Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn content, why traditional B2B marketing is broken, and how humor can be a powerful engagement tool. Whether you're a marketer, founder, or LinkedIn creator, Heike’s insights will help you rethink your approach to personal branding.

What You’ll Learn in This Episode:

• How Heike went from maternity leave to LinkedIn stardom in under a year
• Why humor and storytelling outperform traditional corporate content
• The step-by-step process behind Heike’s viral “LinkToks”
• The reality of video vs. text post performance on LinkedIn
• A simple framework for structuring high-performing LinkedIn videos
• The role of personal branding in career growth and opportunities
• Why most B2B content fails (and how to fix it)
• Heike’s best advice for getting started on LinkedIn today

Memorable Quotes:

• “Marketers love to dunk on marketing, and I’m just here to give them the content they need to feel seen.”
• “LinkedIn is basically corporate open mic night—some people are crushing it, and some are bombing spectacularly.” 
• “If your B2B content sounds like it was written by a sentient press release, no one is reading it.” 
• “The secret to LinkedIn success? Just post like you’re texting your work bestie about the dumbest thing you saw in marketing this week.”
• “I’m not selling software, I’m selling a shared sense of exhaustion.”

Tactical Takeaways You Can Apply Today:

• Start posting, even if it’s imperfect—perfectionism kills momentum.
• Use storytelling and humor to create content that feels human.
• Keep videos short, structured, and engaging—grab attention in the first few seconds.
• Don’t expect instant results—video on LinkedIn takes time to gain traction.
• Engage with your audience in the comments—it’s where the real magic happens.
• Treat LinkedIn like a conversation, not a corporate announcement board.
• Keep iterating—your content will improve with time and feedback.

People, Tools, and Resources Mentioned:

• CapCut (video editing tool)
• Corporate Bro & Corporate Natalie (LinkedIn video creators)
• LinkedIn’s algorithm and content trends

Follow Heike Young:

• LinkedIn: https://www.linkedin.com/in/heikeyoung/

Stay Connected. 

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
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