I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner.

Key Take-aways

• 
  

  Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle

  
  


• 
  

  Deaverage your data by cohort, product, and channel to find the actual profit drivers

  
  


• 
  

  Align ads to landing pages and product detail pages so the promise matches the page

  
  


• 
  

  Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey

  
  


• 
  

  Stack trust on every step, from ad to checkout, with proof, policies, and plain language

  
  


• 
  

  Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend

  
  


• 
  

  Make international your easiest win, copy what already works and localize only what matters

  
  


• 
  

  Speak in the customer’s words, use FAQs and objections to write copy that converts

  
  


• 
  

  Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision

  
  


• 
  

  Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel

  
  

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Shopify: https://www.shopify.com

Shopify Markets: https://www.shopify.com/markets 

Meta Ads Manager: https://business.facebook.com/adsmanager

Walmart Marketplace: https://marketplace.walmart.com

Bold Commerce Apps: https://www.boldcommerce.com/shopify