Claim OwnershipThe After Brief: A Lucky Girl Social Podcast
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Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between.
Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance.
Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you.
Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth.
Tune in and create your own luck today.
28 Episodes
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What happens when you get in trouble for a sign that says Do Epic Sht*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands. In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, landed a dream cannabis client, and stepped fully into her power, all while learning how to lead, m...
If your personal brand is giving “situationship energy”… it’s time for an upgrade. In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID. Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover: -Why your personal brand is already saying something (even if you’ve never done a “branding project”) -The 3-step...
What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big business thrive. From sweat equity to angel investing, support systems to scaling secrets, this conversati...
When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience. You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen cli...
In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating. You'll hear the behind-the-scenes of her journey, the mindset shifts that made all the difference,...
What happens when a Kansas girl working 80+ hour weeks in corporate America decides she’s done building someone else’s dream—and starts building her own? In this episode, Lucy sits down with Brit, a now 6-figure email agency owner living in Istanbul, Turkey, to unpack her incredible journey from burned out and overworked to fully booked, working with dream clients, and waking up to DMs that say “I’m in.” They talk: What made her finally say yes (after ghosting the sales call 👀)How she hit her...
This one’s for the women scaling—but still feeling stuck. If you're making $5K+ months but your business still feels like a glorified to-do list, this episode is your wake-up call. Inside this unfiltered Q&A-style breakdown, Lucy dives into exactly who The Revenue Room is for, what actually happens behind those Brooklyn doors, and how this 3-day no-fluff, full-transformation experience is collapsing years of trial and error into one powerful weekend. ✨ You’ll hear the most common objectio...
How do you go from hosting wine tastings in your backyard to running a thriving social media agency with a team of five? In this episode, we sit down with Mary Gunther, a powerhouse entrepreneur who built her brand organically, took the leap into business ownership, and never looked back. Mary shares how she turned a side hustle into a full-scale agency, why community and mentorship transformed her business, and how she balances growing her revenue while staying present for her family. We als...
What happens when you take a creative passion and turn it into a thriving marketing business? Shelby’s story is proof that it’s possible—but not without some hard lessons along the way. In this episode, we’re diving deep into: 🔥 The BIGGEST mistake she made in the early days of her business 🔥 How she went from making $2.5K a month to $8K+ while working less 🔥 The mindset shift that helped her ditch bad-fit clients and attract premium ones 🔥 How investing in the right c...
Welcome to the Lucky Girl Social podcast, where we dive deep into how we help ambitious freelancers and agency owners scale their businesses to new heights without sacrificing health or family life. In this episode, we reveal the heart of Lucky Girl Social and its flagship program, The Charm Collective. Learn how we create custom roadmaps for success, the importance of financial freedom, and the power of building businesses that align with your vision. From scaling to six-figures to cultivati...
Ever wondered what it takes to turn a sudden corporate layoff into a six-figure business? In this episode, I sit down with Anastasia, a marketing expert who took a leap of faith after losing her 9-5 and built a thriving agency from the ground up. We dive into: 🚀 The mindset shifts that helped her push through self-doubt 💡 The power of organic marketing before launching paid ads 📈 How she scaled to $10K months (and is now hiring her first team member!) 💰 The role of mentorship and community in...
In this episode of Lucky Girl Social, we’re diving deep into how self-doubt and imposter syndrome are costing you thousands each month in your marketing business. Host Lucy Vincent shares her proven strategies to overcome these mindset barriers, raise your rates confidently, and attract the clients you deserve. Discover how to step out of fear, reclaim your worth, and build a profitable business without sacrificing your health or happiness. Whether you're a freelancer or agency owner, this ep...
In this inspiring episode of Lucky Girl Social, Lucy Vincent sits down with Christine, a former mechanical engineer turned social media agency owner, to share her incredible journey from burnout to consistent 10K months. Christine reveals the mindset shifts, strategies, and lessons learned that helped her go from struggling with self-doubt to becoming a confident business owner with a thriving client roster. Tune in as we discuss: ✨ How Christine transitioned from engineering to social media...
In this episode of Lucky Girl Social, Lucy Vincent breaks down the secrets to crafting and selling $3,000 social media packages that not only attract high-ticket clients but also set your business up for sustainable growth. Learn why most freelancers underprice their services, how to shift from selling features to selling transformations, and what it takes to position yourself as an authority in your niche. With over seven years of experience helping freelancers and agency owners scale...
On this episode of The Lucky Girl Podcast, we’re chatting with the incredible Chelsea Roberson—a mom, wife, and former oncology nurse who turned her side hustle into a thriving 6-figure business. Chelsea opens up about her inspiring journey from juggling long shifts as a nurse to scaling her business while raising three young children. Learn how she overcame imposter syndrome, leaned into mentorship, and built a referral-based business that allowed her to quit her 9-to-5 and create the life s...
Ready to make 2025 your best year yet? In this episode, Lucy Vincent, founder of Lucky Girl Social, dives into how to set audacious goals, push past fear, and take massive imperfect action to create a life and business you’re obsessed with. From creating a crystal-clear vision to building momentum, Lucy shares actionable tips, personal stories, and a whole lot of inspiration to help you make your wildest dreams a reality. Tune in to discover: ✨ Why your goals aren’t big enough (and how to dre...
In this episode of The Lucky Girl Podcast, join Lucy as she interviews Natalie, founder of 52 Card Social, a social media agency specializing in wellness businesses. Natalie shares her transformative journey from working as a virtual assistant for seven years to launching her own successful agency. Listen in as they discuss the struggles of scaling, the importance of mentorship, finding a niche, and how mindset and community propelled Natalie to consistent $10K+ months. This episode is packed...
In this candid episode, we dive deep with Presli, one of our phenomenal client success coaches, who shares her rollercoaster journey from losing a corporate job to discovering her calling. From acting gigs and fitness coaching to finding her stride in marketing, Presli's story is a testament to resilience, trust in one's instincts, and the power of embracing discomfort. Tune in as we explore how facing rejection, setting boundaries, and listening to your intuition can turn your lemons into li...
What if scaling your agency didn’t mean sacrificing your well-being? In this episode of the Lucky Girl Podcast, I’m joined by Mackenzie, one of our incredible Mastermind clients. Mackenzie went from maxed-out $15K months to $44K months—all while working less and loving her business more. You’ll hear: ✨ How Mackenzie restructured her offers to attract premium clients ✨ The mindset shifts that stopped her from panicking at 3 a.m. ✨ How investing in mentorship and systems tripled her revenue ✨...
If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast, Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients. We’re talking: Why “I need to think about it” is not a real objectionHow to run the sales call like a CEO, not a se...
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