DiscoverThe Cyber PMM PodcastS3:E1 - Product Marketing on a Team of Teams
S3:E1 - Product Marketing on a Team of Teams

S3:E1 - Product Marketing on a Team of Teams

Update: 2025-05-22
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Building Teams of Teams: Season 3 Kickoff with General Stanley McChrystal's Framework

In this compelling kickoff episode for Season 3 of Cyber PMM, host Dane delves into the revolutionary 'Team of Teams' concept introduced by General Stanley McChrystal. Learn why traditional hierarchical structures are giving way to dynamic networks, and how product marketers can thrive in this collaborative environment.

Dane shares insights on creating effective teams, dispels myths about product marketing authority, and explores the integration of agentic AI into team dynamics. Tune in to discover practical frameworks, tactical tips for collaboration, and what this new season has in store for you.

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00:00 Introduction to Cyber PMM Season Three

00:17 The Concept of Team of Teams

00:35 The Importance of Teamwork in Product Marketing

02:22 Basketball Analogy: Teams vs. All-Stars

03:49 Debunking Myths About Product Marketing

05:43 The Role of AI and Agents in Modern Teams

07:55 Core Concepts of Team of Teams1

2:19 Tactical Tips for Effective Team Collaboration

13:12 Season Three Overview and Conclusion

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S3:E1 - Product Marketing on a Team of Teams

S3:E1 - Product Marketing on a Team of Teams

Dane Disimino