Grigory, Neil Parekh, and Eric Kelly.The Three Phases of Growth: Josh breaks down the Orphan, Son/Daughter, and King/Queen phases, showing how your mindset determines your ability to scale beyond survival.Why Most Entrepreneurs Get Stuck: The team uncovers the hidden traps of overthinking, clinging to control, and chasing perfection—and how to break free.Borrowed Confidence: Learn how to "borrow belief" from others and use community to catapult your business forward.Curious Yet? This isn’t your usual pep talk—this episode dives deep into identity, mindset, and the secret sauce to unlocking your full potential.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

If you want to tap into the QUANTUM realm of success... Or Learn how to "Re-Motivate" yourself... Josh explains how in this episode... Episode Summary:-This episode shares more advanced concepts, because Josh believes you ARE ready for it...-Discover what the 4 D's are and how to AVOID the destruction they bring...-See how the human mind, by trying to protect you, is crippling your ability to win...-Learn how to manufacture BELIEF and ENERGY by changing just 2 simple things...Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

If you want to grow and win... Or Learn how to FEEL good when things are bad... Josh explains how in this episode... Episode Summary:-This episode shares more advanced concepts, because Josh believes you ARE ready for it...-Josh gives a hilarious example of how a squirrel destroyed their home and why its GOOD...-3 things that local business owners are doing WRONG and how to fix it...Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

This episode was originally lost as a video, but thanks to William, the audio survived, bringing you insights that almost disappeared.Eye-Opening Concepts: Josh shares three critical elements that separate high achievers from everyone else. Hint: It’s not what you’d expect.Mindset Shift: Why do some people who seem “less qualified” have what you’re working toward?Real Talk on Success: Discover the rarely discussed keys that could create massive change in how you view business and life.Curious Yet? This isn’t your usual advice on success—dive into a new perspective, fresh from an unplanned audio release.Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC