Shopify1Percent - The Best Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins. Fear not. I read them so you didn't have to. On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027). We are cutting through the noise on: Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object? Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided). The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors without hacking the mainframe. Native A/B Testing (Rollouts): Why this is the "sleeper hit" of the entire update and why you should cancel your expensive testing app immediately. B2B Getting Sexy: ACH payments, Store Credit, and features that finally treat B2B buyers like adults. Plus, the Elephant in the Room: We discuss the one glaring omission that Shopify still hasn't launched (Hint: It rhymes with "Customer Data Platform"). Stop guessing which features matter. Listen to this episode, implement the 1% wins, and go back to enjoying your life. About the Guests: Gavin McKew: Managing Director at Shero Commerce Max Rolon: CTO at Domaine 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 9 The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It will mean identity. In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You will learn how to design membership experiences people are proud to join and how to create emotional loyalty that no competitor can touch. If you want your Shopify brand to matter in the future, start here.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 8 What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn't just automate revenue. It automates behavior. In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 7 The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar. In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with values shape purchase behavior in 2025. If you want your Shopify brand to cut through the noise instead of becoming part of it, this conversation shows you exactly how.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 6 The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, recognition, surprise, and belonging. In this episode, we uncover why emotional loyalty outperforms transactional rewards, how brands like Chewy and Starbucks turn small moments into lifelong fans, and how Shopify businesses can build real advocacy without bribing customers. If you want customers who choose you proudly, not reluctantly, this is the episode to hear.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 5 Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear. In this episode, we unpack why marketing must evolve, how member marketing delivers the highest ROI, and how engineered exclusivity and referrals can transform your Shopify business. If you want a smarter and more resilient way to scale, this conversation will change your thinking. 🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 4 The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology. Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue. In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If you want subscribers who stay for years, not months, this episode gives you the playbook.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 3 What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place? Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable. Acquisition is retention. In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships. If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 2 What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create? Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are proud to join. If you want customers who stay because it feels like who they are, not because you gave them 10 percent off, this episode will show you the path. 🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Modern Buyer Brain: Chapter 1 What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place? Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want. In this episode, I break down why real loyalty starts at the moment of excitement after checkout, how to rethink retention at the acquisition level, and what it looks like to build a membership people proudly belong to. If you want your Shopify business to stop reacting and start compounding, this is the episode to listen to.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/   🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed.  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever. Key Take-aways Why most Shopify brands accidentally train their customers to leave. The psychological reason loyalty is no longer about points or discounts. How onboarding shapes retention before the first order even ships. Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity. How sunk cost fallacy creates irrational loyalty and how to ethically engineer it. Why membership ecosystems are the future of Shopify growth. The subscription death curve and the only way to escape it. Why referral-driven growth is the survival strategy for the next generation of Shopify brands. How to layer value so customers stay because it feels like who they are, not because of a coupon. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus Amazon Prime (membership breakdown): https://www.mckinsey.com Accenture Consumer Values Report: https://www.accenture.com Havas Meaningful Brands Study: https://meaningful-brands.com Peloton Membership Info: https://www.onepeloton.com Starbucks Rewards Program: https://www.starbucks.ca/rewards Chewy Customer Care Stories: https://www.chewy.com

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16 POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years. Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional. SPECIAL WEBINAR Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.  REGISTER HERE: https://bit.ly/stop-the-leak-dec-16 Key Take-aways The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business. Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow. Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder. The best Shopify brands treat cancellation as a retention engine, not a customer exit. Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system. AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself. Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues. The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast. Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons. You cannot fix churn if you are acquiring the wrong customer in the first place.   🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show ProsperStack: https://prosperstack.com Tony Sternberg on LinkedIn: https://www.linkedin.com/in/tonysternberg/ ProsperStack Blog on the Peak End Rule: https://prosperstack.com/blog Bold Subscriptions for Shopify: https://boldcommerce.com/shopify/subscriptions Bold Commerce Apps: https://www.boldcommerce.com/shopify Webinar Registration. Stop the Cancel: https://boldcommerce.com/shopify/churn-prevention Patrick Campbell and ProfitWell: https://www.profitwell.com SEMrush: https://www.semrush.com Charity Water: https://www.charitywater.org SPECIAL WEBINAR:  Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.  REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth. Key Take-aways Why gut-driven Shopify decisions are silently destroying your conversion rate How A/B testing can realistically increase your revenue by 20 to 50 percent The easiest things to test that almost always boost performance How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic Why segmentation matters when paid acquisition is getting more expensive every quarter How Shogun’s AI Section Builder can create custom sections in seconds When to test, when to personalize, and when to step away and rethink the funnel entirely How to avoid “vanity metrics” and actually test for revenue Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Shogun Homepage https://getshogun.com Shogun A/B Testing App https://apps.shopify.com/shogun-ab-testing Shogun Personalization App https://apps.shopify.com/shogun-personalization Shogun Page Builder https://apps.shopify.com/shogun Shogun AI Section Builder (launching soon) https://getshogun.com VideoWise https://www.videowise.com Super Affiliate https://superaffiliates.com Shopify https://www.shopify.com Bold Commerce Apps https://www.boldcommerce.com/shopify Phill Moorman on LinkedIn https://www.linkedin.com/in/phillip-moorman-growth-marketing/

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip. Key Take-aways Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test). How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out. Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results. Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences. Simple UX tweaks (like ditching your cart page) that boost conversion instantly. How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite. The mindset shift from “merchant” to “brand,” and why the words you use internally shape your customer experience externally. Why subscriptions are no longer enough, and what “predictive reorder” programs mean for the future of Shopify retention. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Mac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/ Domaine (Shopify Agency): https://www.meetdomaine.com Domaine Studio (for SMB brands): https://www.meetdomaine.com/studio Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify Shopify Plus Partner Info: https://www.shopify.com/plus Klaviyo Personalization API: https://www.klaviyo.com UserTesting (A/B testing tool): https://www.usertesting.com Reactive (Mobile App for Shopify Brands): https://www.reactiv.ai/ Fellow Coffee Products (example brand): https://www.grammarly.com

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel. Key Take-aways Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands. You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse. Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store. Authenticity beats polish. Customers buy from people, not production value. Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off. Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers. If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Videowise (Shoppable Video & Live Shopping): https://www.videowise.com Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Klaviyo Email Marketing: https://www.boldcommerce.com/shopify Special Offer for Shopify1Percent Listeners: Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you. Key Take-aways: 🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get. 🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy. 📈 Using customer language can increase conversions by up to 47%. 🗣️ Harvest real customer words from reviews, support tickets, and social comments. 🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes. 💡 Write copy like your best customer just explained your product to a friend—that’s the real secret. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner. Key Take-aways Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle Deaverage your data by cohort, product, and channel to find the actual profit drivers Align ads to landing pages and product detail pages so the promise matches the page Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey Stack trust on every step, from ad to checkout, with proof, policies, and plain language Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend Make international your easiest win, copy what already works and localize only what matters Speak in the customer’s words, use FAQs and objections to write copy that converts Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify: https://www.shopify.com Shopify Markets: https://www.shopify.com/markets  Meta Ads Manager: https://business.facebook.com/adsmanager Walmart Marketplace: https://marketplace.walmart.com Bold Commerce Apps: https://www.boldcommerce.com/shopify

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable Key Take-aways What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies The 6 metafields to add now so LLMs can index your products with confidence Why one unusual but high-signal spec can win tie-breakers and conversions How to prep for ACP so agents can complete purchases with fewer clicks Pricing, bundles, and VIP logic that an AI agent can evaluate instantly Post-purchase identity capture so agent-led checkouts still grow your LTV A 90-day roadmap to ship the above without boiling the ocean 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce OpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/ Agentic Commerce Protocol overview: https://developers.openai.com/commerce/ Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocol Shero Commerce: https://sherocommerce.com/ Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/ How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/  Shopify Plus info: https://www.shopify.com/plus Bold Commerce apps for Shopify: https://www.boldcommerce.com/shopify

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch. But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever. KEY TAKE-AWAYS Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers. Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage. Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers. Customers keep their data on their own device, creating privacy, trust, and speed. Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow. This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold RESOURCES:  Node Connect: https://www.nodeconnects.com Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify  

Pretty vs Profitable. What makes the highest converting Shopify website? Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret. Key Take-aways Why “pretty” is the enemy of “profitable” when it comes to Shopify websites How small, 1% refinements can outperform a full redesign Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site The power of mining your customer reviews to discover language that actually sells Why Shopify collections pages are SEO gold and often outperform product pages How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!) 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/ Weberous Agency: https://a.co/d/ecZ470g  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps: https://www.boldcommerce.com/shopify