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The Linkedin Famous Podcast
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The Linkedin Famous Podcast

Author: Brad Zomick

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The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.

In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:

  • Their LinkedIn success stories, challenges, and turning points.
  • The strategies and tactics they used to build their personal brands.
  • Actionable advice that founders, B2B sales pros, and marketers can use today.

Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.

Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.

30 Episodes
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Tim Davidson didn’t become LinkedIn famous by playing it safe. He became unforgettable by leaning into his quirks: slicing fruit on video, wearing loud shirts, and lugging cardboard signs to B2B events. What started as scrappy experiments turned into a personal brand moat that now fuels his consultancy, B2B Riz. It wasn’t overnight success. Tim failed three times at LinkedIn before finding traction in 2021 by going all-in on consistency. From there, he began borrowing ideas from TikTok and In...
Hootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”. That mindset shift, paired with a ruthlessly consistent 20-to-30-minute daily routine of posting and high-value commenting—even from taxis between meetings—keeps her visible without swallowing her calendar....
Picture a CEO who treats LinkedIn less like a résumé warehouse and more like a personal blog feed—every post a mini-broadcast engineered from fresh customer data, punchy storytelling, and a dash of AI. That’s Peter Caputa IV. Armed with his marketing team and a “PeteGPT” content engine that mines interviews and survey insights, he shows up in the feed almost daily, rewrites most of the drafts himself to keep the voice human, and watches the metrics roll in: 330-plus posts, 3 million impressio...
Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods. They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spen...
Adam Robinson didn’t just build a business—he built an audience that became a business advantage. As the founder of Retention.com and R!B2B, Adam used LinkedIn to carve out a unique voice in the crowded martech space. No content calendar. No ghostwriters. Just bold, polarizing posts and relentless consistency. In this episode, he joins Brad to break down how he grew demand from scratch using nothing but a founder-led content strategy. Whether you're a founder looking to stand out, or a marke...
What happens when a burned-out marketer starts posting on LinkedIn just to heal—and accidentally builds a thriving business, a bold personal brand, and a cult-following in B2B SaaS? In this episode, Brad sits down with Tas Bober, founder of Scroll Lab and co-host of the Notorious B2B podcast, to unpack how she went from “sporadic poster” to one of the most recognizable (and hilarious) voices on the feed. Tas opens up about her career pivots, her experiments in edutainment, and why you don’t n...
Neal Goyal didn’t have a LinkedIn strategy. He had a quota and a deadline, and an intuition that content could work better than cold outreach. What started as a personal experiment quickly turned into a top-of-funnel engine that helped him scale Tapcart’s pipeline, close enterprise deals, and become one of the most trusted voices in e-commerce. In this episode, Neal unpacks the mindset, tactics, and daily discipline behind founder-led selling and rep-led content. He shares how commenting beca...
Liam Darmody didn’t start out as a marketer or salesperson. He worked behind the scenes in operations, but built a LinkedIn presence so human, so consistent, and so real, that it changed his entire career. From writing posts during paternity leave to becoming one of the platform’s most trusted personal branding voices, Liam’s story is proof that showing up as yourself—daily—actually works. In this episode, Liam joins Brad to unpack what it really takes to build a sustainable presence on Linke...
Brianna Doe didn’t grow on LinkedIn by teaching marketing tips or showing off her agency wins. She went viral on her very first post by doing something most people avoid—being honest. Since then, she’s built a multi-million dollar agency, 100+ client roster, and powerful personal brand without ever chasing likes or bending to the algorithm. In this episode, Brianna joins Brad to unpack how vulnerability, consistency (on her own terms), and showing up as herself led to speaking gigs, client re...
Gaetano DiNardi didn’t go all in on LinkedIn with a 7-day posting strategy, a ghostwriter, or growth hacks. He took the opposite approach—posting twice a week, saying exactly what he thinks, and letting his track record speak louder than any thread formula ever could. From scaling Sales Hacker and Nextiva to building a high-leverage consulting business off referrals alone, Gaetano has quietly grown one of the most respected voices in B2B marketing. He’s built a powerful network, driven client...
Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—just honest content, a clear point of view, and relentless consistency. If you’re a founder, marketer, or exec looking to build long-term credibility...
Ryan O’Hara doesn’t sound like anyone else on LinkedIn—and that’s the point. A former sales exec turned creator-founder, Ryan built his brand by doing what most people are too afraid to try: showing up as a full-blown character with jokes, skits, and saxophones. In this episode, Ryan joins Brad to talk about how he went from cringey outreach videos to viral growth, what creators get wrong about “value,” and why building a memorable presence isn’t about perfection—it’s about consistency, creat...
Mandy McEwen started her career blogging about roofing contractors and hacking SEO in a male-dominated industry. Today, she runs two thriving businesses—Mod Girl Marketing and Luminetics—and is one of LinkedIn’s go-to voices on personal branding, social selling, and scalable content strategy. In this episode, Mandy sits down with Brad to talk about what it really takes to grow on LinkedIn in 2025. From batching video in a Hawaii Airbnb to converting lurkers with voice notes and comments, Mand...
Nick Bennett didn’t start posting on LinkedIn to become an influencer—he started because his boss offered a spiff. Fast forward five years, and he’s built a highly engaged audience, landed a book deal in his DMs, and co-founded a 7-figure go-to-market advisory… all without ever using a content calendar. In this episode, Nick joins Brad Zomick to break down what it actually takes to build a LinkedIn presence that opens doors, drives revenue, and outlasts algorithm shifts. From posting with fat...
Alina Vandenberghe didn’t set out to build a LinkedIn presence. She was a technical founder, a product builder, and (in her own words) “the geek with no friends.” But today, she’s one of the most recognizable and unfiltered founder voices on the platform—and her content has helped grow Chili Piper into a category-defining company. In this episode, Alina joins host Brad Zomick to unpack the emotional, messy, and surprisingly strategic reality of building a personal brand on LinkedIn. From post...
Alex Boyd is not just a LinkedIn power user—he's building tools to support the modern creator economy on the platform. In this episode, Alex joins Brad Zomick to unpack how he transitioned from sales to running an SEO agency to launching Aware, a tool that helps creators and brands scale their engagement by solving the broken comment experience on LinkedIn. Alex doesn’t hold back. He shares unfiltered insights on why commenting outperforms posting, how to rebrand yourself in public, and the r...
In just over a year, Becca Chambers exploded from 4,000 to 60,000+ followers and became one of the most engaging creators on LinkedIn—with a viral post that pulled in over 17 million impressions in a single week. But her rise wasn’t just about luck or timing—it was about saying the things others wouldn’t, showing up vulnerably, and turning her neurodivergence into a creative asset. In this episode, Becca opens up about what it really takes to grow fast on LinkedIn, how ADHD impacts her proces...
Jared Robin, founder of RevGenius, turned LinkedIn into a launchpad for building a 50,000-member sales community and a seven-figure business. In this episode, Jared shares how he leveraged LinkedIn to create a thriving community, the real power of audience-building, and why traditional marketing is being replaced by community-led growth. He also gets candid about the personal challenges behind his success—including financial struggles, mental resilience, and the role of meditation in his jour...
Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn content, why traditional B2B marketing is broken, and how humor can be a powerful engagement tool. Whether you're a marketer, founder, or LinkedIn creator, Heike’s insights will help you rethink you...
Chris Walker didn’t set out to become a LinkedIn power player—he set out to solve big go-to-market challenges. But along the way, he built one of the most influential founder brands on the platform, fuelling the growth of Refine Labs and now his latest venture, Passetto. In this episode, Chris breaks down his LinkedIn playbook, from writing daily and transitioning to video to using social media as a long-term business growth engine. If you’re a founder, executive, or marketer looking to build...
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