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© 2024 Business-First Creatives | Colie James
Description
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.
This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.
This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?
Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.
If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.
Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session
This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.
This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?
Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.
If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.
Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session
293 Episodes
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If you’re trying to decide between Email Like You Mean It and Systems in Session, this episode will help you make that decision.I get asked all the time where someone should start if they want better systems in their business — and my answer is never “pick a CRM” or “build workflows.”It’s always: design your client experience first.In this episode, I’m breaking down:Why mapping your customer journey comes before toolsWhat happens when you skip client experience designHow communication protects your boundaries (and increases revenue)The real difference between Email Like You Mean It and Systems in SessionHow to decide which offer is right for you right nowWhether you’re ready to build full systems or you need to start with planning and communication, the order never changes:Client experience design first.Client communication second.Systems and automation last.Resources mentioned:Client Experience Series (episode 195-198)Systems in Session → coliejames.com/systemsEmail Like You Mean It → coliejames.com/email
I turned Email Like You Mean It into a 5-day done-with-you live sprint… and then immediately invited some of my Systems in Session clients to test it as pre-work.Bold? Yes.A little chaotic? Also yes.Worth it? 100%.In this episode, I’m breaking down exactly how the first sprint went — what surprised me, what I learned, what I’m keeping, and what I’m changing for the next round.We’re talking:Why your CRM doesn’t actually matter when mapping your client communicationWhat happened when Systems in Session clients completed ELYMI before kickoffHow daily live feedback changed the pace of implementationWhat I’m adding (and standardizing) for the April sprintWhy I’m keeping this offer intentionally small (and intimate)If you’ve ever wondered what it looks like to build in public, test a new delivery model, or evolve an offer quickly — this is the honest behind-the-scenes.And if you want to join me for the next run of Email Like You Mean It, there are 10 spots available (and one is already gone).Details → coliejames.com/email
What if the only thing standing between you and sustainable growth in your business is your system? In today’s episode, we're diving into a Systems in Session case study with Megan Smith—a full-time teacher, mom of three, farm wife, and professional home organizer. Listen in as she shares what happened when she finally stopped hiding from her systems and built the structure her business needed.While she wasn't focused on getting more clients, she wanted more confidence and excitement around the experience she was delivering. Yet within 48 hours of installing one simple piece of infrastructure, she booked a client and earned back half her investment.Find It Quickly00:32 – Meet Megan03:32 – How Her Systems Held Her Back09:31 – The ROI of Systems11:57 – Building a Unique Booking System18:55 – Creating Confidence19:27 – Raising Prices24:29 – Automations27:34 – Expanding Offers by Duplicating Systems30:06 – Marketing Meets Infrastructure34:20 – No Quick Fix in Business46:59 – The 3 R’s: Rave Reviews, Referrals & Repeat ClientsConnect with MeganWebsite: megansmithstressless.comInstagram: instagram.com/megansmithstressless
Planning this episode felt like getting a dose of my own medicine.When I help clients build their five-minute booking process, I always tell them: your FAQs don’t belong buried on your website. They belong right above where someone is about to pay you.So today, we’re doing that for Systems in Session.If you’ve been wondering:Is this only for Dubsado users?Do I need this if I’ve had my CRM for years?Is this a course or true one-to-one support?How much time will this actually take?Can we build more than one offer?What if I’ve worked with you before?This episode answers all of it.You’ll hear exactly what Systems in Session includes, how the 60-day done-with-you Dubsado setup works, and why most of my clients are not beginners — they’re experienced service providers who are tired of babysitting their backend.Because this isn’t about learning more tech.It’s about building high-touch, low-effort systems that make your premium offers easy to book, effortless to deliver, and impossible to forget.If you’ve ever:Checked Dubsado at 2amHesitated to raise your prices because your backend feels fragileAvoided selling because delivery still feels manualFantasized about sending a proposal and getting paid within minutesThis episode is for you.What You’ll Learn (AKA The Questions I’m Answering)Is Systems in Session only for Dubsado users?I’ve had Dubsado for years — do I still need this?Is Systems in Session a course, a group program, or true one-to-one support?How much time does this actually take each week?What happens if I don’t “finish” in 60 days?Can we build more than one offer inside this container?I’ve worked with you before — do I still need Systems in Session?How do I prepare before we start?If you’ve ever:Checked Dubsado at 2amHesitated to raise your prices because your backend feels fragileAvoided selling because delivery still feels manualFantasized about sending a proposal and getting paid within minutesThis episode will help you decide your next move.Links MentionedSystems in Session → coliejames.com/systemsEmail Like You Mean It Sprint → coliejames.com/emailEpisode 289: Is Systems in Session Only for Photographers?
Niching down your messaging can feel like a catch-22. I talk to photographers a lot—which means non-photographers sometimes wonder if Systems in Session is actually for them.Short answer? Yes.Long answer? Let’s break it down.In this episode, I explain why Systems in Session works for any service-based business—not just photographers. I share who’s currently inside the program (including a stationery designer, a marketing specialist, and a website designer), and why the five core workflow phases—Inquiry, Booking, Onboarding, Service & Delivery, and Offboarding—apply no matter what you sell.Because while the service may change, the client journey doesn’t.If you’ve been wondering whether Systems in Session would work for you, even if you don’t take photos for a living, this episode is for you.Learn more at coliejames.com/systems
“I can’t automate that — my clients are all different.”If you’ve ever said that (or thought it), this episode is for you.Today kicks off a 3-part Objection Day series, where I’m tackling the most common pushback I hear about building real client experience systems.In this episode, we’re talking about:Why your clients are different creatively — but not logisticallyThe difference between customization and infrastructure problemsWhy rebuilding proposals and contracts from scratch isn’t “high-touch” — it’s fragileHow to create systems that are 80% structured and 20% personalized (without losing the magic)Your art might be custom.The process around selling and delivering it does not have to be rebuilt every single time.If your backend only works when you remember every step… that’s not premium.It’s risky.And if you’re ready for high-touch, low-effort systems that match your premium offers?Learn more about Systems in Session here:👉 https://coliejames.com/systems
Ever wonder what actually happens after someone makes a big backend decision?In this episode, I’m giving you a real update on two announcements I made last month:• Hiring a professional Notion strategist to build my marketing team dashboard• Bringing Chelsea on as my fractional CMO for 2026Spoiler: I am not abandoning Airtable. But I did need a better way to coordinate a growing team without becoming the bottleneck.I’m sharing what’s working, what surprised me, and how it actually feels to wake up and not have marketing on my to-do list — while everything still moves forward.If you love behind-the-scenes updates, this one’s for you.Also Mentioned:Systems in Session (Now Booking for Q2)Email Like You Mean It (next live sprint: April 6-10)Ania my Notion ExpertChelsea my Fractional CMO
If your clients are quietly disappearing, not giving testimonials, or not buying again, there is a deeply rooted problem we need to address. In this episode, I sit down with Emily Mathis to talk about outsourcing, but not in the way you think. We didn’t talk about hiring editors, VAs, or handing off social media. We talked about the outsourcing you’re probably ignoring: your client experience.Emily hasn’t outsourced much in her own business, and that’s exactly what makes her perspective powerful. Instead of defaulting to hiring help, she focuses on tightening the backend, improving delivery, and fixing what most business owners ignore: the messy middle.If you’re always chasing new leads but ignoring the people already inside your container, this conversation might change how you grow your business.Mentioned in this EpisodeBreanna Owen: owenyourmark.comEpisode 256 with Breanna Owen: coliejames.com/using-human-design-to-transform-your-business-strategy-with-breanna-owenEpisode 224 with Ashton Whitmoyer-Ober: coliejames.com/how-the-enneagram-can-supercharge-your-self-awareness-with-ashton-whitmoyer-oberSystems in Session: coliejames.com/systems-in-sessionConnect with EmilyWebsite: emilymathis.coInstagram: instagram.com/emilymathis.co
When you're empowered to build your own process and be part of it, everything in your systems can change. While there is always the option to outsource your brain or hand your systems to someone else, it's even more valuable to learn how your systems actually work, build them with intention, and have the confidence to evolve them as your business grows.In today's episode, I'm joined by David Enloe to chat through his experience inside of Systems in Session, the program that (as he puts it) empowers you to build your own process and be a part of it. We talk through how one conversation turned a vague idea into a structured offer, how David’s HoneyBook setup evolved, and why confidence is what most creatives really need.Find It Quickly01:05 - The Origin Story of Systems in Session05:19 - Why Now? Timing the Workflow Overhaul06:52 - Confidence Over Automation08:17 - The Power of Strategic Prep Work10:44 - Rebuilding After HoneyBook 2.012:59 - From Beta Build to Assistant Onboarding18:20 - Should You Include Your Virtual Assistant?21:31 - What Changed in David’s Business24:48 - Evolving the Client Journey26:58 - How the Program Has Changed Since32:22 - Final Advice from David34:55 - The 3 R’s: Reviews, Referrals, Repeat ClientsMentioned in this EpisodeSystems in Session: coliejames.com/systems-in-sessionEpisode 241: Systems in Session ft. Erin Belles: coliejames.com/done-with-you-dubsado-setup-case-studyConnect with DavidWebsite: theenloecreative.com
When I sent out a “why didn’t you buy?” survey after a slow launch, I didn’t expect one of those responses to turn into one of my favorite transformation stories. That’s exactly what happened with Emily Sterne, a long-time DIYer who needed guidance, but also didn’t want someone to do it all for her either.What she really needed was a middle ground that offered support, accountability, and someone to walk alongside her. That’s what she found inside Systems in Session with me. Done-with-you gave her the clarity and confidence she was missing without giving up control.284Find It Quickly01:02 - Meet Emily04:52 - The Myth of Outsourcing09:20 - Emily’s Systems Before Systems in Session11:39 - Transition to HoneyBook13:05 - What Emily Had Already Built (and What Was Missing)14:10 - Pricing Comes First18:42 - The True Outcome of Systems In Session23:32 - 12 Sessions Booked While Moving27:24 - Trusting Automations29:35 - Systems Aren’t Set & ForgetMentioned in this EpisodeSystems in Session: coliejames.com/systems-in-sessionEpisode 241: Systems in Session ft. Erin Belles: coliejames.com/done-with-you-dubsado-setup-case-study
If you’ve ever thought, “If my proposal just looked better, this would be easier,” you’re not wrong — but that’s only part of the story.In this solo episode, I’m breaking down why pretty proposals can close sales faster… and why they stop working when the system around them isn’t doing its job. Your proposal isn’t just an invoice — it’s a WOW moment. And when it doesn’t convert, it’s usually the first place your booking system is breaking down.We’re talking about the difference between design and clarity, why proposals expose gaps in your client experience, and what actually makes a proposal feel premium, intentional, and easy to say yes to.In this episode, you’ll learn:Why “I just need a prettier proposal” is such a common (and understandable) beliefHow proposals act as a gateway — not the fix — in your booking systemThe difference between speeding up decisions and creating real clarityWhat makes a proposal feel like a WOW experience instead of paperworkWhy pretty proposals only work when the system around them worksIf you want your proposal to stop working so hard — and start shining inside a clear booking process — this episode is for you.✨ Ready to build a booking system you trust?Learn more about Systems in Session at coliejames.com/systems-in-session
Ever had a dream client inquire, seem excited… and then disappear?No reply.No booking.Just silence.In this episode, I’m breaking down why ghosting usually isn’t about your price or competition — it’s about what happens after someone raises their hand to work with you.If you’ve ever felt like you’re doing “all the right things” but still losing leads, this episode will help you zoom out and see where the breakdown is actually happening.What You’ll Learn in This EpisodeThe three core elements of your inquiry + booking process that directly affect conversionsWhy fixing your systems in isolation creates leaks you can’t seeHow your instant inquiry response can either build momentum or quietly stall itWhy a “pretty” proposal doesn’t automatically lead to bookingsHow follow-up emails help clients finish decisions they already wanted to makeWhen a sales call replacement video can work better than a live callRelated Episodes Mentioned:Episode 225: Instant Inquiry Response Red FlagsEpisode 198: How to Create a 5-Minute Booking ProcessEpisode 108: The Magic of Follow-Up EmailsEpisode 280: Stop Overthinking Your Follow-Up EmailsIf you’re tired of guessing which part of your booking process is broken, this is exactly what we design inside Systems in Session.➡️ Learn more at coliejames.com/sis
This quarter’s business bestie chat is juicier than ever. We’re tackling real business wins, real pivots, and real lessons. Listen in as Sabrina and I share what we actually did in Q4 2025 and what we’re strategizing for Q1 2026.Find It QuicklyCatching up with Sabrina and Colie (00:24)How the Biz Bestie chats work (02:01)Sabrina’s major rebrand (03:34)The end of Colie’s CRM Blueprint (09:04)The shift in Colie’s offers (13:15)Sabrina’s Root To Rise launch (18:02)Playing the long game (24:15)Sabrina and Colie’s ad experiments (30:56)Plans for the rest of Q1 (38:12)Mentioned in this EpisodeShowit: showit.comTonic: tonicsiteshop.comEmail Like You Mean It: /coliejames.com/email-like-you-mean-itEpisode 268: Personalizing the Client Communication Experience with Geneviève Masioni: coliejames.com/personalizing-the-client-communication-experience-with-genevieve-masioniThe First Class Lounge: sabrinagebhardt.com/membershipEpisode 264: How Human Design Is Influencing The Way We Do Business with Sabrina Gebhardt: coliejames.com/how-human-design-is-influencing-the-way-we-do-business-with-sabrina-gebhardtEpisode 005: Avoiding Burnout with Sabrina Gebhardt: coliejames.com/005Business Bestie Chat Q4 – 2025 with Sabrina Gebhardt: coliejames.com/business-bestie-chat-q4-2025-with-sabrina-gebhardtConnect with SabrinaWebsite: sabrinagebhardt.comInstagram: instagram.com/sabrinagebhardtphotographyPodcast: sabrinagebhardt.com/podcast
You already know you’re allowed to email your clients. But what happens after you send the proposal… and hear nothing?In this episode, Colie breaks down when to follow up, why follow-up builds trust (not annoyance), and what to say so it doesn’t feel awkward or salesy. She shares how her approach to follow-up has evolved over the years, why “just checking in” emails fall flat, and how using client stories inside follow-ups helps leads actually finish the decision they started.This episode is a continuation of Stop Being Afraid to Email Your Own Clients and connects directly to the Confidence Loop — closing communication gaps so trust doesn’t leak.What You’ll Learn in This EpisodeWhy silence after a proposal is unfinished thinking, not rejectionWhen follow-up is appropriate (and expected) — without guessing or spiralingWhy “just checking in” emails feel weird (and what to say instead)How to plan follow-ups in advance so they don’t feel needy or emotionalWhy your follow-up emails should do more than remind someone the offer existsHow Colie uses short client stories inside follow-ups to support real decisionsWhen real urgency should be named — and why fake urgency hurts trustLinks & Resources MentionedStop Being Afraid to Email Your Own Clients (Ep 279)Episode 108: The Magic of the Follow-UpEmail Like You Mean It – 5-Day Done-With-You Client Communication SprintKai Davis’ “Magic Email” themagicemail.comReady to Stop Overthinking Follow-Up?Follow-up isn’t about chasing people down.It’s about closing communication gaps and supporting a decision your client already opened.If you’re tired of second-guessing what to send, when to send it, and whether you’re being “too much,” join Email Like You Mean It. In five days, you’ll map your full client journey and write every email you need — from inquiry to delivery — with clarity and confidence.Learn more at coliejames.com/emailNext sprint begins Feb 2nd
What if the secret to managing ADHD wasn’t massive systems or productivity hacks, but tiny, repeatable actions? In this episode, I’m joined by systems strategist Angela Tan, who shares how she uses “microsystems” to run her business and life with more ease, all while navigating ADHD.From missed emails to abandoned leftovers to paralyzing decision fatigue, Angela opens up about her journey to self-awareness and how she built personalized systems that actually work. She walks us through how ADHD shows up in unexpected ways (especially in business) and the small steps she’s taken to stay focused, reduce overwhelm, and create structure without rigidity.Find It Quickly00:24 - Meet Angela Tan02:12 - ADHD and Microsystems05:53 - What are Microsystems?08:09 - The YAP Method for ADHD18:08 - Sales Before Hyperfocus22:44 - Automated RemindersMentioned in this EpisodeScaling Your 1-to-1 Service into a Digital Product with Angela TanHero AppConnect with AngelaWebsite: thesystemsrx.comInstagram: instagram.com/thesystemsrx
Worried about annoying your clients if you follow up?This episode is your permission slip.In this pep talk + rant, I’m breaking down why emailing your own clients isn’t pushy, why silence doesn’t mean “no,” and how overthinking follow-ups is quietly costing you money — and your sanity.I’m also sharing a real example from my own life where I was the one who needed multiple follow-ups before booking… and why that didn’t make the service provider annoying — it made them professional.If you’ve ever stared at a draft email wondering if you should send it, this episode is for you.And if this episode hits because client emails feel way harder than they should, I share how Email Like You Mean It helps you map your client journey and write emails you can send with confidence — without second-guessing every follow-up.coliejames.com/email
What if the key to breaking through in your business isn’t another tactic, but understanding how you’re wired to show up?In this episode, I sit down with my business bestie, Sabrina Gebhardt, and we dive into how our respective Human Design types and profiles are actively informing how we run our businesses. From offer structure and messaging to launches and audience connection, listen in as we go deep into what our charts say and how that's showing up in real life and our businesses.Find It Quickly00:23 - Introduction to Human Design with Sabrina01:48 - Discovering Our Human Designs03:45 - The Impact of Human Design on Business04:27 - Human Design Profiles: Generator and Manifester07:20 - Practical Applications of Human Design13:48 - Sales Strategies and Human Design19:52 - Long-Term vs. Short-Term Offers22:13 - Ideal Client Types and Human Design23:21 - Discovering the Perfect Client Match23:49 - The Role Model and Investigator25:04 - Client Success Stories26:09 - Human Design Insights27:00 - Empowering Women Leaders29:29 - Tailored Systems for Success35:18 - Brutal Honesty in Business Coaching38:58 - Future Projects and Human DesignMentioned in this EpisodeShoot It Straight Episode 162: Human Design Energetics and Business with Breanna OwenBusiness-First Creatives: Using Human Design to Transform Your Business Strategy with Breanna OwenBusiness-First Creatives: What’s the Best Way To Set Up Your CRM? CRM Blueprint vs. Systems in Session with Megan NormanConnect with SabrinaWebsite: sabrinagebhardt.comInstagram: instagram.com/sabrinagebhardtphotographyPodcast: sabrinagebhardt.com/podcast
What if the reason your marketing doesn’t feel "on" isn’t that you need more strategy, but that your brand personality hasn’t been uncovered or defined yet?In this conversation with Alethea Tyler of Copy with Spice, we get real about what brand personality actually is, how it differs (and overlaps) with your personal personality, and why letting your authentic self show up in your business is one of the biggest competitive advantages you have.Find It Quickly00:24 - Diving into Brand Personality02:24 - The Importance of Authenticity03:57 - Embracing Uniqueness in Your Brand06:42 - Balancing Personal and Brand Personality10:33 - Steps to Define Your Brand Personality15:03 - Understanding Competitors and Differentiation21:20 - Integrating Brand Personality Across All Messaging21:52 - Brand Personality's Impact Beyond Messaging24:06 - Tailoring Messaging for Different Platforms26:06 - Website Copy as the Foundation27:47 - Unexpected Places for Brand Personality31:02 - Evolving and Maintaining Brand PersonalityConnect with AletheaWebsite: copywithspice.comInstagram: instagram.com/copywithspiceTake the Quiz: copywithspice.com/personality-quiz
What if success in business didn’t look like 6 figures, a big team, or endless growth? In this episode, I sit down with Maggie Patterson to explore why staying small and strategic can be a powerful, joyful, and profitable choice. We unpack the cultural myth of the “six‑figure business,” how to set realistic salary and revenue goals, when (and whether) to hire help, and how your season of life should shape your business.Find It Quickly00:24 - Redefining Success in Business02:19 - The Myth of Six-Figure Success08:19 - Setting Realistic Revenue Goals17:39 - Strategic Hiring Decisions27:28 - Leading and Communicating in Business28:12 - The Importance of Detailed SOPs30:03 - Mindset and Comparison in Business32:44 - Realistic Business Growth and Personal Capacity34:35 - Aligning Business with Life Seasons38:56 - Making Informed Business Decisions44:55 - Recognizing When to PivotConnect with Maggie:Website: bsfreebusiness.comThreads: threads.com/@bsfreebusinessIG: instagram.com/bsfreebusinessStaying Solo Podcast: bsfreebusiness.com/podcastStaying Solo Book: bsfreebusiness.com/bookReal Life Rule Quiz: bsfreebusiness.com/quiz
I just booked my first Disneyland trip of the year, and the second I hit confirm, my brain went straight into planning mode — not because I love spreadsheets (okay, maybe a little), but because Disneyland is not a place you wing it.And neither is your client experience.In this episode, I walk you through why planning a Disney day is the exact same skill you need to design a calm, trustworthy client journey — and why most people make email writing way harder than it needs to be by skipping this step.You’ll hear:Why your customer journey doesn’t need to be complicated — it just needs to existHow mapping your touchpoints prevents overwhelm, silence, and confusionThe real reason writing client emails feels exhausting and repetitiveWhy “what happens next?” emails are a process issue, not a client issueHow planning the journey first makes email writing faster, clearer, and easierIf you’re tired of making decisions in the moment, rewriting the same emails, or feeling like your client experience only works because you’re babysitting it — this episode will show you where to start.Inside Email Like You Mean It, we map your full customer journey first, then write every email that supports it together in five focused days — so you can finally trust the process you’re walking your clients through.➡️ The next sprint starts February 2ndLearn more at coliejames.com/emailAnd if a Disney trip has been on your to-do list? Take this as your sign to book it — and actually enjoy it.
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