In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.

Episode Timestamps:

00:00  – Welcome to Brand With Courage + Sasha introduces Saxon Lane

02:00  – Saxon shares her career journey: retail, fashion, brand ownership, and consulting

05:45  – What is multichannel marketing really and why "showing up everywhere" doesn't work

09:20  – Building your brand strategy around your “BFF customer”

11:10  – Why email marketing is a powerful, underused channel for product-based brands

15:00  – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)

17:30  – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas

22:40  – Why community marketing matters now more than ever in a digital-first world

26:00  – Hosting small, thoughtful events to build brand loyalty

28:50  – Helping founders feel confident hosting IRL even if they’re introverted

32:15  – What does “community” actually mean in a brand context?

36:20  – Founders who don’t want to be the face: how to lead without being visible 24/7

40:15  – Empowering ambassadors and affiliates to host on your behalf

44:00  – How Saxon defines brand community as a business product in itself

46:40  – Storytelling and the rise of micro-influence over traditional influencers

50:30  – Saxon’s personal evolution and the founding story behind her mentorship model

56:10  – From NYC’s early DTC movement to working with Kate Hudson

01:00:20  – Launching her mentorship program & why accessibility for early founders matters

01:03:00  – Where to connect with Saxon + her newsletter/podcast The Super Dose

Resources & Links:

• Sax’s Studio: @creatingforwardstudio
• Website & Mentorship Info: creatingforwardstudio.com
• Subscribe to The Super Dose: creatingforwardstudio.com/newsletter
• Ashe Design House: ashdesignhouse.com
• Follow the podcast on Instagram: @brandwithcouragepod