The shift you need to make in your pricing packages to land clients
Description
If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you.
I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you from guessing your prices to confidently leading sales conversations with premium clients.
I share exactly how I moved from discounting mid-call and overdelivering out of fear, to structuring offers that convert with ease because they’re built on clarity, confidence, and strategy. When you stop pricing emotionally and start pricing strategically, you don’t just make more money — you build a business that finally feels calm, predictable, and powerful.
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