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© Bronte Cresswell
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A podcast for current and aspiring social media managers.
18 Episodes
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In this episode, I’m breaking down the conversation every social media manager needs to have before the end of the year... especially if you’re planning to raise your prices in 2026.If your workload has climbed but your income hasn’t, or you know you’ve outgrown the rates you set in a previous season of business, this is your sign that it’s time to prepare for a pricing reset.I walk you through a practical checklist to get your business ready for a 2026 price increase,I’ll also talk about the identity shift behind all of this beginning to actually seeing yourself as the SMM who can demand these prices and how I support my Socials Boss students to rebuild their offer suite, pricing and assets to match their next season of growth.
Pricing is the thing that will make or break your social media business. In this episode I flip the question from what will they pay? to what am I actually worth? and walk you through why your prices aren’t just numbers: they’re the signal that decides your clients, your workload, your confidence, the experience you deliver and ultimately the lifestyle you get to live.I share real wins, real messes and I break down the practical shifts that actually let you charge more without panic-editing every proposal. You’ll hear why blindly tripling your price won’t fix anything, what to fix first and quick mindset checks to stop guessing and start pricing like the boss you want to be. If you're someone who's caught yourself looking at seek for a full time job or you want to hit big months without working like three people, this one’s for you.
If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you.I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you from guessing your prices to confidently leading sales conversations with premium clients.I share exactly how I moved from discounting mid-call and overdelivering out of fear, to structuring offers that convert with ease because they’re built on clarity, confidence, and strategy. When you stop pricing emotionally and start pricing strategically, you don’t just make more money — you build a business that finally feels calm, predictable, and powerful.CONNECT WITH ME ON INSTAGRAM HERE ❤️🔥
If you’ve ever found yourself editing a quote right before hitting send, maybe adding freebies or lowering your price just to get the yes then this episode is for you.I’m breaking down what I call the anxiety edit: the small changes that feel harmless in the moment but end up costing you thousands (and hours) in free work. I talk about how to shift your focus from deliverables to outcomes, price your services strategically, and back yourself with confidence when pitching premium clients. I also share when it’s okay to offer add-ons and when it’s just imposter syndrome sneaking in. Tune in to learn how to stop the anxiety edit and finally price like the boss you are.CONNECT WITH ME ON INSTAGRAM HERE❤️🔥
If you are a SMM currently struggling to get clients, this episode is for you. I want your books to be filled, so tune in to hear about my process to secure more clients including narrowing down who you want to work with and an in-depth look at how to find what you might be missing in your process that is stopping you from converting a client after you’ve reached out to them. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
A question I get asked almost daily is how much to charge as a social media manager. While I can’t give a blanket number, today I am running through everything you need to think about when pricing your services, how to assess your current prices and where you should be sitting in relation to industry standards. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
You guys loved the episode I did on Imposter Syndrome, so today I am bringing back a mindset/motivation episode speaking to the social media mangers that feel like they are doing all the work, with limited results. I cover some common issues I see with my clients including giving yourself too much time to spend on a task, not focussing on the right areas of your business, moving without a game plan and focussing on too much planning. Tune in to be so motivated that you will achieve your 6 month goals, in 6 weeks. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
Today I am bringing you all of my secrets to social media success. The Socials Boss Formula is a three part formula that outlines the 3 areas you need to focus on to achieve success in your SMM brand and contains everything I run through with my clients to help them achieve their goals. ❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
If you are feeling overwhelmed and underpaid in your Social Media business, this episode is a must listen. Today I discuss where to find the time to scale and take on more clients to hit your goals by reviewing your packages, assessing your time management and increasing your pricing.❤️🔥 CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/dashacademy__/?hl=en
In today’s episode, I discuss a potential offering that you could add into your Social Media business: content creation. I speak to why content creation can add value to your packages as a SMM and how it can increase client retention, help you attract more clients and create a new revenue stream in your business. I cover what content creation can look like as part of your packages, how to add it into your business and how to collaborate with other content creators if you aren’t interested in offering it as part of your brand.❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en
If you feel like your prices are a barrier in your Social Media business and you find yourself feeling like you should drop your prices when someone can’t afford your services, this episode is for you. Today I am going to help you charge your worth and increase your confidence behind your package prices. I give you all of the reminders you need to shift your mindset around charging what your packages are truly worth + a visualisation activity to change your idea around what value really is.❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en
Welcome back to BO-SS by Bronte! I am back with another season to give you all of the information you need to become a thriving Social Media Manager with a powerful brand. In today’s episode I go over the six mistakes you could be making in your offering suit as a Social Media Manager.❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en
Today I take you through how you can increase your pricing so that you are charging more than $500 as a social media manager. ❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en❤️🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@alignedcreativestudiowww.alignedcreativestudio.com
Today I am joined by Ash Weill to speak about her journey from professional athlete to social media content creator. Ash speaks to the benefits of a personal brand, studying social media at uni pros and cons and how she found a niche perfect for her. FOLLOW ASH:https://www.instagram.com/sofia_socials_/?hl=en❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en❤️🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@alignedcreativestudiowww.alignedcreativestudio.com
Today I take you through the mindset you need to get started as a social media manager. I go through everything you need to know from establishing your brand to creating a high-level experience for your clients. ❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en❤️🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@alignedcreativestudiowww.alignedcreativestudio.com
Today I am joined by Lillie Gilliam to speak about her journey from corporate marketing queen to SMM boss. Lillie speaks about her different roles in the marketing industry and the pros and cons of each before starting her own business as a organic growth specialist. FOLLOW LILLIE: https://www.instagram.com/lillieisabellastudio/?hl=en❤️🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en❤️🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS: 'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@alignedcreativestudiowww.alignedcreativestudio.com
Welcome to BO-SS by Bronte! Today I am taking you along my journey to becoming a Social Media Coach and owner of Dash Academy. From working in a club to building an award winning agency, I made a huge change to do exactly what I love, helping social media managers build powerful brands. Listen in to hear about all of the ups and downs of my career that shaped where I am today and get ready for a potent series of episodes that will inspire you to take your social media business to the next lev...
A podcast for current and aspiring social media managers.
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