Episode Summary:

From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.

This is NOT just a story about landscape lighting. It’s a masterclass on:

Building a business that runs without you

Recovering your marriage while scaling your company

The true cost of undercharging

Making $13K/day installs possible with 3-man crews

Why pricing like the company you want to be is everything

And why faith, not fear, is the ultimate business strategy

Whether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.

Want to go deeper with Ryan Lee?

Listen to the Lighting for Profits Podcast → lightingforprofits.com

Interested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.

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