The Cyber PMM Podcast

Cyber PMM Podcast: Ken Dunham on Cybersecurity Leadership & Dark Web OperationsIn this gripping episode of the Cyber PMM Podcast, I welcome cybersecurity veteran Ken Dunham, who shares insights from his 35+ years of experience in cybersecurity, incident response, dark web operations, malware research, and strategic transformation. We dive into Ken's fascinating journey into cybersecurity, starting from a chance encounter with a Macintosh computer to pioneering efforts in threat intelligence. Ken also discusses his work with the U2 spy plane and Predator drone programs, his success with iDefense and Eyesight Partners, and the creation of the Optiv Threat DNA platform.The conversation covers the importance of storytelling in cybersecurity, the role of faith and dreams in career progression, and practical advice for product marketers and those building new cyber products. Tune in to hear Ken's unique perspective on the evolving cybersecurity landscape and his tips for combating digital chaos.00:00 Introduction to the Cyber PMM Podcast00:17 Meet Ken Dunham: Cybersecurity Expert01:14 Ken's Journey into Cybersecurity03:12 College Days and Early Tech Fascination05:21 First Encounters with Viruses and Early Programming11:56 From Free Antivirus Software to About.com16:42 Transition to Military Projects and Advanced Tech22:00 Leadership Lessons and Emotional Intelligence27:47 The Importance of Communication in Leadership28:48 Ken's New Book on Cyber CSO Marksmanship29:43 The Role of CISOs in the Industry30:15 The Power of Storytelling in Cybersecurity30:27 Creating a Community for CISOs32:48 Transitioning to Cybersecurity Full-Time34:42 The Journey with iDefense and iSight Partners38:52 The Role at Optiv and Threat DNA40:02 The Intersection of Biology and Cybersecurity41:56 Challenges in the Cybersecurity Industry52:03 Advice for Cybersecurity Product Marketers54:23 Final Thoughts and Advice for Innovators58:54 Conclusion and Contact Information

In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity. Watch the full episode on YouTubeJordan shares his unique journey into the cyber world, the importance of understanding the product deeply, and the pivotal role of content in addressing cyber buyers' pain points. The discussion covers practical tips, such as leveraging Reddit and podcasts for content intelligence, the significance of original research, and effective strategies for utilizing AI tools to scale content production. Jordan also highlights the value of aligning product and content marketing from day one and offers insights into the landscape of cyber content marketing. This episode is packed with actionable advice for anyone looking to excel in cybersecurity marketing. 00:00 Introduction to the Cyber PMM Podcast00:16 Meet Dr. Cyber: Jordan Snapper's Journey00:49 The Importance of Content in Cyber Marketing05:05 Leveraging Reddit for Content Insights07:45 AI Tools and Content Production21:51 The Power of Original Research32:29 Introduction to MCP and Medium32:43 Exploring Substack and Technical Content33:53 Content Distribution Channels: Reddit, YouTube, LinkedIn35:26 The Importance of Owning Your Content36:13 Maximizing Podcast Content37:36 Creative Content Strategies and Industry Insights46:22 Event Marketing and Content Generation50:13 Effective Product Marketing and Use Cases54:23 Conclusion and Final Thoughts

Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt. Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk. Experience the atmosphere of Cisco Live compared to other cybersecurity events, and delve into exciting discussions about AI, reasoning models, and groundbreaking technologies. This episode captures the essence of what it means to be a product marketer making an impact at events in the fast-paced world of cybersecurity. 00:00 Introduction and Arrival in San Diego 00:16 Registration and Badge Pickup 00:39 Finding the Shirts 01:25 Exploring the SOC and Event Setup 02:17 First Impressions of Cisco Live 03:21 Booth Training and Demo Area and Lightning Talks04:56 Keynotes and Reflections

In this episode of the Cyber PMM Podcast, Dane breaks down the critical role events play in a PMM's life and how to navigate them effectively. Fresh from the RSA conference and facing multiple upcoming events, Dane shares insights into aligning product marketing strategies with events, working seamlessly with event teams, and focusing on high-value activities while avoiding distractions. Learn how to use events as powerful marketing moments to showcase your product, maintain consistency in messaging, and drive product launches successfully. Tune in for expert advice on managing the chaos and maximizing the impact of your presence at industry events.00:00 Introduction to the Cyber PMM Podcast00:12 Surviving the Event Marathon00:50 The Reality of Event Management for PMMs01:41 The Role of PMMs at Events02:34 Maximizing Event Impact04:17 Strategic Event Planning06:03 Aligning Teams Around Events08:04 Conclusion and Final Thoughts

AI-Generated Podcast: Cyber PMM Brief 25 RecapIn this groundbreaking episode of the Cyber PMM podcast, Dane introduces the first-ever AI-generated podcast using Notebook LM. Featuring a comprehensive recap of Cyber PMM Brief #25, the episode highlights critical updates in Cyber Product Marketing, industry news, and strategic insights. Key topics include Jonathan Pipek's deep dive into modern B2B product marketing, Zscaler's acquisition of Red Canary, key findings from the PMA 2025 State of Product Marketing report, and the CrowdStrike 2025 Global Threat Report. You'll also find valuable tips for PMMs, upcoming events, job alerts, and much more. Don't miss this episode if you want to stay ahead in the ever-evolving tech landscape. Subscribe to the Cyber PMM newsletter at substack.cyberpmm.com for weekly updates delivered straight to your inbox!00:00 Introduction to AI-Generated Podcast01:18 Overview of Cyber PMM Brief #2502:31 Key Cyber PMM Updates03:14 Industry Updates and Market Moves05:11 Content Highlights and Recommendations06:49 Looking Ahead: Upcoming Events and Opportunities07:27 Final Thoughts and Tips

Building Teams of Teams: Season 3 Kickoff with General Stanley McChrystal's FrameworkIn this compelling kickoff episode for Season 3 of Cyber PMM, host Dane delves into the revolutionary 'Team of Teams' concept introduced by General Stanley McChrystal. Learn why traditional hierarchical structures are giving way to dynamic networks, and how product marketers can thrive in this collaborative environment. Dane shares insights on creating effective teams, dispels myths about product marketing authority, and explores the integration of agentic AI into team dynamics. Tune in to discover practical frameworks, tactical tips for collaboration, and what this new season has in store for you. Don't miss out—subscribe on LinkedIn, Substack, Spotify, or Apple, and follow Cyber PMM on Instagram, X (Twitter), and LinkedIn.00:00 Introduction to Cyber PMM Season Three00:17 The Concept of Team of Teams00:35 The Importance of Teamwork in Product Marketing02:22 Basketball Analogy: Teams vs. All-Stars03:49 Debunking Myths About Product Marketing05:43 The Role of AI and Agents in Modern Teams07:55 Core Concepts of Team of Teams12:19 Tactical Tips for Effective Team Collaboration13:12 Season Three Overview and Conclusion

Thanks for tuning in to Season 2 - get ready for Season 3 launching this week!Thank you to everyone who tuned in to Season 2 of Cyber PMM 🐳 content/podcast, it was an adventure. It's time to turn to Season 3: Product Marketing as a Team of Teams. Hope you will join! Borrowing from a concept I learned in General Stan McChrystal's book 'Team of Teams', I will dive into: - the complex challenges facing the product marketing teams today- leading without authority - the key teams/functions that we work with (campaigns, web, content, etc.)- creating team org models for speed and scale- agentic AI's impact on, and replacement of, cross-functional interlocks- several expert interview guests in betweenBe sure to subscribe to keep up to speed.

Unlocking Competitive Intelligence with AI: An Interview with Ani GottiparthyIn this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive intelligence through AI. Ani shares his journey from studying at UC Berkeley to working at Logitech and finally founding Hindsight through Y Combinator. The conversation covers startup challenges, the integration of AI in competitive intelligence, and the importance of secure, data-driven positioning. Learn how AI can automate and enhance competitive analysis, making it easier for teams to stay ahead in crowded markets.00:00 Introduction and Guest Introduction01:19 Ani's Background and Career Journey02:26 Founding Hindsight and Y Combinator Experience05:44 AI and Competitive Intelligence10:02 Security and Compliance in AI17:37 Hindsight's Competitive Intelligence Tool22:14 Building and Growing a Startup31:47 Future Plans and Closing Remarks

Join Dane from Cyber PMM as he embarks on the 2025 RSAC (RSA Conference) messaging tour. In this episode, Dane dodges goats, monster trucks and magicians as he navigates through nearly every vendor booth, detailing the latest innovations and key messages from leading cybersecurity vendors. From supply chain security to AI-powered solutions, discover how the cybersecurity landscape is evolving, and get insights on the technology that’s shaping the future of the industry. Don't miss this in-depth exploration of RSAC 2025!Watch the video version on YouTube here: https://youtu.be/hLWlJ_Y6DSA

Unveiling Cybersecurity Content That Influences Buyers | Cyber PMM PodcastIn this episode of the Cyber PMM Podcast, host Dane shares research on the most effective product content formats influencing cybersecurity buying decisions in 2025. Tune in to learn how modern cyber buyers leverage AI tools, peer networks, and self-directed research, and discover which content formats like demos, product tours, and white papers resonate most with different cyber buyer personas. Gain insights into optimizing content for AI consumption, creating impactful self-service experiences, and amplifying customer advocacy. This episode is essential for product marketers aiming to stay relevant in the evolving digital landscape.00:00 Introduction to the Cyber PMM Podcast00:13 The Shift in Cybersecurity Buying Decisions01:19 Research Methodology and Findings04:01 Content Effectiveness Across Cyber Buyer Personas08:37 Impact of AI on Cybersecurity Buying14:09 Strategic Implications for Cyber PMMs16:08 Conclusion and Final Thoughts

Navigating the AI-Enabled Buyer's Journey: Essential Content Strategies for Product MarketersIn this episode, we explore the transition from traditional content marketing to the AI-enabled Buyer’s Flow. Discover how the rise of AI tools like ChatGPT and Claude are transforming the way buyers seek information and make purchasing decisions. Learn about the three key phases in the modern buyer’s journey—signal spark, peer echo, and demo hunt—and how to adapt your content strategy to meet these new demands. I also dive into a 10-step content creation sanity check to ensure your strategies remain effective and relevant in this AI-driven landscape. Whether you’re a seasoned marketer or new to the field, this video provides actionable insights to help you create content that resonates with both human buyers and AI tools.00:00 Introduction to Modern Product Content Creation01:24 The AI-Enabled Buyer's Flow01:37 Signal Spark: The New Journey Trigger03:21 Peer Echo: Gathering Opinions04:04 Demo Hunt: Quick Proof of Concept04:50 Justification: Selling Internally05:32 Conclusion of Part One05:45 10-Step Sanity Check for Content Creation06:03 Strategy First: Align Before You Create06:54 Rewiring Your Mental Model07:35 Writing for Goldfish and AI08:14 Starting with Questions, Not Features08:57 Auditing Before Adding10:14 Gathering Feedback and Iterating11:08 Agency vs. Internal: Weighing the Trade-Offs11:44 Creative Briefs as Prompt Engineering12:15 Planning the Publish13:01 Final Thoughts and Playbook Recap

In this episode of the Cyber PMM Podcast, host Dane welcomes Martin Naydenov, Industry Principal at Frost & Sullivan, to discuss the intricacies of the cybersecurity market. From Martin's unconventional journey into cybersecurity and market research to the latest trends in threat intelligence and AI, this episode is packed with insights for product marketers and cybersecurity professionals. Martin shares his experiences navigating the evolving landscape of cyber threats, the importance of customized market research, and effective go-to-market strategies. The conversation also delves into the potential of AI in cybersecurity and practical advice for product marketers to stay ahead in a competitive market. Whether you're interested in threat intelligence, market strategies, or the impact of AI, this episode has something for everyone in the cybersecurity field.00:00 Welcome to the Cyber PMM Podcast00:14 Introducing Special Guest: Martin from Frost and Sullivan01:22 Martin's Journey into Cybersecurity03:50 The Evolving Cybersecurity Market06:16 Threat Intelligence: Past and Present18:11 The Role of AI in Cybersecurity27:20 Debating the Value of AI Education28:37 Exploring GTM Advisory Services29:24 Custom Market Research for Enterprises30:05 Mid-Market and Smaller Entities Strategies31:21 The Role of Analysts in Product Marketing33:15 Impact of LLMs on Market Research37:48 Advice for Product Marketing Managers46:01 Measuring Success in Cybersecurity Solutions49:08 Conclusion and Final Thoughts

Riding the Wave of Innovation: Product Marketing in 2025In this episode of the Cyber PMM Podcast, host Dane Disimino explores the dynamic landscape of AI innovation from a product marketing lens in 2025. He discusses the accelerating pace of innovation, driven by AI and rapid technological advancements, and shares his personal journey with entrepreneurship and product marketing. Dane emphasizes the importance of adaptability, strategic messaging, and an innovation mindset for PMMs to thrive in the ever-evolving digital age. Tune in to learn how to navigate the chaos, balance legacy and new products, and leverage AI to stay ahead. Don't miss out on his valuable insights and practical advice for product marketers!00:00 Introduction to the Cyber PMM Podcast00:12 Riding the AI Wave in 202501:11 The Importance of Adaptability in Product Marketing01:56 Navigating the AI Revolution02:48 Balancing Innovation with Legacy Products04:27 The Role of Culture in Innovation04:58 The Future of PMMs with AI05:44 Conclusion and Final Thoughts06:04 Outro and Additional Resources

In this episode, Dane Disimino dives into the intricacies of product launches in a competitive market. Covering critical realities, he addresses common pitfalls such as unclear messaging, lack of program management and lack of executive sponsorship. Dane breaks down launches into three tiers to effectively manage resources and minimize disruptions. He also emphasizes the importance of dedicated launch managers and relays the concept of 'Marketing Moments' for bundling product launches into unified themes. With practical advice, this episode is a must-watch for product marketers aiming for a successful launch strategy. 00:00 Introduction to Product Launch Challenges01:16 Common Reasons for Product Launch Failures02:28 Defining Launch Tiers05:48 The Importance of a Dedicated Launch Manager07:43 Implementing Marketing Moments11:23 Final Thoughts on Successful Product Launches

Exploring SOC Surveys, AI, and Cybersecurity Trends with Christopher CrowleyIn this episode of the Cyber PMM podcast, I interview Christopher Crowley, a cybersecurity consultant at Montance LLC and instructor at the SANS Institute. We discuss his extensive +20-year journey in cybersecurity, from high school tape backups to handling major incidents during Hurricane Katrina. Chris delves into his work on the annual SANS SOC survey, revealing key trends in security operations, AI, and the evolving role of SOC analysts. We also explore challenges in implementing AI, the importance of meaningful work in retaining talent, and what the future may hold for SOCs. Product marketers can gain insights into how to better resonate with their target audience in the cybersecurity field.00:00 Introduction and Guest Introduction00:31 Early Career and Entry into Cybersecurity02:41 Challenges and Lessons from Hurricane Katrina04:36 Transition to Government Contracting and Consulting05:42 The Role and Impact of IANS07:05 Deep Dive into Security Operations (SecOps)07:51 The SANS SOC Survey: Origins and Evolution14:59 Trends in AI and Technology Satisfaction19:33 Employee Retention and Work-Life Balance in SOCs23:35 The Paradox of Automation24:08 Incremental Improvements in SOC25:27 Future Vision: AI in SOC25:59 Three Buckets of AI Integration28:04 Building Custom AI Tools34:44 Outsourcing and AI Agents36:46 Skills Needed for SOC Analysts39:24 Marketing to SOCs45:16 Getting Involved in SOC Surveys47:03 Conclusion and Final Thoughts

Exploring Zero Trust and AI in Cybersecurity with Christopher SteffenIn this episode of the Cyber PMM podcast, I interview Christopher Steffen, a cybersecurity analyst, thought leader, and VP of research at Enterprise Management Associates (EMA). We discuss Christopher's recent travels and activities, his insights on the RSA Conference (RSAC), and emerging trends in cybersecurity, especially related to AI and automation. Christopher shares his concerns about the commoditization of Zero Trust and elaborates on how AI and APIs are transforming the cybersecurity landscape. He also offers practical advice for product marketers in the cybersecurity field and tips for effective analyst briefings.00:00 Introduction and Guest Welcome00:23 Recent Travels and Conference Insights06:34 AI and Innovation in Cybersecurity14:01 Zero Trust Concerns and Commoditization29:14 API Security and Expanding Attack Surfaces39:02 Tips for Product and Technology Marketers49:01 Concluding Thoughts and Farewell

🚀 My Book, Through the Cyber Maze, is LIVE! Get it FREE Until Saturday, March 15th! 🚀12 years. 7 vendors. Somehow I've lived to tell the story of my maze-like journey through the chaos of cybersecurity and product marketing. This is my first book. I’m figuring it out as I go, but life’s too short not to give it a shot.What's Inside?📖 Through the Cyber Maze is a collection of 7 stories filled with hard-earned lessons, behind-the-scenes moments, and the realities of navigating an industry built on chaos.I take you through:🚢 7 Chapters, 7 "Ships"Part 1: The Comodo Pirate ShipPart 2: The Optiv Cruise ShipPart 3: The Dell Secureworks Battleship Part 4: The Siemplify Attack BoatPart 5: The VMware Captainless ShipPart 6: Refueling on the Cisco Aircraft CarrierPart 7: Full Steam Ahead at Splunk🔗 Want a free copy before Saturday, March 15th?COMMENT on my LinkedIn post or send me a DM, and I whale send you the link. Inside, you’ll discover: 🐳 Survival Tips: How to fight digital chaos, cut through industry hype, and do more with less. 🐳 Navigating Your Maze: Lessons for anyone facing career uncertainty, market turbulence, or the joyride of a hype cycle and how to keep moving forward. 🐳 Industry Evolution: A look back at what I suspect will be called the “Pre-AI” era of cyber (2013–today) before we all catapult into the AI era. 🔥 Bonus for Reviewers 🔥Leave a review on Amazon, DM me a screenshot on LinkedIn or Substack, and I’ll add you to an early access list for future books, exclusive content, and PMM frameworks.💡 Not really a reader but want to get involved? ✅ Follow Cyber PMM on LinkedIn to join the fight against digital chaos, cut through the hype, and do more with less. ✅ Subscribe to the Cyber PMM Channel for deeper dives into the madness.

Welcome to the Cyber PMM podcast! In this episode, Dane Disimino breaks down the overwhelming surge of AI innovations into 10 distinct categories or 'camps'. From chip makers to large language models, AI-native startups to enterprise-focused development platforms, discover the key players and technologies shaping the future. Learn about the latest tools, frameworks, and how to keep up with this fast-evolving digital landscape. Perfect for beginners and anyone looking to understand the basics of AI. Tune in for a simplified guide to cutting through the AI hype and staying relevant in the tech world.00:00 Introduction and AI Hype01:14 Breaking Down AI into 10 Camps02:13 Camp 1: The Chip Makers03:22 Camp 2: Large Language Models (LLMs)04:32 Camp 3: AI Native Startups05:35 Camp 4: Existing SaaS Providers Adding AI06:45 Camp 5: Advanced AI Agent Development Frameworks07:29 Camp 6: User-Friendly AI Agent Development Platforms08:13 Camp 7: Enterprise-Focused AI Agent Development Platforms09:45 Camp 8: Open Source Machine Learning Hubs and Frameworks10:23 Camp 9: AI Automation Platforms11:25 Camp 10: AI Simulation and Autonomous Agents12:39 Conclusion and Future Insights

This week, I sit down withDr. Zero Trust, Chase Cunningham, a cybersecurity expert with a background in theNavy, NSA, and Forrester, to discuss the current chaos in AI, security, and the financial world.Fromnation-state cyber strategies tohow AI is reshaping software development, this episode covers:✔️ The explosion of AI security threats & deepfakes✔️ TheBuy the Breach stock strategy✔️ What cybersecurity vendors get wrong when pitching analysts✔️ How the game is being impacted by AI advancements🔊 Tune in now—this is one you don’t want to miss!👉 Don't forget to like, subscribe, and drop a comment!📌 Follow Chase on:🔹 LinkedIn: https://www.linkedin.com/in/dr-chase-cunningham/🔹 Podcast: search for "DrZeroTrust Show"🔹 Sign the Petition:https://www.change.org/p/augmenting-our-cybersecurity-strategy-for-national-infrastructureSubscribe to his DrZeroTrust Podcast on your platform🔹 Check out the Demo Forum here:https://www.thedemoforum.com/📌 Follow me for more insights:🟢 Substack:https://cyberpmm.substack.com/🟢 Follow @Cyber PMM and/or Dane Disimino on LinkedIn.🟢 Follow on X:https://x.com/Cyber_PMM🟢 Website:www.cyberpmm.comYouTube:https://youtu.be/obtesYISnBM

In this episode of the Cyber PMM podcast, host Dane Disimino addresses the overwhelming flood of AI innovations and market changes plastered all over LinkedIn. Dane dives into his own journey of exploring AI's potential for product marketers, starting with Jensen Huang's CES keynote. He elaborates on the concepts of generative AI, agentic AI, and their implications for the future of product marketing after researching and testing nearly 30 AI tools. Dane shares his experiences with no-code developer tools like Bolt and Bubble, where he quickly transitioned from a product marketer to an app developer. He discusses the rapid development cycles in the AI space and reflects on the similarities between the current AI frenzy and the dot-com boom. He also touches upon the practicality and complexities of implementing automation solutions in enterprises. Dane invites listeners to engage, share their experiences, and collaborate to crack the AI code together. 00:08 The Overwhelming AI Landscape 01:04 Jensen Huang's CES Keynote Insights 01:54 Exploring Agentic AI 03:55 Becoming a Developer with AI Tools 06:49 The AI Ecosystem and Enterprise Applications 09:10 The Rapid Development Cycles of AI 10:28 Challenges in Implementing AI and Automation 12:21 Conclusion and Call to Action