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In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.
The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good.
With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit.
With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away.
Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few.
In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again!
Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential.
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.
About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap.
Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science.
Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day.
Find out more about our creative thinking training courses at www.nowgocreate.co.uk
Connect with Claire
Email:claire@nowgocreate.co.uk
Website: www.nowgocreate.co.uk
LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/
Instagram: https://www.instagram.com/nowgocreate/
Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good.
With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit.
With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away.
Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few.
In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again!
Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential.
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.
About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap.
Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science.
Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day.
Find out more about our creative thinking training courses at www.nowgocreate.co.uk
Connect with Claire
Email:claire@nowgocreate.co.uk
Website: www.nowgocreate.co.uk
LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/
Instagram: https://www.instagram.com/nowgocreate/
Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
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What does it take to turn an idea into a brand new industry? In this lively episode of Now Go Create, host Claire Bridges sits down with Daisy Amodio, creative dynamo, founder of The Proposers, a royal wedding planner, and visionary behind 5,000 unforgettable marriage proposals. Claire and Daisy dig into how an impromptu treasure hunt for her brother kickstarted Daisy’s journey from advertising account manager to “queen of proposals,” defying doubters, inventing her own playbook, and genuinely creating a category from scratch. If you’ve ever been told your ideas are ‘rubbish’ Daisy’s story will inspire you to trust your gut, experiment, and persist despite the naysayers.Listen in for Daisy’s take on creating bespoke experiences for an audience of one, and turning Pinterest boards into live events, including dressing up cats and negotiating to have your face on the Eiffel Tower!Here are the highlights: Daisy turned her brother’s proposal into a creative business idea and, despite scepticism, pioneered the proposal planning industryEven after surveying 500 men who dismissed her idea as “rubbish,” Daisy trusted her gut and pushed forwardHow to get personal for an audience of one - Daisy and her team dive deep into clients’ lives, stalking Pinterest boards, social media, and moreSpectacular proposals: From a fake drug arrest in Barcelona to 50 cats dressed as waitersDaisy and Claire discuss the unique challenges of balancing spectacular creative ideas with seamless executionDaisy often says yes first taking on wild requests and figuring out solutions laterDealing with burnout and Daisy’s journey to a more sustainable work-life balance.Daisy urges aspiring entrepreneurs to be determined, trust themselves, and “fake it till you make it”Try this week:Got a “rubbish” idea you can’t shake? Take a small action toward it research, pitch, or share it with someone you trust. Explore your creative niche: What’s your unique story, and how could you double down on it, even in the face of scepticism?About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Daisy Amodio:Daisy Amodio is the trail-blazing Founder & CEO of The Proposers, the first-ever marriage proposal planning...
Are you feeling flat, uninspired, or stuck in a rut with your creative work? You’re not alone and you don’t have to go it alone either. Following on from last week’s episode of Now Go Create Claire Bridges chats to improv specialist and storytelling coach Maria Peters for a lively, practical deep-dive into getting yourself out of a creative slump (and why it’s actually normal to have one!)Claire and Maria open up about the telltale signs of a slump, the difference between external and internal validation, why creative flow is so elusive, and how helpful constraints, a dash of play, and some improv magic can get you unstuck fast. Plus, they explore tools including the ‘artist date’ and an eye-opening exercise they call the ‘jealousy map’, a fresh way of using envy as a creative compass.If you’ve ever compared yourself to others, felt your creativity wane, or simply wondered how to nudge yourself back toward inspiration, this episode is packed with stories, and practical micro-actions you can try right away.Here are the highlights:Spotting a slump: Why comparison and self-doubt are classic signalsInternal vs. external validation and how to recentre on your own creative compassThe magic (and science) of flowHow limits can jumpstart your ideas (and why improv isn’t as wild as you think)“Yes, and”: Using the improv mindset with your own ideasMorning pages, artist dates, and creative ‘micro-doses’The jealousy map, playful exercise to use envy or jealousy as a signpost for your own creative desiresRefilling your creative well, why pleasure, play, and tiny nudges matter as much as big breakthroughsHow to shake yourself out of autopilot (and what to try if you’re in a rut today!).Try this week:Schedule an ‘artist date’ with yourself - two hours (or whatever you can manage) doing something just for fun, no output required.Do your own jealousy/creative envy check: Whose work, life, or output do you wish was yours? What is it specifically you want? Let that guide your next small creative move.Do you have a creative challenge or dilemma for a future episode? Email claire@nowgocreate.co.uk or join our weekly email for free creativity resources and worksheets at nowgocreate.co.ukAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook:
What do you do when the creative ideas stop flowing? In this episode of Now Go Create, host Claire Bridges gets real about a topic we don’t talk about enough: the creative slump. She shares her own recent experience, and explores why slumps might happen, how they differ from creative burnout or “block,” and why we shouldn’t panic when the creative tide is out. Introducing her practical “Creative CAT Scan” self-check-in, designed to help listeners get curious about their own moods, take micro-actions, and approach themselves with genuine tenacity and compassion. If you’ve ever found yourself staring at a blank page feeling stuck, overwhelmed, or just plain flat even though creativity is part of your job, this is the episode for you.Here are the highlights:Why creative slumps are different from burnout or creative blockWhat’s really happening in our brains during a slump and why rest helpsClaire’s go-to tactics for an immediate energy boost (walks, smoothies, noodling, and more)The “Creative CAT Scan”, a self-diagnosis exercise for Curiosity, Action, and TenacityExpert insights: practical suggestions from Claire’s creative networkWhy self-compassion (not criticism) can help you out of a holeInspiration from past guests and listeners on resilience under creative pressureDo you have a creative challenge or dilemma for a future episode? Email claire@nowgocreate.co.uk or join our weekly email for free creativity resources and worksheets at nowgocreate.co.ukAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.uk
In this episode, Claire Bridges sits down with Jody Orsborn Medina, experiential creative director and founder of Recess, a global creative community and incredible resource hub. Jody shares her journey from in-house and agency life to freelancing, and how the need for authentic connections inspired her to start Recess. What began as monthly internal inspiration sessions has blossomed into a worldwide network and the must-have Creative Playbook, championing collaboration and open access to creative resources.Jody and Claire discuss the realities of creative life: battling “inspiration overload,” embracing your nontraditional path, and how everyone from producers to designers to strategists can lay claim to creativity. They dive into global creative trends from the Playbook, practical hacks for working smarter, battling imposter syndrome, and the importance of breaking down gatekeeping in the creative industries. This episode is packed with actionable insights for anyone looking to stay inspired and build a creative community, whatever your job title.Here are the highlights:Introduction: Why Jody started Recess Anatomy of a Recess session and what makes them work The Creative Playbook: How it came about, what’s inside & who it’s for Favourite creative hacks, daily tools & tips from the Playbook How Jody curates the playbook, and why diversity of resource matters How freelancers can beat isolation & build community The creative power of producers and challenging creative ‘gatekeeping’ Nonlinear creative careers: permission to claim creativity Imposter syndrome: lessons from creative leaders What Jody’s experimenting with next, making space for personal creative work Quickfire: Jody’s two top suggestions to spark creativity right now. Do you have a creative challenge or dilemma for a future episode? Email claire@nowgocreate.co.uk or join our weekly email for free creativity resources and worksheets at nowgocreate.co.ukAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn:
Congratulations, you’ve made it to the end of Summer School! In this special wrap-up episode, host Claire Bridges recaps the five creative nudges you experimented with over the summer, and brings them together into a practical, personalised toolkit to help you approach September (and beyond!) with confidence and curiosity.As you say goodbye to summer, Claire shares the three most powerful coaching questions she uses with clients and in her own life, designed to unlock possibility, shift your thinking, and build creative momentum, whatever challenges you’re facing next.Highlights:Claire recaps all five Creative Nudge tools covered this summerHow to treat your everyday environment as a “creative safari” and source fresh inspiration without traveling farInsights from previous podcast guests Tom Oldham (perspective shifts) and James Mallinson (managing your self-talk and inner critic)Why recognising and addressing your internal dialogue is crucial for creative growth and what to do if self-doubt is holding you backThe ultimate Creative Toolkit: Five approaches to use whenever you’re stuck, plus three game-changing coaching questions:What creative habit will you commit to keeping?Wouldn’t it be amazing if...?What if the opposite were true?Practical examples and tips for applying these questions to real work and life challenges.Encouragement to use curiosity not perfection as your guiding star.How to download all the Creative Nudge tools, worksheets, and prompts in one handy Creative Nudge Toolkit.Your Creative Challenge: As summer ends, reflect on the creative habits or tools that felt most energising. Which will you keep up as you head into September? Try using the three coaching questions to reframe your next problem or project, journal your answers, and notice what new possibilities arise. Invite your teammates or friends to play along!Bonus: Want all the tools and exercises in one place? Download your Creative Nudge Toolkit here: [Need Link]About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14
How loud is the voice in your head that tells you you’re not good enough, or worries you’re about to mess things up? Welcome to week five of Now Go Create’s Summer School with Claire Bridges. This week’s creative nudge is all about noticing your self-talk and learning how to shift that critical inner voice into something much kinder (and more helpful for your creativity).The short voice note podcast this week is from hypnotherapist James Mallinson. Whether you’re poolside or taking a break from work, this nudge is designed to help you identify negative self-talk and transform it into something that better serves you.Highlights:Claire introduces summer’s fifth “Creative Nudge” and explains the value of tuning into your internal dialogueSpecial guest James Mallinson shares why your inner critic is often “dripping poison in your head” and what to do about itStep-by-step guidance on recognising negative self-talk (including not just the words, but the harsh tone and speed)Tips for crafting your own punchy, positive alternativeSmart ideas to reinforce your new voiceWhy research supports this approach: shifting your internal voice boosts resilience and creativityBonus encouragement to practice this nudge all week, and share your experience with Claire.Your Creative Challenge: Next time you catch yourself ‘talking down’ to yourself, pause. Write down what you said, note how and when it showed up, then fight fire with fire. Create a new phrase that’s as punchy and personal as your negativity, but positive and constructive. Repeat it until it sticks! As James says: “Start talking in your head with that new voice. Say it again and again and again.”Bonus: Interested in going deeper? Listen back to the full Inner Critic episode 18 with James Mallinson.What is the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week, get a simple creative tool or tip from ClaireA partner podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short, snappy WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? The first email drops July 16th, and you can join any time for the full six-week journey.Sign up for the weekly email nudges and workbook: https://mailchi.mp/nowgocreate.co.uk/creative-nudgeAbout Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire:...
Have you ever changed your perspective and unlocked your creativity? Today Claire Bridges brings you a quick but powerful creative nudge packed with inspiration. She draws from her conversation with multi award-winning photographer Tom Oldham, best known for his bold and soul-baring portraits of icons like Cristiano Ronaldo and Rick Rubin. Claire shares Tom’s top creative nudge: look at the world through a different lens. Whether you’re snapping a family photo or tackling a tricky problem at work, there’s incredible value in experimenting with new angles, zooming in for the details, or stepping back to see the bigger picture.Highlights:Claire revisits her behind-the-lens conversation with Tom OldhamTom’s summer creativity tip: experiment with perspective! Claire shares her own experience taking Tom’s advice, resulting in a “freakishly good” photo Try reframing something that feels stuck. Zoom out for the bigger picture - what context are you missing? Zoom in - what small detail could reveal something new? Change your angle - how would a customer, a competitor, or an outsider see it? Swap roles and look at things from the “other side of the lens.”Remember: There’s no right answer, just keep experimenting with frames and angles until something fresh emerges.Your Creative Challenge:Grab your camera (or phone) and deliberately change up your approach whether it’s a holiday photo, a project at work, or a life decision. What new possibilities can you see?Bonus:Check out episode 12 with Tom Oldham, packed with creative insights for anyone pursuing a creative career.What is the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week, get a simple creative tool or tip from ClaireA partner podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short, snappy WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? The first email drops July 16th, and you can join any time for the full six-week journey.Sign up for the weekly email nudges and workbook https://mailchi.mp/nowgocreate.co.uk/creative-nudgeAbout Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: a...
Ever felt stuck on a problem and wished you could look at it with completely fresh eyes? In this week’s Summer School Creative Nudge, Claire Bridges invites you to borrow brilliance from the most unexpected places whether it’s a magician’s art of misdirection or a Formula 1 pit crew’s lightning speed. Join us as we explore the Related Worlds tool, a favourite method for breaking creative ruts and remixing inspiration from fields far outside your own. Ready to give your creativity a shake-up? Highlights:Claire explains the “Related Worlds” toolHear how Pret A Manger supercharged their customer service by taking a cue from Formula One racing!Prompts to push you to “go weird”Google, watch documentaries, or talk to real-life experts in an unexpected field to see how they crack their own challenges.Your Creative Challenge:Pick a sticky problem. Then finish this sentence: “This is like the challenge that [person/industry] faces when they do [X].” Get specific and the more unexpected, the better! Next, discover one principle or method from that unrelated world, and adapt it to your situation. Who knows? The answer may be hiding where you least expect it.Bonus:Want the full breakdown? Listen back to the longer “Related Worlds” deep-dive in episode 9. What unlikely “world” inspired your brightest breakthrough? Let us know using #NowGoCreate.What is the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week, get a simple creative tool or tip from ClaireA partner podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short, snappy WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? Sign up for the weekly email nudges and workbook https://mailchi.mp/nowgocreate.co.uk/creative-nudgeThe first email drops July 16th, and you can join any time for the full six-week journey.About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: a...
Welcome to another bite-sized Creative Nudge from the Now Go Create Summer School! This week, host Claire Bridges invites you to break out of autopilot and see things from a different perspective.In this mini-episode, Claire shares a story of getting lost on her usual dog walk only to stumble upon a beautiful bullrush-filled lake. Her challenge: What if you could bring some of that serendipity, play, and fresh perspective into your own creative process?Highlights:Claire describes the power of changing up your routineDiscover the concept of a "Creative Safari": using your familiar surroundings as a hunting ground for inspirationGo out with an intention look for three things that catch your eyeTry focusing on a single color, shape, or pattern as you move through your dayRemember: even the most ordinary experiences can lead to creative breakthroughs.Your Creative Challenge:Get out of your routine, literally! Take a different route, walk somewhere new, or simply notice the details you usually ignore. Treat every sight, sound, or smell as a potential clue. How might your everyday world help you solve your next creative challenge?Sign up for the weekly email nudges and workbook https://mailchi.mp/nowgocreate.co.uk/creative-nudgeBonus:Want to dig deeper? Listen to the full Creative Safari episode 5 to explore using your senses and curiosity to unlock insights, or share your finds on social media with #NowGoCreate.A reminder of what is inside the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week, get a simple creative tool or tip from ClaireA partner podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short, snappy WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? Sign up at www.nowgocreate.co.uk. The first email drops July 16th, and you can join any time for the full six-week journey.About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook:
Welcome to the first Creative Nudge of the Now Go Create Summer School! This week, host Claire Bridges invites you to try a powerful tool inspired by author Elizabeth Gilbert: the Creative CAT Scan. No medical equipment needed just five to ten minutes (and maybe a notebook) to look beneath the surface of your creative life.Instead of our usual full-length episodes, Claire is dropping bite-sized audio notes all summer, each packed with a practical prompt or tool to help you nurture your imagination, with an optional worksheet delivered via email if you’ve signed up. Think of this mini-series as a creative check-up for your ideas, habits, and hidden talents.Highlights:Claire introduces the “Creative CAT Scan”, a four-layer deep dive into your creative life:Layer 1: Surface creativity – projects and habits you see every dayLayer 2: Creative patterns – when, where, and how you work bestLayer 3: Creative blocks and beliefs – the stories you tell yourself (like “I’m not a writer” or “My ideas aren’t good enough”)Layer 4: Creative potential – the sparks you’ve ignored and the creative risks you’ve been avoidingClaire encourages pausing this summer to get curious (not perfect!) about your creative strengths and stumbling blocks. Your Creative Challenge:Ready for your challenge? Carve out a short window this week to take your own Creative CAT Scan. Summer is the perfect time to explore, reset, and reconnect with what truly sparks your imagination.Sign up for the weekly email nudges and workbook https://mailchi.mp/nowgocreate.co.uk/creative-nudgeBonus: For a deeper dive into your creative psychology, check out episode 17, “What’s Your Creative Type?” featuring Carolyn Gregoire.A reminder of what is inside the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week, get a simple creative tool or tip from ClaireA partner podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short, snappy WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. Interested? Sign up at www.nowgocreate.co.uk. The first email drops July 16th, and you can join any time for the full six-week journey.About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: a...
Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School.Our routines change over summer. Whether you’re juggling kids on school holidays, diving into new client projects, or longing for some downtime, this time of year can throw your creative rhythm off. What if you could recharge your creative batteries with just a few fun, manageable nudges each week? That’s exactly what Claire designed this summer school for.Claire’s day job is all about helping individuals and teams upskill and spark creativity and she’s brought the best of her tools, prompts, and frameworks into a flexible six-week program. Plus, you can apply them whether you’re solo, with a buddy, or leading a team.Highlights:Claire reveals her formula for creative growth: small, consistent nudges that fit into real, busy livesWays to use the nudges solo or as a team try “buddying up” or dedicating 10–15 minutes in team meetings to try out each week’s promptWhy a real-world challenge (a tricky project, a blank page, or a new brief) is the best place to apply a new tool or frameworkAccess a Creative Spark Guide PDF and bonus facilitator tips to help you share the nudges with your team or organisationEverything is designed to be light-touch, fun, and genuinely practical, perfect for summer’s unique rhythm. Ready to join? Here’s what is inside the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week from the 16th July, get a creative tool or nudge from ClaireA recommended podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? Sign up here https://mailchi.mp/nowgocreate.co.uk/creative-nudge The first email drops July 16th, and you can join any time for the full six-week journey.If you already subscribe to my newsletter then you'll get the emails! About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire: claire@nowgocreate.co.ukConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: a...
Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions International Festival of Creativity. We want to figure out how the work got made!From destigmatising herpes in New Zealand to revolutionising Indian Rail ticket sales, making insurance matter, and some classic Burger King mischief.Together, Claire and Arif break down how creative thinking thrives when you flip assumptions, lean into cultural truths, and use constraints as springboards rather than blockers. If you want some insight into the award-winning creative minds behind the campaigns and practical inspiration for your own work this episode is for you.Highlights:Claire and Arif break down creative case studies from this year’s Cannes Lions Festival of CreativityThe New Zealand Herpes Foundation campaign succeeded by combining humour, national pride, and destigmatisation, using Kiwi sporting icons The power of “thinking the opposite” is highlighted as a creative tool, ask what the wrong approach is, then flip it for a fresh perspectiveBurger King’s ‘Burger to King’ campaign cleverly used gaming and cheeky humour, reinforcing the brand’s underdog, community-driven persona. Consistent brand identity mixed with fresh execution - is a key factor in long-term creativity that balances “new and old at the same time.” The Indian Railways ‘Lucky Yatra’ campaign transformed train tickets into lottery tickets, leveraging cultural insights and changing public perception effortlessly Creative problem solving often means reframing the product or looking at challenges through a new lens, as demonstrated by AXA InsuranceGenuine innovation often comes from becoming “professionally nosy”Simple creative ideas can have a huge impact, but getting there requires space to think, marinate, and push past the obvious answers‘Own the Dream’ by Rocket, a unifying Super Bowl film, shows the emotional power of music and collective experienceBuilding creativity is like exercising a muscle: immerse yourself in great work, get curious, challenge assumptions, and constantly evaluate ideas Award-winning creativity often means flipping the brief, rooting ideas in strong cultural or human insight, and executing with authenticity and craft.Would you like Claire & Arif to review creative campaigns with your team, or run a bespoke creativity session? Get in touch: claire@nowgocreate.co.ukDo you have a creative challenge or dilemma for a future episode? Email claire@nowgocreate.co.uk or join our weekly email for free creativity resources and worksheets at nowgocreate.co.ukAbout Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership &
What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the word ‘strategy’ makes you think of war generals, chess masters, or just gives you imposter syndrome, let this episode be your practical, jargon-busting guide. No matter your creative discipline, you’ll walk away with practical tools for critical thinking, working smarter, and showing your unique value in any room. Highlights:Why strategy shouldn’t be left to the C-suite and why anyone can be strategic How to actually define a strategy The difference between a fact and a true *revelatory insight (and how to spot the “aha!” moment) Real-world examples including the Snickers “You’re Not You When You’re Hungry” and PlayStation’s “Greatness Awaits” Why there’s rarely a single right answer in strategy and how to build your creative confidence regardless The importance of frameworks and how to use AI think of ChatGPT as a “sparring buddy” for rapid idea generation The crucial (and often overlooked) role of office politics and soft skills in making your ideas land How to present your strategic thinking, not just your process, for maximum impact Myths about strategy that need debunking including why a great insight is more emotional than rational Confidence, imposter syndrome, and the real skills every modern strategist needs to thrive Do you have a creative dilemma for Claire? Send your questions, challenges or strategy dilemmas for future episodes to claire@nowgocreate.co.ukAbout Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Julian Cole:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of...
Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring rock musician turned IBM exec, and now author of the new book Improvising Careers: Succeed at Jobs That Don’t Exist Yet.Christopher’s optimism is infectious. He shares personal stories from his nine wildly different careers (band on the road, TV jingle writer and IBM strategy role) and how curiosity, creativity and a love of technology powered every transition. More importantly, he explains why, in a world where the majority of jobs haven’t been invented yet, reinvention will become a normal part of people’s working life.Highlights:Why the norm will be to have 8-10 jobs before you hit 40 and why that’s a good thing The “future career toolkit” you can use right nowHow to flex your creativity muscle (even if you don’t think you’re “creative”) and upskill for the unknown What a nanopharmacist, lunar tour guide, or AI ethics consultant might do... and why jobs like “AI trainer” are popping up daily How Christopher went from playing bass on stage with Chuck Berry to shaping IBM’s corporate strategy Practical tips for students, career-changers, and anyone thinking: “What should I be learning next?” Why it’s completely normal to feel unsettled and why the trick is to “chase the maelstrom,” not run from it The importance of frameworks and tiny habits when reinventing yourselfWhat to do when the world feels nonlinear, ambiguous, or intimidatingly fast and where creative thinking fits inChristopher and Claire also road-test his toolkit live, uncovering how your favourite movies, comedy shows, and even game shows can spark clues to your next career move. No matter where you are on your work journey, from Gen Z students to seasoned professionals this episode will help you become intrigued and excited about the future of work.Let Claire become your creative agony aunt, please share a creative dilemma or challenge you’d like her to tackle on the show. Please email claire@nowgocreate.co.uk to share your ideas and dilemmas.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: a...
What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, especially on social media.Stuck in that all-too-familiar gap between your vision and your audience’s attention? You’re not alone. Claire steps into “creative agony aunt” mode to help Nicky (and anyone facing the dreaded sound of crickets after a big launch) reframe the problem and unlock fresh creative tactics using one of her go-to creativity tools - SCAMPER.Highlights:Learn why “Wouldn’t it be amazing if...?” is the only question you need when you’re feeling stuck How to balance emotional and rational messaging A breakdown of the SCAMPER framework - seven prompts to generate bold new content and collaboration ideas Practical content tips: From shoe “horror stories” and gripping before/after reels to finding clever partners and reframing your Insta strategy Why sometimes “too perfect” can work against you on social, and what messier, realer posts can do for your brand The importance of playing, experimenting, and showing both the disaster (crushed shoes!) and the solution Easy collab ideas: partnering with wedding planners, flight attendants, influencers, and more to boost your reach How to pitch your product for gifting, bridal parties, or as that next suitcase must-have Why every creative faces the “gap” between effort and traction and why it’s totally normal and fixable.In this episode, you’ll find lots of actionable advice on getting unstuck and bringing more play and results into your creative work and campaigns.You can also listen to Episode 7 of the podcast to learn more about the creative tool SCAMPER. Got a dilemma you’d like Claire’s help with? Just email her claire@nowgocreate.co.uk to feature in an upcoming episode.Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email claire@nowgocreate.co.uk.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website:...
How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas.It's award show season, and competition for gongs is fierce. I’m joined by my fellow judges for the Creative Moment Awards by top-of-their-game creative directors Kim Allain (Golin), Greg Double (Burson), strategist Gemma Moroney (SHOOK), and the king of creative excellence, Arif Haq. Together we pull apart what “good” actually means, and how you can bring real objectivity and confidence to your feedback, judging, or sign-off.You’ll hear about three powerful frameworks I’ve honed through years of practice and study, which can help you move from gut feel and fuzziness to clear, actionable creative decisions. If you’ve ever agonised in a judging room or struggled to explain what you think about a creative concept, this is the episode I wish I’d had when I started out.Highlights:Why creative evaluation is so tricky: where instinct meets process, personal taste clashes with objectivity, and why that tension is essential How Heineken’s Creative Ladder gives you a “dictionary” of creativity, and a shared language to discuss what’s great, bland, or legendary in your ideas Testing for authenticity: Kim Allain on digging below the case study to see if an idea really had impact and relevance IDEO’s Lifeline Cards: Seven lenses (Heart, Beauty, Brains, Bravery, Magic, Mastery, Destiny) that unlock richer creative conversations and better feedback The effectiveness lens: James Hurman’s ladder for measuring results from behaviour change to brand fame Field wisdom: When “good” is a feeling in your gut, and when it’s time to step back and question what’s driving your opinions The practical side: Frameworks, worksheets, and questions you can use to level up your creative conversations, pitch, or awards judging How to fight for someone else’s idea and why strong critical thinking means challenging your own biases, too.Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email claire@nowgocreate.co.uk.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast here http://eepurl.com/dtrWZfConnect with Claire:Website: https://nowgocreate.co.uk/Instagram:
When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but changed the sport forever.Claire breaks down how to spot the unspoken rules, question industry norms, and turn constraints into creative catalysts. Through stories from brands like Brahma, Netflix, KFC, Patagonia, Burger King, and Kim Kardashian’s SKIMS, Claire shows how challenging constraints and taboos can fuel ideas and inspire campaigns. Have a listen, we dare you!Highlights:The maverick mindset: Why breaking the rules (strategically) is a route for creativityTurning “we can’t” into “we can if” - the genius of creative constraintsBrazilian beer brand Brahma’s workaround: leveraging footballers’ hair to sidestep legal restrictionsNetflix’s “no rules rules”: radical candour Addressing the elephant in the room for business breakthroughsControversy as a strategy: SKIMS, Paddy Power & triggers to tryPick a fight: lessons from Burger King, Subway for challenger brands everywherePractical exercises to help you flip conventions next time you brainstorm.Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email claire@nowgocreate.co.uk.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Sign up for our weekly email for free podcast worksheets and to hear about new courses, events and all things creative. Receive 21 free creativity hacks as a thank you. http://eepurl.com/dtrWZfConnect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.uk
He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of Frank, the PR agency known for creating ideas that are impossible to ignore, that spark conversations, headlines, and sometimes even end up being debated in parliament. In this episode, Graham joins me to talk about twenty five years at the helm of Frank, what it takes to stay creatively sharp in a risk averse world, and why he thinks that charging for ideas and not time is the future of the agency model. We get into the stories behind some of Frank's most infamous campaigns and he shares why his creative mantra is to be a dick, a tribute to high jump icon Dick Fosbury, and a reminder to us all to flip the brief, break the rules, and do things differently. Highlights:25 years of Frank: from startup to building one of the UK’s most talked-about agenciesWhat 'talkability' really means and why it's more relevant than everThe stories behind iconic campaigns like Weetabix & Beans – the tweet that broke the internetWhy Graham’s creative mantra is “Be a Dick” – a tribute to high-jump legend Dick Fosbury What it really takes to lead a creative culture and how Frank reignited theirs after losing momentumMeet Graham GoodkindGraham is the Founder and Chairman of leading consumer public relations agency Frank PR. Winning just about every industry award there is, GG as he is more commonly referred to, has been behind many of the most famous, creative and engaging campaigns and stunts in the business and is the person responsible for introducing the word Talkability to the PR lexicon. He set up Frank PR in September 2000 (and trademarked Talkability®) having cut his teeth at the 'absolutely fabulous' agency Lynne Franks PR, where he worked his way up from a work experience placement to MD. In 2007, he sold Frank to Photon, a publicly-listed Australian marketing services company, subsequently renamed Enero Group. At the start of 2021, Graham orchestrated an MBO (management buy out) and the agency became fully independent once again. In July 2024, Graham completed another deal to sell this shareholding to the employees of the business via the creation of an Employee Ownership Trust (EOT). GG is also a 'Dutch Uncle', a term he coined for a new type of business and growth consultant and NED. He works with a variety of consultancies specialising in experiential, digital and cultural marketing and he is often brought in as an advisor to consult on various M&A deals in the media space given his own experiences.He is a proud father of twins (Dexter and Summer), an OK husband of 26 years (to Lisa), a decent golfer (he represented TeamGB at the Maccabiah Games in 2022) and a massive Arsenal fan. About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic...
Arianna Huffington once called it “the obnoxious roommate in your head.” Yep – we’re talking about the inner critic. That voice that pipes up with doubt, judgment, and unhelpful commentary, just when you’re trying to do something creative, brave, or important.In this episode, Claire chats with hypnotherapist James Mallinson – who also happens to be Mr. Now Go Create – to explore what negative self-talk really is, why it shows up, and how to deal with it. With up to 55,000 thoughts a day bouncing around in our heads, it’s no wonder some of them get a bit loud and unhelpful. But if left unchecked, they can seriously sabotage our confidence, creativity, and resilience.Claire and James dig into the psychology behind that inner voice, the link between our thoughts and our performance, and how to shift from a critical inner monologue to something more supportive – like an inner coach. James shares practical techniques based on years of experience helping everyone from CEOs to Olympians, along with insights from his work in hypnotherapy and as founder of the AI mental health tool, Mallo.ai.You’ll learn why emotional prep matters just as much as practical prep, and how to quieten that tracksuit-wearing critic in your head when it threatens to derail your best efforts.What we cover in this episode:Why your inner critic is such a creativity killerHow negative self-talk holds you back – and what to do about itThe first step to change: becoming aware of your inner dialogueA simple but powerful exercise to create your own inner coachThe underrated importance of emotional preparationWhy remembering positive feedback can be a game-changer on hard daysMeet James MallinsonAfter two transformational hypnotherapy sessions in 2006, James switched careers and trained to become a clinical hypnotherapist. Since 2008, he’s clocked over 800 hours of training and has worked with thousands of people – from business leaders to musicians and athletes – to overcome personal challenges and unlock their potential.Before retraining, James had a multi award-winning media career at the BBC and as Publishing Director at FHM. That background gives him a unique insight into the high-pressure world of creative work – and how to stay mentally fit within it. He’s also the founder of Mallo.ai, the world’s first AI hypnotherapist.Connect with James:Website: www.fixmymind.co.ukProven Clinical Therapy powered by AI: mallo.ai Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email claire@nowgocreate.co.uk.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in
How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own self-awareness). Joined by Carolyn Gregoire, co-author of Wired to Create and the mind behind Adobe’s wildly popular Creative Types assessment we delve into the science, psychology, and paradoxes that make creativity such an enduring mystery.Discover how a playful, 15-question test can unlock surprising insights about your creative strengths, quirks, and blind spots. Carolyn shares the story behind developing the Creative Types framework, reveals why creativity resists easy labels, and unpacks the latest updates exploring the future of human innovation including our ever-evolving relationship with AI!Here are the highlights:What is creativity, and where does it come from?Meet Carolyn Gregoire: Author, psychology writer, and creator of the Adobe Creative Types test (taken over 15 million times!)The Adobe Creative Types Assessment and how it helps you and your team understand creative preferencesThe 8 Creative Types: Artist, Dreamer, Maker, Producer, Visionary, Innovator, Adventurer, ThinkerThe science and psychology behind the assessmentUsing creative types in your team to identify strengths, blind spots, and improve collaborationThe updated creative types “Shape the Future” testThe importance of self-awareness and embracing your creative complexity, including strengths and shadows.About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Carolyn: Carolyn Gregoire is a writer, editor and creative consultant whose work explores the inner lives of humans. She writes and speaks widely on the psychology of creative people and creative processes, and is the co-author of Wired to Create: Unravelling the Mysteries of the Creative Mind and creator of the CREATIVE TYPES personality test, which has been taken by over 15 million people worldwide. As a ‘book doula’ she has supported dozens of emerging authors in bringing their ideas to life. Connect with Carolyn:Website:
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