Claim OwnershipBO-SS by Bronte
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© Bronte Cresswell
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A podcast for current and aspiring social media managers.
30 Episodes
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If your business is starting to feel heavy, repetitive, or way too full, this episode is for you. In this episode, Bronte breaks down the model she teaches inside the Academy: building your business with a strong retainer base while leaving room for project work. She shares why filling your calendar to 100% with retainers can lead to burnout, and runs you through how to create a style split that creates more freedom and profit, and why project work can actually become your best pathway to long-term clients.
In part three of this series, Bronte is talking about the thing that actually separates “I’ve got clients” from I can scale this sustainably: retention.If you’ve ever signed a client, felt the high, and then watched things slowly get messy, reactive or heavy (and maybe even had clients drop off way earlier than they should have), this episode is your reset.Bronte breaks down:Why retention is the real growth lever for 2026 (not constantly chasing new leads)The true “cost” of losing a client when you consider the full marketing → sales → onboarding pipelineHow client lifetime value changes everything (and why churn keeps you capped)The biggest reason clients leave even when results are goodWhat a premium client experience actually looks like in the first 2–3 months (when they’re deciding if you’re long-term)The simple systems that remove anxious, over-servicing energyIf you want clients to stay and your business to scale then this is the episode for you.
Selling isn’t hard because you’re bad at it... it’s hard because your business backend isn’t built for conversion.In Part 2 of this 3-part series, Bronte breaks down how your systems + sales process build trust, stop the ghosting, and help leads feel confident saying yes (even at premium prices). You’ll learn how to run a structured discovery call, shift from “send a quote & pray” to a clear sales flow, and sell like a premium brand: outcomes, process, and partnership.
Welcome to Part 1 of this 3-part series on attracting and converting aligned, premium clients in 2026.In this episode, we’re starting where most social media managers and agency owners don’t ...the backend of your business. Because here’s the truth: if you’re struggling to attract premium inquiries, it’s not always a visibility problem… it’s often that your business doesn’t look or feel like the kind of partner premium brands want.We’ll break down why attraction starts weeks (or months) before someone ever fills out your inquiry form, and how your “first impression ecosystem” (your content, messaging, booking flow, and overall client experience) silently decides your price point before you ever get on a call.You’ll also hear a real example of how streamlining a messy backend created instant capacity, clarity, and a noticeable shift in inquiry quality, fewer leads, but far better ones.In Part 2, we’ll shift into how your backend supports conversion (and makes sales calls easier).
If you’ve been feeling like you’re capable of more but you can’t figure out why it hasn’t clicked yet this episode is for you.In today's episode we're unpacking the real reason so many ambitious women stay stuck: not because they’re incapable, but because they’re guessing. I’ll walk you through the difference between being capable and actually knowing what to do and why getting support isn’t a sign you can’t do it, it’s a decision to do it faster (and with way more clarity).I’m also sharing something I’ve never properly spoken about: my complicated relationship with the word coach. Why I resisted it for so long, what finally shifted, and why I’m choosing to fully own the role I play in my students’ success in 2026.
If you’ve been feeling like you’re competing with every other social media manager, second-guessing your pricing, or dealing with boundary-pushing clients then this episode is your reset. In this episode I break down the difference between selling a service (deliverables like posts, reels, captions) and building a business (trust, leadership, standards, systems). You’ll walk away with a new way to position yourself in 2026 so you’re not just “someone who posts,” but the kind of premium partner clients relax around, respect, and happily pay.
If you’ve ever looked at the social girlies “killing it” online and wondered why it seems so easy for them then this episode is for you.Coming off the back of 2025 and heading into big 2026 goals, we’re unpacking the real difference between being stuck in underpaid, ghosted, stop/start growth… and building a premium business that attracts dream clients with ease.Spoiler: it’s not talent, luck, or some secret algorithm hack.In this episode, I break down why focusing on chasing clients before structuring your business is keeping you stuck and how shifting your attention to your business setup, positioning, and brand changes everything. We talk through the simple visual framework that separates your business, your dream clients, and the marketing that connects the two and why most people are doing it backwards.If 2025 felt like a test-and-trial year, this is your sign that 2026 is not the year to recycle the same strategy with a fresh coat of paint. It’s the year you intentionally build a business that supports bigger packages, better clients, and long-term growth.You’re not meant to be watching from the sidelines.You’re meant to be one of the girls everyone else is watching.
In this episode, I’m kicking off 2026 with a very honest catch-up.I share what the end of last year actually looked like for me, why I intentionally slowed things down, and how stepping back created the space I didn’t realise I needed. I talk about biz life, winding down certain parts of the business, and what that period taught me about energy, capacity, and how I want to work moving forward.We also get into how I’m thinking about business support, community, and decision-making this year, especially when it comes to building something sustainable instead of running on constant momentum.If you’re easing back into work, feeling the pull to do things differently in 2026, or just need permission to start the year gently, this episode is for you.
If you’ve been feeling overwhelmed, stuck, or like you’re somehow “behind” in your socials business, this episode is your reset.Because most of the time? You’re not the problem. You just don’t have the structure to support the level you’re trying to reach yet.In this episode, I’m breaking down the real reason things feel hard, why “just getting more clients” isn’t the fix, and the 4 pillars you need in place to move from messy and inconsistent to premium, streamlined, and actually sustainable.We’ll talk offers, backend systems, your growth + sales system, and the strategy skills that keep clients loyal so you can stop pushing the car and finally start driving.
Today I’m pulling back the curtain on a feeling so many social media managers are carrying but almost no one is saying out loud.You started your business dreaming of freedom, premium clients, flexible hours and work you were obsessed with… and instead you’ve landed in a cycle of stress, second-guessing, low-paying clients and quietly wondering why it looks like everyone else is “getting it” except you. People tell you how cool it is that you work for yourself, meanwhile you feel like you’re hiding a dirty little secret: it doesn’t feel successful behind the scenes.In this episode, I walk you through why more clients are not the solution, how a messy backend sabotages your capacity, results and confidence, and what actually changes when you treat your own business like a premium client. We’ll talk systems, setup, and shifting your energy back into your business so that it can finally start attracting and converting the right people to you.
In this episode, I’m diving into where the social media industry is actually heading in 2026 and what that means for you as a social media manager.If you’ve been feeling the shift this year, or you’re noticing brands becoming more selective, more strategic and more demanding with their socials, this episode will give you the clarity you need on what’s changing and how to stay ahead of it.I walk you through the biggest trends I’m seeing across the industry right now... from AI becoming a strategic partner, to platform and skillset specialisation, to the rise of consulting-style support and stronger content strategy becoming a non-negotiable. I’ll also share why the barrier to entry is rising, why that’s actually a good thing, and how you can position yourself on the premium end of the industry as we move into 2026.If you’re ready to evolve your skill set, refine your niche and future-proof your business as the industry matures, this episode will show you exactly where to focus next.
In this episode, I’m breaking down the conversation every social media manager needs to have before the end of the year... especially if you’re planning to raise your prices in 2026.If your workload has climbed but your income hasn’t, or you know you’ve outgrown the rates you set in a previous season of business, this is your sign that it’s time to prepare for a pricing reset.I walk you through a practical checklist to get your business ready for a 2026 price increase,I’ll also talk about the identity shift behind all of this beginning to actually seeing yourself as the SMM who can demand these prices and how I support my Socials Boss students to rebuild their offer suite, pricing and assets to match their next season of growth.
Pricing is the thing that will make or break your social media business. In this episode I flip the question from what will they pay? to what am I actually worth? and walk you through why your prices aren’t just numbers: they’re the signal that decides your clients, your workload, your confidence, the experience you deliver and ultimately the lifestyle you get to live.I share real wins, real messes and I break down the practical shifts that actually let you charge more without panic-editing every proposal. You’ll hear why blindly tripling your price won’t fix anything, what to fix first and quick mindset checks to stop guessing and start pricing like the boss you want to be. If you're someone who's caught yourself looking at seek for a full time job or you want to hit big months without working like three people, this one’s for you.
If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you.I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you from guessing your prices to confidently leading sales conversations with premium clients.I share exactly how I moved from discounting mid-call and overdelivering out of fear, to structuring offers that convert with ease because they’re built on clarity, confidence, and strategy. When you stop pricing emotionally and start pricing strategically, you don’t just make more money — you build a business that finally feels calm, predictable, and powerful.CONNECT WITH ME ON INSTAGRAM HERE ❤️🔥
If you’ve ever found yourself editing a quote right before hitting send, maybe adding freebies or lowering your price just to get the yes then this episode is for you.I’m breaking down what I call the anxiety edit: the small changes that feel harmless in the moment but end up costing you thousands (and hours) in free work. I talk about how to shift your focus from deliverables to outcomes, price your services strategically, and back yourself with confidence when pitching premium clients. I also share when it’s okay to offer add-ons and when it’s just imposter syndrome sneaking in. Tune in to learn how to stop the anxiety edit and finally price like the boss you are.CONNECT WITH ME ON INSTAGRAM HERE❤️🔥
If you are a SMM currently struggling to get clients, this episode is for you. I want your books to be filled, so tune in to hear about my process to secure more clients including narrowing down who you want to work with and an in-depth look at how to find what you might be missing in your process that is stopping you from converting a client after you’ve reached out to them. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
A question I get asked almost daily is how much to charge as a social media manager. While I can’t give a blanket number, today I am running through everything you need to think about when pricing your services, how to assess your current prices and where you should be sitting in relation to industry standards. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
You guys loved the episode I did on Imposter Syndrome, so today I am bringing back a mindset/motivation episode speaking to the social media mangers that feel like they are doing all the work, with limited results. I cover some common issues I see with my clients including giving yourself too much time to spend on a task, not focussing on the right areas of your business, moving without a game plan and focussing on too much planning. Tune in to be so motivated that you will achieve your 6 month goals, in 6 weeks. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
Today I am bringing you all of my secrets to social media success. The Socials Boss Formula is a three part formula that outlines the 3 areas you need to focus on to achieve success in your SMM brand and contains everything I run through with my clients to help them achieve their goals. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
If you are feeling overwhelmed and underpaid in your Social Media business, this episode is a must listen. Today I discuss where to find the time to scale and take on more clients to hit your goals by reviewing your packages, assessing your time management and increasing your pricing.❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
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