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Brand with Courage

Author: Sacia Ashe

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A podcast on brand strategy and design for mission driven founders.
32 Episodes
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Welcome back to the On Vibe Podcast! In this episode, we chat with Vicky Phan, a talented 23-year-old business coach and founder of a full-service creative marketing agency in Canada. Vicky shares her inspirational journey from starting as a social media manager during COVID-19 to becoming a high-level business coach and mentor for female entrepreneurs. We dive into her transition, challenges, and the importance of creating a creative playground in your business. She also provides actionable advice on content creation, understanding your audience, and grounding yourself amidst the noise in the business world. FOLLOW VICKY: ⁠@iamvickyphan⁠ FOLLOW SACIA: @ashedesignhaus OUR WEBSITE: ashedesignhaus.com 00:00 Introduction to the On Vibe Podcast 00:15 Meet Vicky Fan: Business Coach and Entrepreneur 01:41 Vicky's Journey: From University to Entrepreneurship 05:41 Making Entrepreneurship Manageable for Clients 06:57 Balancing Creativity and Business Strategy 10:59 Content Creation and Marketing Strategies 17:51 Staying Grounded and Confident in Your Methods 19:07 Leveraging Conversations for Effective Content
In this episode of Brand With Courage, Kaili, the founder of Reveal Studio, an esteemed copywriting studio. We discusses her approach to entrepreneurship and sales, the importance of relationship backed selling, financial literacy and even energy management as a chronic illness girly in the online space!00:47 Kayli's Entrepreneurial Journey03:47 Navigating the Online Business Space05:27 Building Relationships and Community10:38 Marketing and Sales Psychology13:48 Investing in Skills and Education21:55 Financial Literacy and Management30:33 Managing Health and Energy as an EntrepreneurConnect With Kaili: @revealstudio.coConnect With Sacia: @ashedesignhausConnect With The Podcast: @brandwithcouragepod
In this episode of Brand with Courage, Sacia sits down with Chloe Cordover— writer at The Dieline, creative consultant, and trendspotter in the CPG and packaging world.Chloe shares her journey to becoming one of the most insightful voices in branding, packaging, and consumer trends. She opens up about what makes design truly stand out, how to balance trends with timelessness, and why storytelling is the secret ingredient behind powerful branding.Resources & Links Mentioned:- Follow Chloe on Instagram: @chloecordover- Read her work at The Dieline- Connect with Chloe on LinkedInCONNECT WITH SACIA:@ashedesignhausashedesignhaus.com
This week on Brand With Courage, we’re getting into all things social media strategy with @lindencosocial. Alaysha shares:✨ How she accidentally fell into social media and turned it into a thriving agency✨ What it really takes to be resilient in a constantly shifting digital world✨ Why you don’t have to chase every trend to see results✨ How to make storytelling content that actually connects✨ What to do when the algorithm feels like it’s working against youFrom charging $300 for 40 posts (yes, seriously) to running a high-converting agency for luxury brands, Alaysha’s story is a masterclass in trusting the process and staying grounded through the chaos.A must-listen for any creative, service provider, or product-based founder feeling the pressure of doing it all online.Connect with Alaysha:Instagram: @lindencosocialWebsite: www.lindenco.caEmail: alaysha.lindenco@gmail.comConnect with Sacia:Instagram: @ashedesignhausWebsite: ashedesignhaus.com
Branding isn’t just about logos and colors—it’s the foundation of your business’s success. In this solo episode, Sacia breaks down how your brand impacts every part of your business, from messaging to marketing to customer experience. If you’re an e-commerce founder, this is one you don’t want to miss. Plus, we're going over 3 actionable steps to help you refine and elevate your brand this year. Tune in now and start building a brand that truly cuts through the noise in 2025. FOLLOW SACIA: @ashedesignhaus BOOK A PROJECT: inquire here
In this episode of Brand With Courage, I’m joined by Madison Page, a strategic business advisor who helps product-based founders grow with clarity and confidence. We talk about why storytelling matters more than the product itself, the biggest mistakes new founders make, and how to identify hidden gaps in your sales process. Madison also breaks down her proven four-step scaling strategy to help you grow without sacrificing your sanity.Follow Madi: @thisismadisonpaigeMore of Madi's work:https://www.thisismadisonpaige.com/links:Follow Ashe Design Haus: @ashedesignhausLooking for a design agency? Inquire HERE.
In this episode of On Vibe, we discuss how to use notion as your secret weapon. While it seems simple, organization is the #1 way to build a life that you love- one based on your values, dreams, and long term vision. And the key to unlocking this (even with raging ADHD?) Notion! FOLLOW DARYL: ⁠https://www.instagram.com/not_not_daryl/⁠ SHOP HER TEMPLATES:  ⁠https://notnotstudio.gumroad.com⁠ FOLLOW SACIA: ⁠https://www.instagram.com/ashedesignhaus/⁠ 00:00 Business and Personal Values 00:17 Ethics in Business Post-Pandemic 00:30 The Importance of Genuine Connections
In this episode of the On Vibe podcast, we chat with Taryn, an expert copywriter and founder of Love Note, specializing in brand voice and product copy for e-commerce brands. Taryn shares her journey from a corporate marketing role to starting her own copywriting studio. She dives deep into her process for crafting compelling brand voices, the importance of strategic foundations, and the pitfalls of disjointed advertising. FOLLOW TARYN: www.lovenotecopywriting.com instagram.com/lovenotecopywriting tiktok.com/@lovenotecopywriting FOLLOW SACIA: https://www.instagram.com/ashedesignhaus/ ashedesignhaus.com FOLLOW ON VIBE: https://www.instagram.com/onvibepodcast/ 00:00 Welcome to the On Vibe Podcast 00:17 Meet Taryn: The Copywriting Expert 00:38 Taryn's Journey into Copywriting 02:25 Crafting Compelling Product Copy 04:01 Trends and Challenges in Copywriting 06:32 Developing a Strong Brand Voice 11:06 Taryn's Daily Routine and Creativity 13:42 Advice for Aspiring Service Providers
In this episode of the On Vibe podcast, SEO expert Sam delves into the power of SEO for both product AND service-based businesses. Our conversation covers the essentials of SEO, website and blog optimization strategies, and the significant impact SEO can have on various businesses. Sam also shares practical advice for balancing multiple ventures and maintaining a fulfilling business life. Whether you're new to SEO or looking to sharpen your skills, this episode offers valuable insights and actionable tips. Follow Sacia: Click Here Follow Sam: Click Here Sam's Website: https://sjdigitalsolutions.com/ 00:00 Introduction and Guest Welcome 00:29 Sam's Journey into SEO 02:16 Running Multiple Businesses 04:20 The Importance of SEO 05:09 SEO Strategies and Best Practices 12:23 The ROI of SEO 18:57 Fun Questions and Closing Remarks
In this episode of the On Vibe Podcast, we sit down with Dorina, a personal brand coach, to discuss how personal branding can drive sales, enhance visibility, and build a thriving community. Dorina shares her journey from corporate design to launching her own agency and mentoring female entrepreneurs. She offers invaluable insights into aligning business values with customer values, crafting memorable user experiences, and avoiding burnout as an entrepreneur. She also gives us practical steps for brand building, the significance of storytelling, and the keys to attracting ideal clients. 00:00 Introduction and Guest Welcome 00:27 Dorina's Background and Journey 02:23 Transition to Personal Branding 04:05 Building a Strong Personal Brand 06:32 Creating a Freedom-Based Business 09:56 Managing Multiple Businesses 13:50 Health and Wellness for Entrepreneurs
In this episode of the On Vibe Podcast, we're joined by Tasia Clemons, a WOC coach who helps women of all backgrounds leave their 9-to-5 jobs and start their businesses. Tasia shares her journey from working in higher education to becoming a full-time business coach and content creator. She discusses the importance of boundaries, limiting beliefs, and finding one's passion. We also get deep into turning limiting beliefs into 'liberated truths' to empower oneself in the entrepreneurial journey. FOLLOW SACIA: instagram.com/ashedesignhaus FOLLOW ON VIBE: instagram.com/onvibe FOLLOW TASIA: TikTok: Tasiaempowers  Instagram: TasiaClemons The Liberated Launchpad Group Coaching Program  00:00 Introduction and Guest Welcome 00:38 Tasia's Journey to Entrepreneurship 04:16 Importance of Boundaries 08:06 Overcoming Limiting Beliefs 17:14 Client Success Stories 21:06 Tasia's Journey and Advice 28:48 Fun Segment and Closing Remarks
In this episode, we're joined by Ashley Bennington, a multi 7-figure business consultant and coach from 'Buy The Blazer.' Ashley shares her journey from corporate sales to successfully running two seven-figure businesses. She offers valuable advice on starting and scaling a business, including the importance of trusting your gut, focusing on simple systems, and building strong client connections. We also discuss why Ashley prefers direct sales over traditional freebies and how she streamlined her business operations (all while chatting about some fun stories as well). FOLLOW ASHLEY: @ashleynbennington FOLLOW BUY THE BLAZER: @buytheblazer FOLLOW SACIA: @ashedesignhaus 00:00 Introduction and Guest Welcome 00:32 Ashley's Business Journey 03:25 Starting Buy The Blazer 05:26 The Importance of Audience Feedback 10:03 Sales Strategies and Freebies 15:43 Keeping Business Simple and Lean 22:23 Financial Management and Advice
In this episode, the host welcomes Nina, a seasoned marketer and founder of Enchanted Media Studios, to discuss the nuances of marketing energetics and organic marketing. Nina shares insights on how she accidentally began her marketing career, the importance of balancing different types of content, and the role of marketing energetics in building brand loyalty. 00:11 Meet Nina + Her Story 01:30 Why Organic Marketing? 02:30 How to Build an Engaged Audience 04:23 The Importance of Marketing Energetics 10:01 Navigating the Instagram Algorithm 13:49 Content Types and Strategies
In this episode, Emily Seabourne, a talented photographer, shares her journey from a hobbyist to a professional. She provides insights on staying current with industry trends while maintaining her unique style and offers advice to new photographers on honing their craft. We also dive into how integrating personal branding can attract the right clients. 00:00 Introduction and Guest Welcome 00:19 Emily's Photography Journey 00:52 Specialization and Style 01:27 Staying Fresh and Trendy 02:31 Client Preferences and Personal Branding 05:24 Self-Care and Creativity 07:33 Overcoming Fear and Imposter Syndrome 09:01 Advice for Aspiring Photographers 12:28 Personal Favorites and Recommendations 14:02 Final Thoughts
In this episode of the On Vibe Podcast, we sit down with Chandler, the founder of Lethal Legal, a virtual intellectual property law firm. Chandler shares her journey from law school to launching her own firm focused on helping creatives secure their brand rights. She provides valuable insights on why intellectual property law appealed to her and offers essential advice for creatives and product-based business owners on legal considerations. Follow Chandler: @lawyerchandlerj Follow Sacia: @ashedesignhaus Follow the Podcast: @onvibepodcast 00:00 Introduction to the Podcast 00:31 Chandler's Journey into Law 03:03 Legal Essentials for Creative Service Providers 04:53 Intellectual Property in Design 08:37 Trademarking and Digital Products 13:30 Legal Challenges and Misconceptions 21:17 The Importance of Contracts 23:37 Final Thoughts and Advice
Content Marketing and Human Design with @brittacreative In this episode, we talk to Brittany, a social media manager, content strategist, and creative director. She dives deep into the importance of focusing on one platform, how human design influences her work, and her approach to work-life balance and self-care. Brittany also offers insights into creating authentic content and the benefits of having a signature content series for social media. FOLLOW BRITT: instagram.com/brittajocreative/ FOLLOW SACIA: instagram.com/ashedesignhaus 00:00 Welcome and Guest Introduction 00:37 Brit's Journey to Social Media 01:59 Starting a Business and Taking Risks 03:28 Choosing the Right Social Media Platforms 06:16 Instagram Strategies and Audience Engagement 08:32 Staying Creative and Authentic 10:32 Client Work vs. Personal Branding 14:55 Incorporating Human Design into Social Media 17:13 Prioritizing Self-Care as a Business Owner 21:13 Final Thoughts and Fun!
In this episode of Brand With Courage, we delve into integrating faith into business. We discuss Charis's journey into web design, her strategies for finding clients, and her approach to balancing business with personal values. We also touch on the importance of tithing, selecting clients whose values align with one's own, and seeking guidance from the Holy Spirit in business decisions. A must listen for any Christian creatives looking to build their business with and for Jesus! 00:23 Meet Charis from Torera Designs01:04 Charis' Journey into Web Design04:25 Strategies for Finding Clients06:51 Faith and Business Practices19:45 Quick Fire Questions FIND SACIA:⁠ashedesignhaus.com⁠⁠@ashedesignhaus⁠toreradesigns.com
In this episode, I’m taking you behind the scenes of how I built the confidence to launch my first successful product brand, Sacia Swim. We’re talking mindset shifts, practical habits, and why your visual branding matters just as much for your belief in your business as it does for sales. If you’ve ever felt like you’re not “ready enough” to start or pitch your brand, this one’s for you. Let this be your reminder: confidence is built, not born—and you’re more capable than you think.Episode Timestamps:00:30 Overcoming Confidence Blocks02:47 Building Confidence Through Promises04:40 Visual Proof and Brand Presence07:17 Growing Confidence Over Time09:01 Pitching Your Business with Confidence Ashe Design House: ashedesignhaus.comFollow the podcast on Instagram: @brandwithcouragepod
In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.Episode Timestamps:00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work09:20 – Building your brand strategy around your “BFF customer”11:10 – Why email marketing is a powerful, underused channel for product-based brands15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas22:40 – Why community marketing matters now more than ever in a digital-first world26:00 – Hosting small, thoughtful events to build brand loyalty28:50 – Helping founders feel confident hosting IRL even if they’re introverted32:15 – What does “community” actually mean in a brand context?36:20 – Founders who don’t want to be the face: how to lead without being visible 24/740:15 – Empowering ambassadors and affiliates to host on your behalf44:00 – How Saxon defines brand community as a business product in itself46:40 – Storytelling and the rise of micro-influence over traditional influencers50:30 – Saxon’s personal evolution and the founding story behind her mentorship model56:10 – From NYC’s early DTC movement to working with Kate Hudson01:00:20 – Launching her mentorship program & why accessibility for early founders matters01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose Resources & Links:Sax’s Studio: @creatingforwardstudioWebsite & Mentorship Info: creatingforwardstudio.comSubscribe to The Super Dose: creatingforwardstudio.com/newsletterAshe Design House: ashdesignhouse.comFollow the podcast on Instagram: @brandwithcouragepod
If you’re pouring money into ads, creating content like a machine, and still hearing crickets at checkout... this episode is for you. The truth? It’s probably not the algorithm. It’s not even the economy. It’s your funnel.In today’s episode of Brand With Courage, I’m breaking down the three stages of a product-based marketing funnel—top, middle, and bottom—and showing you exactly where most founders go wrong. We’ll dive into how your brand identity attracts customers at the top, how your website either nurtures or loses them in the middle, and why your post-purchase experience is the secret sauce to turning first-time buyers into loyal fans.Whether you sell candles, skincare, or custom fashion, this episode will help you pinpoint why sales aren’t flowing—and what to fix first.What You'll Learn:Why visibility isn’t your biggest problem (even if it feels like it is)The key role your brand identity plays in top-of-funnel attractionHow a broken website is silently killing your conversionsWhat makes or breaks customer retention at the bottom of your funnelThe one tweak most product founders overlook when trying to grow salesLinks + Resources:Ready to optimize your brand + site for effortless sales? Explore The Brand EditDM me on Instagram @ashedesignhaus with your funnel questions or feedbackSubscribe to Brand With Courage so you never miss an episode
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