Behind the Scenes of Scaling Success
Description
In this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path.
Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlines the full book journey—from idea development to marketing—and shares how to position your book as a powerful business asset.
Key Takeaways:
- Understanding the three main publishing models
- How hybrid publishing empowers authors
- Steps to go from manuscript to market-ready book
- Using your book to boost business visibility and credibility
- Keeping your book relevant post-launch
Perfect for: Entrepreneurs, coaches, consultants, and professionals seeking to build authority and grow their brand through publishing.
Resources & Mentions:
- Host: Kathryn Strachan
- Kathryn Strachan's Book: Click Here
- Guest: Karen Strauss
- Hybrid Global Publishing: Click Here
United States
