The Business Edge

Find more from Ashley (and step into elevation): walktallelevation.comFear wears a lot of disguises — perfectionism, procrastination, “waiting until it’s ready.”In this episode, Michael Johnson sits down with Ashley Walker, executive coach and founder of Walk Tall Elevation, to talk about how fear quietly controls our business decisions — and how to finally take out the head trash that’s been holding you back.They break down:✅ How fear shows up as control and hesitation✅ Why perfectionism kills progress✅ The difference between “letting go” and “releasing”✅ How to rearrange the furniture in your mind for real success✅ How to build a business that serves your life, not consumes itIf you’ve ever felt stuck, overworked, or afraid to make the next move — this episode will set you free.

📘 Grab my book, The Profit Playbook👉 ⁠https://a.co/d/aq3gH7k⁠Inside the book, you’ll learn how to fix your messaging, pricing, and marketing to stop leaving profit on the table.💌 Get your postcards designed and mailed for you: https://hvac.mailboxroi.com/?am_id=michael6707Most HVAC and plumbing companies are wasting thousands on bad postcards that never get results. In this video, I break down real postcard examples from across the country — the good, the bad, and the ones that actually get the phone to ring.You’ll learn:✅ What trust signals make homeowners feel safe calling you✅ How to design mailers that build instant credibility✅ The “Trust Me Bro” mistake that kills response rates✅ How to use reviews, photos, and storytelling the right way✅ My favorite postcard designs that get jobs on the calendarIf you’re serious about growing your home service business, this video will help you turn every mailer into a money maker.

Order The Profit Playbook on Amazon: https://a.co/d/gOKg4QnWork with Brian (Mention This Video): https://overview.adhenge.com/Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

SummaryIn this conversation, Michael Johnson discusses strategies for HVAC professionals to prepare for the slow season by securing maintenance agreements and following up with customers on declined services. He emphasizes the importance of proactive scheduling and customer service to ensure a steady flow of business even during slower months. The conversation highlights practical tips for maximizing revenue and minimizing the impact of seasonal fluctuations in demand.

SummaryIn this conversation, Michael discusses the essential elements of running a successful business, focusing on customer acquisition, pricing strategies, and the importance of nurturing customer relationships. He emphasizes the need for effective communication, the power of scarcity and urgency in marketing, and the significance of building trust through guarantees. Michael also shares practical tips for leveraging referrals and connections to boost business growth, as well as strategies for securing future business opportunities.Chapters00:00 Overcoming Fear and Procrastination00:37 The Importance of Customer Relationships04:45 Creating Scarcity and Urgency in Offers19:57 Creating Comfort Through Guarantees23:38 The Importance of Speed in Sales25:15 Reframing Your Elevator Pitch30:58 Leveraging Referrals and Dream Connections34:59 Internal Contests to Boost Employee Engagement35:16 Securing Tomorrow's Money39:10 Creating Personalized Customer Experiences

SummaryIn this conversation, Michael Johnson shares his extensive experience in the HVAC business, focusing on strategies to generate leads and effectively engage customers. He emphasizes the importance of maintaining a robust customer list, crafting meaningful messages, and the impact of branding on customer perception. Johnson provides actionable insights on outbound calling and the necessity of creating a compelling brand story to build trust and attract clients. He concludes by inviting listeners to participate in future discussions and join his HVAC mastermind for further learning and growth.https://www.skool.com/hvac-sales-and-growth-1439

Book A Meeting With Michael:https://calendar.app.google/pvtKj7FUAddgPuAH8In this conversation, Michael shares his transformative journey from struggling with his air conditioning business to achieving significant success. He emphasizes the importance of self-management, identifying oneself as the bottleneck in business growth, and the necessity of creating standard operating procedures. Michael discusses the value of focusing on high-impact tasks, empowering employees to learn from their mistakes, and understanding the four pillars of profit. He concludes by highlighting the significance of knowing your 'why' in business and how it can drive success.

In this conversation, Michael James Johnson HVAC Tech discusses essential strategies for protecting a company from liabilities associated with employees driving vehicles and managing property damage. He emphasizes the importance of having proper documentation, insurance information, and relationships with service providers like tow companies. Additionally, he highlights the significance of using technology, such as dash cams and documentation apps, to safeguard against potential claims and liabilities.takeawaysYou need to protect yourself from vehicle liabilities.Have a folder in the vehicle with essential documents.Include a copy of your insurance in the vehicle folder.Create a checklist for employees in case of an accident.Establish a relationship with a reliable tow company.Dash cams can provide crucial evidence in accidents.Document everything with photos, signatures, and recorded calls.Liability for property damage can last up to 10 years.Always write down what was not done on invoices.Using technology can help protect your company and employees.

Are you working non-stop but your bank account still isn't growing?You're not alone — most HVAC, plumbing, and electrical companies are losing thousands without even realizing it. In this video, I walk you through real job costing — the hidden steps that separate profitable companies from those stuck on the hamster wheel.✅ Learn why just "charging enough" isn't enough.✅ Discover the two biggest mistakes that drain your profits.✅ Find out how a simple tweak to your overhead calculation can double your margins.If you want to stop guessing and start growing real wealth in your business, it starts with knowing your numbers the right way.👉 Want help building a pricing system that actually grows your company and your income?Book a free Discovery Call with me here:🔗 https://calendar.app.google/LNyh1eE8biYRhaH98Inside the call, we’ll break down your numbers and see how much profit potential you’re really leaving on the table — and how to fix it fast.🛠️ Resources Mentioned:Know Your Numbers Course (More info on the call!)My HVAC Job Costing Tool👥 Join a community of contractors just like you, all committed to growing smarter, stronger businesses.Hashtags (add at the bottom of your YouTube post):#HVACBusiness #JobCosting #KnowYourNumbers #ProfitGrowth #PlumbingBusiness #ElectricalBusiness #ContractorSuccess #HVACPricingWould you also like me to give you a second shorter version (for Facebook or if you want an even quicker YouTube description)?It can be smart to have both depending on where you post! 🔥Would you like that?Description:

link to our Business Growth Communityhttps://www.skool.com/hvac-sales-and-growth-143900:00 Overcoming Sales Objections00:30 Strategies for Closing More Deals01:40 Introduction to Objection Handling08:39 Understanding Objections in Sales08:57 The Four Main Objections13:08 Handling Time Objections20:23 Handling Price Objections

To Purchase The Pricing Tool Here:https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-951100:00 Understanding Job Pricing in Home Services01:48 Calculating Actual Costs for HVAC Jobs06:30 Incorporating Overhead into Pricing08:04 Determining Profit Margins Effectively10:15In this conversation, Michael Johnson provides a comprehensive guide on how to accurately price jobs in the home service industry, particularly HVAC installations. He emphasizes the importance of understanding actual costs, including equipment, labor, and overhead, rather than relying on competitor pricing. The discussion includes practical examples and calculations to illustrate how to determine a fair price that ensures profitability.

SummaryIn this conversation, Michael Johnson discusses the effectiveness of Facebook ads for businesses, emphasizing the importance of understanding the nature of Facebook advertising, the need for quick responses to leads, and the significance of branding. He shares insights on how to optimize Facebook ads for better lead generation and customer engagement, highlighting the long-term benefits of building a customer list through effective follow-up strategies. Johnson concludes by affirming that Facebook ads can work if executed correctly, providing actionable tips for business owners.

20 Business Lies We Tell Ourselves (That Keep Us Broke)

Book a call with me: https://calendar.app.google/cHMPyzvTWzrMZXYb700:00Unlocking the Secret to Profitability03:13Understanding Average Ticket and Its Importance06:03Breaking Down Average Ticket by Technician08:53Identifying and Training Underperforming Technicians11:41Conclusion and Next Steps for Business GrowthIn this conversation, Michael Johnson discusses the critical factors affecting profitability in HVAC and service businesses, emphasizing the importance of understanding and monitoring the average ticket. He explains how breaking down average ticket data by technician can reveal performance issues and opportunities for training. The conversation highlights the need for business owners to actively engage with their team and ensure that they are providing multiple options to customers to enhance profitability.

Here’s the brutal truth:Being trustworthy isn’t enough. If you want to grow your home service business, you have to look trustworthy before the first word is ever spoken.In this video, Michael Johnson shares 7 trust-building strategies your competitors are quietly using to get more calls, more bookings, and better customers.🎯 What you’ll learn:Why fast responses matter more than perfect grammarHow a chef's coat and a baby stroller can teach you about salesThe trust psychology that no one’s teaching contractorsWhy transparent pricing and objection-handling testimonials convert better than discounts00:00 Building Trust in Business06:07 The Importance of Company Storytelling10:44 Enhancing Trust Through Quick Responses12:15 Warranties and Transparent Pricing15:01 The Power of Testimonials17:09 Establishing Credibility Through Teaching

Struggling to close HVAC deals because homeowners say "I need to think about it"? This masterclass will change the game.In this free HVAC sales training, Michael James Johnson—Air Force veteran, HVAC business owner, and sales coach—reveals the TRUST Sales Process that’s helping HVAC companies across the country boost close rates without sounding like salespeople.If you're tired of price objections, low conversions, and customers ghosting you, it's time to shift how you sell.🔧 What You’ll Learn in This HVAC Sales Masterclass:✅ Why homeowners hesitate—and how to earn their trust fast✅ The 5-step TRUST Sales Process: Talk, Relate, Understand, Solve, Tailor✅ How to position yourself as the expert—not just another quote✅ Proven ways to handle objections without pressure tactics✅ How to win more jobs before the summer rush hitsThis isn’t about scripts or high-pressure sales. It’s about being trusted—and turning that trust into profit.👇 Watch now and transform how you sell HVAC in 2025

Think you can’t raise your HVAC prices because “everyone in my market just goes for the cheapest option”? That’s a lie that’s holding you back. After coaching hundreds of HVAC business owners—from Los Angeles to New York—I can tell you that price isn’t the real issue.In this video, I’ll break down:✅ Why customers actually choose a company (it’s NOT just price)✅ How top HVAC businesses charge premium rates and still win jobs✅ The mindset shift you need to grow past cheap competitorsIf you’re tired of competing on price and want to start making real profit, this video is for you. Let’s fix this.💬 Drop a comment: Do you believe price is your biggest obstacle? Let’s talk about it!🔔 Subscribe for more HVAC business growth strategies!

Want to increase your revenue without wasting money on ads? In this episode, I break down the four simple moves that can skyrocket your business growth—without relying on Google or Facebook. Whether you're running an HVAC business or any service company, these strategies will help you close your revenue gap and scale FAST. Learn how to increase customer frequency, boost referrals, raise your average ticket, and price your services for maximum profit—all while delivering insane value to your customers.💡 Bonus: I reveal a game-changing way to use AI to analyze your customer data and optimize your business strategy. Don't miss this!

If you’re not selling service plans, you’re leaving serious money on the table! In this episode, Michael Johnson and Brandon Brown dive deep into why maintenance agreements are the key to building a profitable, stress-free HVAC business. Learn how service plans create predictable income, boost your company’s value when selling, and keep customers coming back year after year.Michael and Brandon share battle-tested strategies on:✅ How to price and structure your service plans for maximum profitability✅ The easiest way to start selling them TODAY without overcomplicating the details✅ Why monthly memberships outperform annual payments (and make customers stick)✅ The best time to advertise maintenance services—get ahead of your competition!✅ How to train and incentivize your techs to close more service agreements on every call✅ The secret to making your HVAC company a no-brainer choice for replacementsWhether you're just starting out or already have a service plan in place, this episode is packed with actionable tips to grow your revenue and future-proof your business. Don’t wait—your competition isn’t!🔗 Ready to take action? Join our HVAC coaching program and get one-on-one guidance from industry pros. Link in the comments!🎧 Listen now and start locking in long-term profits! 🚀https://calendar.app.google/xYTNuDE9BzrL7Gc97

Clickbait Video Description for Social Media Marketing for Business🚀"STOP Wasting Money on Social Media Ads! Do THIS Instead…" 🚀🔥Struggling to get leads from social media? You’re probably making these common mistakes thatkill your ROI! In this video, I’ll show you thesecret formula that top businesses use to turnviews into PAYING customers 💰📈.👉 Learn:✅ The#1 mistake businesses make with social media marketing (and how to fix it FAST)✅ How to craft posts thatsell without sounding salesy✅ The3-step system for turning clicks into customers✅ Whyboosting posts is a waste of money (and what to do instead)💡If you’re running ads, posting daily, and STILL not getting results… this video is for YOU!🔔 Watch now andstart making social media WORK for your business! #SocialMediaMarketing #MarketingStrategy #BusinessGrowth 🚀