She Goes Beyond

Starting a business is hard.Starting a business in the hunting industry? Even harder.Starting a camouflage company as two women in a male-dominated space? We call that grit.Today I’m sitting down with Lori and Mary Caitlyn, the founders behind GreeneCo — a brand built by female hunters, for female hunters, with a focus on gear that actually fits us in and out of the woods.We talk about how the idea for GreeneCo was born, the scrappy early days of launching a camo company, and what it really takes to balance full-time careers, building a business, and still finding time to chase turkeys in the woods.We also get into the stories behind the hunts, the mistakes that made them better hunters, and the gear they rely on when a longbeard finally comes strutting into range.If you love hunting, entrepreneurship, and hearing how women are carving out their own space in the outdoor industry — you’re going to love this conversation. Please welcome Lori and Mary Caitlyn!Connect with the girls:@greenco_officialConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 59: Today I'm joined by Nicole Elfmann and we're diving into her 2025 season- the hunts that shaped her, the mental battles she faced, and what she plans to do to take her 2026 season up a notch. We talk about patience, strategy, overcoming fears and the internal dialogue that happens when you know a shot opportunity is seconds away. We also get into gear- including why she chose to run a Dialed Archery sight on her Mathews Life RS, the pros and cons of adjustable sights versus fixed pins and how the right setup can change your confidence when it's time to execute the shot. We also touch on how more does not always equal better... sometimes you have to set the bow down and trust that you've put in the time and effort leading up to the big hunt. Please welcome, Nicole!!Connect with Nicole:@nicolesoutdoorlife@drawntoreleaseConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 58: The outdoor industry is changing and it's changing fast- social media has made dog training, hunting, and guiding look easier and more glamorous than ever before. But what people don't always see is the experience, ethics, and responsibility that should come with it .Today I'm joined by the owner of Wild Acre Kennels, a girl who has build her life around dogs, breeding, the outdoors and doing things the RIGHT way. We talk about everything from the truth behind viral dog training videos, to the dangers of unethical breeding, to the rise of inexperienced guides in the hunting industry. We also get into what it's really like being a woman navigating this space- the challenges ,the pressure, any why supporting other women in the outdoors matters more than ever. Please welcome, Raelynn!!Connect with Raelynn:@rskuz00www.wildacrekennels.comConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 57: Imagine the scent of pine in the air, a fire popping in the background, and a mug of hot coffee warming your hands while you're sitting on the most perfect, aesthetically pleasing couch... and then you meet the woman who turns those cabin dream moments into real life. Today I sit down with Shanyn Hart- once a major face in the outdoor industry, now an avid outdoorswoman and the creative force behind Decorah Cabins. We're talking hunting, hospitality, and the kind of spaces that wrap you in a feeling the second you walk through the door! Welcome, Shanyn!Connect with Shanyn:@decorahcabins@shanynhartwww.decorahhighpoint.comConnect with Victoria:@shegoesbeyond@victoriafriedges

EP 56: Some people grow up visiting special places… others step into the responsibility of protecting and leading them. Today’s guest is someone who’s doing exactly that— taking a resort in the middle of nowhere Reindeer Lake and getting it into tip top shape, crushing big fish out on the water as a guide. This girl is nothing short of HILARIOUS, kick ass and full of energy. we basically yelled and laughed this entire episode. She’s a force to be reckon with and I mean it- she spends an hour or more DAILY chopping wood. When I grow up I wanna be just like her… please welcome Emily Head.Connect with Emily:@emmm72Connect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 55: Today’s guest is someone I’ve been really excited to sit down with. She’s the kind of woman who leads with heart, faith and grit. She’s the owner of DNA Social, a marketing agency that’s doing incredible work elevating blue-collar and outdoor brands and she’s also a spokeswoman for Drake Waterfowl — a role that fits her authenticity perfectly.Beyond the business and the brand partnerships, she is someone who’s deeply grounded in her faith and intentional about leading by His word, whether that’s in how she runs her company, shows up for her community, or lives her everyday life. She’s thoughtful, driven, and genuinely one of the sweetest souls you’ll meet — with the work ethic to match.I’m really excited for you to hear her story, her perspective, and the wisdom she brings to both business and the outdoors. Audrey, welcome to the show.Connect with Audrey:@audrey_wikan@dnasocial.coConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 54: Ask and you shall receive! Kyle and I had a huge influx of questions and interest about what we were doing on our annual spear fishing trip so we figured we'd use this week to chat about what spear fishing is, our set up and what you need to get started. It's a quick, easy listen with all of our how-tos and must haves! :) ENJOY!Connect with Kyle:@kylefriedges@beyondthe8outdoorsOur Youtube Channel:Beyond the 8Connect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 53: Today's episode is for the girls who aren't afraid of recoil, muddy boots or a 4am wake-up call! Today's guest is a southern outdoorswoman who goes from dog days to duck blinds on repeat. She brings grit, skill and passion to anything bird related. Let's dive in and meet the sweetest, Hannah Hall!Connect with Hannah:@hannahhall126Connect with Victoria:@shegoesbeyondthe8@victoriafriedgesLINKS:

EP 52: Today’s episode is for the women who feel most alive with dirt on their boots, wind on their face, and a calling to something bigger than themselves. I’m sitting down with a woman who didn’t just fall in love with the outdoors — she built a movement around it.My guest is the founder of Her Outdoor Journey, a community that has become a home for women who want to learn, grow, challenge themselves, and feel empowered outside — whether that’s in the mountains, the field, the woods, or simply reconnecting with who they are when they step away from the noise.In this episode, we unpack the story behind how Her Outdoor Journey began, the purpose that fueled it, and the moments that made it all worth it. We talk about building a brand rooted in values, creating spaces where women feel capable and confident, and what it really takes to grow something meaningful from the ground up.We also dive into our guest’s podcast, Soul Summit — a space for intentional outdoor storytelling, deep conversations, and grounding perspectives that leave you feeling more connected than when you pressed play.This conversation is honest, thoughtful, and powerful. If you’ve ever felt the pull toward the outdoors, community, or living a life aligned with purpose — this one is for you. Please welcome the woman behind it all, Courtney Prete.Connect with Courtney:@courtney__prete@heroutdoorjourney_@soulsummitpod_Connect with Victoria:@shegoesbeyondthe8@victoriafriedges

EP 51: Today’s guest is redefining what fishing content looks like for us. She’s not just chasing fish — she’s building community, making people laugh, and she tells us today what it’s like partnering with resorts and local communities to bring experiences to life. With a rapidly growing and highly engaged audience, she’s mastered the art of blending authenticity, adventure, and strategy, all while staying true to the water and the people who make these places special. In this episode we dive into how passion, consistency, and connection can turn a love for fishing into a platform with real impact. If you’re into fishing, hunting stories, content creation, or building meaningful partnerships, you’re going to love this conversation. Please welcome Krysten Potega.Connect with Krysten:@krystenpotegaConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Today’s guest doesn’t follow a script — she writes her own. She's a pheasant guide, a free spirit, and an absolute force in wild places. She’s built a life around grit, independence, fire and doing hard things on her own terms. This episode is about confidence, freedom, and what it really takes to live bold and unapologetic. Buckle up — this one’s going to hit. Connect with Reggie:@wildland_gypsyConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Today’s guest is the definition of camo and couture. She’s Miss Illinois Volunteer, a passionate hunter, a leader rooted in service, and proof that women don’t have to choose just one lane. She’s redefining what it looks like to be strong, feminine, service-driven, and unapologetically yourself. We  talk confidence, conservation, femininity, and doing it all. Please welcome, Nicole Taylor!!Connect with Nicole:@nicoleataylor2004@shopcamocouture@missilvolConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Motherhood didn’t pull today's guest out of the woods—it pushed her deeper into them. She is redefining what motherhood in the outdoors looks like. Refusing to let motherhood slow her down, she’s letting it fuel her. With two girls under two years old, she’s hiking, hunting, and building a thriving business while showing her daughters that the outdoors belongs to them too. We talk about how she makes it happen, scent control, her 2025 archery buck, and what it really looks like to live an entrepreneurial life in the woods and at home. Please welcome, Samantha Nicoletta!connect with Samantha:@samantha.nicolettaconnect with Victoria:@shegoesbeyondthe8@victoriafriedges

This week's guest joins from the lovely WISCONSIN! We talk about what her typical year looks like, being a woman of many traits- musky fishing, whitetail hunting in multiple states and so much more! We talk about choosing a bow, how she practices to feel confident when a buck walks in and she tells us all about her 2025 Kansas Archery buck! Please welcome Lauren Zipperer!Connect with Lauren:@Lauren.zippererConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Today's guest is someone who can read a dog before the dog even knows what it's about to do... she's a professional trainer, a canine behaviorist, an upland and waterfowl fanatic and honestly? Probably the reason half of the dogs in the midwest have their life together!She has spent years turning chaos into confidence. Taking everyday family dogs and shaping them into steady, focused, powerhouse hunting partners. From first retrieves to breaking stubborn habits to prepping dogs for cold water, cattails, gunfire and more. She's done it all! And she does it with a blend of science-backed behavior work, instinct, patience and that no-nonsense energy that dogs instantly respect.Tune in for the woman behind the whistle, the retrieves, and the iconic Eukanuba-fed dog squad, Sami Strutz!

You know her from YouTube where she has grown a tremendous following and shared many personal hunting stories. This guest shares her journey, her grit and finally gives us a little look into the personal side of things and dare I say she's the girly girl we all hoped she was!? Please welcome, Kaitlyn Maus!Connect with Kaitlyn@kaitlynmausConnect with Victoria@shegoesbeyondthe8@victoriafriedges

Today I have a very special guest... and her fiance... and my husband joining on the pod!! We chat about what it's like fishing musky's out in Washington State, how Lynn got into fishing, what it means to be a known as a 'Master' in musky fishing and we talk about the 2025 Musky Battle. It's such a fun episode. Ryan and Lynn are good people and we had a blast sharing our boat on Leech Lake this fall with them, taking home the win at the Musky Battle!Connect with Lynn:@chi_girlat_hrtConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Today's guest is one of those women who makes you want to lace up your boots, grab your bow and hit the mountains!She's a hunter, an outdoorswoman, and a 1st Phorm Outdoors Pro Staff badass who is out here showing that strong, feminine, and fearless absolutely belong in the same sentence .We talk about her 2025 Oregon elk season, tell each other some hunting stories, discuss how she fuels for her hunts with 1st Phorm, and what it's like being a woman chasing big goals in the outdoors. But something that stuck out the most to me in this conversation was the way she puts community on a pedestal that's our kinda girl, ladies!! there's so much packed into this episode you will for sure be leaving with knowledge for a future hunt.This episode feels like sitting around a campfire with your best friend - lots of laughs, good stories and wisdom. let's get into it with the coolest, Jess Crane!!Connect with Jess:Youtube/Insta: @_jessicacrane_Find some of her videography work here- Youtube: Her Outdoor JourneyConnect with Victoria:@shegoesbeyondthe8@victoriafriedges

Today's guest has devoted her education, career and hear to understanding one of themes elusive fish in Canada... The mighty musky! She's a Fisheries Technician working with Fisheries and Oceans Canada and a recent masters graduate from the fish ecology and conservation physiology lab where she studied musky movement and post release behavior deep within a remote lake in the Algonquin Provincial Park. But beyond the data and telemetry tags, Erin runs her own online bakery business, loves ice fishing and all things winter and is a real girls girl. Her passion for muskies is bridging the world of science and sport in a way few people ever have. We're diving into her fieldwork, her journey and the wild balance between being a researcher, a hard-core angler and a girl. This one's a perfect mix of science, adventure and pure heart. Please welcome Erin Wilson!!Connect with Erin:@wilsonerin27Connect with Victoria:@shegoesbeyondthe8@victoriafriedges

Sixteen days alone in the mountains — just her, her bow, and the 340 inch bull elk stalk that would shake the hunting world. Today's guest is a force of nature. She’s an artist who pours her soul into every stroke, a mustang trainer who finds freedom in patience and the untamed, and a solo hunter who faced one of the toughest hunts of her life — and an even tougher storm online. After an unforgettable 16 day solo archery hunt that ended in the bull of a lifetime, she faced a wave of criticism that would have made most people go silent. But instead, she chose to stand tall and stay grounded in the same strength that carried her through the mountains. She's using her story to shed light on solitude and authenticity in the outdoors. Today we're diving into the hunt, the heartbreak, the backlash and how Lydia continues to blend wildness and art into everything she touches. Please welcome, Lydia Smith!Connect with Lydia:@lydiasmith00Connect with Victoria:@shegoesbeyondthe8@victoriafriedges