PR LIKE A BOSS!

If you’ve ever lain awake at 3am wondering why your brain suddenly wants to replay your entire life… this episode was for you!On the latest episode of PR LIKE A BOSS!, I sat down with Hayley Dawes, founder of Dreem Distillery, the award-winning luxury sleep brand redefining what it really means to rest well. What unfolded was a refreshingly honest conversation about insomnia, storytelling, founder-led brands and why shouting louder is never the PR answerHayley shared how her decade-long struggle with insomnia began at a time when sleep and mental health simply weren’t part of the wellness conversation. You didn’t talk about it, you cracked on, pretended you were fine and functioned on fumes.When she discovered broad-spectrum CBD and plant actives that genuinely transformed her sleep, she realised this wasn’t just a personal breakthrough, it was a solution countless people were silently craving. Dreem Distillery was born from that realisation, rooted in science, nervous system regulation and emotional storytelling people could actually relate to.While many brands focus solely on bedtime, Hayley explained that Dreem treats sleep as a day-long nervous system story. How you move, pause, breathe and regulate stress long before your head hits the pillow. That depth, paired with founder-led storytelling and high-performance formulations, is what truly sets the brand apartAnd yes, luxury matters. Not just how products smell or look, but how they work and how people feel when they use them.One of the biggest takeaways? Hayley’s most powerful media moment wasn’t planned, paid or pitched.It was Trinny Woodall, casually unpacking her suitcase on Instagram and YouTube, waving Dreem’s Night Drops and Bed Balm and telling her audience how much she relied on them for sleep and muscle tension. One authentic moment. One trusted voice. Huge impact!Proof, credibility and genuine love for a product will always outperform forced influencer noise.Founder-led brands win (even when it feels uncomfortable)Hayley admitted showing up as the face of the brand doesn’t always come naturally, but the data doesn’t lie. Founder-led content consistently outperforms polished brand posts because people connect to people, not packagingHer advice? Tell the truth, tell it emotionally and never underestimate the power of resonance over reach.In true PR LIKE A BOSS! style, we wrapped with Sleep Confessions: Founder Edition, from her mild rage at people who fall asleep in 90 seconds, to “evening admin” on her phone under the duvet and a beautifully uncluttered bedside table.Real life. No founder polish. Exactly how we like it.PR isn’t about shouting louder, it’s about telling the truth in a way that makes people feel something. Integrity, proof, emotional storytelling and founder visibility? That’s what cuts through.Brands & Experts Mentioned:Trinny London | Rob Rea (breathwork expert) | Julia Bradbury (author of Hack Yourself Healthy)Listen to the full episode nowShare it with someone who’s tired of being tiredPatz x!!!!GIVEAWAY ALERT!!! My friends at Dreem Distillery are providing the chance for ONE of my UK based listeners to win a full set of Dreem Distillery products and a Dreem Distillery Wellness Tote worth £460. Follow me (@pgaleota/ @prlikeaboss) and @dreem_distillery on Instagram and share today’s episode Reel tagging me in for a chance to enter. One lucky winner will be selected at random. Deadline: 10pm GMT Thursday 25th December 2025.Become Your Own PR Expert: Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.

If you ever needed proof that resilience can grow something beautiful, look no further than Nadia Hussain, the powerhouse founder behind Hair Loving, the brand now splashed across QVC, Debenhams, Amazon and bathroom shelves everywhere.On this week’s episode of PR LIKE A BOSS!, we dove into a story that genuinely stopped me in my tracks, part jaw-dropper, part tear-jerker and all-around inspiring.While most of us at 19 were trying to survive university, Nadia was navigating something no teenager expects: early menopause, complete with hair loss and spiralling fear. On top of that, she was already living with Thalassemia, requiring monthly blood transfusions just to keep going.Confusing? Traumatic? Utterly overwhelming? Yup and Nadia talks about how much of that period is still hard to even think back to.The Spark That Became Hair LovingFast-forward through fertility treatment, motherhood and a blossoming career as a hair & makeup artist… and suddenly, things clicked. Hearing client after client whisper about menopausal hair loss brought her straight back to her own story and to the hair oil remedies her mum used to massage into her scalp. That was the lightbulb moment.How She Got the Brand EverywhereThere was no single “big break”. Instead, Nadia built her visibility brick by brick:Instagram in the early daysConsistent PR coverage in places like Forbes and Health & WellbeingTikTok creators shouting about her productsShowing up for panel talks, founder events and of course, QVC where she often sells out live on airHer biggest message? You are your brand’s PR. Show up, even on the days you don’t feel like it.One of the most refreshing parts of Hair Loving is its cast of real women. Not models, but everyday people with postpartum hair loss, PCOS, cancer treatment regrowth, MS, cerebral palsy and every hormonal shift life throws at them. Nadia wants her customers to see themselves, not airbrushed ideals.And yes, some of their most loyal community members started as simple reviewers on Trustpilot and Amazon, Nadia reaches out personally. That’s how deep the connection goes.Nadia admits she was always the girl who wanted to fit in, someone who kept her illness quiet, even from close friends. But launching Hair Loving meant showing up with her whole story. Vulnerability became her biggest PR tool.Her advice to founders:Be real, be different, be you and tell your story, even when it’s uncomfortable.Brands & Experts Mentioned: QVC | Debenhams | Amazon | Forbes | Health & Wellbeing Magazine | Trustpilot So, whether you’re a founder, someone navigating hair loss, or just a human who loves a comeback story this episode packs heart, humour, honesty and a whole lot of PR wisdom.Listen to the full episode of PR LIKE A BOSS! now and if Nadia’s story inspires you, share it with someone who needs a reminder that powerful things can grow from the toughest moments.Patz x!!!!GIVEAWAY ALERT!!! My friends at Hair Loving are providing the chance for ONE of my UK based listeners to win a Beauty Renewal Hair Conditioning Bundle for Hair Growth worth £42. Follow me (@pgaleota / @prlikeaboss) and @hairlovingco_ on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 18th December 2025.Become Your Own PR Expert: Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.

When a former ELLE and Grazia beauty director launches a wellness brand about poo, you know it’s going to be good! In this episode of PR LIKE A BOSS!, Joely Sanderson, journalist turned co-founder of WE ARE. REGULAR proves that gut health doesn’t have to be clinical, shameful or whispered about in a bathroom cubicle. It can be bold, colourful, playful… and downright liberating.Because here’s the thing: As women, we’ve been conditioned to believe that poo is secret, unladylike, unfeminine, which is, quite frankly, absolute bullsh*t.As Joely put it, “we literally all poo”, so why the silence? Joely is on a mission to “break poo taboos”, not with shame, but with humour, education and bold honesty. She and her co-founder Holly created their cult supplement after years of dealing with bloating and constipation (Holly since age 16).Beyond the branding and the berry flavour, the messaging is clear:Talking openly about your bowel movements is crucial for health, not just convenience.Understanding what’s normal matters.And yes, sometimes a doctor will need to put a finger up your bum and there is zero shame in that. Joely said it herself: it’s part of checking issues early and protecting long-term health.This conversation wasn’t just refreshing, it was necessary! Joely’s transition from magazine-world glamour to a gut-health startup was surprisingly organic. As she shared, she’d spent her career shaping beauty narratives, now she’s shaping wellness ones.Why This Episode Matters…Women deserve to talk about their bodies, all parts of them, without shame or secrecy.Because digestive health impacts confidence, comfort, energy and overall wellbeing.Because taboo topics lose their power the minute we stop whispering and start laughing, learning and sharing.Joely and Holly’s mission is simple: make women’s lives easier, one honest poo chat at a time. And honestly? It’s working!Brands & Experts Mentioned: Vichy | Weleda | La Roche-Posay | Joonbyrd | L’Occitane | Augustinus Bader | Jamie Genevieve / VIEVE | Becky Knowles | Knowles Communications | got2beClick play to listen now.Patz xGIVEAWAY ALERT! My friends at Vichy are providing the chance for FIVE of my UK based listeners to win a Mineral 89 product bundle worth £95.Follow me (@pgaleota / @prlikeaboss) and @vichylaboratoires on Instagram. Share today’s episode Reel tagging me in for a chance to enter. FIVE winners will be selected at random. Deadline: 10pm GMT Thursday 11th December 2025. Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever wondered how someone can go from a turbulent childhood and two years of formal schooling to leading some of the most iconic beauty and wellness brands in the world, meet Tracey Woodward, the woman who proves that instinct, grit and a love of people will take you further than any qualification ever could.In this episode of PR LIKE A BOSS!, Tracey joins me for a conversation that’s equal parts wisdom, warmth and “OMG, I needed to hear that today.”Tracey shares how beauty counters became her escape route, how listening shaped her leadership and why she believes failure isn’t something to fear but to run toward.She also drops powerful truths on the state of beauty and PR today:From performative wellness to forgotten customers, from brands chasing virality to founders losing the human touch, she reminds us all that connection is the real currency, not content.Whether she’s calling out unrealistic standards, championing community, or revealing how she spots a brand with true “it factor,” Tracey’s message is clear:You don’t need to be perfect, you just need to be real, intentional and unafraid to learn.It’s honest. It’s uplifting. It’s the kind of conversation that makes you want to rethink your goals, rewrite your PR strategy and maybe check your gut more than your IG feed.Brands, Experts & Industry Mentors Mentioned: Urban Retreat | Aromatherapy Associates | Clinique | Dr. Levy Switzerland | M&S | Space NK | Legology | James Read Tan | Charlotte Tilbury | Liz Earle | Aveda (Horst Rechelbacher) | Bliss (Marcia Kilgore) | Caroline Hirons | Estée Lauder | Deepak Chopra | Hilary Dart | Caroline Neville | Daniela Rinaudi | Susannah Taylor | Shelley SmytheClick play to listen now.Patz x!!!GIVEAWAY ALERT!!! My friends at Moody Month are offering ALL listeners worldwide 3 months of free access to their daily health and wellness tracker! This app connects women with personalised solutions to support their most common moods and symptoms.Claim your free subscription here: https://moodymonth.onelink.me/EOD4/prlikeabossFollow me (@pgaleota / @prlikeaboss) and @moodymonth on InstagramShare today’s episode Reel and tag me to help spread the word!Become Your Own PR Expert: Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.

What happens when you mix old skool PR charm with modern digital savvy? You get Nicola de Burlet, luxury brand consultant, founder of The PR Studio and the woman who knows that true elegance never shouts, it whispers in perfectly crafted press copy.In this episode of PR LIKE A BOSS!, we chat about Nicola’s journey from Paris (and yes, Chanel!) to helping today’s brands strike that delicate balance between heritage and hype.Nicola’s career began during the dot-com boom before she found herself at Chanel HQ in Paris, the ultimate finishing school in brand guardianship and storytelling. Fast-forward 25 years and she’s consulting for luxury and wellness clients while writing for Hip & Healthy magazine, mentoring the next generation and proving that “quiet luxury” isn’t a trend, it’s a mindset.She spills on what luxury really means today, spoiler: it’s about feeling, not flashing, why relationships still rule in PR and why if a brand has to keep saying “we’re premium,” it probably isn’t. (Cue her aunt’s legendary phrase: all fur coat and no knickers - I’m want that on a mug!)Nicola also reminds us that every great campaign starts long before the glam red carpet moment. Think: strategy, spreadsheets and serious storytelling. Her golden rule? Lead the trend, don’t follow it.And in true PR LIKE A BOSS! style, we end with a rapid-fire round of Scent or Nonsense, where Nicola calls out the PR fluff (sorry, AI influencers) and applauds the classics (skinimalism forever). Because at the end of the day, luxury isn’t about shouting loudest, it’s about staying timeless, relevant and just the right amount of mysterious.Click play to listen now.Patz x!!!!GIVEAWAY ALERT!!! My friends at delilah are providing the chance for ONE winner of my UK based listeners to win a Beauty Icons 3 Piece Hero Collection AND a Petal & Pearl Blush & Radiance Duo worth [£138].Follow me (@pgaleota / @prlikeaboss) and @delilahcosmetics on Instagram Share today’s episode Reel tagging me in for a chance to enter.One winner will be selected at random. Deadline: 10pm GMT Thursday 27th November 2025. Hosted on Acast. See acast.com/privacy for more information.

If you thought gut health was boring, you haven’t met Holly Victoria Brooke. On this week’s episode of PR LIKE A BOSS!, I sit down with the WE ARE. REGULAR. co-founder to talk about breaking bathroom taboos, founder-led storytelling and how to make a “poo brand” genuinely fabulous.After years of working alongside industry icons like Caroline Hirons, Gleam, and Roxy Jacenko's Ministry of Talent, Holly traded serum launches for supplements and is building a brand that’s bold, playful and purpose-driven.Her journey began, quite literally, at the lunch table. Battling chronic constipation for 15+ years, Holly finally found a concoction that worked. Her best friend and now business partner, Joely Sanderson, took one look at her overflowing pill box and declared, “We need to make this a product and call it Regular!” The rest, as they say, is history (and slightly cheeky branding genius).In the episode we dive into:Turning taboo topics into PR goldThe power of confidence and community in brand storytellingWhat she learned from five years as Commercial Director at Skin Rocks Why founder-led brands need to know when to step backThe PR piece that skyrocketed sales (spoiler: thank you, Daily Mail!)Holly also gives her take on future PR trends in beauty and wellness, predicting a stronger blend between skincare and supplements and a rise in honest, personality-packed brands that make us feel something (even if that something is… regular).And because it wouldn’t be PR LIKE A BOSS! without a little fun, Holly reveals her go-to power ritual, her favourite “wellness hack” and her dream celebrity ambassador who would be “the perfect confident queen for a constipated cause.”As Holly puts it: “It’s not just about poo, it’s about how you feel when your body works the way it should. That’s where the power really lies.”Click play to listen now.Patz xGIVEAWAY ALERT! My friends at WE ARE. REGULAR are providing the chance for FIVE of my UK based listeners to win Bowel + Bloat Relief + a Limited-Edition Travel Pouch worth £67.Follow me (@pgaleota / @prlikeaboss) and @weare.regular on Instagram Share today’s episode Reel tagging me in for a chance to enter.Five winners will be selected at random. Deadline: 10pm GMT Thursday 20th November 2025. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS! I sit down with the iconic Jane Cunningham, the voice behind The British Beauty Blogger for a juicy Part II, this time to talk about her Substack post: “The Worst Launch I Ever Did See (And Why I Left After Ten Minutes)”, that sent the beauty community buzzing. The story? A MAC Cosmetics event that started with promise and ended in awkward silence. Picture this: a sleek London venue, 13 floors up, with beautiful lighting and… absolutely no one saying hello. No greeting, no offer to take a coat, not even a coffee.Jane tells it like it is:“It’s like putting on an invisibility cloak. Nobody looked up, nobody spoke, it was hideous.”Her experience sparked an honest conversation about what’s going wrong in beauty PR and how easily it can be fixed.Together we explore:The rise of marketing-led PR and the loss of genuine relationship building.The importance of small gestures, a smile, a greeting, a moment of connection.Why newer teams often lack event experience.Listen now to hear Jane’s no-filter take on the beauty PR world.Patz xGIVEAWAY ALERT!!! My friends at SUQQU are providing the chance for THREE of my UK based listeners to win a selection of SUQQU goodies (including the Water Tuning Gel, Signature Colour Eyes, Gel Eyeliner Pencil in brown and Velvet Fit Lipstick #105 plus a case) worth £163. Follow me (@pgaleota / @prlikeaboss) and @suqqu_europe on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Thursday 13th November 2025. Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever tried meditation and ended up writing your shopping list instead (like me), this one’s for you.In this week’s episode of PR LIKE A BOSS!, I sat down with Dominique Antiglio, Wellness Entrepreneur, Sophrology Expert and Founder of BeSophro to explore the surprisingly powerful connection between breathwork and business.Sophrology, as Dominique explains, is a mind–body practice that blends breathing, gentle movement, relaxation and visualisation to calm the nervous system and unlock new potential. “Think meditation,” she says, “but for people who can’t sit still.”Having trained under Dr. Alfonso Caycedo, the founder of Sophrology, Dominique is now pioneering the practice in the English-speaking world through BeSophro and her best-selling book The Life-Changing Power of Sophrology. Her client list reads like a who’s who of high performance, Amazon, Bloomberg, The UK Government, The World Economic Forum, The Wellcome Trust and even Silicon Valley founders.The episode touches on everything from reframing limiting beliefs (yes, your brain really can be retrained) to using Sophrology as a storytelling tool, helping leaders project the confident, calm energy they want to put out into the world.Dominique also shares practical advice for entrepreneurs dealing with digital overwhelm, trolls and tight deadlines: “Sometimes you just need to jump on the spot, shake it out and remember, stress can also mean excitement.”Click play to listen now.Patz x!!!!GIVEAWAY ALERT!!! Dominique Antiglio is providing the chance for THREE of my UK based listeners to win a copy of her book The Life-Changing Power of Sophrology. Follow me (@pgaleota / @prlikeaboss) and @besophrolondon on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Thursday 6th November 2025. Hosted on Acast. See acast.com/privacy for more information.

When you think of game-changing beauty brands, HD Brows, Nouveau Lashes and Karen Betts Professional, there’s one name behind them all: Karen Betts. In this episode of PR LIKE A BOSS! we talk about how Karen went from tattooing brows in the 90s to shaping a billion-pound industry (literally).Karen shared the PR moment that changed everything, appearing on the Katie Piper: My Beautiful Face documentary, which opened the nation’s eyes to the power of permanent makeup. “People realised it wasn’t block brows anymore, it was delicate artistry that gave people confidence back,” she recalls.From there, Karen became the go-to expert for life-changing treatments, working with Extreme Makeover, 10 Years Younger and even helping clients with alopecia and breast cancer reclaim confidence through her pioneering techniques.Karen also dropped some unforgettable celebrity moments:✨ Katie Price bringing a TV crew into her training academy (the phones didn’t stop ringing after that one).✨ Amy Childs launching her salon with Nouveau Lashes on TOWIE.✨ Michelle Keegan becoming the face of LVL Lashes, cementing the brand’s cult status.What are you waiting for? Click play to listen.🎉 GIVEAWAY ALERT! 🎉 My friends at Karen Betts Professional are giving ONE lucky UK-based listener the chance to win a bespoke permanent makeup brow treatment with one of the Karen Betts Elite Team, valued at £495+.Follow me (@pgaleota / @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 30th October 2025. Hosted on Acast. See acast.com/privacy for more information.

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than Susannah Taylor. From cutting her teeth at The Telegraph with the legendary Hilary Alexander, to becoming Beauty & Health Editor at Vogue, launching Get The Gloss, and now championing wellbeing through her Glo-Gazette newsletter and Ways to Feel More Human podcast, Susannah’s seen it all. And thankfully, she's still replying to her emails. In this refreshing episode of PR LIKE A BOSS! Susannah joined me to share what’s changed, what still matters and what makes her hit delete real fast when reading a PR pitch.Highlights & Hot Takes:“Hi Hun”... it's a no from her. Susannah's golden rule? “If it doesn’t say ‘Dear Susannah’... delete.” That personal touch still matters.Forget the fluff – give her something meaningful. She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”PR is a relationship game. Always was. Still is. Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”Don’t underestimate the power of a story. Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”The pace of media may have sped up but the most valuable messages slow people down. With Glo-Gazette, Susannah is purposefully creating a “breather in your inbox”, a welcome break from frantic scrolling.In a world of reels, DMs and “just circling back” emails, Susannah reminds us that real relationships still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!Listen Now.Patz xGIVEAWAY ALERT! My friends at Ancient + Brave are providing the chance for ONE of my UK based listeners to win a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box) worth over £70 Follow me (@pgaleota / @prlikeaboss) and @ancientandbrave on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025. Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀Listen now if you want to:Learn how to get your product into A-list hands (and handbags)Discover what really makes a product go viralHear the #1 mistake even experienced founders still makeGet inspired to finally start building your dream brand🚨 GIVEAWAY ALERT! 🚨My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossTwo winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).Key takeaways:Be brave, if you believe in it, others will too.Forget vanity metrics, micro-audiences are where the magic happens.AI is your time-saving assistant, not your creative replacement.Authentic stories cut through the noise every time.If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today. 🚨 GIVEAWAY ALERT! 🚨My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossOne winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025. Hosted on Acast. See acast.com/privacy for more information.

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.In this episode we cover:Sharon’s lightbulb moment that launched Crystal ClearWhy pigskin played a part in product development How early press features and celebrity treatments took the brand viralWhat’s changed (and stayed the same) in PR over 30 yearsHow to balance high-tech skincare innovation with consumer-friendly messagingThe future of bespoke beauty and Sharon’s next big launchPlus… what’s always in her handbag and the one product she won’t travel withoutIf you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025. Hosted on Acast. See acast.com/privacy for more information.

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.💡 What You'll Learn:How PR has evolved from magazine credits to digital storytellingWhy Ruby believes in sharing knowledge, not gatekeepingThe quiet power of leading by example in diversity and inclusionHer honest approach to brand-building: vegan formulas, no greenwashing and quality over hypePractical rituals for media confidence and showing up authenticallyWhy founders must get clear on their message before chasing presThe difference between presence and PR, and why both matterBonus Segment:Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.Memorable Quote:“PR can’t fix a crap product — and it can’t make up for confusion.”Brands & Experts Mentioned:Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBELike this episode?Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it. Hosted on Acast. See acast.com/privacy for more information.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”🔥 Yes, she said it — and we loved her for it.In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.Plus:What she really thinks of skin cyclingWhy she refuses to promote products rooted in pseudoscienceThe difference between a PR pitch that works vs. one that gets deleted on sightThe three things every brand needs to be: Better. Cheaper. Unique.Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.🎧 Hit play and prepare for a truth bomb or ten. 🚨 GIVEAWAY ALERT! 🚨My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025. Hosted on Acast. See acast.com/privacy for more information.

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.What You’ll Learn in this Episode:Why authenticity is non-negotiable in today’s PR landscapeThe biggest mistake brands make when trying to “appear” authenticHow to uncover your brand’s heartbeat (your why) and build from itWhy storytelling beats selling when connecting with audiencesPlus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).Brands & Experts Mentioned:Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) Find Sophie:IG: @sophieattwooduk and @sa_commsLinkedIn: sophie-attwoodWebsite: www.sa-comms.comFinal takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.🎧 Hit play and listen now!GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with herHow to enter:1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram2️⃣ Share today’s episode Reel and tag meOne winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025. Hosted on Acast. See acast.com/privacy for more information.

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).What We Cover:The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.Mic Drop Moments:“You don’t need a new machine, you need to market the stuff you already do well.”“Storytelling makes people see you. Funding makes them back you.”“I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”Brands & Experts Mentioned:Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)Find Sarah Online:IG: @sarahabelfundinggodmotherTNB Skills Training – Sarah’s training companyThe Power of Funding – Her bestselling bookIf you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.✅ You don’t need a business degree✅ You don’t need more kit✅ You do need to sell your story like a bossSo grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.🎧 Listen now!PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy. Hosted on Acast. See acast.com/privacy for more information.

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric. In this episode you’ll learn:Where influence really comes from in today’s beauty landscapeHow to ride trends (like tomato mania) without losing your brand’s soulWhy “people don’t buy what you do, they buy why you do it” is the ultimate PR truthThe one metric Kelly says is overhyped (and what to focus on instead)How to make beauty about feeling, not just product🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.To enter:1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.2️⃣ Share today’s episode Reel, tagging me.Deadline: 10pm GMT, Thursday 21st August 2025. Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose. In this episode, you’ll learn:Why reinvention isn’t risky, it’s a branding strategyHow Kelly landed a TEDx talk The biggest myth about personal branding How to show up confidently, even when you don’t feel readyWhy your imperfect story is your most powerful PR assetBrands & Experts Mentioned:Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins !!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025. Follow @kellylundberg.official on InstagramLinkedIn: @kellylundbergofficialWebsite: www.kellylundbergofficial.comWant More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HEREJoin the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns. Hosted on Acast. See acast.com/privacy for more information.