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Welcome to Marketers Unleashed!
The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We’re here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success.
From dissecting daring campaigns to confronting the challenges keeping us awake at night, we’re unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently.
21 Episodes
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Episode Summary: What really happens when a high-powered marketer steps away for maternity leave—and then comes back? In this heartfelt and insightful episode of Marketers Unleashed, host Kathryn Strachan is joined by Katie Hayes, Head of Marketing at Ozone API, to talk about the often-unspoken realities of maternity leave, returning to work, and finding balance in the chaos of parenting and leadership. Katie opens up about her journey raising twin boys while steering a demanding career, and ...
What separates a good manager from a great leader? In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Mads Singers, a veteran business consultant and leadership coach, to explore what truly makes teams thrive. With years of experience managing global, remote, and in-person teams, Mads shares his hard-won insights on how to lead with clarity, trust, and strategy. You’ll hear his journey from the corporate world to entrepreneurship, and the leadership mindsets that hel...
What does it really take to stand out in today’s saturated marketing world? In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business. From leveraging YouTube to playing the algorithm game with geo-targeting, Craig ope...
Episode Summary: What’s really happening in the mind of your customer? In this eye-opening episode of Marketers Unleashed, host Kathryn Strachan welcomes Dr. Simon Moore, a leading chartered psychologist and behavioral science expert, for a deep dive into the real psychology behind buying decisions. Whether you market to businesses or consumers, understanding how people think is your edge. Simon reveals how three core brain systems—emotional, logical, and social—work together (and often again...
In this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path. Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlin...
Join Kathryn Strachan on Marketers Unleashed as she sits down with Rebecca Pay, expert CV writer and career coach, to explore the art and strategy behind creating an impactful CV. Learn how to build a personal brand that resonates with employers, leverage AI tools in your job search, and position yourself for career success. Rebecca breaks down critical topics like CV length, keyword optimization for ATS (Applicant Tracking Systems), the evolving role of cover letters, and maintaining a posit...
Join Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online. Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal bran...
Join Kathryn Strachan on Marketers Unleashed as she dives deep with David P. Jones, CMO of Corpora.ai and founder of Neurodiversity in Business. This episode unpacks the role of creativity and neurodiversity in marketing and how AI reshapes the industry. David shares his personal journey with ADHD, the importance of understanding individual strengths, and actionable strategies for businesses to support neurodiversity talent. Tune in for a thought-provoking discussion that challenges you to th...
In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Mark Evans to discuss his career journey and how he transitioned from being made redundant to a now successful portfolio career. Mark shares his experiences, including the emotional and practical challenges of redundancy, and offers insights on dealing with unexpected career changes. They delve into the concept of portfolio careers, or 'fruit salad' careers, and provide actionable advice for those considering this path...
In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Streisan Bevan to explore the critical role marketing plays in private equity investments. Streisan shares her journey from advertising and strategy at Facebook to becoming an independent operating partner in private equity. The discussion covers the typical profile of businesses backed by private equity, the importance of professionalizing marketing to enhance brand awareness, and the metrics investors scrutinize. Str...
Join us on Marketers Unleashed as host Kathryn Strachan speaks with Gihan Hyde, founder, and CEO of Communique, about integrating sustainability and ESG into marketing strategies. They discuss the importance of diversity in the sustainability conversation, changes in the ESG landscape, and overcoming barriers like resource constraints and finding skilled talent. Gihan shares insights on tackling supply chain engagement, the role of internal communications, and utilizing social media effective...
Join us on Marketers Unleashed as Kathryn Strachan and Rowan Fisk discuss the challenges faced by CMOs and senior marketers considering a career transition. Explore insights on the short tenure of CMOs, the importance of the right environment, and potential C-suite positions to transition into. Rowan shares actionable advice for job seekers, including networking, leveraging interim positions, and creative strategies to stand out in a crowded job market. Tune in for valuable tips on making tho...
In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Benjamin Mills, a seasoned CFO, to explore how CMOs and CFOs can work collaboratively to align marketing strategies with overall business goals. Benjamin shares his extensive experience transitioning from public accounting to internal CFO roles, highlighting the unique challenges and perspectives in leading financial operations. He discusses day-to-day CFO responsibilities, effective marketing budget management, and ...
Join us as we dive deep into the agency world with Ian Harris, founder of Agency Hackers. Discover how community and relationships play a crucial role in navigating challenging periods and why fostering healthy mental habits is essential in a high-pressure environment. Ian shares the significance of their events, and how they help agency leaders balance stress and burnout with laughter and connection. This episode is packed with insights on growing an agency, maintaining mental health, and th...
In this episode of Marketers Unleashed, host Kathryn Strachan interviews Elizabeth Lumley, a seasoned journalist specializing in FinTech. Liz shares her journey from starting in 1994 to becoming a thought leader in the industry. The discussion delves into the challenges of writing about complex financial topics, the importance of niching down, and the value of failure in fostering innovation. Elizabeth also offers personal insights into maintaining creativity, mental health, and work-life bal...
In this episode of Marketers Unleashed, host Kathryn Strachan interviews Rowan Fisk, a partner at executive search firm 3Search, who shares his detailed observations and advice on the job market. The discussion covers the 2024 job landscape, the impact of market swings, effective strategies for job searching, and the importance of networking and personal branding. Rowan also provides insights into how recruiters work, the value of staying in touch with your network, and tips on making a lasti...
Join us on Marketers Unleashed as we sit down with Elle, the CEO of Power Station Studios, to explore the importance of authenticity and vulnerability in the digital age. In this episode, Elle shares her personal journey of overcoming redundancy, going viral with a 'hire me in crayon' post on LinkedIn, and the emotional challenges that come with putting yourself out there online. Key topics include navigating negative feedback, setting personal boundaries, overcoming gender biases in senior l...
Join us on this episode of Marketers Unleashed as host Catherine Strachan delves into the world of corporate and startup marketing with Andy Lambert. Andy, co-founder of ContentCal and now part of Adobe's team, shares his unique career trajectory, insights into the challenges of transitioning from startup to corporate life, and the importance of personality-led growth. Key topics include the differences in input-output dynamics between startups and large corporations, the importance of commun...
Join us on Marketers Unleashed as we delve into the intricacies of thought leadership with Peter Winick, founder and CEO of Thought Leadership Leverage. In this episode, Peter shares his journey and insights on developing and monetizing thought leadership. Key topics include creating a robust thought leadership strategy, understanding your target audience, the importance of qualitative engagement over vanity metrics, and the multifaceted value of publishing a book. Discover actionable tips on...
Join us as we go behind the scenes into Visa’s acquisition of CurrrencyCloud with marketing leader Elena Hussan, Global Head of Integrated Marketing at Visa Direct. Elena shares her journey offering valuable strategies for maintaining transparency, building trust, and keeping teams motivated in uncertain times. Social Media Links: Kathryn Strachan - linkedin.com/in/kathryn-strachan Elena Hassan - linkedin.com/in/elena-hassan-4345592b
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