Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.

We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.

If you want to pass the “instant trust test” and stop blending in, this episode is your guide.

Find Mariana here:

• Website: https://brandmagnetic.com
• Instagram: https://instagram.com/brandmagnetic
• Cheat Sheet: https://brandmagnetic.com/cheatsheet
• Podcast: Empire Secrets of Digital Marketing

⏱️ Timestamps

00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist
01:00 – From documentaries to entrepreneurship: the leap from NBC
03:00 – Why personal storytelling beats features & funnels
05:00 – The right (and wrong) reasons to start a business
09:00 – Brand videos vs documentaries: finding your angle
11:00 – Everyone has a story: passion vs overcome frameworks
15:00 – Why brand videos aren’t ads (and how they build trust)
16:30 – Where a brand video fits in the customer journey
18:30 – 30 ways to use your brand video across platforms
19:30 – The Brand Video Accelerator & resources for beginners
21:00 – Empire Secrets podcast & final thoughts

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

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