If you thought gut health was boring, you haven’t met Holly Victoria Brooke. On this week’s episode of PR LIKE A BOSS!, I sit down with the WE ARE. REGULAR. co-founder to talk about breaking bathroom taboos, founder-led storytelling and how to make a “poo brand” genuinely fabulous.

After years of working alongside industry icons like Caroline Hirons, Gleam, and Roxy Jacenko's Ministry of Talent, Holly traded serum launches for supplements and is building a brand that’s bold, playful and purpose-driven.

Her journey began, quite literally, at the lunch table. Battling chronic constipation for 15+ years, Holly finally found a concoction that worked. Her best friend and now business partner, Joely Sanderson, took one look at her overflowing pill box and declared, “We need to make this a product and call it Regular!” The rest, as they say, is history (and slightly cheeky branding genius).

In the episode we dive into:

• Turning taboo topics into PR gold
• The power of confidence and community in brand storytelling
• What she learned from five years as Commercial Director at Skin Rocks 
• Why founder-led brands need to know when to step back
• The PR piece that skyrocketed sales (spoiler: thank you, Daily Mail!)

Holly also gives her take on future PR trends in beauty and wellness, predicting a stronger blend between skincare and supplements and a rise in honest, personality-packed brands that make us feel something (even if that something is… regular).

And because it wouldn’t be PR LIKE A BOSS! without a little fun, Holly reveals her go-to power ritual, her favourite “wellness hack” and her dream celebrity ambassador who would be “the perfect confident queen for a constipated cause.”

As Holly puts it: “It’s not just about poo, it’s about how you feel when your body works the way it should. That’s where the power really lies.”

Click play to listen now.

Patz x

GIVEAWAY ALERT! My friends at WE ARE. REGULAR are providing the chance for FIVE of my UK based listeners to win Bowel + Bloat Relief + a Limited-Edition Travel Pouch worth £67.

1. Follow me (@pgaleota / @prlikeaboss) and @weare.regular on Instagram 
2. Share today’s episode Reel tagging me in for a chance to enter.

Five winners will be selected at random. Deadline: 10pm GMT Thursday 20th November 2025.

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