True Grime Stories

“Your marriage always comes first. You always have to put your other person as a priority”. - Debbie Emms “You gotta take one rung of the ladder at a time, but you have to keep moving forward. You have to take action”. - Eric Emms Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, I sit down with husband-and-wife team Eric and Debbie Emms, who share what it’s really like to build, run, and grow a cleaning business together. From navigating role clarity to balancing marriage and work, Eric and Debbie reveal how they turned partnership into their greatest business advantage. They open up about the realities of running a company with your spouse — the challenges, communication hurdles, and unexpected benefits — and how aligning strengths transformed both their relationship and business. Their story shows that when two people share a vision, a mission, and a marriage, the business can grow stronger than ever. ⭐ KEY TAKEAWAYS 1. Working With Your Spouse Is a Strength — If You Build It Intentionally Eric and Debbie explain how clear expectations and defined roles reduce conflict and increase productivity. 2. Communication Is the Foundation They share how open, honest communication prevents misunderstandings and keeps both marriage and business healthy. 3. Play to Each Other’s Strengths Success comes from dividing responsibilities based on natural skills, not preference or convenience. 4. Personal Growth Fuels Business Growth The Emms highlight how working together forced them to grow individually, which strengthened their leadership. 5. Your Marriage Can Become a Business Superpower Trust, shared vision, and loyalty create a strong foundation — allowing the business to weather challenges more smoothly. 6. Boundaries Matter They reveal how setting limits between “work time” and “life time” protects their relationship while keeping the business efficient. Guest’s Information: Join The Couples Blueprint at https://us06web.zoom.us/meeting/register/Vnq1s_u4TiOieet6vjlU-Q#/registrationLearn more about Rise and Shine Cleaning Service at https://shine-this.com/Facebook: https://www.facebook.com/eric.emms.976376         https://www.facebook.com/debbie.emms.2025CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson Keywords: House Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcast

“Every successful business has a grime story — it’s how you rise from it that counts.” - Jeannie Henderson Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: After interviewing 52 cleaning business owners from across the country, I’ve had the chance to reflect on the 10 biggest lessons I’ve learned from their incredible journeys. From shifting my mindset and letting go of control to building strong systems, pricing correctly, and trusting my team — I discovered the common threads that transform everyday cleaning businesses into thriving, scalable enterprises. In this special episode, I share the most powerful takeaways that every cleaning entrepreneur can relate to — whether you’re just starting out or scaling to the next level. Tune in to hear how these lessons can help you clean up your business, reclaim your freedom, and fall back in love with your purpose. 🧩 Key Topics & Takeaways Mindset Matters: Success starts with what you believe about yourself.Letting Go to Grow: Why releasing control opens the door to expansion.Systems = Sanity: How clear processes turn chaos into calm.Your Team Is Your Superpower: Investing in people builds long-term success.Know Your Numbers: Financial clarity creates freedom and profit.Price for Profit: Charging what you’re worth changes everything.Delegation Is Your Lifeline: Stop doing it all — start leading.Coaching & Community: Why you can’t grow alone.Your Grime Story Matters: Struggles are what shape real success.No One-Size-Fits-All: Build a business that works for you. Guest’s Information: Learn more about Jeannie Henderson Consulting at https://www.facebook.com/JeannieHendersonConsultingLearn more about Jeannie Cleaning at https://jeanniecleaning.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“One of my flaws, I compare myself to others… When can I be there? Why, why am I not there yet?”- Leanna Whyte Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, I sit down with Leanna Whyte, owner of Sparkling Green Cleaning Services , who shares her journey of overcoming fear, self-doubt, and comparison to build the thriving business she has today. Leanna opens up about the mindset shifts that helped her stop letting fear hold her back—from stepping into leadership with confidence to learning that growth starts when you take brave action despite uncertainty. Through her story, listeners will discover how faith, courage, and personal growth can transform not just a business, but the person behind it. Leanna’s message is a powerful reminder that success doesn’t come from avoiding fear—it comes from moving forward through it. 💡 Key Topics Overcoming fear and self-doubt as a business ownerTurning challenges into opportunities for personal growthThe importance of faith and mindset in business successHow comparison can stall growth—and how to rise above itBuilding confidence and courage through daily actionsShifting from fear-based decisions to empowered leadershipFinding peace and purpose in your entrepreneurial journey Guest’s Information: Learn more about Sparkling Green Cleaning Services at www.sparklinggreen.caCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson House Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcast

“Adjust your mindset, be more positive every day.” - Matt Bohner Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, host Jeannie Henderson sits down with Matt Bohner, owner of Magic Matt’s Cleaning in Ames, Iowa. From Air Force veteran to successful cleaning business owner, Matt opens up about his entrepreneurial journey, the lessons learned from chasing two coaches, and how choosing the right mentorship and staying positive transformed his business. Matt shares how focusing on one system, tracking the right numbers, and cultivating a winning mindset doubled his company’s growth in just a year. His story is a reminder that success often comes from clarity, consistency, and community—and that positivity can turn any setback into momentum. 💡 Key Topics Finding your entrepreneurial path after burnout and uncertaintyChoosing the right coach and avoiding the “two rabbits” trapHow numbers and systems drive real business growthThe impact of CBF (Cleaning Business Fundamentals) on scaling successfullyStaying positive and leading with purpose through challengesThe power of community and peer accountability in business growthGiving back through Cleaning for a Reason and building meaning into your brandDeveloping leadership habits that inspire team loyalty and client trust Guest’s Information: Learn more about Magic Matt's Cleaning at magicmattscleaning.comLearn more about pet waste removal services at iowapoofighters.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Getting the right people in the right seats was really important, and that starts with your mission and your vision.” - Ashley Bender Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, Jeannie talks with Ashley Bender about one of the biggest game-changers in the cleaning industry — pricing for profit. Ashley shares her journey from undercharging out of fear to confidently setting prices that reflect the true value of her service and drive sustainable growth. She explains the mindset shifts required to go from “just getting by” to running a healthier, more profitable business. Listeners will learn how the right pricing strategy can improve revenue, attract better clients, strengthen teams, and create a better work–life balance. 🔑 Key Topics Overcoming fear and guilt around charging your worthWhy pricing for profit is crucial for sustainable growthThe difference between being busy and being profitableHow to confidently communicate value to clientsShifting mindset from discounting to deserving fair payBuilding a client base that respects and values your serviceHow fair pricing reduces burnout and creates freedomPractical steps to review and adjust rates Guest’s Information: Learn more about AMK Cleaning at AMKcleaningServices.comInstagram: https://www.instagram.com/amkcleaningservices/Facebook: www.facebook.com/amkcleaningservicesTiktok: https://www.tiktok.com/@amkcleaningservicesCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“If your goal is to grow and to continue on, have something that can operate without you.” - Dana Sladowski Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, host Jeannie Henderson chats with Dana Sladowski, owner of Dee’s Green Cleaning, about her journey from being hands-on in her business to achieving real freedom and growth. Dana shares how she made the bold decision to “put down the mop” and embrace her role as a true leader — focusing on building systems, empowering her team, and creating a sustainable business model. Her story is a powerful reminder that stepping away from daily cleaning tasks isn’t giving up control — it’s gaining the space to lead, grow, and build the business of your dreams. 💡 Key Topics: How Dana transitioned from cleaner to CEOWhat it really means to “go mop-free” and lead with visionThe importance of building strong systems and processesEmpowering your team to take ownership and accountabilityOvercoming guilt and fear when stepping back from the workWhy trusting your team is key to freedom and business growthRedefining success: doing less hands-on work to achieve more impact Guest’s Information:  Learn more about Dee's Green Cleaning at www.deesgreenclean.comInstagram: www.instagram.com/deesgreenclean/Facebook: www.facebook.com/deesgreencleaningLinkedIn: https://www.linkedin.com/in/dana-sladowski-5304ab358/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“The more professional you act, the more professional you're going to be treated.” - Paul Fried Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, we sit down with Paul Fried, owner of Maid in Hoboken, and Laura Aquino, his right hand in business, to explore how adaptability and openness to new ideas can transform a company’s growth. From unexpected challenges to embracing change, Paul and Laura share how flexibility, creativity, and the willingness to pivot have shaped their success. Their story highlights the power of being open to new systems, fresh perspectives, and the right team support to build a thriving cleaning business. 🔑 Key Topics Adaptability as a growth strategy: Why being open to change drives long-term success.Embracing new ideas: How innovation and flexibility shaped their company’s evolution.Team collaboration: Building strength and resilience by working together.Learning through challenges: Turning unexpected obstacles into opportunities.Staying future-ready: The importance of flexibility in a rapidly changing industry. Guest’s Information:  Learn more about Maid in Hoboken at https://maidinhoboken.com/  Learn more about Maid in Jersey City at https://bestclean.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Keep learning and growing your business because that growth depends on your growing.” - Mario Alvarez Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, we sit down with Mario Alvarez, who shares how hiring for culture fit—not just experience—became the turning point in his business growth. Mario opens up about the challenges of managing teams, including dealing with a mutiny, and how those struggles reshaped his approach to leadership. By focusing on values, integrity, and the person behind the resume, Mario built a resilient team that thrives on trust and shared purpose. His story is a powerful reminder that the right people in the right seats can make all the difference in business success. 🔑 Key Topics Why hiring for culture fit matters more than just skills or experienceLessons from navigating a team mutiny and turning it into growthHow the right people drive business stability and long-term successStrategies for identifying employees who align with your valuesBuilding a culture where teams feel trusted, respected, and empowered Guest’s Information:  Learn more about It's Cleaning Time, LLC at itscleaningtime.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Don't try to do everything by yourself. Having a mentor is essential.  Choose the ones that have proven results and then follow it.” - Jane Cesino Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, we sit down with Jane Cesino, a cleaning business owner who learned that true growth comes when you let go of control. Jane shares how she moved from trying to do everything herself—keeping all the details in her head and chasing perfection—to creating systems, documenting processes, and building a team where the right people are in the right seats. Her story is a powerful reminder that you can’t grow your business if you try to do it all alone. Jane’s journey shows us that letting go isn’t failure—it’s the key to unlocking freedom, growth, and a thriving business. 🔑 Key Topics Covered: Why letting go of control is essential for growthMoving from “everything in your head” to documented systemsHow to find and place the right people in the right rolesShifting from perfectionism to progress in businessUsing tools like CRM to streamline and scaleBuilding a team that creates freedom instead of overwhelmLessons learned about leadership, delegation, and trust Guest’s Information:  Learn more about Star Maids Cleaning Solutions  / Star Maids at: https://www.starmaidsus.comDeep Cleaning Specialist link in Portuguese - https://cleaningbusinessprofits.thinkific.com/bundles/dcs-2-0-program-portugueseProfessional Cleaning Techniques, which is a comprehensive training tailored specifically for Brazilians in the U.S. cleaning industry. It’s designed to help cleaning business owners standardize their training systems with video-based modules available in Portuguese, English, and Spanish. Learn more at professionalcleaningtechniques.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“It is hard to apply the system, but it's harder when you don't apply it.” - Camila Skiendziel Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary:  In this episode of True Grime Stories, I sit down with Camila Skiendziel, who shares her powerful journey of breaking free from burnout and building a business that runs on systems—not stress. Camila opens up about the struggles of being overworked and “sick and tired” of doing it all, and how everything changed when she discovered the right cleaning business system. By following a proven path, she created freedom in her business and life, and today she inspires other cleaning business owners to stop surviving and start thriving. 🔑 Key Topics Covered Camila’s turning point: realizing she couldn’t keep doing it all aloneHow implementing the right system created freedom and growth in her businessWhy systems are essential for stopping burnout and building consistencyThe difference between working harder vs. working smarter with proven strategiesLessons learned on letting go of chaos and embracing structureHow business owners can reclaim their time, energy, and freedom Guest’s Information:  Learn more about Not Just Dust Cleaning Services at: www.notjustdustcleaning.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Collaboration happens at the top, competition happens at the bottom.” - Jennifer Hudson Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, I sit down with Jennifer Hudson, owner of Hudson Property Services, to talk about the power of saying “no” in business. Jennifer shares her journey from taking on every job—even ones that drained her energy and resources—to learning how to say no to the wrong opportunities and yes to the right clients. By setting boundaries, focusing on her ideal clients, and making smarter choices, Jennifer transformed her business into a thriving and sustainable company. Her story is a reminder that growth doesn’t come from doing everything—but from doing the right things. 🔑 Key Topics Covered Jennifer’s early struggles with saying “yes” to every job and clientHow saying “no” helped her attract the right clients and opportunitiesThe importance of setting boundaries in business growthLessons learned from starting fresh and refocusing her businessBuilding confidence to walk away from jobs that don’t align with your visionHow saying “yes” to the right things fuels sustainable growthJennifer’s advice to business owners who feel stuck taking on the wrong clients Guest’s Information:  Learn more about Hudson Property Services at: www.hpsproperties.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Holding those policies and that standard for everyone is really the kindest thing that I can do.” - Faith Tate Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this episode of True Grime Stories, I sit down with Faith Tate, owner of Clean Slate by Faith, to talk about the power of setting clear expectations in business. As a busy entrepreneur and mom of five, Faith knows the challenges of balancing it all while building a thriving cleaning business. She opens up about the importance of accountability, how failure can be turned into valuable lessons, and why creating a culture of clarity makes all the difference. Her story is a reminder that growth doesn’t come from avoiding mistakes but from learning and leading with intention. 🔑 Key Topics Covered The importance of setting clear expectations with your team and clientsHow accountability creates stronger results in businessTurning failures into lessons that drive growthWhy clarity in leadership builds trust and consistencyThe mindset shifts needed to grow through challengesFaith’s journey balancing business, family, and community impact Guest’s Information:  Learn more about Clean Slate by Faith at: https://cleanslatebyfaith.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Every little thing that comes up, every challenge, It's an opportunity.” - Sabrina Jones Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, I sit down with Sabrina Jones, founder of Maids of Möhver, about her journey of building a business rooted in resilience, accountability, and empowerment. Sabrina shares how she learned to “inspect what you expect”—a leadership philosophy that helped her set clear standards, build trust, and empower her team. She opens up about how challenges became opportunities to refine systems, strengthen culture, and elevate client experiences. With a mindset that failure is not an option, Sabrina has turned setbacks into stepping stones, growing Maids of Möhver into a brand that not only delivers quality cleaning but also uplifts its team members and the community it serves. 🧩 Key Topics: Sabrina’s entrepreneurial journey and the founding of Maids of MöhverThe philosophy of “inspect what you expect” and how it shapes leadershipTurning challenges into opportunities for growth and learningBuilding accountability and empowerment into her team cultureWhy failure is not an option—and how that mindset fuels perseveranceBalancing client expectations with employee supportLessons on resilience, consistency, and growth from her grime sceneAdvice for leaders striving to set higher standards in their businesses Guest’s Information:  Learn more about Maids of Movher at: www.maidsofmovher.comLearn more about Movher at www.movher.comLearn more about Not Fragile Podcast at: https://notfragilepodcast.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“I am an eternity thinker. I wanna make an eternity impact, not just an impact today.” - Pristine Beers Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, I sit down with Pristine Beers, CEO of White Lilac Cleaning, to discuss her journey from hands-on cleaner to leading a thriving, multi-location cleaning business. Starting in Wasilla, Alaska in 2018, Pristine grew her business to three locations, including Anchorage, AK, and Mesa, AZ, while staying true to her faith-driven mission. She shares candid stories about the struggles of letting go of field work, the mindset shifts needed to trust and empower a team, and how her commitment to biblical principles guides her leadership. Pristine’s focus on making an “eternity impact” over just day-to-day gains offers powerful lessons for entrepreneurs looking to align their business growth with purpose and values. Key Topics: Pristine’s transition from cleaner to CEO and the challenges of leaving the field.The strategic decision to expand into multiple locations, including cross-state operations.Overcoming fears around hiring and trusting others with client relationships.Building a mission-driven business rooted in faith and biblical principles.Balancing growth goals with flexibility when life changes happen.Leading with compassion, grace, and a long-term vision for impact.Encouraging employees to set and achieve personal goals, such as buying homes or paying off debt.The importance of investing in business training, mentorship, and proven systems.Viewing business as a platform for both financial freedom and generational change. Guest’s Information:  Learn more about White Lilac Cleaning at: https://whitelilaccleaning.com/Learn more about Little White Flamingo at: https://www.littlewhiteflamingos.com/Learn more about Living Water Family Home at: https://livingwaterfamilyhome.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Just don't give up. Everything is figureoutable.” - Amber Gardner Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this eye-opening episode of True Grime Stories, Amber Gardner talks about how she went from constantly “putting out fires” to running a streamlined, system-driven cleaning business that thrives without her needing to micromanage every detail. Amber shares how, in the early years, her days were consumed by emergencies—employee no-shows, client complaints, and scheduling chaos—which left little room for growth or strategy. The breakthrough came when she invested in learning, implemented strong operational systems, and empowered her team to take ownership of their roles. From creating detailed client preference processes to making sure the right people are in the right seats, Amber reveals how preparation and proactive management now prevent problems before they happen. Her approach has improved both her work-life balance and her company’s steady growth. This is a must-listen for any cleaning business owner who wants to trade daily chaos for sustainable success. 🧩 Key Topics: Amber’s background and entry into the cleaning industryEarly struggles: constant emergencies, no-shows, and reactive managementHow system gaps hurt both client experience and team moraleThe decision to invest in learning and business coachingCreating detailed client preference systems for better serviceMatching the right people to the right roles for smoother operationsBuilding a team culture where staff are empowered to solve problemsTransitioning from firefighting to proactive business managementThe positive impact of preparation and clear processes on growthHow systems free up time for leadership and strategic planningThe mindset shift from “I have to do it all” to “My team can handle it”Long-term benefits: reduced stress, happier clients, and consistent growth Guest’s Information:  Learn more about The Clean Team: www.thecleanteamportclinton.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“I'm kicking myself for is not joining everything sooner than I did.” - Darlyn Theisen Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Episode Summary: In this inspiring episode of True Grime Stories, Darlyn Theisen, who shares how one of the scariest decisions in her cleaning business led to her greatest growth. Darlyn started her business with just $85, a mop, and a handful of clients. For over a decade, she cleaned homes herself and managed a constantly changing team of part-time workers. Chaos, call-outs, and broken systems left her overwhelmed, reactive, and teetering on burnout. Everything changed when she discovered the CBF (Cleaning Business Fundamentals) program and leaned into a new model of solo cleaners, full-time staff, and empowered systems. Though the shift brought fear and resistance, the result was powerful: smoother operations, happier clients, and a revitalized team culture. Darlyn now leads a thriving company with over 170 recurring clients, reduced stress, and new personal freedom—including building a cabin in her hometown. Her story proves that with structure, community, and the courage to pivot, big scary changes can lead to big-time breakthroughs. Key Topics: Starting a cleaning business from scratch with no plan—just necessityWorking solo for 15 years before realizing the business potentialThe chaos and stress of managing a large part-time staffDiscovering online cleaning communities and business coachingHiring and training full-time solo cleaners for consistency and accountabilityLetting go of control and vehicles to streamline operationsHandling fear and resistance from both clients and staff during major changesThe impact of clear systems, boundaries, and enforced policiesShifting from burnout to joy by creating a healthier work-life balanceGiving back: monthly team-led charity donations and local nonprofit supportLong-term goals: hitting the million-dollar mark and creating time freedomAdvice to other cleaning business owners: don’t do it alone—get support early Guest’s Information:  Learn more about Cleaning Solutions: www.cleaningsolutionsmp.comCBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson House Cleaning Business, Cleaning Business Owners, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast

“It gets easier when you're bigger, not harder”. - Karen Hamilton Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving,  Episode Summary: In this empowering episode of True Grime Stories, host Jeannie Henderson sits down with Karen Hamilton, founder of Pristine House Cleaning, to explore the unexpected challenges and breakthroughs in building a cleaning business from the ground up. After a decade as a stay-at-home mom, Karen dove into entrepreneurship at age 40 with no formal experience—but a powerful drive to prove herself and provide a better life for her family. Karen opens up about the rapid growth of her business post-COVID, the overwhelm that came with it, and the hard lesson that bigger can break you—unless you invest ahead. She shares how waiting too long to hire administrative help nearly cost her team and clients, and how hiring virtual assistants (VAs) helped her regain control, reduce burnout, and lead with confidence. This episode is filled with real talk on mindset shifts, scaling smart, and how investments in systems and people can transform chaos into clarity. If you’re growing fast and feeling the pressure—Karen’s story is the playbook you didn’t know you needed. 🧩 Key Topics: Starting a cleaning business after motherhood and at midlifeRapid post-COVID growth and the dangers of scaling too fastThe reality of burnout when you try to do it allHiring before you're “ready” vs. waiting too longTransitioning from paper-based systems to digital workflowsThe power of virtual assistants in cleaning businessesMindset shifts: From cost to investmentLetting go of control to grow with structureWhy building office systems is essential for long-term successEmotional toll of being overwhelmed and how it affects leadershipAdvice on investing in business coaching and supportWhat true growth looks like—financially, emotionally, and operationally Guest’s Information:  Learn more about Pristine House Cleaning: https://pristinehouseclean.com/CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

“Your team can only thrive and be passionate about what they do when they can see the positive impact of their work in the lives of others”. - Jeannie Henderson Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving,  Episode Summary: In this heartfelt solo episode of True Grime Stories, I’m stepping into the spotlight to share one of my own grime scenes—and how it became the foundation for building a mission-driven business I love. After decades in the restaurant and nonprofit industries, I found myself burned out and exhausted. That’s when my husband and I made the leap into the cleaning business—even though I had zero experience. In my first year, I faced high turnover, constant employee burnout, and a deep sense of overwhelm. I couldn’t keep good people, and honestly, I was barely holding it together. But everything changed when I realized something powerful: my team wasn’t just cleaning homes—they were changing lives. From that insight, I created our mission: “To make lives better in all that we do.” That one shift transformed how I led, how we worked as a team, and how our business began to grow. Today, I lead a team of over 35 incredible people and have the privilege of coaching cleaning business owners all over the country. In this episode, I’m sharing what I’ve learned about leadership, culture, and building a business that doesn’t just survive—but truly thrives. If you're struggling with burnout, team turnover, or just want to lead with heart, this episode is for you. I’ve been there—and I want to help you find your way through it too. Key Topics: ✅ Starting from Scratch Jeannie’s shift from nonprofit burnout to business ownershipBuying a small cleaning company with 54 clients and 4 employees ✅ The Burnout Breakdown Struggling with high turnover and disengaged employeesRealizing the emotional toll of leadership without clarity or mission ✅ The Game-Changer: Company Mission Creating the mission: “To make lives better in all that we do”Why cleaning isn’t just cleaning—and how sharing stories built prideTurning everyday tasks into meaningful work ✅ Rebuilding Culture from the Ground Up How employee morale, communication, and loyalty improvedProfessional and personal development inside the companyBringing in financial advisors, health experts, and life mentors for staff ✅ People-First Leadership The three pillars of employee engagement (from Patrick Lencioni): Being knownHaving meaningMeasuring impact ✅ From 3 Employees to 35+ Growing a mission-focused team with pride and purposeCreating a workplace where people want to belong—and stay ✅ Bigger Impact Supporting causes like Cleaning for a ReasonGiving back to the community through nonprofit partnerships and donationsHow generosity fuels team engagement ✅ Looking Ahead Teaser: Jeannie’s upcoming Culture Magic book and training program Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with me: Learn more about Jeannie Cleaning: https://jeanniecleaning.com/Get a free strategy session, book a call now at https://debbiesardone.com/coachjeannieWebsite: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

"Every milestone you meet creates a whole new challenge. But if you have the right people in the right seats, and a strong support system—you can overcome anything." — Keely Graves Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.  Episode Summary: In this heartfelt and inspiring episode, Jeannie Henderson sits down with Keely Graves, owner of Keely’s Cleaning Crew in Bismarck, North Dakota. What began as a way to care for her son turned into a thriving residential cleaning company now serving over 300 clients. Keely shares how her accidental start evolved into intentional growth, the hard lessons she learned around delegation and trust, and why building a leadership team was the key to reclaiming her time and sanity. Key Topics: Starting a business from personal necessityTransitioning from solo cleaner to multi-employee businessThe emotional grit behind scaling a cleaning companyBuilding a leadership team and creating trustGetting the right people in the right seatsLetting go of perfection and embracing progressFamily, business, and why it truly takes a villageInsights from the Cleaning Business Fundamentals (CBF) Pro program Guest’s Information: Keely Graves Founder & Owner, Keely’s Cleaning CrewWebsite: https://keelyscc.com Keely is a proud graduate of the Goldman Sachs 10,000 Small Businesses Program, a member of the Cleaning Business Fundamentals (CBF) program, and a passionate supporter of Cleaning for a Reason, a nonprofit providing free house cleaning to cancer patients. With a heart for people and a vision for growth, Keely continues to serve her community by offering flexible job opportunities and exceptional service across Bismarck and beyond. Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson

"The universe is going to test you to see how badly you want it. When it gets tough, it’s not punishment — it’s a test. Rise to it." — Katherine Banks Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving,  Episode Summary: What do interior design, hair salons, and hospital construction have to do with building a thriving cleaning business? Everything — if you’re Katherine Banks. In this episode, Katherine shares how she transformed a search for flexibility and freedom into a growing cleaning business with 10+ technicians in just under two years. Learn what it really takes to grow, what mistakes to avoid, and why investing in your hiring process is non-negotiable. Key Topics: Transitioning careers with intention (from design to hair to cleaning)Building a scalable business with a vision to become an absentee ownerNavigating the daily “grime” of staffing and team buildingSmart investments in hiring and tracking technician successUsing hiring metrics to improve retentionLeadership lessons from CBF and creating a workplace of valueHow to overcome ghosting and hiring frustrations with strategyWhy your ad spend matters more than you think Guest’s Information: Katherine Banks Founder & Owner, Best Day Housecleaning Geneva, IL 🌐 Website: www.bestdayhousecleaning.com 📺 Youtube: https://www.youtube.com/@BestDayHousecleaning 📸 Instagram: @bestday_housecleaning Katherine is building a reputation for excellence in the Geneva, IL community with a focus on company culture, employee retention, and scalable systems. As a CBF member, she's growing a cleaning company that not only delivers top-tier service but also aspires to become one of the best places to work. Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson