From Startup to Wunderbrand

From scripting space villains for Bruce Campbell to brand therapy for spiritual entrepreneurs, Hersh Rephun has had a wildly unconventional journey. In this punchy and thoughtful episode, Nicholas Kuhne sits down with the “holistic brand therapist” to explore how comedy, personal trauma, and truth-telling fuel the most powerful personal brands.If you're a founder, creative, or consultant who wants to be taken seriously without selling your soul, this episode hits hard in all the right ways. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If you want to pass the “instant trust test” and stop blending in, this episode is your guide.Find Mariana here:Website: https://brandmagnetic.comInstagram: https://instagram.com/brandmagneticCheat Sheet: https://brandmagnetic.com/cheatsheetPodcast: Empire Secrets of Digital Marketing⏱️ Timestamps00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist01:00 – From documentaries to entrepreneurship: the leap from NBC03:00 – Why personal storytelling beats features & funnels05:00 – The right (and wrong) reasons to start a business09:00 – Brand videos vs documentaries: finding your angle11:00 – Everyone has a story: passion vs overcome frameworks15:00 – Why brand videos aren’t ads (and how they build trust)16:30 – Where a brand video fits in the customer journey18:30 – 30 ways to use your brand video across platforms19:30 – The Brand Video Accelerator & resources for beginners21:00 – Empire Secrets podcast & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana’s origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.What’s in this episode?This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.Nicholas and Robin go deep into:Why niching isn’t boring – it’s profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You’ll walk away with:Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert.🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms.🎧 Listen, learn, and stop leaving money on the table.Robin Waite’s links:📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys🌍 Website: https://fearless.biz🎥 YouTube: https://www.youtube.com/@RobinWaite📸 Instagram: https://www.instagram.com/robinmwaite/🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/⏱️ TIMESTAMPS & TOPICS00:00 – Introduction to Robin Waite and Fearless Business02:15 – Is it possible to coach globally from a small UK village?03:45 – The 3 market shifts that changed online business forever05:30 – Why most people are doing content marketing wrong06:30 – The real reason your marketing isn't working07:00 – Demographics, psychographics, and identity: a niche deep dive10:45 – How Robin built a brand around fearlessness12:15 – Why most “marketing experts” miss the point13:45 – Why your audience needs you to lead them15:20 – Frank Kern and the missing link in small business16:30 – Breaking down value-based pricing vs. hourly rates20:00 – Real-world website pricing examples that prove the point24:10 – Why niching isn't boring (and how to find joy in mastery)25:30 – Applying pricing models to service businesses (like dog grooming)28:00 – Why you need to know your numbers (and most people don’t)29:00 – Where to get Robin’s book and connect Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you.🔗 Marta's links:LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/⏱️ TIMESTAMPS 00:00 – Introduction and Marta’s global background02:00 – Building your personal brand in innovation04:50 – Why lived experience matters more than just theory07:00 – Experience design vs customer journey09:15 – Innovating within premium and luxury brands12:40 – How to pitch bold ideas to traditional leadership14:10 – A dream client Marta would love to help16:00 – Missed opportunities in hotel loyalty and storytelling18:00 – The value of an art school mindset in strategy21:00 – Creativity, AI, and the future of ideas22:00 – Where to find Marta online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re a solo founder.In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you’re getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we rip into:How client pleasers accidentally kill profitWhat “authority” really means (hint: it's not shouting louder)How agency folk can stop grinding their teeth and start setting real boundariesIf you’re tired of over-servicing, getting walked over, or wondering why you’re broke despite being busy — this one’s for you.🎯 Core takeaway: Stop people pleasing. Start challenging. Become indispensable.👉 Includes: Chris’ free Authority Gap Assessment, stories from his coaching trenches, and a dead-practical framework for scoping conversations (I3 model).🎧 Listen if you want to:Stop being your client’s emotional support humanTrain your team to say no (without the drama)Charge what you're worth — and keep your sanity🎁 Call to Action:Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Chris Marr’s Resources:Book: Become an Authoritative CoachWebsite: https://theauthoritativecoach.comLinkedIn: https://www.linkedin.com/in/mrchrisMarrInstagram: https://www.instagram.com/theauthoritativecoach00:00 – The tongue-twister intro & unrealistic client expectations01:28 – Why saying “yes” ruins teams02:19 – Chris' journey from agency work to coaching04:53 – Writing the book: why it had to happen07:38 – How to spot hidden people-pleasing11:00 – What it costs you: retention, profit, burnout14:48 – The yes-man death spiral18:28 – Chris’ 4-part coaching system20:04 – The I3 Model: Issue, Impact, Importance23:42 – Why client briefs should be rewritten by YOU24:41 – Where to find Chris & take the free Authority Gap assessment Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.Why Listen:If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm.🎯 Call to Action:Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Leonard’s Website: https://gogeekhaus.com🎓 Podcast Training: https://podcastguestintensive.com00:00 – Intro to Leonard Scheiner and his law firm niche01:00 – How a law firm internship turned into a career02:30 – The real reason lawyers are “trash” at marketing04:15 – Bridging the knowledge gap: from legal jargon to human language05:30 – Why great lawyers struggle to get clients06:45 – The dangerous myth: “Build it and they will come”08:00 – The law firm marketing arms race (and how to win it)09:30 – How storytelling and positioning break through the noise10:45 – Objections lawyers give: “I don’t need marketing”12:30 – Budgeting realities – don’t drop $1K on Google Ads!14:00 – The difference between growth-driven and lifestyle law firms15:30 – Brand. Market. Grow. The 3-phase model explained17:30 – If you’re showing up with a Gmail address – stop.19:00 – Scaling sustainably: build the system first20:00 – The unique legal advantage of podcasting + PR21:30 – Leonard’s free training: Get booked on podcasts22:45 – What’s next: PR, podcasting, and growth for lawyers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.comConnect with Sylvie di GiustoWebsite & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.comDiscover Your Fair Advantage (book): available on Amazon and Kindle.The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.comYouTube: Sylvie di Giusto channel. Timestamps & Key Topics00:00 — “What makes you impossible to ignore?” Intro to Sylvie’s work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what’s already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners’ lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie’s free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kasim calls himself “one of the world’s greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World’s greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE’s radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure’s healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you’ve ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill’s advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:🌐 https://jilllublin.com💛 Join the Kindness Circles: https://jilllublin.com/kindnesscircles📚 Get The Profit of Kindness and other titles from Jill.Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilllublin00:00 – Visibility starts with showing up01:00 – Return on Kindness and its lasting business impact02:30 – What happens in Jill’s Kindness Circles04:00 – Practicing daily gratitude and joy as a business edge05:20 – Why your personal brand matters more than your logo06:30 – Make your quirks your brand07:30 – Let others reflect your brand back to you08:10 – Consistency and showing up in media09:30 – The ROI of 30 minutes a week on visibility10:45 – Practice your pitch – clarity is key11:50 – Start with your message – media, clients, and networking13:00 – Don't chase shiny things – choose a focus14:00 – Review your messaging every 30 days15:00 – Plant PR seeds, evolve, and stay visible16:00 – Where to connect with Jill and join her next circle Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn’t right for law firms11:20 – Building a referral network the right way13:00 – Avoiding dodgy SEO agencies: red flags & contracts15:20 – How AI and zero-click searches are reshaping SEO17:40 – Winning with long-term content strategy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike.00:00 Introduction to Non-Food Franchising00:56 Meet Jon Ostenson: Fran Bridge Consulting01:44 Understanding Franchising: Food vs. Non-Food02:41 Exploring Non-Food Franchise Opportunities06:47 The Benefits of Franchising10:13 Jon's Book: Non-Food Franchising13:13 Investment Ranges in Franchising16:24 Guidance from Fran Bridge Consulting20:54 Jon's Journey and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring business owners.00:00 Introduction to Justin Snyder and Forest Superfoods00:37 What Are Superfoods?02:10 The Rise of Superfoods in Modern Diets03:29 Justin's Entrepreneurial Journey04:43 First Customers and Early Challenges07:03 Maintaining Quality and Avoiding Debt11:56 The Importance of Customer Experience15:22 Rebranding to Forest Superfoods18:36 Conclusion and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.🔗 Learn more about Aspekt Agency: https://aspektagency.com🔗 Connect with Nikita on LinkedIn🔗 Subscribe for more interviews and marketing tips!Timestamps: 00:00 - Introduction01:30 - Nikita’s background and agency journey04:00 - SMS vs. Email: What works best?10:00 - Best practices for SMS marketing15:00 - Integrating SMS into your customer journey20:00 - The future of retention marketing25:00 - What makes Aspekt Agency different29:00 - Where to find Nikita and Aspekt Agency online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mendel Cohen isn’t trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen’s bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO01:15 – “Number one in the number two business”: Owning the humour03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events06:00 – Innovation and branding in an overlooked industry08:20 – Building a premium restroom experience: Design + rentals10:40 – Bar carts, quick space, and bush camps: Product expansion12:30 – Franchising model: Growing without owning every location15:00 – African safari inspiration: Why Kruger Park changed everything18:40 – Where to find David and Royal Restrooms20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don’t break the bank.📣 Call to Action🔗 Try Daylite: https://daylite.app⏱️ Timestamps & Key Topics00:00 – SaaS subscription fatigue and rising costs02:00 – Welcome AJ Jetha: bootstrapped founder and refugee-turned-CEO03:00 – The pivot from employment to entrepreneurship05:00 – Building Marketcircle and launching Daylite from scratch07:00 – Why AJ built Daylite to manage long sales cycles08:00 – CRM vs. All-in-one business growth system10:00 – How Daylite differs from traditional SaaS tools11:30 – Avoiding feature bloat and staying user-friendly13:00 – The importance of offline capability and syncing14:30 – Changing lead acquisition: From AdWords to ChatGPT16:00 – Why personal branding now matters more than ever18:00 – Niche focus: Dominating the Mac ecosystem19:00 – CPC madness: Oil rig attorneys and Google Ad costs21:00 – Strategic product bundling to combat subscription fatigue24:00 – AJ’s real goal for 2025: Product velocity and sustainable growth27:00 – The perfect Daylite customer: ambitious, organised service providers29:00 – Disorganisation is the enemy: Why CRM peace of mind matters31:00 – Final thoughts + where to find AJ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.