Strategy Sprints

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Hook/Opening (First 150 characters - crucial for SEO): 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Full Description: Feeling overwhelmed by AI? You're not alone—but you're probably using it wrong. Join Simon Severino, Sean Malone, and Neil Fairmont on The Elevate Podcast as they break down how founders can harness AI to reduce stress, accelerate growth, and reclaim their time—without the burnout. What You'll Discover: Why 99% of AI users are just replacing Google (and wasting their potential) The $27K story: How one AI-prompted email generated immediate revenue Simon's data-driven analysis: Why Shopify is the ONLY major company showing real AI-driven results The 5 components of business framework + where to plug in AI for maximum impact Setting healthy boundaries so AI supports you instead of consuming you Prompt engineering secrets that separate amateurs from pros Warning signs that your AI relationship is hurting your mental health How to use AI as a trusted advisor (not just a search tool) Real Founder Insights: Simon's method: Walking + Gemini conversations that clarify foggy business decisions Neil's webinar framework: Using AI as a marketing coach without the stress Sean's time study approach: Identifying where AI saves the most resources The Bottom Line: Stop trying to automate everything. Start using AI strategically for high-value activities that move your business forward. Learn the exact frameworks 245 Sprint Club members use to win with AI while staying present for what matters. Perfect for founders who want to leverage AI without losing their sanity or their human touch. Chapter Markers: 04:15 Neil's Win - Video promo edit for client, sizzle reel project 05:45 Today's Topic - How AI actually enhances business, mental health perspective 14:30 Treat AI Like Intelligent Human - Ask how to solve business problems strategically 25:00 Time Study Method - Track 15-minute intervals for 2 weeks, find what takes most time 26:30 Start Small Philosophy - Give AI one bite of elephant, not whole elephant 28:00 Salesforce Example - 100M in warm leads, replaced customer service with AI 29:45 Make Employee AI Specialist - Weekly KPI on integrating more AI into business 31:00 Change is Inevitable - Embrace it, AI creates 10M new jobs while eliminating some 32:30 Reducing Stress Question - How AI actually reduces stress and burnout if used right 33:45 Simon's Walking Example - Talking to Gemini while walking, clarifying foggy thoughts 35:30 40-Stock Watchlist - AI helped analyze revenue per employee across companies 37:15 Clarity Through Conversation - Back and forth with AI removes mental fog 39:00 Neil's Webinar Stress - Used AI as marketing coach to frame webinar structure 41:00 AI as Marketing Consultant - "You are my marketing consultant specialized in webinars" 42:45 Five Business Components - Lead gen, lead nurture, conversion, delivery, retention 44:30 Score Components 0-5 - Find lowest score, fix that component with AI first 46:15 What AI is Great At - Data analysis, engineering, code building, websites 47:45 Warning Signs Question - When AI relationship negatively impacts mental health 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Alex Hormozi just made $103 MILLION from a single book launch. I reverse-engineered his entire funnel—the emails, landing pages, webinar strategy, and pricing structure that sold 2.9 million copies in record time. Discover the exact blueprint behind Alex Hormozi's history-shattering book launch that generated $81 million in the first 24 hours. This isn't just theory—I've broken down every component of his $103M+ campaign so you can apply these strategies to your own business. What You'll Learn: The complete funnel structure from pre-launch to close His 4-tier pricing strategy ($30 to secret high-ticket offers) The 3-day webinar marathon framework (7+6+4.5 hours) Why he talked about bonuses 95% of the time, not the book Pattern interrupt advertising techniques that drove millions in sales The $6K upsell stack breakdown (physical + digital components) Referral program mechanics that created competitive urgency Implementation checklists for small, medium, and large budgets Whether you're launching a book, course, or high-ticket program, these battle-tested strategies will help you accelerate sales and maximize revenue. Chapter Markers: 01:30 Personal Context - Got 7 emails from Alex while on vacation with kids 02:15 Relevance - Simon writing book too, wanted to study successful launch 03:00 Applicability Warning - Half not applicable, Alex spent $50M on ads alone 04:00 Record Breaking Results - $81M first 24 hours, 2.9M copies sold 14:15 Everything Rehearsed - Alex prepares like an athlete, nothing random 15:00 Burn the List Intensity - So many emails, works in US, risky in Europe 16:30 6-Week Pre-Launch - Mystery building, daily escalation, social proof 18:00 Launch Day Sequence - "Live in 3 hours," "Almost live," "Live now" 19:15 Wife's Email - Leyla: "Alex is killing it right now, join us" 20:00 Real-Time Milestones - Live dashboards showing sales happening now 21:15 60-Minute Urgency - "60 minutes left" to create deadline pressure 22:30 $6K Upsell Stack - Physical playbooks, printed blueprints, 12 hardcover binders 24:00 Internal SOPs Positioning - "These are what we actually use in our team" 25:15 31-Minute Visual Stack - Literally showing each physical item in hands 26:45 Digital Components - AI clone of Alex, virtual implementation community 28:00 Hard Deadline Pressure - Capacity-based scarcity, one-time offer 29:15 Live Countdown Timer - During streams to create urgency 30:00 Leaderboard Feature - Real-time book sales visible, fun to watch 31:30 Mystery Project Teaser - "Worth more than NFT, less than bitcoin" 39:45 Community Building - Reliable partners for future promotions and cooperation 41:00 Physical Leverage - Tangible items in online world creates value perception 42:15 Multi-Day Strategy - Day 1: early adopters, Day 2: missed it, Day 3: fence sitters 43:45 Small Business Application - How to adapt with micro, small, medium budgets 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Simon woke up 4 AM sweaty: 'The book needs to change.' 6 hours and 3 coffees later, he rewrote every chapter. Here's what founders miss about the book editing process—and why the hard part starts AFTER you finish writing. Sean, Neil, and Simon pull back the curtain on writing their books—from the 10-person friend editor strategy to Simon's pivot with Jay Abraham, audiobook considerations, and the "I wish I had" title framework. THE EDITING APPROACHES: Simon's Book 1 (Strategy Sprints, 2022): Publisher editor from Kogan Page Paid editor Cindy on top Reason: First book, not a great writer Two editors during writing phase Simon's Book 2 (with Jay Abraham): Jay and Simon talk, Claude writes AI as writing partner Still considering book writing coach in Google doc Example: Ali Abdaal's coach Azul with comments/questions/restructuring suggestions SEAN'S FRIEND EDITOR STRATEGY: The System: Chose 7-10 trusted people Made individual Google Doc copy for each person Title format: "[Name] - Controlled Copy - [Date]" Gave specific questions for feedback Timeline provided Why Individual Copies: "Remove their access after edits so you have one controlled master copy. Don't leave loose copies out there."   🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino   🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ We are going to steal from ServiceNow for you today. The two marketing secrets we’ll steal for you will be things you can immediately implement. And you’ll learn them in less time than it actually takes you to find out who the heck is servicenow. Join Michael The Referrability Master Roderick and Simon The Sales Booster Severino. Simon Severino and Michael Roderick reveal ServiceNow's $200B playbook—becoming indispensable through operational value, building switching costs, and the hero/guide positioning that makes you referable without celebrity marketing.THE SHOCKING COMPARISON:Salesforce: $250B market cap, very public, forward-facing brand, external focus (customers, vendors, users)ServiceNow: $200B market cap, nobody's heard of it, works behind the scenes, internal focus (HR, admin, IT, workflow)The Lesson: "You don't need rah-rah marketing to reach $200B. You need to be indispensable in the background."THE 'MAN BEHIND THE CURTAIN' STRATEGY:Celebrity Brand (Wizard): Lots of branding everywhereOvert presentationForward-facingOperational Brand (Man Behind Curtain): Not seeking to be forward-facingGets into the weedsThoughtful internal business focusBoth can be equally successfulKey: Make yourself indispensable. If they remove you from the back end, there's a major problem. 02:00 "I Am Nobody" Concept - Completely indispensable but internally invisible03:15 Internal vs External Systems - ServiceNow for inside, Salesforce for outside04:30 Market Cap Comparison - ServiceNow $200B vs Salesforce $250B05:45 No Flashy Marketing - Reached $200B without rah-rah celebrity branding07:00 Man Behind Curtain - Thoughtful internal focus vs wizard forward-facing brand18:15 Service Business Reality - Most don't have actual switching costs19:30 Creating Indispensability - Listen between lines, ask what's working and missing21:00 Expansion Strategy - Sales trainer → onboard people → integrate CRM → go deeper22:45 Consultant Relationships - Become bottleneck with exclusive access to Google/Meta24:30 True Bottleneck Power - Lose you, lose direct phone line to major platforms26:00 Relationship Guarantee - Can't guarantee exclusivity, but easier with your connections27:30 ClientTheory Book Club - Franchise CRM applying Strategy Sprints chapter by chapter29:00 Website Chapter Question - Who is the hero and who is the guide?30:30 Hero vs Guide Framework - Don't be Superman, be Spider-Man's 80-year-old coach32:00 Perspective Shift - Hero has mission with obstacle, guide offers 3-step process42:30 Technology Made Us Impatient - Extra second to load causes annoyance now44:00 TV Evolution Example - Used to watch commercials live, now can't wait one second45:15 Friction is Universal - Everyone feels it, solve it and people talk about you 🐬 Join the Sprint Club: https://www.strategysprints.com⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME🐦 X: https://x.com/simonseverino👋 LinkedIn: https://at.linkedin.com/in/simonseverino🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES🐬 Business Coaching: https://www.strategysprints.com🌴 Sales Show: https://www.youtube.com/@SalesShow💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINOSimon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon's kids got their first judo belt and refused to take off their 'warrior dress.' That moment sparked a question: There's a warrior in every CEO and sales leader—how do we help them? Enter Rob Fenster Maker, The Warrior Maker. Rob Fenster Maker (The Warrior Maker) breaks down the warrior archetype for business leaders, including the foundation work that creates unshakeable resilience, the difference between protecting vs. fighting, and how to handle setbacks during tough sales cycles.THE WARRIOR DEFINITION:"A warrior is never somebody who fights everyone in front of them. A warrior is somebody prepared to take their stand to protect those behind them."ROB'S JOURNEY:Military background → Warrior spirit ingrained → Lost that identity → Felt like going through motions → Did hard work on himself → Reignited warrior spirit → Everything changed: Better husband More impactful father Better friend Cascaded through entire life holistically THE FOUNDATION WORK:Step 1: Identify Your Truths Dig deep → Speak them out → Write them out Do this BEFORE life happens (because it will) When you do this work beforehand, you're ready to take your standStep 2: Same for Business Understand foundation of your business What's the main thing your business serves and provides? Know your mission Withstand the cycles (good and bad) Get through bad to reach goodTHE IDEAL CLIENT AVATAR:Man, early 30s to early 50s Married, has children Had some success in career But feels something's missing Wrapped around 9-to-5 identity Knows there's something moreThe Mission: Help them understand there's more than 9-to-5. Live life with intention in body, mind, and spirit. Chapter Markers: 02:45 Why Warrior Coaching - Word "warrior" always resonated deeply with Rob 03:30 Military Background - Warrior spirit ingrained from military service, integral to faith 04:15 Personal Transformation - Lost warrior identity, rediscovered it, life changed drastically 05:00 Holistic Impact - Became better husband, father, friend when warrior spirit reignited 05:45 Foundation Work - Understanding your truths before life happens to you 06:30 Business Foundation - Know what your business serves and provides as main mission 07:15 Withstanding Cycles - Understanding mission helps survive bad business cycles 08:00 Ideal Client Avatar - Men 30s-50s, married with kids, successful but feel something missing 09:15 Nine-to-Five Identity - Helping men understand there's more beyond career identity 15:00 Cemetery of Dreams - Don't let dreams die, they're given to you to serve the world 16:00 Two Tribes Question - Community around you vs online tribe serving same mission 17:30 Digital vs Face-to-Face - Digital makes connections easier, not necessarily better 18:45 Authentic Consistency - Same person and message whether digital or in-person tribe 20:00 The Warrior Forge Launch - Cohort of 8-10 men to reignite warrior spirit 21:15 Warrior Definition - Not fighting everyone in front, protecting those behind you 22:30 Program Topics - Call to rise, armor of identity, vows of a warrior 33:45 Dealing with Setbacks - Can't hang on to setback, learn from it through self-reflection 35:00 Self-Reflection Process - What could I have said differently? How can I present better? 36:00 Never Give Up - Find courage within, courage is not absence of fear 37:00 Courage Definition - Allowing fear not to control you, make one more call 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ It's just a cookie. Yet Oreo owns 9 out of 10 US households and makes $3B annually. How? Two stolen strategies you can use this week—plus the prediction platform that knew Trump would win a month early. Simon Severino and Michael Roderick (the Repeatability King) break down Oreo's $3B strategy—from Star Wars collaborations to Super Bowl blackout tweets—and reveal the betting platform that tells you what's actually on your audience's mind right now. THE OREO DOMINATION STATS: 9 out of 10 US households eat Oreos $3 billion annual revenue (owned by Mondelez) Broke the internet multiple times with one cookie THE 2 STOLEN STRATEGIES: STRATEGY #1: EMOTIONAL CONNECTION THROUGH NOSTALGIA Star Wars Collaboration: Light vs. Dark side cookies with blue or red cream Selling the feeling of watching Star Wars, not just the cookie Post Malone Partnership: Created entire new cookie around current pop culture relevance The Principle: "Most cookies just advertise 'here's our cookie.' Oreo taps into nostalgia of brands we grew up with—you're not selling product, you're selling feelings from the past." STRATEGY #2: REAL-TIME AGILITY "Dunk in the Dark" (Feb 3, 2013): Super Bowl power outage → Oreo tweets "You can still dunk in the dark" → Went viral instantly Right moment + right message = cultural phenomenon The Bunker Stunt: When billionaires discussed building bunkers, Oreo built actual bunker in Alaska to "save their secret formula" Went viral again (even with criticism about spending) Marketing job: Get people talking ✓ Chapter Markers: 00:45 Oreo's Dominance - 9 out of 10 US households, owned by Mondelez, $3B annually 01:30 Guest Introduction - Michael Roderick, repeatability king, on stealing Oreo's strategies 02:15 Strategy 1: Nostalgia Marketing - Tap into beloved brands people grew up with 03:00 Star Wars Collaboration - Light vs Dark side cookies with blue/red cream 11:30 Applying to Small Business - How solopreneurs and agencies can use zeitgeist 12:15 Polymarket Introduction - Crypto-based betting platform for accurate predictions 13:30 Why Polymarket Works - People bet real money, not just social opinions 14:45 Election Prediction Success - 85% predicted winner while traditional polls failed 16:00 Social Desirability Bias - Surveys get socially acceptable answers, not truth 17:15 Business Application - Check top business topics people are betting on 18:30 Minimum Engagement - Create polls on LinkedIn/X about trending topics 19:45 Go Deeper - Take position, discuss pros and cons, create intimate conversations 27:15 Platform Differences - LinkedIn strategy works for weeks, X moves too fast (15 minutes) 28:30 Jarvis to Iron Man - Be the coach available anytime, not just scheduled sessions 29:45 Branded App Solution - Strategy Sprints app for real-time member questions 31:00 Real-Time Cadence - Match response speed to client's life flow and pace 32:15 Cookie Nostalgia Memory - Ringo Pavesi commercial with racial harmony message 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Strategy Sprints' was the wrong book title. 21 years of work, bestseller in 9 languages, university curriculum—but Simon admits his biggest mistake. Here's the 2-question framework he's using for book two with Jay Abraham (and why it applies to every offer you build). Simon Severino and Sean break down offer creation from customer research to pricing strategy, including the Brunson Box method, common founder mistakes, and why "transformation" kills sales while "results" close deals. IDENTIFYING WHAT CUSTOMERS ACTUALLY NEED: Direct Research Sources: Comments (YouTube, socials, posts) Questions via email, phone, WhatsApp End every session: "What else do you need? What can I improve?" Monthly NPS questions (enriched version) The 3 NPS Questions: What was particularly helpful in getting you results this month? What's missing? What else do you need? 0-10: How likely are you to refer us? The "Piazza" Method: "In Italy, you go to the piazza to meet people. Now it's Twitter, Facebook, YouTube, podcasts—that's the modern piazza." Go on other people's podcasts = market research Run your own podcast = market research Every monologue comment section = market research AI Research Prompt: "These are my people. What are their top 3 problems? Where do they look for help? What do they write on Amazon/YouTube about similar offers? What do they hate? What needs aren't being met?" OPA Strategy (Other People's Audiences): Use AI to find top 10 competitors → Study their comment sections for trends → Add what's missing to your offer THE 1/10TH PRICING RULE: Don't look at competitor pricing. Look at value created: Add $200K to their life? Charge $20K (10%) Reduce costs by $30K? Charge $3K (10%) If No Results Yet: Take 5 clients for FREE for 3-6 months while doing other work. Get real results, then charge confidently with conviction. HOW TO DIFFERENTIATE (YOUR WEIRDNESS = COMPETITIVE ADVANTAGE): "Whatever makes you weird in social situations is your asset. Don't hide it—own it aggressively." Examples: "I hate people, love numbers—I'm the spreadsheet guy" "I can't count to 10 but I love people—I run HR" Sean: "I've had 1M+ DM conversations—I'm the DM guy who closes hundreds of millions" Chapter Markers: 05:15 Core Topic - How to identify what target customers actually want and need 06:00 Finding Customer Needs - Comments, questions via email/phone/social, end-of-session reviews 07:30 Monthly NPS Questions - What worked well, what's missing, likelihood to refer (0-10) 09:15 Net Promoter Score Framework - Follow-up questions for actionable business insights 17:15 The 10% Rule - If you add $200K value, charge $20K (10% of value created) 26:00 Sean's Unique Positioning - DM expert with 1M+ conversations, close deals via DMs 27:30 Sales vs Marketing Tool - Tool that gets sales, not just leads (key differentiator) 29:00 Brunson Box Framework - List everything in offer, have others help remove items 30:30 Package with Integrity - Don't make stuff up, do the work first then package it 48:00 Start with Distribution - Personal brand, credibility, communication from day zero 49:15 Book Creation Timeline - Strategy Sprints book: 21 years of doing, 6 months writing 50:45 Crafting Through Client Work - Solving problems in NYC, Miami, Beijing, Paris 60:15 Book Success Metrics - Translated into 9 languages, used in MBA curriculums worldwide 61:45 Book Title Mistakes - "Strategy Sprints" good for IP, bad for memorability 63:00 Two Magic Questions - "I wish I had..." and "I want..." (Atomic Habits, 4-Hour Work Week) 64:15 Apple Pencil Example - Called "Pencil" not "WMX300" like Sony headphones 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 98% transfer rate. 2,500 members moved platforms. Simon and Jay Abraham now apply the same launch framework to their November book—targeting $1M revenue from an $8K workshop. Here's the 3-phase system they're building in public Simon Severino breaks down the exact launch strategy for his November book with Jay Abraham, including waiting list tactics, 5-day challenge, and $8K workshop funnel targeting seven-figure revenue. THE MISSION: Help 100,000 business owners achieve enrichment Generate $1M (workshop + 1-1 clients) Long-term royalties Book: 12 anti-hassle tools for monetizing expertise (licensing, partnerships, outcome-based pricing) THE 3-PHASE SYSTEM: PHASE 1: PRE-LAUNCH (4 Months) Entry Points: Waiting list with exclusive early access Case study applications: "Be featured in the book" Sweepstakes for book feature $1/day paid awareness ads Why Join: Get book first Monthly rotating free tools First 10 people: Massive workshop discount Content Strategy: Daily social posts to waiting list 30-second teaser videos A/B test covers publicly Work-in-public writing process Chapter testing (Tim Ferriss method) Live streams on chapters Share mistakes and AI writing experience Update all bios with waiting list link Podcast tour 12 live streams on 12 chapters Daily chapter hook posts Book club format Q&A THE 98% BENCHMARK: Sean's 2019 campaign moved 2,500 members with weekly teaser videos, 6-day launch formula, celebratory stories, problem reveals, solution pitches. KEY INSIGHT: "People stop buying when you stop making offers or disappoint them." - Russell Brunson Perfect for authors, coaches, consultants planning book launches, course creators, and founders building high-ticket workshop funnels with systematic frameworks. Chapter Markers: 02:15 Launch Overview - November book launch with Jay Abraham on business enrichment 03:30 Book Purpose - Give 12 tools to reduce stress and monetize expertise 04:45 Three Main Outcomes - Help 100K business owners, make $1M, generate royalties 06:00 Story Arc Strategy - Each chapter solves one problem with story and downloadable tool 24:15 Workshop Details - $8K for 6-hour session applying book tools to business 26:00 Exclusivity Strategy - Limited seats creates urgency and FOMO 27:30 Replay Upsell - Sell workshop snippets to people who missed live event 38:15 Sweepstakes Drawing - Winner gets featured in book via application 39:30 Application as Sales Tool - Collect super-interested prospects for post-launch calls 41:00 Testing Chapter Titles - Post chapters on Twitter for engagement (Tim Ferriss method) 42:30 AB Test Book Covers - Work in public asking "A or B?" for engagement 61:30 Brunson Box Framework - Write crazy ideas, let audience circle what they want 63:00 Box for Each Phase - Create Brunson Box for pre-launch, launch, post-launch 64:15 Hard Work After First Draft - Editing, CTAs, images, then marketing begins 65:30 Patrons List Idea - Mention collaborative helpers in back of book 66:45 Funnel Stacking Strategy - Free+shipping book leads to perfect webinar 68:00 Sprint Club Integration - First buyers get 30 days free in membership 69:15 Linchpin Model - Stack all funnels together for perpetual ecosystem 70:30 Keep Making Offers - People only stop buying when you stop offering 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ I'm on your website right now...' This one sentence turns cold prospects into warm conversations in seconds. Jonathan Frank's 5-person team uses it to close equipment financing deals—plus the UC filing hack that reveals who's ready to buy. Jonathan Frank (VP of Sales, Alliance Funding Group) reveals the exact prospecting process, multi-channel outreach strategy, and weekly accountability system that drives consistent equipment financing sales through active hunting, not waiting. THE PHILOSOPHY SHIFT: "Hunting vs. farming. We don't wait for inbound leads. We proactively find prospects using data and past success metrics to target ideal clients." THE UC FILING HACK: Public financing documents reveal companies actively financing equipment. Analyze these filings to identify: Companies with similar financing activity Growth pattern indicators Active CapEx spending Replicable winning strategies PROSPECTING TECH STACK: ZoomInfo: Contact data extraction UC Filings: Public financing document analysis LinkedIn: Regular posting for visibility and connection building BUSINESS MODEL: Alliance Funding Group = privately owned direct lender specializing in equipment financing and working capital for businesses with CapEx plans. Competitive, consultative solutions for long-term partnerships. Perfect for sales leaders, VPs of Sales, B2B sales teams, equipment financing professionals, and founders building proactive outbound sales systems with small teams. Chapter Markers: 00:36 About AFG - Direct lender for equipment financing and working capital solutions 01:27 Sales Team Structure - 5-person team with proactive "hunting" approach 02:15 Data-Driven Targeting - Use past success metrics to find ideal clients in specific industries 02:45 Replicating Success - Analyze UC filings to find companies with similar financing patterns 03:04 ZoomInfo for Prospecting - Primary tool for contact data and lead research 03:30 UC Filings Strategy - Review public financing documents to identify active prospects 04:00 LinkedIn Presence - Regular posting to showcase offerings and build visibility 04:43 Multi-Channel Outreach - Phone, email, and LinkedIn messages combined 05:15 Data Gathering Approach - Collect direct lines, mobile numbers, and emails 05:45 Patiently Persistent - Frequent but respectful follow-ups without being pushy 06:11 First Contact Testing - "I'm on your website right now" creates human connection 06:45 Curiosity-Based Opening - Move from cold to warm quickly with natural hooks 07:38 News-Based Hooks - Reference CapEx announcements or company expansions 08:15 Credibility Through Research - Mention public financing activity from filings 08:45 Direct and Consultative - Keep tone professional, move quickly to value proposition 09:00 Cash-Paying Companies - Position financing as liquidity preservation strategy 09:30 Strategic Growth Tool - Finance CapEx instead of draining cash reserves 11:00 Sales Meeting Structure Discussion - Shift to team management best practices 12:00 Weekly Meeting Cadence - Monday goal setting, Friday performance reports 12:30 Monday Submissions - Reps send weekly goals and target metrics 13:00 Friday Reports - What achieved, what missed, and why 13:15 Team Review Meeting - Identify common issues and themes across team 13:30 Individual Coaching - 1:1 follow-ups for personalized improvement 13:45 Accountability Focus - Trackable metrics and continuous improvement culture 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 3,000 affiliate participants later, Sean reveals why most referral programs fail: founders make vague requests instead of building systematic flywheels. Marie Mack shares the 5-step system that turns partners into revenue engines. Marie Mack breaks down the exact framework for creating referral programs that generate momentum, including the reciprocal incentive structure that motivates both referrer and referred to participate actively. THE FATAL MISTAKE: "Vague requests for promotion kill referral programs. Founders must clearly define what they need: desired customer types, specific promotions, structured programs." THE 5-STEP REFERRAL FLYWHEEL: 1. Crystal Clear Definitions Specify exact customer types wanted Detail specific promotions or messaging Create structured program (not vague "please promote us") 2. Irresistible Dual Incentives Reward the referrer Reward the referred Reciprocal benefits increase engagement and enthusiasm 3. Track and Measure Everything Implement tracking systems for referral sources Assess which strategies yield best results Data-driven approach for optimization 4. Active Communication Strategy Inform and engage referral partners consistently Ensure partners understand the program Make partners feel valued Regular updates and appreciation Foster community and commitment 5. Continual Refinement Monitor negative feedback and suboptimal metrics Make prompt adjustments Stay flexible to new insights Adapt to market changes Keep system effective and relevant Chapter Markers: 05:45 Marie's Recent Win - Power of in-person client connections in digital world 07:20 Energy of Networking Events - Fostering meaningful relationships beyond digital 09:00 Deep Dive Topic - Creating effective referral flywheel systems 10:30 Foundation Step 1 - Clearly define what you need from referral partners 12:15 Target Customer Clarity - Specify desired customer types and promotions 14:00 Structured vs Vague - Establish clear program rather than loose promotion requests 16:30 Irresistible Incentives - Create rewards for both referrer and referred 18:45 Reciprocal Benefits - Motivation through dual-sided rewards increases engagement 21:00 Tracking and Measurement - Implement systems to monitor referral sources 23:15 Data-Driven Approach - Assess which strategies yield best results 25:30 Communication is Key - Actively inform and engage referral partners 27:45 Partner Understanding - Ensure partners understand program and feel valued 29:30 Regular Updates - Appreciation fosters community and commitment 31:15 Continual Refinement - Adjust based on feedback and performance metrics 33:30 Stay Flexible - Adapt system to new insights and market changes 35:45 Preparation and Clarity - Well-thought-out approach scales business through referrals 38:00 Actionable Implementation - Founders can innovate and adapt outreach strategies 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ $730 per month to run a global management consultancy across 14 countries. Most founders spend 10x that and still can't scale. Here's the exact tech stack that works while you sleep—and why you're about to be distracted by 1000 AI agents. Complete software breakdown of the exact stack running a management consultancy in 14 countries for $730/month, including the task-first framework that protects you from AI agent distraction. THE CRITICAL WARNING: "AI agents are proliferating. Everyone will say 'try this!' You'll waste time and money. Start with TASKS first, not software names." THE TASK-FIRST FRAMEWORK: Messaging with A/B testing Marketing automation (works while you sleep) Events to convert lurkers Deal flow pipeline Real-time digital signing (never send PDFs) Client communications and delivery Online store Content/course hosting Operational security AI thinking help Lead qualification (audits/quizzes) Executive assistant functions Clean process documentation Podcast (optional) THE COMPLETE $730 STACK: Lemlist: $99 (A/B testing) Tableau + Tweet Hunter: $48 (Marketing) Luma: $0 (Events - "I'd pay $50") AIO: $20 (Pipeline) PandaDoc: $0 (Digital signing) Kajabi: $316 (Replaces 7 tools) One Password: Security Claude Pro + API: AI automation ScoreApp: Lead qualification Calendly + Fixer: Executive assistant Notion: $23 (Process docs) Podcast hosting: Included WHY KAJABI AT $316 IS WORTH IT: Replaces: Client communication, delivery, online store, content hosting, app, community, leaderboard, challenges, entire website "Fix website typo in 5 minutes vs. weeks with WordPress developer" PROCESS DOCUMENTATION RULE: "Write processes separate from where they happen. Keep clean or company worth 16x less when selling." THE PROTECTION QUESTION: When someone says "try this tool," ask: "Which task is it doing for you while you sleep?" Maps to your task list = test it. Doesn't = ignore distraction. SCALABILITY: Adding 7 more countries = $0 additional cost. Management consultancy (hardest to scale) now runs lean on $730/month. Perfect for founders, solopreneurs, consultants, and agencies wanting minimal overhead, no hiring dependency, and scalable operations without AI tool overwhelm. Chapter Markers: 00:37 Business Scope - Marketing, operations, sales across 14+ countries 01:29 Confidence in System - Exact tech stack Strategy Sprints uses for years 01:45 Current Monthly Expenses - Literally $730 per month to run everything 02:30 Critical Starting Point - Begin with tasks list, NOT software names 02:55 Common Mistake - Teams start with software list instead of needs 03:07 Tasks You Actually Need - Operations, sales, and marketing basics 03:20 Messaging System - AB testing and data validation every 7 days 03:37 Marketing Automation - Push messaging out while you sleep with real-time feedback 04:04 Activate Lurkers - Monthly public events to bring email readers to life 11:14 AI Tools - Claude Pro for everything plus Anthropic API for automations 11:28 Audits and Quizzes - ScoreApp for qualifying leads 11:30 Executive Assistants - Calendly for calendar, Fixer for emails and meetings 11:43 Process Documentation - Notion for clean, simple SOPs 11:48 Why Keep Processes Clean - Messy processes are worth nothing when selling company 12:18 Age of Abundance - Scale any business type for just $730/month 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon almost quit. Neil's heart started fluttering. Sean almost drove into a tree. Three founders reveal the brutal burnout symptoms they missed—and the 10-minute AI hack that saved 90 minutes daily. Avoiding Founder Burnout: Early Warning Signs, Recovery Strategies & The Elephant/Antelope/Bunny Framework Three veteran entrepreneurs share their burnout breaking points and the exact systems they use to maintain momentum without burning out, including the AI tool that cut daily admin from 90 minutes to 10. EARLY WARNING SIGNS OF BURNOUT: Neil's Symptoms: Can't sleep (monkey mind won't stop) Moving between tasks without completing any Mountain of to-do items never finished Lack of focus and exhaustion Simon's Red Flag: Making excuses to skip 1-hour daily sweaty workout "When I start with excuses, I know I'm in the passenger seat being driven by a bus" Sean's Indicator: Can't open laptop after 12-hour workday Brain completely fried Almost drove into tree (suicide attempt moment) RECOVERY STRATEGIES: Simon's Aggressive Cutting Method: List all 100 tasks Cut in half repeatedly until only 4 remain Focus only on highest leverage activities Current 4: Book project ($6M opportunity), daily introductions, 25 new Dream 100 outreach, one power hour offer Neil's Nature Reset: Garden work 1-3 hours daily (massive property in Portugal with theater, olives) Complete detachment from work thoughts Time blocking in calendar for non-negotiables Sean's Lifestyle-First Design: "Design the lifestyle you want, then build business around it—not the other way around" Put lifestyle in calendar FIRST (wife lunch daily, Saturday date nights) Fill empty holes with business Result: Life got "100,000 million percent better" THE GAME-CHANGING AI BREAKTHROUGH: Fixer.ai Feature (Simon's discovery): Task: Daily introductions and reconnections Old way: 60-90 minutes of research, drafting, thinking New way: 10 minutes total How: AI researches contacts from emails/calendar, drafts intros, puts in inbox ready to send Example: "Who's dental guy with 100 clinics?" AI found him, drafted PE rollup introduction automatically Chapter Markers: 03:29 Avoiding Burnout Topic - Main discussion begins 03:46 Neil's Early Warning Signs - Lack of sleep, restless mind, exhaustion in morning 04:42 Task Completion Issues - Moving between tasks without finishing, lack of focus 05:11 Simon's Burnout Warning - Missing one hour daily sweaty workout, making excuses 06:00 Losing Control Signal - When excuses drive you instead of you driving 06:34 Sean's Burnout Indicators - Can't open laptop after 12-hour workday, brain fried 30:00 Calendar Blocking Strategy - Most freeing opportunity for founders 30:25 Lifestyle First Approach - Design lifestyle, then build business to support it 31:13 Sean's Burnout Story - Almost drove into tree, coach saved him 31:45 Prove It Exercise - Coach asked to show wife in calendar (most important thing) 33:09 Time Blocking Exercise - Track every 15 minutes for a week to find inefficiencies 33:57 Saying No to Clients - Brave move to protect energy and focus 35:53 Neil's Burnout Recovery - Complete detachment from work, music, gardening, family 36:06 Simon's Burnout Pattern - Hit the line but never cross it, rotate between projects 37:18 Federer's 54% Lesson - Even the best loses 46% of points, entrepreneurs lose 60% of time 38:21 Dealing with Frustration - Turn losses into team learning, move on quickly 39:28 Acceptance of Failure - 70% will go wrong, defend the 30% that works 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Neil spent hours creating Instagram content with AI—it flopped completely. Meanwhile, teams hitting $5 million in revenue stay stuck there for years. The problem isn't effort. It's the 10x10 framework they're missing. Discover the systematic content framework that helped stuck teams break past $5M by creating 100 pieces of focused content that builds authority, eliminates platform risk, and works without advertising budgets. THE $5 MILLION WALL PROBLEM: Teams get stuck because: Content marketing feels like guesswork (hours spent, posts flop) Platform risk: Facebook/Google control everything Attribution confusion: Can't tell what's working Flying blind: Even top agencies just guess and test randomly THE OLD-SCHOOL SOLUTION: Claude Hopkins' scientific method (David Ogilvy: "Nobody should work in advertising until they read this 7 times") Do something, measure if it works, do more of what works Applied systematically with zero cost and high repeatability THE 10x10 FRAMEWORK BREAKDOWN: Step 1: Identify 10 Frustrations Write down 10 problems your ideal clients ask about repeatedly: "How do I fill my pipeline?" "How do I find the right price?" Source from: comments, emails, events, Amazon/Google reviews Step 2: Create 10 Content Ideas Per Frustration 100 total pieces of content (use AI to brainstorm faster) Get SEO-optimized titles for each Step 3: The Scientific Iteration Process CRITICAL RULE: Don't jump to new topics—iterate on the same topic with small changes: WHY THIS BUILDS AUTHORITY: "When I look you up, I see years of content on these 10 things. You're not going broader—you're going deeper. Small agency can land huge corporation because of demonstrated expertise over time." THE TRANSFORMATION: From discretionary to systematic marketing From flying blind to knowing what works From one-off posts to repeatable systems From zero credibility to years of proof PRICING POWER BENEFIT: This is one of 28 ways to increase pricing power—depth beats breadth for attracting bigger clients. Perfect for agencies, consultants, and entrepreneurs stuck at revenue plateaus, frustrated with content that flops, or wanting to eliminate advertising dependency while building systematic authority. Chapter markers: 00:34 The 10 by 10 Strategy - Specific marketing method to get unstuck 00:48 Content Marketing Struggles - Team member's Instagram post flopped after hours of work 01:30 Problems with Paid Ads - Platform risk, attribution issues, and wasting money 02:30 Claude Hopkins Method - Scientific approach endorsed by David Ogilvy (read 7 times) 03:01 Scientific Method for Marketing - Do things, see if they work, do more of what works 03:18 Two Key Ingredients - Your intuition/aliveness plus focus on 10 topics 03:46 Marketing 10 by 10 Template - Changed the way to do marketing with zero cost 03:56 Step 1: Write 10 Frustrations - Topics your ideal clients ask about most 04:42 Step 2: Create 10 Content Ideas - Per frustration (100 total pieces) 05:10 Step 3: Daily Content Creation - Make one piece per day, change only slight things 05:35 Example Variations - Same topic, different angles (news, location, background) 06:23 Scientific Method Application - Change one small part each time to learn what works 06:54 Moving from Discretionary to Systematic - Repeatable process instead of flying blind 07:15 What to Change Each Time - Music, background, location, language, hook/intro 07:35 Building Pricing Power - Depth over breadth creates expert positioning 08:10 Authority Through Consistency - Years of content on same topics builds credibility 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming. Here's a shorter SEO-optimized description with hook for this video: Hook: "Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming." SEO Description: Alex Hormozi Funnel Breakdown: How a 'Boring' Old-School Strategy Made $103 Million in One Launch Two funnel experts dissect Alex Hormozi's record-breaking book launch, revealing the exact pricing tiers, ad testing framework, and marathon webinar strategy that generated $103M revenue—and how small teams can apply it with zero ad budget. THE SHOCKING NUMBERS: $103M revenue ($50M+ net estimated) 17+ total webinar hours over 3 days 7 emails in 24 hours during launch 22,000 affiliates promoting $4-5M ad spend, profitable by day 3-4 Under 20,000 actual book buyers Fast Profit Wheel: Risk only first 2-3 days of ad spend, not entire budget. Reinvest profits to scale. Organic Trust Building: Share journey via email/video. Worst case: nobody watches. Best case: free marketing. Leaderboard Psychology: Works with just 5 partners. Creates competition and community. Zero cost. EMAIL CONTROVERSY: 7 emails/day works in US markets with engagement-based segmentation. Europeans need mitigation: send more to engaged users, less to inactive, add opt-out links. UPSELL MASTERY: "If you don't offer it, nobody can buy it." Go higher in pricing than feels reasonable. Non-sleazy examples: rental car insurance, hotel late checkout. Perfect for marketers, course creators, and entrepreneurs studying high-ticket launches, webinar optimization, and scaling tactics at any budget. Chapter Markers: 01:34 What Will Be Covered - Pricing, ads, webinar strategy, and how to apply it 02:39 Overall Impression - Doing proven methods extremely well at scale 03:14 NYT Bestseller Tactics - Companies buy books in bulk for speaker bonuses 04:50 Pricing Structure - $30 book, $6K bundle, $18K advisory, up to $250K packages 06:03 Donation Reframing - Funding entrepreneurial education vs buying 200 books 08:25 Focus on Bonuses - 95% emphasis on physical playbooks (internal SOPs) 11:44 Ad Testing Framework - 70% scaling winners, 20% new concepts, 10% wild ideas 14:53 Marathon Webinar Format - Day 1: 7 hours, Day 2: 6 hours, Day 3: 4.5 hours 16:16 Webinar Structure - Authority building, teaching, social proof, offer reveal, Q&A 17:26 Longer Webinars Build Trust - More time spent equals more trust 19:53 Six-Week Pre-Event Buildup - Mystery building and cryptic teasers 20:28 Launch Escalation - Daily urgency, social proof, limited time offers 21:41 Email Intensity - Seven emails in 24 hours during launch 22:23 Cultural Differences - European vs American email tolerance 25:25 Burn the List Discussion - High intensity at expense of long-term trust 28:43 Applying to Smaller Campaigns - Three key takeaways for smaller businesses 29:20 Profitable from Day 3-4 - Reinvesting ad profits to scale without risk 32:30 Time Equals Trust - Regular content sharing builds stronger relationships 34:42 Leaderboards Strategy - Creating community and positive competition 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule. Here's an SEO-optimized description with hook for this video: Hook: "This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule." SEO Description: Email Automation Masterclass: The 400-Day Sequence That Generates Pipeline While You Sleep Discover the exact email system used by 159 Sprint Club members to automate lead generation, including the weekly optimization ritual that keeps sequences profitable for over a year without burning out your list. THE MASTERMIND QUESTION: "How do we fill pipeline with better people in a time-efficient way without spending hours on outreach?" Email #1: 61% open rate, 17% click rate, 2% unsubscribe Email with 4% click rate = Bad CTA, needs improvement Day 400+: Still maintains 32-39% open rates Sales happening in months 6, 9, and 12 from same sequence Start with weekly cadence, scale to every 3 days Set up as drip campaign (RBS - Relationship Building Segments) Every Friday: Kill the 10% losers Compare emails to each other (relative performance, not absolute) Low open rate + high click rate = A/B test subject line Run until open rates drop to 30s (typically 400+ days) Chapter Markers: 01:30 Email Automation Benefits - Never go on holidays, work 24/7 02:00 Success Metrics - 61% open rate, 17% click rate, 2% unsubscribe example 02:40 Building Your First 9 Emails - Set up as drip campaign 02:54 Email Cadence Strategy - Start weekly, increase to every 3 days 03:10 Winning Benchmarks - 40% open, 12% click, under 3% unsubscribe 03:40 Kill the 10% Losers - Review every Friday, remove underperformers 04:14 Sending Frequency Concern - You're not annoying people if under 3% unsubscribe 06:08 Subject Line Formula - Keep it 2-3 words, use first name 06:30 Email Series Length - Continue until you drop to 30% open rate (around 400 days) 07:58 RBS System - Relationship Building Segments leading to discovery calls 08:40 Monetization Options - High ticket (discovery calls) vs low ticket (direct sales) 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Open your calendar and prove to me what's most important in your life—most founders fail this test. Three successful entrepreneurs reveal the brutal truth about boundaries, from firing toxic clients to deliberately tanking revenue for strategic pivots. Discover how three entrepreneurs set boundaries that prevent burnout without sacrificing growth, including the controversial "no separation" approach, strategic client firing, and the swim lane delegation system that eliminates micromanagement. 🎯 THE BOUNDARIES FRAMEWORK: WORK-LIFE SEPARATION STRATEGIES: Simon's Integration Model - No separation between work/life, room-based boundaries instead Neil's Time Blocking System - European mornings for family, US evenings for clients Sean's Calendar Proof Method - "Prove what's most important by showing your calendar" AVAILABILITY COMMUNICATION TACTICS: 200+ episode podcast minimum for booking criteria 30+ Apple reviews threshold for media appearances Eliminating "book a call" buttons - force 7-day trial first Morning deep work blocks (no meetings before noon) CONFLICT HANDLING PROTOCOLS: The Strategic Revenue Loss Calculator - knowing exactly how long recovery takes Public Client Firing Benefits - weight lifting off shoulders Pre-Qualification Value Matching - screen before engagement The "Grounding Decision" - Simon's pivot from airplane consulting that cut revenue dramatically MENTAL HEALTH PROTECTION SYSTEMS: 1 hour daily high-intensity weight training creates "energetic protection shield" Gratitude practice: 20 things from last 48 hours (Sprint Club ritual) Nature immersion: Neil's Portuguese village cat therapy garden time 5-week summer breaks as non-negotiable ritual for 20 years LEADERSHIP DELEGATION FRAMEWORK: Swim Lane Concept - everyone owns one thing end-to-end Never allow back delegation (even when you're faster) Weekly 1-10 scoring system with support offers 4R Document: Role, Responsibility, Requirements, Results 30/60/90 day review cycles POWER LAWS REFERENCED: "Millionaires say yes, billionaires say no" Robert Greene's Laws of Power: Make yourself limitedly available Fear = False Evidence Appearing Real "How many summers do you have left?" mindset shift CRITICAL QUESTION FOR WORRIERS: "What do you need to see to believe this to be true?" - eliminates unnecessary anxiety loops Perfect for founders, entrepreneurs, CEOs, and business leaders struggling with burnout, over-involvement, toxic clients, or work-life integration challenges. Chapter Markers: 00:02:01 - Neil's Approach: Learning to Say No (Employee vs Founder Perspective) 00:02:26 - Burnout Prevention: Don't Commit to Too Much in Both Roles 00:17:01 - On vs In Business: Fridays = On Business, No Client Calls 00:17:51 - Robert Greene's Law: Make Yourself Limited & Scarce 00:34:38 - Leader Over-Involvement: Never Allow Back Delegation 00:35:14 - Swim Lane Concept: Everyone Owns One Thing End-to-End 00:35:38 - Coaching Questions: Rate 1-10, What Gets It to 8? Do You Need Help? 00:36:12 - Claude Capacity Management: Hitting Limits Every 3 Hours 00:36:54 - Neil's Trust But Verify: Inspect What You Expect Without Micromanaging 00:37:58 - Four R Document Framework: Role, Responsibilities, Requirements, Results 00:39:00 - 30-60-90 Day Reviews, Then Every 6 Months for Adjustments 00:39:46 - Simon's Summer Philosophy: 45-50 Summers Left - Make Them Count 00:40:02 - 5-Week Beach House Ritual: 20-Year Practice of Long Summer Breaks 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ You can't delegate strategy, vision, or hiring—but most CEOs try to power through on 5 hours of sleep and zero recovery. Here's the 22-year veteran's energy system that keeps you in flow state through intense Sprint weeks. Discover the exact daily practices a 22-year CEO coach uses to maintain peak performance during high-intensity Strategy Sprint weeks, with time-bracketed techniques from 5 minutes to 60 minutes that fit any schedule. THE NON-NEGOTIABLES CEOs CAN'T DELEGATE: Strategy and vision setting Hiring and firing decisions Performance management systems Company culture development Governance and leadership STRATEGY SPRINTS INTENSITY PROBLEM: Monday: Focus-setting session with team swim lanes Tuesday-Thursday: Intense sprint execution with A/B testing Friday: Learning and validation sessions Result: Exhaustion without proper energy management THE TIME-BASED ENERGY SYSTEM: 5 minutes: Gratitude list practice - 20 things from last 48 hours 6 minutes: Read novels, philosophy, or investment books for mental reset 7 minutes: Breathwork protocols - Satguru method, Wim Hof technique, yoga breathing 12 minutes: Nature walks for nervous system regulation 15 minutes: High-intensity weight training with no breaks 20 minutes: Infrared sauna sessions 30 minutes: Traditional sauna 60 minutes: Sauna plus audiobooks for compound benefits FOUNDATION REQUIREMENT: 7-8 hours of sleep for full battery capacity THE MINIMUM VIABLE ROUTINE: Pick 3 techniques daily to maintain flow state and prevent burnout during Sprint cycles Perfect for CEOs, founders, executives, and high-performers running lean teams through intense work cycles using agile methodologies. Chapter Markers: 00:00:33 - What CEOs Cannot Delegate: Strategy, Vision, Hiring, Firing, Performance, Culture, Governance 00:01:12 - Background: 22 Years Coaching & Being a CEO 00:01:28 - Strategy Sprints Method: Monday Focus Sessions + Friday Learning Reviews 00:02:02 - Sprint Intensity Problem: Teams Get Very Tired During Intense Weeks 00:02:27 - Foundation Requirement: 7-8 Hours Sleep for Full Battery 00:02:52 - Flow State Research: Mihaly Csikszentmihalyi & Other Leaders 00:03:10 - 5 Minutes Daily: Gratitude List (20 Things from Last 48 Hours) 00:03:42 - Sprint Club Practice: Tuesday Gratitude Sharing Creates Positive Frequency 00:03:54 - 6 Minutes Daily: Read Novels, Philosophy, History, Biographies (Not Work Topics) 00:04:32 - 7 Minutes Daily: Breath Work (Sadhguru, Wim Hof, Yoga Methods) 00:05:06 - 12 Minutes Daily: Walk in Nature (Nervous System Reset) 00:05:18 - Morning Routine: Running at Sunrise 7x/Week for 7 Years 00:05:28 - Nature's Design: Trees & Environment Naturally Create Flow States 00:05:39 - 15 Minutes Daily: High-Intensity Exercise with Weights (No Breaks) 00:05:47 - Age 40+ Recommendation: Definitely Include Weight Training 00:06:01 - 20 Minutes: Infrared Sauna Sessions 00:06:04 - 30-60 Minutes: Full Sauna with Audio Books 00:06:11 - "Next Level" Strategy: Sauna + Audio Books with 3 Kids 00:06:23 - Calendar Blocking: Schedule Recovery Like Appointments 00:06:42 - Current Audio Book: Brett Jacobs "How to Make a Billion Dollars" 00:06:58 - Implementation: Pick 3 Daily Practices Minimum 07:04 - Intensity Context: Monday Focus + Friday Learning = Need Recovery Systems 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon turned his mediocre blog into $600 annual memberships and $1.60 in affiliate income—proving the zero-to-monetization milestone matters more than the amount. Here's the complete blueprint for blog and newsletter monetization in 2025. Discover the proven monetization strategies three successful creators use to turn free content into revenue streams, including platform selection, tiered pricing models, and the exact metrics that matter for sustainable growth. Affiliate Marketing - Promote complementary products for commission income Sell Your Own Products/Services - Convert readers into high-ticket clients Advertising & Sponsorships - Monetize traffic with strategic partnerships Premium Content/Subscriptions - Bronze/Silver/Gold tiered pricing strategy Donations & Tips - Direct support from engaged community members Netflix Format Strategy - Visual thumbnails and concise formatting that converts Journey Mapping - Create A-to-B transformation stories readers want to join Free vs. Paid Split - Deliver 10x value, tie tiers to different outcomes Platform Selection - Choose tools with no entry barriers (Beehive, Substack vs. YouTube Partner Program) Metrics That Matter - Daily dashboard tracking: subscribers, revenue, recommendations, engagement (not just clicks) Simon's Investing Newsletter - 3-tier model: free research → $600/yr portfolio access → real-time trade alerts Neil's Video Production Newsletter - Lead magnet strategy with exclusive live Q&As for paid members Sean's Disc Golf Newsletter - 0 to 2,500 subscribers in 3 weeks using DM outreach Build 2,500+ subscribers in weeks without ads using the 2-DM sequence for organic growth Perfect for content creators, writers, founders, and anyone looking to monetize their expertise through blogs or newsletters. Chapter Markers: 00:02:11 - Topic Launch: How to Monetize Written Content 00:02:57 - Simon's Strategy: Niche Down & Netflix-Style Format Thinking 00:03:40 - Format First: Visual Consistency, One Color, One Audience 00:05:13 - Neil's Approach: Started Newsletter "In Anger" - Informal & Real 00:06:17 - Lead Magnet Strategy: Free Content Driving Paid Services 00:07:40 - Sean's Framework: 5 Years Newsletter Experience & Format Stealing 00:12:38 - First Dollar Milestone: $1.60 from Affiliate to $600 Gold Membership 00:13:40 - Beehive Boost & Recommendation System: Two-Way Affiliate Loops 00:14:03 - Banner Ad Strategy: Drag-and-Drop Placement Control 00:15:37 - Neil's Tiered Plan: $1 to $300/Month Range on Substack 00:16:22 - YouTube Partner Requirements: 1000+ Subscribers & 3000 Watch Hours 00:26:19 - Neil's Key Metrics: Conversations, Downloads, Meetings from CTAs 00:27:00 - Restacking & Resharing: Platform-Specific Engagement Signals 00:28:47 - Simon's Dashboard: Daily Beehive Email with Numbers & Stars 00:30:03 - Validation Milestone: 5 Paying Customers = Validated Offer 00:30:33 - Advice for New Bloggers: Think Netflix Format + A-to-B Journey 00:31:48 - Credibility Program: Why Should They Trust You? (Testimonials Matter) 00:33:00 - Content Strategy: 4 Major Problems → 3 Sub-Problems → 5 Solutions 00:35:23 - Neil's Advice: Pick Platform with No Entry Barriers - Start Today 00:36:43 - Distribution Hack: DMs for Growth (2500 Subscribers in 3 Weeks) 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ This nonprofit's website had 6 different call-to-actions and nobody could figure out who it was for. Watch two conversion experts tear it apart live and rebuild it in under 45 minutes. Watch conversion experts Simon Severino and Peter Sandin perform a live website teardown of a children's nonprofit organization, identifying critical funnel problems and providing actionable solutions to multiply donations and engagement. Unclear Target Audience - Visitors couldn't tell if content was for parents, schools, or businesses Vague Value Proposition - "How to grow kids to be amazing adults" lacks emotional urgency 6 Different CTAs - Confusing user journey with no clear primary action Weak Social Proof - Generic testimonials that don't build trust effectively Poor Video Thumbnails - "SEL in Action" means nothing to visitors Abstract Messaging - No concrete outcomes or specific problems solved Audience Segmentation - Force visitors to self-select (parent/school/business) Emotional Hook Strategy - Connect to current events and real pain points Single Primary CTA - One clear next step that feels natural Thumbnail Optimization - Netflix-style visual storytelling Concrete Value Statements - Specific outcomes instead of vague benefits Weekly data tracking system that works with minimal traffic, plus the content cadence needed for 2025 marketing success Perfect for nonprofit marketers, conversion optimizers, website owners, and anyone struggling with low website conversion rates despite having valuable content. Chapter Markers: 00:01:20 - Website Analysis: EchipourKids.org First Impressions 00:01:39 - Clarity Problem: "Who Is This For?" Not Immediately Clear 00:02:19 - Target Audience Confusion: Parent, School, or Corporation? 00:03:33 - Nice-to-Have vs Must-Have: Emotional Urgency Missing 00:05:53 - Ideal Client Definition: 5 Levels Deep Framework 00:07:22 - Social Proof Issues: Testimonials Too Generic & Buried 00:08:27 - Segmentation Strategy: Parents, Students, Businesses Need Separate Pages 00:12:48 - Value Clarity Problem: What Happens If I Donate? 00:15:52 - Current Events Hook: Linking to Relevant Social Issues 00:17:23 - Video Testimonial Problems: "SEL in Action" Unclear Title 00:18:52 - Thumbnail Optimization: Low Contrast, Unclear Message 00:20:24 - Page Engagement Issues: Not Pulling Readers to Next Sentence 00:21:07 - Reducing Legwork: Making Video Content Skimmable 00:23:00 - Multiple Call-to-Action Problem: 6 Different CTAs Confuse Users 00:25:24 - Backwards Engineering: Start with Desired User Action 00:26:47 - Natural Flow: CTA Should Feel Like Obvious Next Step 00:29:12 - Donation Page Analysis: Unclear Money Impact & Small Text 00:31:52 - Simplification Solution: Segment First, Then Single Page Flow 00:33:12 - Build vs Optimize: New Simple Page in 3 Hours 00:35:40 - Data Measurement: Weekly Friday Reviews & Small Data Points 00:37:52 - Conversion Rate Impact: Higher Rates = Better Data Signals 00:39:28 - Content Frequency: Daily Social vs Weekly Email Cadence 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Simon's Portfolio: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ When your pipeline stalls and buyers go cold, most founders panic and cut prices. But Susie York turned around Doritos, Heinz, and Weight Watchers using the same 3P's repositioning framework that built a $47M startup. Learn the proven brand repositioning system used at P&G, PepsiCo, and Heinz to revive declining brands, featuring real case studies from a turnaround specialist who launched the fastest food startup in Canada. 3P's Framework - Positioning, Product, Pricing working in harmony Business Review Process - Key findings → implications → conclusions → strategies Concept Testing Methods - From $1000s research to $150 Amazon tools Insight Creation - Building tension that creates "aha moments" Target Identification - Who's the real purchaser vs. consumer Enemy Definition - What's their "dirt monster" problem Love Good Fats - $47M year 2, fastest Canadian food startup in 30 years Weight Watchers - Ended 11-year decline with Jennifer Hudson repositioning Heinz Ketchup - Stopped 10-year slide by returning to taste superiority Doritos Canada - Successful relaunch and category expansion Why brands with no tension create boring ads that don't work, and how to build emotional hooks that drive purchase decisions Perfect for founders with stalling pipelines, brand managers, marketing directors, and business owners who need to reposition for growth. Chapter Markers: 00:01:17 - Susie York Introduction: Turnaround Agent Background 00:01:29 - The 3 P's Foundation: Positioning, Product, Pricing 00:02:05 - Career Journey: P&G, PepsiCo (Doritos), Heinz, Weight Watchers 00:03:17 - BlackBerry Case Study: Depositioned by Apple Despite Security Advantage 00:04:35 - Business Review Process: 3 C's and 4 P's Method 00:05:13 - Stage-Gate Process: Key Findings → Implications → Conclusions → Strategies 00:07:17 - Concept Testing Methodology: Current vs Competitor Positioning Options 00:08:27 - Modern Testing Tools: Dynata Database for Consumer Research 00:09:29 - Writing Effective Concepts: Hook, Insight, Enemy, Benefit Structure 00:13:48 - Amazon Testing Platforms: $150 vs $2000 Traditional Research 00:15:52 - Core Positioning Questions: Problem, Enemy, Benefit, Credibility 00:17:23 - Target Audience Definition: Purchaser vs End User Focus 00:19:27 - Love Good Fats Case Study: "Fats vs Sugar" Insight Strategy 00:21:00 - Brand Naming Strategy: Creating Tension with "Something Fats" 00:21:58 - Success Metrics: $47M Year Two, Fastest Canadian Food Startup 00:23:25 - Emotional vs Functional Balance: P&G Philosophy & Weight Watchers Lessons 00:27:00 - Nike Campaign Analysis: Pain-Focused vs Aspirational Approach 00:30:15 - Ironman Finish Line Experience: Aspirational Marketing Power 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.